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Cracking The LinkedIn Code: A Modern Social Selling Strategy

social selling

Once you’ve dialed into the formula, social selling and LinkedIn go together like coffee and donuts. When used properly, there is an endless opportunity to generate more leads, prospects and clients. There are spoken and unspoken rules of best practices and etiquette that you must follow if you want to use this platform successfully. For those of you who already have my book, The LinkedIn Code, this is likely not the first time you’ve seen what it stands for. I created an anagram to explain the social selling process on LinkedIn in a simple, memorable way. Scroll down below the infographic for more detailed explanations of each point along with some helpful examples. Feel free to share the infographic anywhere you like, my only request is to link back to this article with it. Listen Listen to the language that your ideal clients use to describe their challenges and problems. This is the language you want to use in your profile and the messages you send. Many businesses get so caught up in their own lingo that they don’t stop to think how easy it is for prospects to get the message. Pay attention to the words they use…that’s far [...]

10 Reasons Why You Should Publish Content On LinkedIn

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The ability to publish long form posts on LinkedIn used to be a feature reserved for the elite of the network, aka LinkedIn Influencers. Those days are over and now anyone can use the LinkedIn publishing platform and there are an exciting amount of benefits for anyone active on the network. Many wondered what benefits would be available that blogging doesn’t already provide and I’m VERY pleased to say I’ve been blown away by the results I’m seeing for myself and my clients so far. 1. Give Old Content New Life Post your older content that is still great (and relevant) using the LinkedIn Publishing platform. I’ve been doing this with my best blogs and it’s resulted in a ton of engagement, new exposure and a few great leads. Here is one of the most popular articles on my blog: I got over 7900 additional views to my article by re-posting it via LinkedIn Publisher nine months later: 2. Position Yourself As The Expert Blogging already did this for you but now you have a convenient distribution platform from the moment you hit “Publish”. Everyone in your LinkedIn network will start to become more and more familiar with you and [...]

10 Experts Share How To Improve Facebook Organic Reach

facebook organic reach

Have you noticed a drop in Facebook organic reach for your page posts? You’re not alone. We wrote about it when we spotted the first sign of the reachocalypse back in December 2013 and our site nearly blew up with traffic in the first 48 hours. Apparently it resonated with many people and we weren’t the only ones noticing the sharp decline. Although the drop has been noticed by most, it’s important to note that Facebook organic reach is not declining for everyone. AgoraPulse analyzed thousands of pages’ data and some industries are even reaching more people organically now than they used to. See the full report here. We spoke to 10 experts to determine practical tips and strategies for page owners that want to combat declining Facebook organic reach. Here’s what we came up with: 1. Use The 10-4-1 Method As a general rule, plan for 10 posts that are helpful, fun, entertaining and social as you prepare content to share on Facebook. This is likely not your own content but content of others you have found that your audience would find useful and relevant. By getting users to engage with these posts, Facebook is alerted fans want your content [...]

The State of Social Media Marketing – August 2014 Edition

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Do you struggle to keep up with the latest social media changes? With the rapidly evolving world of social media, it’s easy to feel like your head is spinning just to keep track of all the new features that are always coming into the mix. LinkedIn has grown immensely in the past 18 months, Facebook seems to go through a complete shift once a year and Twitter had some big changes we saw earlier this year. In May we began a new segment on our blog called The State of Social Media Marketing that is intended to encapsulate the most significant changes you should be aware of in the industry. LinkedIn Is Changing Their Search Algorithm Although we are still getting the full details on this development, one thing is certain: LinkedIn is making big changes to their search algorithm. One career expert wrote about some changes she noticed happening back in April and we’ve also been noticing big differences in how various terms are ranking individuals but have yet to determine exactly what is going on. We will keep you posted! LinkedIn Debuts Job Search App For iPhone We spend a lot of time talking about how to find [...]

5 Easy Steps To Organize Your Prospects & Build Relationships Using LinkedIn’s Relationship Tab [Infographic]

linkedin relationships tab

Have you ever wondered how many of your connections are clients, leads or potential prospects? Do you forget to send follow up emails to some of your prospects? Perhaps you regularly lose the notes that you have collected on your hottest leads? Or have you ever wished you remembered how you met a particular prospect? If any of these situations are true for you, then you would find great value from LinkedIn’s built in organizational tool, the Relationship Tab, available to both free and paid members. Even if you have not yet experienced these issues, the larger your network grows, the more valuable you will find this feature to help you keep organized and stay on top of your networking and lead generation efforts. The feature also allows you save and record information on contacts in your network that you are not yet connected to (2nd, 3rd, and group connections). The benefit of this is that you can create a list of potential prospects that you would like to connect with, record information that you want to keep handy about them and then track your efforts to connect with them. You don’t need to worry about the information that you [...]

19 LinkedIn Mistakes That Make Me Pull My Hair Out

linkedin mistakes

If you aren’t getting the results you are looking for, it’s highly possible you’re making one (or several) LinkedIn mistakes that are turning off potential clients. Turning people off doesn’t always have to provoke a dramatic response that involves the other person slandering your business on Yelp but even in its most harmless form, it hurts your bottom line. You only get one chance to make a good first impression and when you waste it on making rookie LinkedIn mistakes, you’ve already shut the door on what could have been a mutually beneficial relationship. Take a few minutes to review the 19 most common LinkedIn mistakes I see to make sure you aren’t making any of them. It could be the difference between making or breaking your next sale. 1. Your Profile Is Incomplete An incomplete profile does nothing to build your credibility with prospects on LinkedIn, so why even bother? Yes, it’s no small task to thoughtfully fill out your entire profile and ensure it has impact in a way that speaks to your specific target market but it’s important. If you want a simple way to get to a complete and optimized profile, check out the 21 Steps [...]

5-Step Content Marketing Checklist

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Do you have a content marketing plan for your business? Would you like to create blog posts people get value from and will share? Blogging for business is so much more than writing an article and throwing it up on your website. It encompasses a lot of planning, preparing, research, writing and editing until you get something that truly resonates with the audience you’re trying to reach. In an effort to organize this process for myself, I created a content marketing checklist that you might find useful when creating and promoting content for your business. I’ve distilled it down into five key steps: Planning & Research Writing Optimization Making It “Shareable” Promotion Even though there are several points for each step, there are still many more that weren’t covered in my attempt to be concise. If you feel something important is missing, let us know in the comments below. Make sure you scroll past the infographic for more detailed explanations of each step. Your 5 Step Content Marketing Checklist [INFOGRAPHIC] Feel free to share this infographic without modifications on your blog or anywhere you like with credit to Top Dog Social Media and a link back to this page. 1. [...]

5 Ways To Maximize Reach With Content Marketing & LinkedIn

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I often have people tell me at speaking events, “Melonie I just haven’t got any business from LinkedIn.” Do you struggle with trying to figure out how to actually build relationships or get results on LinkedIn? One of the keys to a successful LinkedIn or social selling campaign is content marketing. The beauty about content marketing and social selling is that it will always help you build a relationship, as long as it has context and relevance to the person you’re trying to reach. The problem with most peoples’ strategy is that do not invest the time to learn how to communicate via LinkedIn (or social media) in a way that speaks to their target audience. Instead, many push a selfish agenda that turns off prospects faster than a power outage in a busy nightclub. Content is more than just an article that you send to someone you want to sell something to, it’s offers you so many advantages that can’t be acquired otherwise. Here are just a few of the benefits of integrating content marketing with your social selling and LinkedIn efforts: Provides Value. It’s a lot easier to get your foot in the door with a new connection [...]

7 Steps To Creating A Social Media Strategy For Your Business

how to create a social media strategy

Antoine de Saint-Exupéry once stated that “A goal without a plan is just a wish.” Basically this is a nice way of saying that if you don’t have a plan to follow through on your goals, you are wasting your time. This was never truer than in the case of using social media for business. I cannot tell you how many people have shared with me that they have spent a huge amount of time and/or money using social media for their business and have seen little to no return. They are completely disillusioned with social media and many think it was a complete waste of their time and money. The truth is, in most cases they were absolutely right! This doesn’t mean that social media can’t be one of the best tools that you have at your disposal to reach out to your potential prospects or customers and turn them into brand advocates or customers. Because it is. But you can’t just jump into social media without a plan or you will just be wasting your time. I am going to share with you 7 steps to create a social media strategy that will provide you with real and [...]

LinkedIn Company Page Vs Personal Profile: Which Is Better?

linkedin company page vs profile, which is better?

By far, one of the most popular questions I get from people is, “How do I get more leverage from my LinkedIn company page?” Many “social media experts” will jump at every chance to defend any aspect of the online social world but I’m going to tell you exactly what I believe. Company pages are not a big deal and they often don’t generate tangible results. There, I said it! Yes, it might come as a shock to many of you that I would ever suggest any aspect of LinkedIn is irrelevant but company pages aren’t where I’ve found success that produces sales. Company pages do provide a unique opportunity for exposure that wasn’t previously available to personal profiles though: Sponsored Updates. Does this mean you shouldn’t have a LinkedIn Company Page? If you have a business you definitely should have one but the real results always come from building relationships on your personal LinkedIn Profile. 3 Reasons Why Your Personal LinkedIn Profile Will Generate More Results Than a LinkedIn Company Page 1. People Want To Deal With People, Not Logos When you’re on social media, whether it’s Facebook, Twitter, LinkedIn or any other network, do you prefer to interact [...]