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7 Content Writing Tips For Your Social Media Strategy

Social Media StrategyIf you really want a great social media strategy then you need to stop writing boring content. The following seven steps will have your readers hooked and coming back for more:

1. This may sound elementary, my dear Watson, but you always need to watch your grammar and spelling. Speak kindly to your audience and make sure you spell correctly. No one wants to read a poorly written blog. Even if your message is great, you will lose your audience with poor delivery and slowly erode your credibility. Spell check is your friend!

2. In the same vein, write in short, brief paragraphs. Pay attention to your favorite blogs that you read the entire way through. You’ll quickly notice that if you write long-winded paragraphs no one will read past the first few lines.

3. Use bullets and numbering. It makes for a visually pleasing article and the brain can more easily compartmentalize or ‘chunk’ information in order to retain it more easily.

4. Make sure you end with a call to action. You can tell people that the job rate is lower than it has been for years, but if the point of the article is to provoke action then give them a link to a petition to send to Congress or a button to purchase your product on how to make it through a tough economy.

5. Make sure you have share buttons that post your articles to people’s Facebook accounts and all other popular social networks. If you say something inspiring, you want to make it as easy as possible for your reader to be able to share that content with the world in less than three seconds!

6. Use adjectives in moderation but do use them. “Sally, the dog, jumped joyously over the moonlit fence” offers a much better mental picture than “Sally jumped over the fence”. Paint a picture with words. It captivates your audience and stimulates their imagination.

7. Write about topics you are passionate for. That emotion that people can easily connect to will come through when you write with passion. Skip topics that you find utterly boring. It will take you much longer than it’s worth to come up with decent web content for your social media strategy and that wastes valuable time.

Do you have an idea about an article for a blog or other social media outlet for your social media strategy? Share it with us below.

Related: 5 Major Business Benefits of a Great Blogging Strategy (PLUS Modern Marketing Flow Chart)

Comments

  1. Juan says:

    Hi Melonie ~ I love all seven of them! I like to add my number 8: use visuals to capture your audience attention. Besides a compelling headline, one attractive looking smiling person might attract more eyeballs than you could ever imagine. 🙂

    1. You are dead on with that one Juan. Images make all the difference!!

  2. Your Comments. Hello Melanie; on the subject of spell check; it may be a friend to the American population, however not to Canadians or others in the world who speak the English language. Americanization of English; the written word, is confusing for many. Microsoft word, is written in the American version, and constantly corrects my blogs, to their version of English. It is very frustrating; knowing that I am spelling correctly the “Queens’ English” which I grew up with. And the American version which keeps directing me to make changes.
    I keep adding the changes to the dictionary, but it achieves nothing.
    I even had a criticism of my blog from an American viewer, who was confused by my “misspellings” and told me so. What to do about it,
    without turning off the reader, and a potential customer? I emailed him back and explained that it was Canadian English Spelling, that was all that I could do. Any suggestions?

    1. @Joanne: I can definitely feel your frustration. Being a Canadian myself, I constantly have to be aware of how my spelling can differ from Americans or Europeans. Deciding which version to go with generally ends up with trying to adhere to American standards, in my case. Opting for “color” instead of “colour” – things like that.

      You could always select a different dictionary in Microsoft Word to use, such as British English or Canadian English. Sometimes you need to download the additional language packs but I believe they are free and rather easily accessible via the Microsoft website.

      As for turning off a reader/potential customer…c’est la vie. You can’t be perfect but you can certainly do your best. Try to befriend a writer who natively speaks/writes in the style you want to become accustomed to writing in and get them to look over your blogs quickly to ensure that your “lingo” speaks to your audience.

      Judging by your writing in your comment, your grasp of the English language is good enough for me but that doesn’t mean you won’t get a few sticklers that will take any opportunity to correct someone in the open. I think the polite thing to do when correcting someone is to attempt a private message so they can simply fix it without having to make it an open forum discussion that detracts from the initial topic presented by the article.

      That’s my two cents! Hope it helps! 🙂

  3. James says:

    Joanne, I feel your frustration as well, although I’m from Germany. I’ve found after much hard work that I have had to remember who the audience is in order to not get frustrated with the American English. I let the dictionary correct me because it’s more important that my customers understand what they are reading rather than me being picky about how its spelled or pronounced. I’m in America now so American English it is.

  4. Donald says:

    You have some really good tips to go by for content writing. I don’t know how many blogs I have stopped reading because it was just to long and boring. Keep it sort it is easier to keep their attention and I like the visuals idea as well. I am a visual learner so adding visuals to my blog is easy. As far as the language barrier you have to consider the audience.

  5. Donald says:

    You have some really good tips to go by for content writing. I don’t know how many blogs I have stopped reading because it was just to long and boring. Keep it sort it is easier to keep their attention and I like the visuals idea as well. I am a visual learner so adding visuals to my blog is easy. As far as the language barrier you have to consider the audience.

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