Haven’t heard of it? You will! Facebook and Google were once just a fledgling idea in a computer programmer’s mind but they now dominate the way we use the web…and now Pinterest is starting to follow in their footsteps, showing much promise for promoting businesses as a viable social media marketing tool.
Instead of using lengthy blog posts that require your detailed and devoted attention, often requiring time than you are willing to spare, the creators of Pinterest figured out a social media strategy that occupies a niche currently untapped, by using pictures to say what words can’t. Instead of posting commentary or reviews on products, you simply place pictures to your board, ‘pinning’ them like a creative collage. Uniting and bonding people through their interests rather than their connections.
Five Ways Brands Are Successful With Pinterest
- Utilizing a vision-board style method of communication, brands can get their product and marketing message across with succinctness and visual power. Any social media strategy that effectively utilizes this means of communication to a wide group of people will be successful.
- Brand awareness has already been proven as a successful marketing strategy. One of the greatest examples are McDonald’s signature golden arches that are emblazoned on everyone’s psyche, whether they eat burgers and fries or not. Using Pinterest, you can pin your company’s brand on your own and other people’s boards, creating virtual viral explosion in a visual format.
- You can use someone else’s success to springboard your own. Your social strategy can stand 450% growth, can’t it? That’s the kind of phenomenal increase in traffic Pinterest has seen in just the past few months. Companies are already experiencing profound increases in sales and loads of free referral traffic due to postings, or ‘pinnings’ on Pinterest.
- Wikipedia is a calling Pinterest one of the top ten websites of 2011. If you are going to spend time and energy posting anything to social media sites as part of your social media campaign, you need to be sure to include the most popular sites as targets for social interaction. Just be sure to start with already established ‘friends’ from your other social media activities and build on that foundation. Business referrals will come from this action, organically.
- You can cut through Internet ‘noise’ more easily. Since Pinterest is set up in themes, you can have more than one pinboard set up for different areas of interest. If you sell shoes and diamonds, you can instantly gain interest from other members by posting phenomenal pictures of each ‘thing.’ It’s incredibly easy for your content to be found by targeted and interested potential buyers with Pinterest members having average disposable incomes of $25 to $75,000 annually.
How have you considered implementing Pinterest in your social media strategy? Let us know in the comments!