NOT ANOTHER SOCIAL NETWORK!
Sadly, the case is that the fastest growing social networking site, Pinterest has elbowed its way into the area and appears to have no intention of going anywhere.
I’ll quickly address what I feel are it’s strong points based and also address some of the concerns and things businesses should be aware of when deciding whether or not they want to implement Pinterest marketing into their overall social media strategy.
1. It’s Great For Products
Pinterest is powerful for connecting your products with compatible customers since their interests connect people rather than who they know. Bestselling author Gary Vaynerchuk predicts the “interest graph” becoming a more familiar and increasingly important metric as we progress through the next 5 years.
With Pinterest driving more traffic than Google+, YouTube and LinkedIn combined in the month of January, this is something we have to take seriously as entrepreneurs. Adding Pinterest marketing to your strategy is looking more and more like a must for many businesses.
In it’s current state, Pinterest hasn’t shown huge promise for a predominant male demographic. Sorry, Old Spice! I can’t picture a social media strategy featuring Terry Tate on Pinterest. Yet! There’s a fantastic opportunity currently for businesses with a mostly female demographic to incorporate a plan for Pinterest marketing.
3. Add The “Pin It” Button To Your Product Pages
Adding the Pinterest “Pin It” button to you web pages is a great idea especially if whatever you sell appeals to the female demographic or is shiny, pretty and colorful. Users have really grown to enjoy pinning pictures on Pinterest.
4. Did I Mention It’s Great For Products?
No, seriously. Retailers and clothing designers are having a hay day on Pinterest. People heavily identify themselves based on what they wear and the things they buy. It may sound shallow but it doesn’t have to be. Some people will pin pictures of their favorite Gucci accessory and others will post a picture of Yoga on the beach.
Gary Vaynerchuk has stressed the importance of the interest graph and how Pinterest fills a void in this area. I couldn’t agree more given the fact that Facebook is more based on who you are and who you know; constant bombarding of things you like being “pinned” in your friends Facebook news feeds sounds unappealing to most.
Pinterest is more of a way to connect people by their interests rather than who they are. People are naturally inclined to like people with similar interests; it’s a common ground to connect on. Birds of a feather flock together!
The verdict: Pinterest marketing can be a valuable tactic within your overall social media strategy, especially if you have products that cater to women. This could all change but for now, this seems to be the way it is.
I hope this post has helped you. If so, please share by clicking the share buttons below! Want to know more about how to incorporate Pinterest marketing into your social media strategy? Post your comments and questions below.