Going forward as of 2012, all corporations need to have a social media presence but it is also very important that key executives and sales people also maintain a professional presence. To do this, you need to have discussions with your team and address the fact that people like to deal with people more than a corporation. Twitter and LinkedIn are great places for employees to have a presence and communicate with clients and prospects while gaining opportunities to provide them with more value. It’s extremely important that you do it right as there is different etiquette with each social network and that’s one area where corporate social media training is essential. Is Corporate Social Media Training something you can do without? Most corporations can’t afford the risk of a social catastrophe the size of McDonald’s “#McDStories” or the “United Breaks Guitars” fiasco. Proper corporate social media training for your organization will be a fraction of the amount you would spend during a failed marketing campaign. Social media is about putting a personal face on what your company does and this is more important than ever in a time when trust of the corporate domain has had attention regularly in [...]
5 Reasons Why You Need A Great LinkedIn Profile
LinkedIn has positioned itself as a compelling force to be reckoned with in the social business domain. As the #1 social network for business, a great LinkedIn profile should be a part of every business owner’s marketing arsenal. With many companies no longer accepting resumes, a sure sign of the times ahead has presented itself with companies requesting links to your social sites instead. If employers are starting to check out your LinkedIn profile, what do you think your prospective customers are doing before they decide if they want to do business with you? Related: 3 Reasons Why Your LinkedIn Profile Should Have Been Updated Yesterday 5 Things You Must Not Forget With LinkedIn 1. Your Prospects Are Already Looking You Up That’s right. They’re Googling you and one of the very first things that show up is your LinkedIn profile! Is it conveying exactly what you want people to know about you and why they should do business with you? Does it make people want to take the next step and reach out to you? It’s crucial that you have a professional presence that shows your credibility and professionalism before they find you. This is YOUR chance for them [...]
The Chiropractors Guide to Social Media Marketing
Are you looking for ways to grow your chiropractic practice? Do you want to learn how other chiropractors are using social media marketing to effectively grow their business? Maybe you have a personal Facebook account and have already started trying to promote your practice using social media. Many savvy chiropractors are seeing the benefits that social media can bring to their practice and have started “going social” with their business. In this article you will discover how you can use social media to grow your practice, how to create an effective strategy and how other chiropractors use social media to get results. How Chiropractors Can Benefit From Social Media Marketing Social media marketing is less expensive, faster and more efficient than traditional marketing methods: 1. Social media is less expensive and more effective than previously used methods of chiropractic advertising Although it’s free to setup a profile on various social networks, it’s crucial that you invest enough to establish a professional, customized presence and a consistent branded image. 2. Your message can reach the right people faster than ever before Have you tried running an ad in the newspaper, waiting for it to come out and then hoping people buy [...]
The Dentists Guide to Social Media Marketing
Are you looking for ways to grow your dental practice? Have you heard about other dentists using social media marketing to grow their business? Maybe you already have a Twitter profile or a personal Facebook account and have started using them to promote your dental practice already. By promoting your dental practice on Facebook, Twitter, YouTube, LinkedIn and other social media networks, you’ll be right where your current and prospective patients are. Successful dentists are also beginning to realize that social media tools are cheaper, faster, and more efficient than traditional dental marketing methods for growing their practice. These benefits are among many reasons why dentists are adopting social media to supplement their traditional dental marketing. A Twitter survey of 38 dentists conducted by “The Wealthy Dentist” early last year found over half (57%) of the respondents were already using social networking sites like Facebook, Twitter and LinkedIn for professional purposes. At the time of the survey, dentists didn’t yet consider social media sites central to their online dental marketing but even then, the numbers were revealing. Dentists love Facebook. Half (49%) use it professionally, and 83% personally. One in three dentists are on Twitter. 31% use it professionally, and [...]
The Lawyers Guide to Social Media Marketing
As a lawyer, you have no doubt seen the influx of law practices using social media marketing to grow their business. Maybe you have a Facebook account to keep in touch with your family and friends. If you are “with the times” then maybe you already have a Twitter profile and are tweeting regularly. Then there’s the professional social network LinkedIn that many of your colleagues have probably set up profiles on to gain an edge by networking with its 135 million+ registered professionals. Up until as late as 2009, the general consensus among lawyers in regards to social media has been “that’s not where we get our clients.” After realizing social media is not a fad, many savvy lawyers became quick to embrace it and have now emerged online to enrich their networks—attracting new clients, keeping their knowledge current, and getting in touch with peers, friends and family. This trend is expected to continue growing exponentially until everyone in the world is connected, similar to when email made its debut. This article is going to show you how you can use social media marketing to help grow your law practice, how to make your social media strategy effective, and [...]
Social Media Strategies for Network Marketers
Are you ready to move on to more advanced social media strategies to take your networking marketing business to the next level? Maybe you’ve gotten your feet wet but realize that there are other ways of promoting your business aside from the routine blogging and Facebook posts that you are already so diligently attending to? Effective social media strategies are essential to the health of your business in 2012 and advanced strategies are even more important as your competition becomes more socially savvy. Become a Master Tromp l’ Oeil Artist of Multimedia You have to take something that looks boring and flat (i.e. your business) and bring it to life. That is what the master artists like Gerard Houckgeest and Adriaen van Der Spelt did in the famous paintings that make something on a two-dimensional field practically pop off the canvas. It’s called hyper-realism and this is the kind of tactic you need to use when engaging modern technology – in all its forms – to promote your business. It isn’t enough to just post on Facebook or send an occasional Tweet. You need to use multimedia to help change people’s perspective of your business as a faceless, soulless entity [...]
What Separates Superstar (6 and 7 Figure) Coaches From the Rest?
Coaching has become an increasingly popular profession Coaching has been dubbed the “second fastest growth industry in the US” after Information Technology. This fact has been quoted often since 2000 and still rings true today. Since coaching has such diverse subjects and skill sets, the top three industries with the fastest growing wage/salary listed in this 2009 list by the Bureau of Labor Statistics could also easily include coaches. The coaching industry certainly has its superstars with folks like private college admissions coach Michele Hernandez, who can charge as much as $40,000 helping a student get admitted into a ivy league college. The self-help icon Tony Robbins earns up to $100,000 for a single breakthrough session. These experts are able to command more money in an hour than the average full-time employee makes in a year. I’ve had the opportunity to work closely with some of the world’s top coaches that are making millions of dollars a year and I can tell you with absolute certainty that, not only can you do the same, you can do it better and FASTER than ever before. Click here to get the complete PDF Report on Social Media Marketing for Coaches & Consultants [...]
From Zero to Hero: A Millionaire Marketer’s Journey Into Social
We’ve all seen our fair share of web personalities claiming to be self-made millionaires with a great secret that will help you unlock the door to riches overnight. There are few legitimate ones and even fewer with the integrity, electric personality and wisdom that characterize author and speaker Randy Gage. It sounds like a bold claim at first, but Gage has more layers than an onion with a journey that has an interesting beginning with a young, 15 year old Randy in jail for armed robbery. Today, Gage has spoken on prosperity and success in over 50 countries, authored the best-selling book, Why You’re Dumb, Sick & Broke and How to Get Smart, Healthy & Rich and has had his articles published in Entrepreneur Magazine, Inc. Magazine and many more. After connecting with Randy via LinkedIn, I was really anticipating this interview because he has really excelled in spreading his message and building a strong online presence. You would never be able to tell that the 52-year old has always been extremely resistant to technology, taking over two years of prodding to get an email account only to have them each email printed out by his assistant for 6 months. [...]
5 Social Media Tricks & Tips That Work
Are you tired of spinning your wheels with social marketing trying to get to the top of the heap in your business niche? You need some social media tricks that really work. Here are 5 sure-fire ways to get you leads, referred business and great exposure using social media marketing. 5 Social Media Tricks & Tips That Work Use Pitchengine.com to Create a Great Press Release. It’s the latest take on creating a media release that brings you interested people. You can hot-link to your own website or the special page you create for an event, even if it is just a kick-off or grand opening for your business or its services. Send your press release to every website and local paper you can think of. If they are short on content then you will get free advertising. Newspapers aren’t quite obsolete, and many of them are changing to a web-presence instead. You can still get some free press if you write a press release with enough flair and creativity to get the editor’s attention. Mentor Someone. This is an often-overlooked social media tactic. By showing someone else the ropes, you will often leave that person with an infectious vibrance [...]