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3 Ways to Supercharge Your Tweets

Your social network strategy has to extend to every single tiny detail of what you do online. When you are promoting your articles, blogs or website on Twitter, you need to be able to present an attractive reason to click your links within 120 characters or less…wait, did I say 120 characters? You’re going to find out why 120 characters wasn’t a typo, plus a couple other great tips to boost traffic to your website or blog, increase engagement on your social media profiles and drastically increase the visibility of your business online. 1. Tweet In 120 Characters Or Less Why you ask? Is it digital blasphemy to leave any of the 140 precious characters unoccupied? The reason why you want to do this is simple. Retweets! There are tons of people that don’t use the retweet button and prefer to re-post your tweet and mention you instead. If you’ve taken up too much space in your tweet, they won’t be able to fit their mention to you inside of it. You run the risk of not receiving recognition or, even worse, not spreading your information at all. 2. Ask More Questions This is what its all about. You’ve got [...]

What To Expect In 2012 From Social Media

As we descend into the end of 2011 we creep closer to a dawn of yet another new era in technology and social networking. It’s been over a decade since the first social media site hit the web and it’s safe to say that we haven’t seen a slump in evolution since. Each year, the face of social media seems to completely change and evolve into a beast that becomes indistinguishable from the years that came before it. How can anyone ever manage to stay on top in a sea of never-ending changes? The name of the game is staying ahead of the curve as much as humanly possible. Can you imagine the amount of views you would have now if your videos were on YouTube when it was a startup? On second thought, it might be better to spare yourself the frustration and not think about it. So what’s going to be big in 2012 for social media? Geo-Tagging Is Going To Take Off GPS is very quickly becoming standard in all mobile phones, even those lacking driving navigation systems that initially made the technology popular in the commercial market. By September 2012, wireless providers in the US will [...]

Google+ vs. Facebook: Who Will Win In 2012?

Businesses and marketers have been left puzzled trying to figure out which site will be most crucial to their social networking strategy. It’s been almost 6 months since Google jumped into the social ring in an attempt to wrestle some of Facebook’s 800 + million users to the mysterious invite-only Google+. It didn’t take long for G+ to hit 40 million registered users but it still has a long way to go before beating out the 300 + million user army of Twitter or Zuckerberg’s social networking behemoth, Facebook. The boys in blue at Facebook have recently become buddy-buddy with Spotify, a popular music streaming service, and that has significantly helped the goals of both companies. Although this poses a threat to Google+, they’ve got a few tricks up their sleeve as well. Social Integration: The Future of Social? Facebook may have Farmville and Spotify on their side but Google has YouTube and…well, Google integration! Google search integration provides a favorable advantage to G+ for SEO purposes, specifically. These factors have a massive impact in the effectiveness of your social media strategy so they should not be ignored. Facebook’s mission is “to give people the power to share and make [...]

How to Activate Facebook Timeline NOW!

The time has finally arrived that you are able to activate Facebook Timeline on your own personal profile. Although many dread seeing their beloved Facebook profile suddenly change on them, many really like it. Facebook has upped their game with this new facelift and we are very excited to show it to you. Just in case you are afraid to make the change right away, we’ve prepared a short video that shows you exactly what happens when you swallow the red pill. Join us for a journey down the rabbit hole into a new era of Facebook and potentially an evolution on how we use and view social media. The days of status updates and old photos getting lost in the digital abyss are gone and now the days of digital storytelling have arrived. Ladies and Gentleman…say hello to the new Facebook Timeline. To activate your Facebook Timeline you can go to: http://www.facebook.com/about/timeline I hope this video helped you to understand how to activate Facebook Timeline. I’d love to here what you think about the changes Facebook has made, share them in the comments below.

How & Why to Use #FollowFriday (#FF) on Twitter

How to Massively Increase Engagement & Influence On Twitter In One Day Have you wondered with this #FF (FollowFriday) is all about on Twitter?  Maybe you see it every Friday but aren’t exactly sure of the benefits of this popular Twitter practice. For those of you that are out of the loop, when you see “#FF” on Twitter, that’s a nice shout out from a Twitterer telling their followers that the mentioned users are worth following. “FollowFriday” on Twitter is a great day for engaging with people in your network in a positive and friendly way.  It can also be an extremely effective way to grow and strengthen the connection you have with your friends and followers if done properly. Doing this for others greatly enhance your chances of having it reciprocated for you in future Follow Fridays. THE PROBLEM OF #FF There are a couple issues with the status quo and the popular methods of doling out the “Twitter salute” each Friday. Here are a few problems I have personally noticed: 1.   There are too many people being shouted out to in one post. 2.  Your followers don’t know why they should follow these people. 3.  Your followers [...]

How to Add a Video to Your LinkedIn Profile

With recent updates to the professional network, it is even easier to add a video to your LinkedIn profile to really stand out from all the other profiles. The content of this article is now outdated so please visit this blog to see how it is now done(updated March 2013).  In this article I am going to give you step-by-step instructions on how to do this and you will also find a video tutorial to help you. Currently you’ll need to use either of two web apps: Slideshare or Google Presentation. In the future, adding videos might become a built-in feature on LinkedIn, just like in Facebook. Why add a video to your LinkedIn profile? 1.  It makes your profile more memorable and distinct from the rest—for now, at least. In the future, when majority of LinkedIn profiles contain videos, it’s how you do in your video that will make the difference. 2.  A video shows more about your personal qualities. If a picture is worth a thousand words, a video will allow others to evaluate those ‘words’—how you speak, how you carry yourself, your personality etc.  A video is particularly important if you are a speaker, coach, consultant, author, [...]

Understand the Changes to Facebook Page Insights

If you have a Facebook fanpage that you are an admin for you might have noticed some major changes to Insights. Facebook released a tutorial that’s approximately 20 minutes long but I’ve made this short video to give you a condensed version of their overview to save you a lot of time. If you are a total beginner when it comes to analytics, you will gain some extra wisdom from Facebook’s tutorial, but experienced users will appreciate this bite-sized video. So What’s New With Facebook Insights? Page Metrics People Talking About This – The number of unique people who have created a story about your page in the past 7 days. Here’s what it includes: •    Liking your page •    Posting to your page’s wall •    Likes, comments or shares on your page posts •    Answering a question you posted •    RSVPing to one of your events •    Mentioning your page •    Photo-tagging your page •    Checking in at or recommending you Friends of Fans – The number of fans you can potentially reach when your fans talk about you Weekly Total Reach (aka Impressions) Enhanced Graph For Analyzing Content Effectiveness Improved Post Metrics •    Reach – how many people [...]

The Power of the Law of Reciprocity In Social Media

Have you ever noticed that when you do something nice for people then tend to do something nice for you? Or that if you refer a client to someone they tend to refer one or more back to you? This is called the Law of Reciprocity and it is incredibly powerful with social media. Reciprocity also comes into play in all aspects of networking, professional and personal relationships. Have you ever felt like you didn’t want someone to do something for you as you may feel like you ‘owe’ them? That’s because it is so deeply ingrained in us that we need to give back for any good deeds that have been done for us. The idea is simple and is essentially based on the old “you scratch my back, I scratch yours” concept. This has never been more relevant as it is today with our use of social media. I believe that there should be one major distinction from this old courtesy and that is to always give more than you receive. Allow me to elaborate… Engagement Starts With You I’ve said countless times that engagement is the currency of social media but the most important part of understanding [...]