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11 Major Social Media Changes That Have Happened In 2015

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Do you find it difficult to keep up with all the latest social media changes? You’re not alone – and for a good reason. Social media is constantly changing and these past few months have seen some massive developments, a few of which may require you to adjust your overall strategy. Facebook photo posts are at an all-time low for organic reach but do you know what’s getting more action now more than ever? Do you have logos or product placements in your YouTube videos? If so, Google might want a cut of your profits. Recruiters that actively use LinkedIn are going to be affected by the new “commercial search limit” for free accounts PLUS a long standing policy with InMails has drastically changed. Check out the top 11 major social media changes so far in 2015 in the list below. 1. YouTube Wants A Cut of Your Sponsorship Deals The details around this are still pretty fuzzy but if you show logos or product placements from sponsors in your YouTube videos, Google is about to ask for their cut. Here’s the official company line from YouTube: “We allow text-only title cards where there is paid product placement for the […]

15 Ways To Create Social Media Content That Always Works

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Do you draw a blank some days when thinking about what social media content to post? Sometimes it can feel like you’ve thought of it all and are tapped out for ideas when posting to Twitter, Facebook or any other social network. Whether you’re curating content or coming up with something original, there’s more than a few ways to keep things easy for you and fresh for your audience. 1. Search Relevant Keywords via Facebook Graph Search Declining organic reach doesn’t just affect businesses on Facebook, it also affects the people who follow those pages and want to receive that content. The good news is that a simple Facebook Graph Search can show you posts from people and pages you follow, even if they didn’t show up in your News Feed. 2. Google News Search Google search is great but I love the News search specifically for finding killer content that’s relevant and current. Search with basic keywords relevant to your business (i.e. A cosmetic surgeon could search terms like “botox”). Local businesses that rely solely on customers in their immediate area can benefit by searching for content that’s relevant to that area (i.e. An article titled “Toronto Named World’s […]

Social Media Manager? Compete For 100,000 Euro & A Trip To France

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Are you a social media manager? If so, you can win up to 100,000€ and a trip to beautiful Corsica, France to compete at the Somero Contest for social media managers. The Somero contest is an international competition dedicated to finding the brightest minds in the emerging world of social media and digital marketing. The top 4 competitors will be chosen among the participants and will be awarded of the title “Best Social Media Managers”. Social Media Round #SoMeRo is not only a competition but also promises an incredible networking opportunity with handpicked partner-companies sharing and exchanging ideas in a professional space. There will be many exciting side events such as concerts, exhibitions, talks, debates and conferences. The Prizes The travel cost to Corsica will be offered to 60 participants selected from all over the world to participate in the competition. They will be staying in upscale hotels and residences discover the magnificent landscapes of the Balagne region over a 3-day stay. Dates: June 2015, 4th to 7th Location: Corsica (France) Main Round: “Master of Buzz” First Prize: World SoMeRo Champion – Master of Buzz – 100,000€ Second Prize: Buzz Legend – 40,000€ Third Prize: Buzz Captain – 30,000€ How To Participate Anyone interested in […]

How to Write a Magnetic Social Media Profile

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Do your social media profiles create impact with your target market the first time they read it? First impressions are everything in this world, especially online. You have seconds to make a connection with a brand new prospect before they size you up and move on. When I work with my personal clients one-on-one, the first thing we work on is their social media profiles because I’ve noticed that when they are done well, every activity has a stronger impact. If someone does the Google test on you, they’re going to check out your social media presence pretty quickly and make a decision if you’re worth having further discussions with. Sound harsh? The world is a cruel and unusual place, my friends. Consider this as a general guide to what information should be inside any social media profile and exactly which questions you should be answering for your potential prospects inside its copy. 1. What’s Your WHY Message? When someone asks you why you do what you do, the answer should never be money. When people hire an expert, they need to know that person lives and breathes their subject with the kind of fluency that can’t be faked by […]

9 Metrics Every Blogger Must Be Tracking

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Content marketing is as much of an art as it is a science. Often it’s a delicate balance between being creative and basing decisions on hard data. Over the years I have come to rely on a few different content marketing metrics to help me hone in on what works vs. what’s not working on my blog. I don’t intend for this to be the “end all, be all” but these are a few metrics that I regularly follow that I believe will help any blog get on a path to growth. Once you’re done, I’ve provided an additional resource at the end of the article to help you take your data measurement skills to the next level. 1. Most Popular Pages Go into the content section of Google Analytics (or whichever web stats program you use) and check out which pages on your website are most popular. If you’re in Google Analytics, you’ll want to login to your dashboard, look at the left side menu and select “Behavior” then “Site Content” followed by “All Pages”. You should see your most popular pages now appear in the table (pictured below). You can keep track on a monthly basis but I […]

Social Selling Case Study: Doug Ales of ABB

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A 25-year veteran with a large power and automation technology company, ABB, Doug Ales helps people achieve dependable, justifiable, and safe electrical systems. His employer markets their products through a network of electrical wholesale distributors, so not only must Doug compete for his customer’s business, but he must also vie for his distributor’s attention. Using a “solution sales” strategy that was two decades old, Doug wanted to see if social selling could accelerate his growth. The Challenge In Doug’s industry, the local electrical distributor provides the customer’s connection; Doug provides the application experience. By working together, they grow their mutual business. Could social selling help Doug accelerate networking, build relationships, and grow sales? After deciding to give social selling a try, Doug polished his LinkedIn profile and optimized it for specific keywords. He then began posting regular status updates, engaging in LinkedIn Group discussions and growing his network with people who were engaging on social media. However, he soon discovered that the industrial executives that he needed to connect with were mostly inactive on social media. Doug learned how to gauge a person’s activity on LinkedIn and then found that the connections he wanted most usually had a LinkedIn profile […]

How To Create Powerful LinkedIn Lead Generation Messages

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Are you actively engaging potential prospects on LinkedIn? If not, it’s likely because you lack an effective social selling process that is streamlined and designed to help engage your target market while moving them through the sales process. Sound complex? Bear with me…you’ll catch up by the end of this article. I broke down how my LinkedIn social selling funnel works a while back (go here if you haven’t seen it yet) and described in detail how I move conversations offline. What I didn’t describe was exactly what you should say, or at least what I say when communicating with new connections. I have a series of lead generation messages that I use at different steps of the process to start a dialogue with prospects on LinkedIn. It starts with the initial connection request and finishes with a request to move the conversation offline – either to the phone, Skype or in-person if they’re local. 1. Send a Personal Message When Connecting Do you include a personal message when sending invitations to connect on LinkedIn? Social selling is all about personalization and developing relationships based on trust and value. It’s for this reason that I ALWAYS stress the importance of […]

Dear Sandals, Your Social Media Sucks (But My Vacation Rocked)

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Do you have a client or personally manage social media for the tourism industry? I just arrived back home from an incredible destination wedding at Sandals Grande St. Lucian and the experience couldn’t have been more perfect. From the moment we arrived we were treated like VIPs among VIPs – sure, it likely had something to do with the fact that we were getting married there but that didn’t rob the sentiment whatsoever. I’m not writing this article to say that I had a problem with my experience at Sandals, quite the opposite actually. My experience was so good that I wanted to share it on the Sandals St. Lucia Facebook page until I realized it was a total ghost town. Then we realize there was a second nearly identical page with duplicate content. This is something I have come to expect from second-rate businesses but a company like Sandals can really shine on social media with a great strategy. Everything about what they provide kicks ass and the world should know about it. The problem is that Sandals is going to need a nice pair of running shoes to catch up because they’ve been neglecting to capitalize on the […]

10 Actionable Social Media Tasks To Kick Off Your 2015 Strategy

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Do you want tighten up your social media strategy for 2015? There’s something about the New Year that gets everybody inspired to make a shift for the better in all areas of their lives, especially in business. The social media landscape is always changing so fast that it makes it difficult to move year-to-year without some needed adjustments to stay on course. This got me thinking about the various rituals I go through each year at this time when re-strategizing for success in the New Year so I decided to compile them in a list here for you plus I added a couple extra tasks to address major shifts in the social media world this year. 1. Find Your Most Popular Posts of 2014 There are three metrics I rely on to find my most popular content: social shares, traffic and time spent on page (in that order). Social shares are the most important to me because people found that content valuable enough to share after consuming it – that’s key. Measuring traffic is important but that really only tells us how good your title is so we have to look at the time spent on page to determine if […]

7 Tactics To Connect With Decision Makers On LinkedIn

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Have you been wasting a lot of time and energy trying to get in touch decision makers in your target market? Do you struggle with figuring out who is the right person to reach out to in a company that could facilitate an introduction to the decision maker? If you are like many entrepreneurs, business owners and sales professionals, you may be struggling to find and connect with those all important decision makers that are essential to your ability to make a sale. The good news is that LinkedIn provides an effective way to by-pass gatekeepers and find and connect with your prospects.  Yet many people still don’t take advantage of this either because they lack the knowledge or believe that it will be too time consuming or difficult to learn or use. I will provide you with seven essential tactics that you can start to use today that will help you get on the radar of the decision makers and connect with them. 1. Have A Complete & Professional LinkedIn Profile Before you begin any activities that will put you in front of key decision makers, you must first ensure that you have a profile that is professional, search-optimized […]