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7 Effective Tips To Get More Business From Your Blog

7 effective tips

Are you getting results with your blogging efforts? Or are you spending a lot of time writing them with very few people reading them? Although blogging can be time consuming, it has huge potential to help grow your website traffic and generate more business for you. But there is a lot to know about blogging before you can achieve any level of success. In this article we outline 7 practical tips that will help you achieve significantly better results and get more business from your blog.   1. Write Long Content! If you write really detailed and useful posts, they typically get shared more often, resulting in more websites linking to them.  Links from relevant, high authority sites help to get your content ranked high within Google’s search results. This is essential to ensure you give yourself every opportunity to get seen by the right people. As it gets shared by readers, more people get to know about your content and the more people that know about your content the more likely they are to link to it. While you may not write long masterpieces every time, if there are particular keyword groups you want to rank for that are [...]

7 Experts Tell You How To Generate Leads With Social Media

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Do you struggle trying to generate leads with social media? I talked to seven experts on social media, social selling and lead generation that I deeply respect to find out the answer to one question: where are businesses owners struggling most when trying to generate leads with social media and how can they fix it? Big thanks to Andrea Vahl, Andy Crestodina, Koka Sexton, Rebekah Radice, Donna Moritz, Paul Shapiro and Don Power for contributing their thoughts. I quite literally couldn’t have done it without them!   1. Use Conversion Pixels With Your Facebook Ads Many business owners are missing a valuable Facebook advertising opportunity when they are not using Conversion Pixels in their ads.  If you create an ad and use a conversion pixel then you will know exactly how much it cost to get a new subscriber on your e-mail list. A conversion pixel is basically a piece of code that you install on a web page. When you create a Facebook Ad, you “tie” the pixel to the ad so that if someone comes from the Facebook ad and arrives on the web page that has the conversion pixel Facebook then tracks a “conversion” to that ad. When [...]

16 Embarrassing Twitter Mistakes Businesses Must Avoid

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As someone who spends their days on strategizing social media campaigns for businesses, it’s easy to forget how many people struggle with things that seem obvious to me. Although I don’t often do private 1-on-1 sessions, I opened up a few spots recently and while working with a client I was able to spot some simple Twitter mistakes he made that really made him look bad. In fact, he was mortified when I told them the truth. This person is someone I would regard as highly intelligent and in a field where communication is very important to his business. We all make these mistakes when we’re first starting out and there’s nothing to be ashamed of – as long as we can fix them before they create any lasting damage. Here are the top 16 Twitter mistakes you need to avoid: 1. Using a Service That Calls Out Unfollows I cringe every time I see someone send out an automated tweet alerting their followers that I’ve unfollowed them. Not because I’m upset to be called out but because of how tacky that looks for them. Despite what some app developers will tell you, shaming people into following you is not [...]

10 Data-Driven Steps To Dominate LinkedIn Publishing

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The problem with a lot of stats that come out on social media (and anything really) is that they don’t always provide you with insight that’s immediately actionable. OkDork and Search Wilderness analyzed 3,000 of the most successful LinkedIn Publishing posts that provided extremely powerful data that can help you dramatically increase the results of your next post on LinkedIn. I was so blown away by the data presented in their original post that I had to reach out to the original authors on Twitter to ask if I could create an infographic with it. Thankfully they agreed and that gives me the great pleasure of providing you with this top-notch, actionable information.

8 Reasons Why You Should Upgrade To LinkedIn Premium

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Is LinkedIn Premium actually worth the money? Many users will often find themselves wondering this at some point when they are offered a free trial to experience the features LinkedIn Premium offers. Although I am personally a LinkedIn Premium user, I’m not prepared to say everybody should be using it because that’s simply not true. I get value from using LinkedIn Premium because I make use of the additional features it provides. There are 4 different types of general LinkedIn Premium accounts: Free Business Business Plus Executive There are also 3 specialized versions of LinkedIn Premium that cater to three types of users: Recruiters Job Seekers Sales Professionals (aka LinkedIn Sales Navigator) If you’re actively using LinkedIn as a social selling tool, here are eight reasons why it might be advisable to go premium. 1. Additional Search Filters If you’ve read my book, The LinkedIn Code, you know one of the most valuable tools on LinkedIn is its advanced search. The advanced search results on LinkedIn are VERY reliable, because LinkedIn pulls the results from content within people’s profiles where they tend to share more information not commonly found on sites like Facebook or even Google+. Truthfully, you can access [...]

How To Turn Your Website Into a Conversion Machine

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Do you feel like your website isn’t converting as many leads as it should be? Conversion rate optimization is a true balance of art and science. There’s a wealth of data out there that tells us a lot about what works and what doesn’t but the creative element is all in the execution. When it comes down to it, conversion rate optimization on your website depends on two areas: design and credibility. We’re going to reveal the most important aspects of each area and what you can adjust to maximize your overall conversions in no time. A big thanks goes out to the team at dPfoc for creating this in-depth infographic. Be sure to check out their site and content as they are gurus at marketing based on science. Conversion Rate Optimization [INFOGRAPHIC] Scroll down below for the text-based version of this article   4 Ways To Measure Conversion Rates The biggest struggle companies have with social media and online marketing isn’t getting an ROI, it’s tracking it. Optimizing conversion rates first requires you to properly track conversions. Here’s a few ways how to do it: Inquiry Forms. A “Destination URL” can be setup in Google Analytics to record a [...]

The State of Social Media Marketing: Fall 2014 Edition

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Having trouble keeping up with all of the recent changes to social media? There have been some big and important changes recently in social media that will be covered in this State of Social Media Marketing blog post. We’ve kept our eye on news that is tough to ignore on all the major blog sites so you can stay focused on what matters most to you: your social media accounts. Pinterest Introduces Messages Pinterest is officially getting even more social with its latest addition: private messaging. Despite the Instagram vibe, I think most users (especially businesses and marketers) will appreciate this update. It seems a bit strange that it took this long to happen but hey, I’m not complaining. Read more on the official Pinterest blog LinkedIn Rolls Out “Follow” Button To Millions Although it’s rather cumbersome to access it currently, LinkedIn has debuted a “Follow” button to millions of user profiles, a feature previously only available to the elite LinkedIn Influencers. This means you can follow posts of somebody that isn’t in your network to allow you to interact with their posts. To access it, go to somebody’s profile that you aren’t connected with. Hover over the downward arrow [...]

How To Find LinkedIn Groups With Targeted Prospects

how to find linkedin

Do you use LinkedIn groups to find ideal prospects for your business? LinkedIn groups are one of my essential tools for driving leads. As you might have noticed, not all LinkedIn groups are created equally and it can be difficult to find the good ones. Once you do find a great set of LinkedIn groups, you likely won’t ever have to leave them. A mistake I see many people make is they join all of their industry specific groups. This is not where you will find your ideal clients, rather they will be full of your peers and competitors. Once you have found the right groups you can focus on what really matters: engagement. With that said, let’s discuss a few simple ways to find great LinkedIn groups that are very likely to have lots of prospects in your target market. 1. Use Simple Keywords When Searching For LinkedIn Groups Do you ever notice how Google seems to be reading your mind as it consistently delivers exactly what you’re looking for on the first page? Let’s just say that LinkedIn’s search algorithm is no Google. To be fair, this has more to do with group owners not properly optimizing their [...]

My Top 7 Worst Blogs & Why They Sucked

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Have you struggled with creating content that people both read and share? Content marketing isn’t always a walk in the park. In fact, it often results in quite a few failures before you really start to get the hang of creating content that resonates with your target market. Even someone who understands content marketing can make mistakes creating content that fails to become a hit. The key is analyzing the content that does well against those that didn’t to learn what works and what doesn’t with your audience. We always take the time to analyze our results to learn what went wrong and use that information to improve our content marketing efforts. While doing this for myself recently, I thought how it might help others if they could see what I realized by looking at Google Analytics: some of my content sucks…but why? A Few Observations Before I openly rip apart my own work for public display, let me tell you one thing that was interesting. Each of these articles had a very high time spent on page, suggesting that readers were pleased with the quality once they arrived. Here were some of the glaring issues that you’ll notice pop [...]

Cracking The LinkedIn Code: A Modern Social Selling Strategy

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Once you’ve dialed into the formula, social selling and LinkedIn go together like coffee and donuts. When used properly, there is an endless opportunity to generate more leads, prospects and clients. There are spoken and unspoken rules of best practices and etiquette that you must follow if you want to use this platform successfully. For those of you who already have my book, The LinkedIn Code, this is likely not the first time you’ve seen what it stands for. I created an anagram to explain the social selling process on LinkedIn in a simple, memorable way. Scroll down below the infographic for more detailed explanations of each point along with some helpful examples. Feel free to share the infographic anywhere you like, my only request is to link back to this article with it. Listen Listen to the language that your ideal clients use to describe their challenges and problems. This is the language you want to use in your profile and the messages you send. Many businesses get so caught up in their own lingo that they don’t stop to think how easy it is for prospects to get the message. Pay attention to the words they use…that’s far [...]