In this article I want to demystify some of the tactics best used for optimal YouTube video marketing to empower your business online in the web 2.0 world! Although there are many great techniques to help get you higher views and engagement, I’m going to touch on 10 important points that I feel are non-negotiable when promoting your videos online. Pick Your Niche Those who are most successful with their YouTube video marketing campaigns thrive in a specific niche. Do your best to narrow your niche as much as possible or else risk struggling to cut through the noise. If you’re a doctor or lawyer, focus on your specialty (e.g. Dermatology or divorce law) and position your channel to project that very clearly. If you know your demographic well, the rest is plug and play. You need to show all the signs of being the “perfect place” for the solution you are trying to provide. Brand Your Channel Once you’ve got your channel setup, you will want to get a personalized vibe that matches your brand. Have a consistent image between all your social media profiles and your website. You want people to know they are in the right place [...]
5 Essential LinkedIn Strategies for Small Businesses
Strategy is defined as a plan of action to achieve a certain goal; therefore LinkedIn strategies simply mean your plans for using LinkedIn must be to achieve a goal. Strategies are a combination of tactics — tips and procedures. Most LinkedIn strategies online are actually lists of successful tactics. They’re usually marketing basics, LinkedIn style. First you must determine your goals and discover what LinkedIn can and cannot do for you to achieve those goals? From my experience most small businesses share the same goal, they are looking to increase clients and contacts in the easiest, fastest and cheapest way. In this article I will share with you five ways in which you can do that with LinkedIn. 5 LinkedIn Strategies You Need To Know 1. Make strategic alliances Small businesses need allies — contacts and connections that can help them further their goals. Allies provide information and help and sometimes they give you opportunities to find just the right business, service or person you need. LinkedIn can help you identify groups you can join and people to follow. Use LinkedIn’s search feature to search for keywords that would help you find your people. Or go to Groups Menu > [...]
5 Key Factors for Choosing the Right Candidates in the Kelowna Civic Election
There is so much being talked about around our fine city with the upcoming Kelowna Civic Election. People are wondering who is this FourChange Group, and what is their motivation? We’ve been talking about how Kelowna candidates are using social media (using the hashtag #KelownaVotes on Twitter), how many signs various candidates have around the city, but let’s face it, none of this is important. They are all temporary. We need to focus on the real issues. We need to focus on what the City of Kelowna needs long-term. Mayor Shepherd said there is nothing wrong with downtown Kelowna, I don’t believe that is true. Let’s take what Dale Morton, co-owner of the Kelowna Hostel had to say, “At the hostel we have a lot of young people come here who’ve booked for four- or five night stays. Then they walk around, see boarded up buildings, and the empty stores on Lawrence and Leon. They see what’s going on in the streets, the criminal element, and they just don’t feel safe. They check out the next day. These are world travelers, and they can’t wait to get out of Kelowna. It’s a terrible situation.” I think most people in Kelowna [...]
