Do you wonder what type of content will appeal most to your target market?
Have you ever struggled to relate to different types of personalities on social media?
When you understand how people relate and engage with social media you will have a much easier time in creating content that will resonate with different types of social media users.
People relate to social media in different ways and this post outlines the top 10 categories of personality styles of social media users. Understanding this will certainly make your job easier as you start to uncover the best ways to reach people by understanding their social personality.
10 Types of Social Media Users
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How Well Do You Know Your Social Media Audience?
1. The Listener
An active social media user but prefers to fly under the radar. They might like your posts but that doesn’t mean they will actually “like” it so the rest of Facebook knows. Comments are few and far between while posting to their own wall is more or less a foreign and misunderstood concept.
2. The Activist
A compassionate heart and unsettled spirit gives this type of user a knack for promotion. They realize the power of social media and strive to have their voice heard to make a difference.
Best way to reach them: Help them spread messages they care about.
3. The Spammer
This is the type of person that tells themselves their cheesy posts count as “ quality content” and that sending weekly promotional messages directly to your inbox is cool since you are Facebook friends.
Best way to reach them: By deleting them. That should send the message.
4. The Passionista
A wonderful breed of user that truly enhances the social media world. Bonded by passion, this type of social media user focuses their time on exploring and sharing their passion with others online.
Best way to reach them: Find new and clever ways to demonstrate your shared passion. Maintain a presence in the broader community your niche sits in and contribute ideas to larger conversations that may not be directly linked to your brand but share a similar audience.
5. The Social Butterfly
This breed of social media user never seems to stop showing you how small the world is by getting tagged in pictures with seemingly every person you’ve ever met. If you want to know how popular they are, just check their Facebook wall!
Best way to reach them: Be trendy. It doesn’t work for everyone but if it’s your style, don’t be afraid to rock it!
6. The Troll
That person that always manages to cross that line from unpleasant opposition to downright hate speech, no matter how sensitive or irrelevant the issue. These people aren’t worth any more time than it takes to hit the “block” button.
Best way to reach them: Don’t feed the trolls. Ignore and block this group of people completely!
7. The Teacher
A special breed of Passionista that loves to share their knowledge. They are passionate about their topic and love to help others learn to love it as much as they do. They completely understand “quality content” and live and breathe it everyday.
Best way to reach them: Help them with their teaching goals whenever possible.
We have a large number of teachers in our audience so we recently released an article with 49 social media tips, ready to tweet. By helping them with their goals, we become more valuable to our readers.
Speaking of being a teacher, the idea for this personality was given by Juan Felix. Thanks Juan!
8. The Early Adopter
They were on Facebook before it “sold out” and love to remind you about it. This special user has also likely moved on to the next new shiny social service that you might hear about in 18 months from now.
Best way to reach them: Be ahead of the curve and go all the way with an exploding trend before it really takes off. It’s all or nothing for this bunch as they can be quite the tough crowd to please.
9. The Black Booker
A true relationship builder, this person looks at social media in the most practical way possible: a means to communicate with other people. Long before the days of cellphone memory, these people swore by having a little black book full of phone numbers!
Best way to reach them: Provide tools that bring them closer to their clients and customers and ensure your messaging focuses on that.
10. The Family Man
Or woman, of course! These users tend to avoid technology but fell in love with social media the moment they realized they could keep in touch with their family members from every corner of the world as if they were right across the street.
Best way to reach them: Try out social media contests that are focused on bringing them closer to loved ones while remaining relevant to your brand.
What Personality Type Are You?
I’m really interested and excited to hear from you in the comments. Which personality type do you relate to most? If none, what would you have added or changed above?
Don’t be afraid to speak your mind in the comment section below.