Your social network strategy has to extend to every single tiny detail of what you do online. When you are promoting your articles, blogs or website on Twitter, you need to be able to present an attractive reason to click your links within 120 characters or less…wait, did I say 120 characters?
You’re going to find out why 120 characters wasn’t a typo, plus a couple other great tips to boost traffic to your website or blog, increase engagement on your social media profiles and drastically increase the visibility of your business online.
1. Tweet In 120 Characters Or Less
Why you ask? Is it digital blasphemy to leave any of the 140 precious characters unoccupied? The reason why you want to do this is simple.
There are tons of people that don’t use the retweet button and prefer to re-post your tweet and mention you instead. If you’ve taken up too much space in your tweet, they won’t be able to fit their mention to you inside of it. You run the risk of not receiving recognition or, even worse, not spreading your information at all.
2. Ask More Questions
This is what its all about. You’ve got to be social and to do that there must be dialogue. What better way to accomplish dialogue than asking questions?
Asking thought provoking questions is one of the best ways to interact on Twitter because it gives people a reason to reach out to you and share their views with yours. If you aim to be influential in your industry, start asking questions about important topics related to it and engage with the responses. This is the quintessential element of a successful social network strategy.
Most people don’t even realize they aren’t asking any questions but may have already noticed the side effects, i.e. lack of @mentions. Have a nice balance of content and conversation.
3. Most of Your Tweets Should Be @Mentions
Your social network strategy is ineffective unless you are focused on the operative word in the term: social.
You should be providing an abundance of rich, quality content but you also need to be interacting with people within your target market that are discussing your product, service, industry or competitors.
At least roughly two thirds of your interactions on Twitter should be @mentions, which include replies, shouting out to people, answering questions or any form of one-on-one communication with another user.
If you do implement this one strategy, you could easily be seeing double or triple the engagement rates within days. Try it out!
There Is Always One Constant…
In the fast-paced, evolving world of social media, there is one strategy that will always prevail and it’s being social, be sure to make that the forefront of your twitter marketing strategy.
Reactions, sharing, watching, listening, thinking, feeling…if we could gauge these metrics, they would be the only ones we would ever need. Social media has the power to influence all of these things but it all has to start with you.
When do you notice the most retweets or @mentions from your Twitter posts? Do you notice any particular trends in successful posts versus unsuccessful ones? Let us know in the comments below!