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How To Build & Nurture Relationships With Business Social Media

Think back to how you met your best friend in elementary school. Maybe she pulled a chair up next to you while you were finger painting or maybe she gave you her chocolate milk in the lunchroom. That relationship started out by you being nurtured with small acts of kindness and this is the same way that you can build your business relationships online. You are creating word of mouth business every time you nurture your contacts via business social media sites like LinkedIn.  Are you ready to learn how to create and nurture business relationships online? Here are several ways to make your business relationships grow to the next level: Treat your business associates online like hidden treasure. Don’t pitch them your latest sales gimmick but behave in a way that shows you genuinely want to solve their personal or business dilemmas. If you offer someone a great way to solve a problem that costs them time or money, then it’s like giving your new friend your chocolate milk in the cafeteria. Give away free information, product, or discounts. If you want people to pay you for your services, give them something to bite into first. Establish the crucial [...]

5 Ways To Generate More Leads On LinkedIn

LinkedIn has been steadily rising to the top of the social media totem pole since it’s debut, especially within regards to professional connections. With LinkedIn recently outpacing growth over Facebook in Indonesia and it’s recent acquisition of Rapportive, a tool that lets you see social data of contacts in your email, you don’t want to miss out capitalizing on all opportunities to make your business boom. The bottom line is sales. Are you ready to increase yours exponentially? Here is a social media strategy that will work for anyone and give you 5 exceptional ways to generate more leads on LinkedIn. 1. Start by making your initial message a little more personal. If someone reaches out to you online, it may take you a minute to remember their face – “Did I meet them at that conference six months ago, or just bump into them at a Starbucks? Did I actually work with this person at some point?” You get the idea.  When you introduce yourself to others, they might have a similar reaction, so be sure to introduce yourself clearly, as you would at a business function, while being as warm and sincere as possible. 2. You need to [...]

LinkedIn Training: More Important Than Your Website?

I’m hosting a complimentary LinkedIn training webinar where you will Discover WHY Your LinkedIn Profile Is Even More Important Than Your Website I will show you How to Optimize Your LinkedIn Profile to Rank As #1 And How To Attract Your Ideal Clients To YOU! With over 161+ million professionals users, LinkedIn is the premier social network for business and a crucial component for marketing your business in 2012. In this interactive LinkedIn training webinar, I will walk you through the exact strategies I’ve used to become Canada’s #1 LinkedIn expert and social media strategist by developing a powerful LinkedIn presence. A LinkedIn profile set up using these strategies will attract your ideal clients to you and dramatically increase your visibility and credibility. In this LinkedIn training session I will share with you the same proven strategies that have propelled me to over 14,000+ connections and growing by hundreds each and EVERY week. Not only is it easy, it is highly duplicate-able. You’ll Discover a Quick & Easy 3-Step Formula to LinkedIn Success: •  6 things you MUST do to optimize your profile to rank as #1 in your profession and ahead of your competitors •  How to attract more [...]

3 Tips Guaranteed to Generate Referrals Via LinkedIn Marketing

You now have the ultimate tool to leverage those long-forgotten social connections via old jobs, multiple career changes, or decades-old friendships to fuel a new marketing channel within your company. LinkedIn marketing is one of the most effective ways to use social media marketing. LinkedIn is a professional social network where you should establish a commanding presence and you can accomplish that simply by tapping into resources you already have available to you. With more than 161 million users since LinkedIn’s inception it now reaches almost every country in the world. Not only does LinkedIn allow you to leverage your extended network to meet new clients, it gives you a great tool to nurture and develop existing client relationships for long-term success. Related: 5 Powerhouse Tips Your LinkedIn Strategy Is Probably Missing Here are three tips to help you increase the amount of referrals you generate from LinkedIn: Keep Your Posts Professional. LinkedIn is targeted towards professionals so I would advise against using it to post your weekend fishing trip pictures or a profile picture that is anything beyond a simple, professional headshot. Keep your presence on LinkedIn laid-back, but professional and informative. Don’t Forget About Any Connections that have [...]

3 Ways To Build Your Downline With A Social Media Strategy

Are you tired of wasting time and energy trying to build your downline with stale, ineffective tools? Trying to recruit quality people for your downline without using social media is like trying to dig a ditch with a toothpick. You can’t skimp when it comes to creating an effective social media strategy. Here are three tips to help you to attract a downline to you, practically overnight! 1. Are You Trying to Sell Widgets? You aren’t really selling a product. You are selling yourself.  People do business with people they like and feel confident in. Use social media to be a charismatic leader, without the sales pitch. Post your interests and get involved in community activities. Start volunteering and post pictures. Selling gourmet food? Give some to a charity and then blog about it. Your social presence will bring you a gold-mine in relationship-based business. 2. Front and Center. List your website right on your profile on Facebook and Twitter. After people get interested in you as a person, they will click on your website out of curiosity. You’ll have sold them without doing any selling. Do this in every other social network you belong to. It should be a [...]

Facebook Timeline: 5 Important Changes To Facebook Pages For Business

We all saw it coming and the time has arrived for the changes to Facebook pages. The official “crossover” date is set for March 30, 2012 but those prone to early adoption may do so right away. Allow me to indulge and emphasize the obvious: these are massive changes to Facebook Pages. There’s a lot to cover, so let’s cut to the chase. 5 Most Important Changes to Facebook Pages 1. Cover Photo/Profile Photo I certainly perceive this change as a big plus considering the beautiful real estate you get to showcase your brand. Here’s what you need to know when creating your cover photo: Max dimensions of the cover photo area are 850 pixels by 315 pixels (I recommend having a high quality image that fits this space rather than stretching a smaller image to fit) Max dimensions of the profile photo is 180 pixels by 180 pixels: Save this space for your company logo Your cover photo cannot contain any blatant advertising of specials or coupons. Call-to-action? Apparently that’s a no-no too! 2. No More Landing Tabs! That’s right. No more default landing tabs of any sort. Tabs are now essentially replaced with applications. I feel your pain, [...]

5 Reliable Ways To Increase Engagement on Facebook

Are you doing the best you can to get the most out of your Facebook marketing efforts? With more than half of Facebook’s 800+ million users logging on every day, it should be easy to get a slice of the pie, right? Many say it could be easier… There are several steps you should be taking to ensure you are creating an environment that promotes and stimulates engagement. Since Facebook has become such an important communication channel for social network marketing, you should be following these tips as closely as possible in order to keep people interested and active on your page: Related: 6 Important Steps To Creating a Facebook Page Ask Specific Questions, but don’t make them too complicated. No one wants to do homework before they say something on your wall. Ask intriguing questions that require short, one-word answers and “yes or no” questions are effective ways to provoke the engagers less likely to respond. Post Photos That Provoke Comments, Likes & Shares. Some of the simplest ways to get people engaged is to ask their opinion. Changed your haircut? Post a picture and ask people to comment and tell you what they think. I had an extremely [...]

7 Ways To Use Social Media Training For Sales And Crush Your Competition

Social media training for sales is a must for any online business. The last few years have shown that providing more value, connecting and building relationships without PITCHING sales have helped sales people become more successful online than ever before. Are you ready to learn some social media training for sales people that is specifically designed to help you get more sales? Sure, having 1001 friends, being on every forum and all the social networking sites is terrific…but is it translating into sales? Let’s face it. It’s all about the bottom line for your business. Here are seven tips in using social media training for sales people to start earning more sales: STOP PITCHING! Unless you are planning on starting your own minor league baseball team, you can’t win this game by directly pitching to people on social networks. Forget all the trite sayings you were taught in business marketing school, this advice is based on a time that occurred well before social networking was ever the phenomenon it is today. Instead, you need to build relationships. This is what people are really hungry for. When you connect with someone authentically, they want to buy your products, services or goods. [...]