Twitter marketing has been in the shadows since Pinterest and Facebook began to steal the spotlight this year in 2012. Although Facebook has been the leader for a while, they received a lot of additional media attention due to the whole IPO fiasco. Many business owners and professionals still don’t get why Twitter could possibly be significant to their business. I can’t blame them since I felt the same way at one point. What could possibly be significant in 140 characters? Twitter Marketing Secret Weapon: Advanced Search Your greatest Twitter marketing tool for discovering conversations surrounding your brand, industry or company is arguably Twitter’s Advanced Search. Why? Let me give you an example. If you’re a restaurant, you can search for anyone tweeting the word “hungry” in your local area and it will provide you with instant results, in chronological order starting from the most recent tweets. This is a HUGE opportunity. If you’re a restaurant, these people ARE your customers, so reaching out to them at this moment in time could be a critical turning point for your business. Offer them a special discount code that they can use that day to come in for a meal at [...]
7 Reasons Why Sales Pros Should Use LinkedIn For Lead Generation
Mastering LinkedIn training for sales professionals can be difficult (yet highly effective) simply because this particular social media site works quite differently than others. Unlike Facebook, LinkedIn is specifically geared toward business decision makers and other professionals who want to leverage the connections they make with others to improve their own businesses and gather more leads. Have you spent time on LinkedIn trying to understand the system and how it can work to attract more leads? Have you felt like throwing your hands up in despair as you tried to learn the ins and outs of using LinkedIn effectively to find new prospects? This article will give you seven specific tips related to using LinkedIn for lead generation in a way that works for your business without adding more unnecessary frustration to the mix. Related: 18 Steps To A Masterful LinkedIn Profile (That Attracts Your Clients LinkedIn Training For Sales: Why You Need It In Your Toolbox 1. Easier To Find Key Decision Makers. Using advanced search functions with the click of a button you can find and create a long list of ideal prospects to connect with. Whether through a direct connection, introduction or group, you will have [...]
5 Ways Sales Professionals Can Get More Leads From LinkedIn
Finding specific LinkedIn training for lead generation can be difficult when there is so much out there to read and study. Many sales professionals have no idea how to use LinkedIn as a tool for lead generation and to bypass gatekeepers. Thankfully, LinkedIn is easy to learn and implement once you understand the 5 ways as a sales professional that you can get more leads from this social media powerhouse. Maybe you have tried to use LinkedIn for connecting with prospects in the past, but you felt lost in a sea of thousands of connections and groups. Perhaps you aren’t even sure whether LinkedIn will help you find and attract ideal prospects. As of March 2012, over 161 million business professionals from around the world were using LinkedIn, so the massive power that marketing can have by using the site is incredible. Not to mention 68% of the users are business decision makers. Isn’t that who you want to connect with? If so, first you must to learn how to utilize these five powerful LinkedIn strategies. LinkedIn Training: Five LinkedIn Strategies For Sales Professionals 1. Your LinkedIn Profile Is Crucial To Success. This is one of the biggest mistakes that [...]
