Your social network strategy has to extend to every single tiny detail of what you do online. When you are promoting your articles, blogs or website on Twitter, you need to be able to present an attractive reason to click your links within 120 characters or less…wait, did I say 120 characters? You’re going to find out why 120 characters wasn’t a typo, plus a couple other great tips to boost traffic to your website or blog, increase engagement on your social media profiles and drastically increase the visibility of your business online. 1. Tweet In 120 Characters Or Less Why you ask? Is it digital blasphemy to leave any of the 140 precious characters unoccupied? The reason why you want to do this is simple. Retweets! There are tons of people that don’t use the retweet button and prefer to re-post your tweet and mention you instead. If you’ve taken up too much space in your tweet, they won’t be able to fit their mention to you inside of it. You run the risk of not receiving recognition or, even worse, not spreading your information at all. 2. Ask More Questions This is what its all about. You’ve got [...]
How & Why to Use #FollowFriday (#FF) on Twitter
How to Massively Increase Engagement & Influence On Twitter In One Day Have you wondered with this #FF (FollowFriday) is all about on Twitter? Maybe you see it every Friday but aren’t exactly sure of the benefits of this popular Twitter practice. For those of you that are out of the loop, when you see “#FF” on Twitter, that’s a nice shout out from a Twitterer telling their followers that the mentioned users are worth following. “FollowFriday” on Twitter is a great day for engaging with people in your network in a positive and friendly way. It can also be an extremely effective way to grow and strengthen the connection you have with your friends and followers if done properly. Doing this for others greatly enhance your chances of having it reciprocated for you in future Follow Fridays. THE PROBLEM OF #FF There are a couple issues with the status quo and the popular methods of doling out the “Twitter salute” each Friday. Here are a few problems I have personally noticed: 1. There are too many people being shouted out to in one post. 2. Your followers don’t know why they should follow these people. 3. Your followers [...]
Understand the Changes to Facebook Page Insights
If you have a Facebook fanpage that you are an admin for you might have noticed some major changes to Insights. Facebook released a tutorial that’s approximately 20 minutes long but I’ve made this short video to give you a condensed version of their overview to save you a lot of time. If you are a total beginner when it comes to analytics, you will gain some extra wisdom from Facebook’s tutorial, but experienced users will appreciate this bite-sized video. So What’s New With Facebook Insights? Page Metrics People Talking About This – The number of unique people who have created a story about your page in the past 7 days. Here’s what it includes: • Liking your page • Posting to your page’s wall • Likes, comments or shares on your page posts • Answering a question you posted • RSVPing to one of your events • Mentioning your page • Photo-tagging your page • Checking in at or recommending you Friends of Fans – The number of fans you can potentially reach when your fans talk about you Weekly Total Reach (aka Impressions) Enhanced Graph For Analyzing Content Effectiveness Improved Post Metrics • Reach – how many people [...]
