Join #1 bestselling author of The LinkedIn Code for a free training on "Cracking The LinkedIn Code"
register for our free webinar

5 Major Business Benefits of A Great Blogging Strategy

Blogging StrategyA great blogging strategy is the cornerstone for any social administration. If you’re not blogging and you don’t understand the power of blogging then you’re missing the boat.

These are some wise words from my friend Nate Kievman, Executive Editor of LinkedIn & Business Magazine. It’s tough for many businesses to comprehend the importance or significance of a great blogging strategy and I don’t blame them.

Many people often say: “Who would want to read what I have to say? I’ve got nothing to write about!”  The goal in creating a blogging strategy is uncovering what it is that would be of interest to your target market.

Imagine you’re looking at the wheel and you have all the different social networks on the outside of it. The hub is going to be the blog and that’s going to give you an access point to authenticity, to engaging people and pulling them into your marketing funnels whatever that may be.

Blogging Strategy

Taking A Stand On Your Virtual Stage

When Nate and I recently discussed the power of blogging, he mentioned a great story about a friend of his who is making seven figures working only a handful of days in a year. Her content is so good that she actually makes $100,000 a month through Google Ads because she gets that much traffic.

Can everyone do this? Of course not. Most industry markets aren’t going to be that big but could you generate revenue from it just by creating good content and having a good blog strategy?


Blogging Strategy“Not only can it create good AdSense type traffic, if done appropriately and targeted with the right keywords, it will attract your core market. I try to consistently put out about two to three posts per week and in doing so over the past couple of years, I tweaked it and wrote something on my blog about social media for authors.

Because of the blog’s authority, what it did in the minds of my followers was it had gifted me the authority of being on what I call the “virtual stage.” One of the many followers that had saw the post I did for authors, emailed me and said “I’d like to talk.” It turns out that this person is an executive coach for the Fortune 100 CEOs and he wants to do a book launch. He wants to use LinkedIn and wants me to do it for him. A mid-five-figure contract later after 30 minutes of a conversation, this is not a long drawn out sales cycle, its yes let’s do it, okay great and boom we’re done. All of that was only possible because of my blogging strategy.”

5 Major Business Benefits of Blogging:

  1. Shortens Sales Cycles
  2. Increases Per-Deal Transaction
  3. Lengthen The Lifetime Value of a Customer
  4. Blogging Increases Trust And Credibility
  5. Positions You As The Expert

Have you incorporated a blogging strategy into your businesses marketing plan? Post a link to your blog in the comments below! 


  1. William says:

    I have to admit that implementing a Google Ad Sense widget into my Word Press blogs is one aspect I have not yet tried to do. I guess I need to get rid of that old school mentality of not wanting to do anything to drive traffic away from your site. I suppose I could make a trickle, incremental income from having such a module on my sites. But as is pointed out here, proper key word selection is the essential.

    1. @William: I’m glad you mentioned this because I think the case we pointed out in the article is really the ultimate “best case scenario” of the benefits of blogging. Google AdSense can work for some but not necessarily all. Depending on your model, you can leverage your traffic in different ways. The Top Dog site will likely not incorporate the AdSense widget as it’s not really in line with our goals, similar to yours.

      That said, if your content is truly top notch and a clear cut above even the top blogs in your industry, the sky is the limit. Stay true to your gut. If something doesn’t feel like its in line with your company goals, it doesn’t mean it’s a bad idea or resource. It simply means that it’s not meant for your business and that’s perfectly fine.

      Thank you for re-emphasizing how crucial proper keyword selection is. It’s really the point that brings the blogging strategy “to the bank”, after quality of course.

  2. Christopher says:

    My husband is an expert in his field of expertise and people have been telling him for a long time that he should get a blog set up where people could ask his advice and that it would bring in money. The only problem is neither one of us knows how to set up a blog. I am wondering if this could really make us some good money.

    1. @Christopher: If your husband is an expert in his field, a blog can bring something more important than traffic to generate ad revenue, it helps build credibility and will position him as not just an expert but THE expert. Are people more likely to buy from the expert who says he’s an expert or the one that shows you they are an expert with quality content on their subject? 🙂

  3. Dorothy says:

    Thank you for this educational blog I have been trying to think of a way to make money on line with out a lot of work being put into it and this sounds like the best alternative. I know that this sounds lazy on my part, not wanting to put a lot of work into it but I just don’t have a lot of time and the ultimate goal is to make money right?

    1. @Dorothy: So glad to help. Unfortunately there are no easy “shortcuts” but once you’ve laid the groundwork for a successful blog, it’s much easier to run in “autopilot” mode as long as you’re writing content way ahead of schedule. Getting a blog to the level of popularity necessary to depend on it as a main source of income is absolutely a lot of work but once you have people’s attention, the options are limitless! Just focus on great quality content and you will be on the right track.

  4. Joan says:

    I actually studied the diagram you provide on this page and I had to read each component twice to fully get the grasp of this strategy and traffic driving loop. It is quite intricate and when you really think about it, if you achieve this type of setup between your blog and various social media accounts and syndicated content, I don’t see how you can fail in driving traffic to your site. Most people fail to accomplish this.

    1. @Joan: You are absolutely right. It’s not a “simple” setup by any means since it truly does require a lot of work and effort. It’s a fantastic long-term strategy to position you as an expert in your field and to continuously engage a captivated audience. You are right when you say most people fail to accomplish this. The reasoning behind this is almost always a lack of focus on quality, the target audience and full communicating what you do for your clients.

      Thanks for your comment! You brought up a great point.

  5. Alecia says:

    You can really make money off of a blog? What is the best kind of blog to make to make money? I was thinking about a question answer type blog where the customer can ask questions but they have to pay for the answers. Does that sound like something that would make money? I have heard either a blog that does this or maybe a website, which would work best?

    1. @Alecia: In the case described in this blog, the person was making money because of extremely high levels of regular, targeted traffic that she was attracting because her blog content was truly outstanding. She monetized the traffic through Google AdSense (click ads on her blog) and because she has so much traffic, she is able to make in excess of 6 figures.

      This is not realistic for everyone but it’s definitely a great goal to aspire towards. You’ll need hundreds of thousands of visitors (at least) each month before you will make six figures off your blog ALONE. I like to preach the blog as a great tool to provide outstanding value to your clients and to position you as a credible expert in your field. This is a great strategy that will get you results substantially faster than trying to make a massive income exclusively from blog writing.

      Once you have tons of traffic, you can get real crafty about how you monetize it but the goal in the beginning should be to create exceptional content that helps a specific target market.

  6. Maria says:

    The chart that you posted in your article is a really good visual that will help a lot when it comes to putting in order what to do next. I’ve been interested in starting a blog for some time now but I had no idea how to get started, I think that your blog will help me because you have laid it out in an easy step by step process easily understood.

  7. Melanie says:

    I’ve been interested in starting a blog for some time now but I had no idea how to get started, I think that your blog will help me because you have laid it out in an easy step by step process easily understood. I think that once I get my blog up and running with the instruction I have gotten from you I should be able to make a good living with it.

  8. Winifred says:

    What is the best kind of blog to make to make money? I was thinking about a question answer type blog where the customer can ask questions but they have to pay for the answers. Does that sound like something that would make money? I am confused because I have heard about web sites making money but not just a blog.

    1. @Winifred: Pick something you are truly passionate for and focus on quality. You might have to be creative in the beginning if no one is asking questions yet so get inside your target market’s head and figure out the burning questions they need answers for that you can provide. Best of luck!

  9. Larry says:

    I love blogging, but I wondered how the recent Google algorithm change (to combat content farming) would have an effect. I heard it really doesn’t affect more than about 2% of search results, according to Cutts. But he did say something I thought was significant: “The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content. How’s that even possible? It sounds no different than the existing duplicate content penalty.

    1. @Larry: You never win with duplicate content. I can’t (nor can anyone else do so with 100% certainty) verify how much it will hurt you in terms of Google’s ranking. It’s very easy for Google to find duplicate content so I can only see that having a negative effect in terms of search positioning and even credibility if searchers and readers notice that it is not original content.

  10. […] Related: 5 Major Business Benefits of a Great Blogging Strategy […]

Pin It on Pinterest

Share This

Share This

Share this post with your friends!