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How To Get Twitter Followers That Actually Matter

howtogettwitterfollowers

Do you struggle to get Twitter followers that actually produce results for you in your business? Social media isn’t a popularity contest – it’s a tool to connect us with the people and things that matter most in our lives. When it comes to Twitter, it’s possible to have 50,000 meaningless followers that do nothing for your business while another person may have 1000 followers that are highly active and engaged. Which would you rather have? I know I would always choose the 1000 highly engaged followers over 50,000 followers that never end up doing anything to forward my objective for being on Twitter in the first place. Disclaimer I use what’s referred to as a “follow strategy”, meaning that I follow targeted users and give them a few days for them to follow me back before I unfollow. There are several tools that help you do this including ManageFlitter and Tweetadder but it’s important to note that you must be strategic about how you use them to get tangible results. As of right now I have over 62,000 followers on Twitter and my account grows by an average of 150 followers a day, every single day. Here’s a screenshot […]

Social Selling Case Study: Eric Mitchell Success Story

Eric Mitchell

Eric Mitchell is the head of sales and marketing at Mobitor. Before Eric introduced social selling to the Mobitor sales team, they focused on cold calling and using other old and outdated sales tactics that were not yielding sales.  Challenge While Eric has been using LinkedIn since the platform’s early days, he started in sales using traditional sales methods such as purchasing lists and cold calling. The cold calling in particular he found bothersome, as he felt awkward calling up prospects and starting up a conversation like they were old friends. He called this the carpet bombing approach as he was hitting everyone in a company looking for the right person and hoping that if he contacted enough people in the company that he would eventually get a hit. It was always a challenge finding the right person in the company, rather like finding a needle in a haystack. It all came to a boiling point. He was very frustrated and decided he had had enough of calling a prospect with the “till they buy or die” approach and suffering through sales leaders quoting Boiler Room, Wall Street and Glengarry Glen Ross. He knew there had to be a better […]

Everything You Need To Know About LinkedIn Marketing

everythingyouwantedtoknow

Are you ready to start taking advantage of the increased leads LinkedIn marketing is generating for other B2B companies and professionals? LinkedIn is a powerful lead generation tool but only if used correctly. The trouble is that most people aren’t using it correctly or may only be doing certain things correctly while dropping the ball in other important areas. Below you’ll find 21 of the best LinkedIn marketing resources that address the site’s main features, the most common questions from business owners, best practices and my favorite tips and tricks. This is definitely a page you’ll want to bookmark since each heading below addresses a key component of LinkedIn marketing along with a link to the best resource I have to get you more educated on that topic. Laying The Foundation For Your Success On LinkedIn 1. Have a Professional & Optimized LinkedIn Profile It’s crucial that you don’t start reaching out to potential prospects until your profile is complete and ready to make a great first impression. Recommended Reading: 21 Steps To The Perfect LinkedIn Profile 2. Get Found On Page One Of LinkedIn Search The next step after your profile is complete is to ensure you’re showing up […]

How To Get More Prospects To View Your LinkedIn Profile

howtogetmoreprospects

Why should you care about how to increase LinkedIn profile views? If you’ve laid the groundwork by completing your profile, getting your ideal clients to visit your profile is the first step in your sales funnel. This is where they learn more about you and how you can solve their problem before they decide to visit your website or reach out to you in some way. Once you get your prospects on to your LinkedIn profile, you can start to lay a path for them to take that gets them on to what I call the buyer’s journey. It’s imperative that your LinkedIn profile is fully complete and is optimized to impress your target market on the first impression. If you think your LinkedIn profile could use a bit of tweaking, make sure you read this article first. Where To Track LinkedIn Profile Views It will be tough to measure your progress without a simple way to track your profile views. You can keep in the loop by regularly checking the Who’s Viewed Your Profile page to see who and how many potential prospects are viewing your profile. To access it, hover over the Profile link in the top navigation […]

12 Big Changes In Social Media This Month (Nov 2014)

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There has been some serious social media changes in the past couple months, some of which are exciting and a few of which – I’ll admit – are not so exciting. I’ve collected a list of the most crucial changes that businesses utilizing social media marketing should know about. 1. Facebook No Longer Sharing Promotional Organic Posts Shockwaves have been sent through the social media world as Facebook puts the final nail in the coffin for organic reach. After doing a “survey”, Facebook has entrusted its EdgeRank algorithm to decipher which organic page posts are promotional so they can further decimate the reach they already weren’t getting. Is this a major change affecting brands? Yes and no. Let’s be serious, it became crystal clear back in December 2013 that the game was changing to pay to play. My advice? Invest more in your owned channels (email, blog) and in paid advertising through Facebook for your best content. The upside is that Facebook still offers the most targeted advertising available so use it where you need to drive a result and measure it to ensure you’re getting an ROI. Read Facebook’s official article on reducing promotional page posts. 2. LinkedIn Removes […]

7 Sneaky Tricks For Measuring Your Twitter Marketing

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Twitter is easily in my top three favorite social networks because it doesn’t restrict who you can and can’t connect with (unless they have a private profile) and you get rewarded for your hard work. Unlike Facebook, organic reach is very much alive on Twitter and I gain over 100 new followers a day without spending a single dollar. Here’s the thing…it’s not all about followers, it’s about targeted followers. Are you attracting the right people or just random strangers that will never help further your business? There are a few ways you can check your follower base to see if you’re on the right track using FollowerWonk. Some of these features will require a premium account depending on how many followers you have. Whether or not you decide to pay for the full version, I think the free trial version is worth trying out at least once to gain some valuable insights that no other tool currently offers. 1. Find The Most Common Cities Among Followers Are you a locally based business? If so, you’re going to want to make sure the most popular locations for your followers is the city you are based out of. Go to FollowerWonk.com […]

19 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet

19linkedin ninjatricks

Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes. In this article I am going to share some of the best kept secrets (old and new) that include a special backdoor for adding new connections, how to send messages instead of paid InMails, extreme advanced search ninja tricks and much more. Each of these 19 LinkedIn tips are simple and easy to implement immediately! 1. The Secret Backdoor To Adding Connections If you want to connect with someone on LinkedIn, you’ve always had to say how you know them in your connection request. If you’re trying to meet new people on LinkedIn, selecting a group you share in common was previously an option for saying how you know that person when connecting. That option has recently vanished. Fear not. Brynne Tillman recently shared an excellent article showing you a backdoor trick for getting past it: Visit the profile of […]

B2B Lead Generation With LinkedIn: 72.8% More Sales For Social Selling Teams

B2B Lead Generation On LinkedIn

Are you skeptical that social media can be an effective lead and sales generating tool for your company? Many B2B companies aren’t seeing the benefits of social media to generate leads. While social media may be fine for personal use and has been shown to be of benefit in business to consumer markets, it has no place in the B2B business world…or does it? Businesses are owned and run by people. And it is people that make the buying decisions. But can social media really provide a systematically repeatable and measureable increase in leads and sales for your B2B company? This is a valid concern. In fact, according to a report by Gleanster [1], 93% of B2B marketers have ranked “measuring the return on social media campaigns” as their number one challenge with respect to social media marketing. The answer to this question is yes, but only if you do it the correct way. Some of the biggest B2B companies in the world have been using social media successfully for social selling such as ADP, CISCO, IBM and XEROX. In fact, in another report from Gleanster [2], they state that 85% of top performers had indicated that social media is a […]

Social Selling Case Study: Scott Logan of inContact

Scott Logan

Before using social selling, Marketing Campaign Manager Scott Logan and his sales team from inContact used popular lead generation tactics for sales teams. These included sending out regular emails then following up on inbound leads via phone as well as cold calling. The Challenge Over time Scott started to notice that his team’s email efforts were not producing the result they once had. They were increasingly challenged with finding true qualified leads, being able to reach the decision makers, and connecting with decision makers without annoying them. The Solution Scott decided to do some research. He looked at a variety of information that he found online as well as a slideshow called The Evolution of LinkedIn and discovered something called social selling. This piqued his interest. The more research he did, the more he realized the powerful potential of social selling and LinkedIn. Scott knew that he needed to be ahead of the game and get a handle on the concept and process of social selling. He also knew that he had to have a well-documented reporting process showing a clear ROI. Scott created a social selling process from scratch using the results of his research and the AB split […]