Have you made an incredible video to help promote your product or service? Then it’s time to optimize it for YouTube’s search so that your future customers can easily find it. There is no point in producing a quality short as part of your video marketing strategy if no one can find it. 8 Ways To Improve Your Video Marketing Strategy 1. Strive to make a viewer stay with you for at least the first 8 seconds. This is the most important time to grab a viewer, because if they click away before those 8 seconds pass, they do not count towards your # of views total. Save your biography for later. Get their attention first. 2. Make sure you have a Facebook page and post your YouTube videos there also. Also post your videos on your blog and Twitter account. This multiplies your opportunities for exposure and provides cross-channel traffic between the different social sites. Related: 10 Ways To Use YouTube Video Marketing To Promote Your Business 3. Embed your video inside your blog posts. Personally, I like to write a blog post to accompany my new videos so I can gain more traffic to my site as well [...]
8 Ways To Improve Your Video Marketing Strategy
Social Media Reputation Management: Dealing With Negativity Online
Every business owner has feared social media at some point at the thought of becoming another victim of negativity online. Social media reputation management is about dealing with rude, disrespectful or derogatory posts and Internet “trolls” (as we call them). This can be a daunting task but can be dealt with quickly and effectively to avoid any potential backlash. If you are stuck dealing with an internet troll, you should follow these social media reputation management rules: Always Comment On Negative Comments Instead Of Erasing Them When you comment on someone’s negative comments, you have a chance to set the record straight and show people you respond to criticism with class. People will respond favorably when they see a company dealing with problems rather than ignoring them. Take these opportunities to show people that there are real people behind your business that actually care. You can often easily win someone over who wasn’t already a client or customer by gracefully correcting a negative comment or using a sense of humor to show that you can take yourself less seriously than the competition. Turn those lemons into lemonade. Related: 9 Things That Make You Look Bad On Twitter Delete & Report [...]
3 Reasons To Add Google Plus To Your Social Media Strategy
With Google Plus gaining more steam in the social domain, more businesses are wondering if it’s worth incorporating into their social media strategy. Many sites are still trying to take advantage of the social media hype with varying levels of success. A big contender that still has everyone watching it with a skeptical eye is Google+. I’m going to shed some light on what I’ve found to be the most important features that are certainly worthy of including Google+ into any great social media strategy. For the businesses that are still trying to figure out what is the best path for their marketing plan, here are the three things you absolutely must know before you dismiss Google+. 1. Search Position Is Influenced If you and I are connected on Google+ and you search for something on Google, any relevant content I have shared will be prioritized in the Google search results. Although this isn’t a big deal for people that don’t use Google+, it’s an incredibly valuable tool for your business once you’ve connected with people on G+. This already happens with other social networks but Google’s latest changes seem to favor G+ results over other social networks. Related: Chris Lang: [...]
How To Drive Traffic To Your Blog With Pinterest
This hot new social network is creating a lot of buzz in the social media world right now because of how simple and effective it is to drive traffic to your blog with Pinterest. It’s producing massive amounts of referral traffic for blogs, websites and even YouTube videos! If you haven’t managed to get an invite for Pinterest yet, you can do any one of these three things to get one: Request one directly from Pinterest Make a post on Facebook or Twitter saying “Hey, can anyone send me an invite for Pinterest?” Leave a comment on this blog and either a faithful reader or myself will be happy to help you out! I’ve really been enjoying my time on Pinterest and decided to make a quick video showing how to add a picture to Pinterest that will generate traffic to your blog. In under three minutes, this video will explain how you can optimize your photos and pins to begin to drive traffic to your blog with Pinterest. If you don’t have time to watch this short video, just keep this in mind. To start to drive traffic to your blog with Pinterest, you need to remember to keyword [...]
3 Massive Mistakes Sales People Make With Social Media
Unfortunately, there hasn’t been much social media training for sales professionals out there and it has resulted in a lot of talented people getting poor results. If you’re in sales, you have probably experienced the frustration of hearing social media success stories while your own experiments have left you to conclude that social networks must not work when it comes to lead generation. Well I have good news and bad news for you. The good news is that there are three specific reasons that sales professionals are unsuccessful with social media and they are easy to fix. The bad news is that it requires you to rethink your approach to the sales process online. This is especially true if you have been in sales a long time and seen success through more traditional methods such as cold calling or prospecting. To kick start your social media training for sales excellence, remember these crucial 3 points: Related: 7 Ways To Use Social Media Training For Sales And Crush Your Competition 1. If You Don’t Use It, You’ll Lose It By losing it, I mean all those sales you let slide away because your competitors beat you to the punch due [...]
Social Media For Job Seekers: Interview With Career Expert Brenda Blackburn
Brenda Blackburn has been a workshop facilitator since 1991 in Vancouver and specializes in career topics with specialties in facilitating career exploration, job search strategies, professional development, and life skills. She’s a regular guest on radio and has been sharing her knowledge with career success radio and many other media outlets for years, so she was a natural selection for me when I decided to do a feature piece on someone with great advice on using social media for job seekers. Full Podcast Interview of Brenda Blackburn: Social Media for Job Seekers Brenda and I connected through a mutual friend on LinkedIn and decided to combine our efforts to address the challenges job seekers face today. We discussed how they can use the new social media tools that are available to leverage their networks to bring them closer to their goals, aka getting their dream job! This article is the product of our long discussion and has been written in a long-form blog format rather than the common “interview style” so that job seekers can skim through and get the info that is most relevant to their situation. Be sure to listen to the full podcast to get all the [...]
Turbo Charge Your Video Marketing Strategy With Pinterest
It looks like Pinterest could be one of the best things that has happened to your YouTube channel and your video marketing strategy. If you still haven’t heard of Pinterest, it has become the latest top performing social media website, using pictures pinned on an interest board in lieu of traditional text or blog entries. You can check out my Pinterest site at http://pinterest.com/meloniedodaro to see how I’ve been using it. The Power of Photo’s on Pinterest The power of a good visual is proving to be incredibly useful when driving traffic to websites and its time to get your hands in the pot! As part of any video marketing strategy, you want to be sure that you are posting your videos to sites that will get you the most views by your target market, whether it be on your own Facebook page, YouTube channel, etc. Related: 10 Ways To Use YouTube Video Marketing To Promote Your Business Currently, the most active demographic on Pinterest is women aged 22-47. Businesses who regularly post on Pinterest are finding that views of their video are increasing by a whopping 300% – sometimes within days of posting a picture that simply leads to a [...]
5 Elements of a Successful Social Media Profile Picture
In any social media marketing campaign, you need to put your best face forward. Are you ready to wow them with a headshot that makes you look like professional in your industry? Establishing a professional, amicable presence starts with a great photo. Following are five elements of a successful social media profile picture to make sure you are making the right impression in your social marketing campaign: 1. The background should be clean and either monotone in color or blurred (that out-of-focus effect). The best wildlife photographers hone in on their subjects and make the details of a butterfly or a flower come to life by allowing the background to fade out of our visual perspective. A great profile picture should do the same. Make sure the background isn’t busy or complicated so that you can remain the focal point of the photo. Related: 6 Steps To The Perfect Social Media Strategy 2. You should always present yourself at your best and although it’s nice to have photos of yourself with friends and colleagues, your profile picture should exclusively feature you. Make sure that you don’t ‘cut’ someone out of the photo by cropping it or use that picture [...]
9 Things That Make You Look Bad On Twitter
Have you ever committed a social faux pas on Twitter or other social networks? You should be careful about how you present yourself so you don’t compromise your social media marketing strategy. Here are 9 things that make you look bad on Twitter: 1. Follow and then unfollow someone incessantly. It’s about as attractive as someone stalking you. Do not include this tactic in your social media marketing strategy! 2. Excessive use of the CAPS LOCK function on your keyboard. Don’t do it. It’s the equivalent of screaming at your followers. Related: The Hidden Power of Twitter #Hashtags 3. Posting deals and specials for products no one cares about and are geographically inappropriate to your follower base. For example, “Hawaiian Tropic has great swimsuits for ½ off.” No one cares in January unless they live in the tropics or are perpetually on vacation. Ah, vacation. That sounds wonderful! 4. Pretending like you are in tight with celebrities or A-listers and ignoring everyone else. This is a quick way to get unfollowed by your friends, colleagues and business associates. Don’t forget about the people that don’t have 10,000+ followers on Twitter, they just may be your perfect clients. Twitter [...]
4 Reasons To Add Pinterest Marketing To Your Strategy
I know. We all feel the same way… NOT ANOTHER SOCIAL NETWORK! Sadly, the case is that the fastest growing social networking site, Pinterest has elbowed its way into the area and appears to have no intention of going anywhere. I’ll quickly address what I feel are it’s strong points based and also address some of the concerns and things businesses should be aware of when deciding whether or not they want to implement Pinterest marketing into their overall social media strategy. 1. It’s Great For Products Pinterest is powerful for connecting your products with compatible customers since their interests connect people rather than who they know. Bestselling author Gary Vaynerchuk predicts the “interest graph” becoming a more familiar and increasingly important metric as we progress through the next 5 years. With Pinterest driving more traffic than Google+, YouTube and LinkedIn combined in the month of January, this is something we have to take seriously as entrepreneurs. Adding Pinterest marketing to your strategy is looking more and more like a must for many businesses. 2. It’s Mostly Women But Men Are Catching On In it’s current state, Pinterest hasn’t shown huge promise for a predominant male demographic. Sorry, Old Spice! [...]
