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Top 3 Social Selling Myths (and what actually works)

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Selling has always been social. Long before the days of Facebook or Twitter, people looked to their peers for recommendations, and to trusted reviewers and industry experts for advice on what course they should take. But these days, instead of actively seeking out information, we get so many different messages from so many different directions that our ideas about a brand seem to form without us even realizing it. In fact, research suggests that 90% of all our buying decisions are made subconsciously. This means that your potential clients are out there on the internet right now, forming their opinion of your brand (and your competitors’ brands) – and they might not even know what it was that shaped their opinion along the way. Want to get your message out there and start shaping these perceptions yourself? Then you’ll have to get in on the action. Did you know that the average American adult now spends 15.5 hours exposed to media messages every day? And, now that we spend so much of our time engaged in the digital-social space of our phones and social networks, the sheer scale of this influencing stimuli has exploded. This means that we’re getting most […]

9 Ways To Convert Social Media Fans/Followers To Real Leads

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Are you using social media for business but struggling to convert leads to customers? Many business owners are trying to convert fans to customers without adding any value or building trust first. This results in an overly sales-focused approach that turns off prospects before you’ve had a chance to create a meaningful relationship. Here’s a few ways I’ve been successful with driving more leads on social media for myself and my clients. 1. Use High Quality Blog Posts To Drive Traffic The first step in any social media strategy should be to divert traffic from social networks to your website. It’s great to have lots of engagement on Facebook but are you converting that back to traffic to your website? The best social media strategies use social networks to funnel leads into their pipeline. For example, using high quality blog posts to drive traffic back to their site and then making a compelling offer to join their email list. If you aren’t consistently putting out great content on your site, there is no reason for prospects to keep visiting and, more importantly, give you their email address. 2. Have a Clear Path To Subscribing Social media expert Donna Moritz recommends […]

New Survey Shows How Marketers Are Using Social Media

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Every year, Social Media Examiner releases their Social Media Industry Report after surveying thousands of marketers to better understand what factors are affecting and driving their strategies most. Some of the factors they look at include: The top questions pros want answered on social media Average time commitment needed to see results The overall benefits of social media based on experience Most used social media platforms (and the ones driving the most results) It’s an amazing way to get an idea of where marketers are allocating their resources, whether that’s time, money or both. Some of the findings are fascinating while others will likely confirm your suspicions, give you confidence in your approach or make the areas you could be missing out on crystal clear. As with any social media statistics, it’s important to remember it’s based off a large group of people operating in their own unique businesses ranging across all industries. It’s not a replacement for leveraging your own data to find what works for your specific audience, nor is it meant to be. Take a look at some of the highlights below but make sure you also download the full 2015 Social Media Industry Report from Social […]

5 Social Media Metrics You Must Check Regularly To Grow

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Are you confused by which social media metrics you need to check regularly? A track and field star needs to measure how long it takes them to complete a track in order to be able to improve upon it. Otherwise, how do they know if they’re getting any better? Social media is the same way. We do our best and run the distance but then we need to take a step back and analyze what happened so we can plan for success. When I measure my progress, there are five social media metrics I rely on most. 1. How Blogs Perform In The First Week In most cases, the first week I publish a new blog is when it sees the most amount of traffic because I’ve sent it out to my email list (and I only do that once per article). Some content gets more popular over time but I want to know which topics get my audience fired up as soon as they’re published. When I compare the first week performance of different blogs I’ve published, I get a better sense of the content my audience likes the most. 2. Pageviews Go into Google Analytics and choose “Site […]

How To Be More Productive On Social Media

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Have you calculated how much time you spend daily on social media? A recent study found that we spend an average of 25% of our waking hours on social media. If you are using social media for business, are you finding that you are spending a lot of time but not getting the results for your efforts? Social media productivity is a topic I’m passionate about because it gives me back my time, the most precious resource I have. One of the most popular articles on our blog is The Guide To Social Media Time Management so I know it matters to you too. You can always make more money but you can never get more time so we have to use what we have wisely. Fortunately there are some great tools, strategies and tricks to make sure you’re making the most of your investment, whether it’s time, money or both. I recently came across this brilliant infographic on Neil Patel’s site (great blog, btw) and had to share it here as well. How To Be More Productive on Social Media Big shout out to Neil Patel at Quick Sprout for making this amazing infographic. Make sure you check out […]

Top 19 Social Media Management Tools

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Do you get lost when trying to find the right social media management tools for your business? It seems like a new app or social media tool is popping up every day and many of them handle a lot of the same tasks. I’ve spent more time than I’m willing to admit tracking down the best tools to keep my team and I truly efficient. I spent some time to compile a list of my absolute favorite social media tools that help my business to run more efficiently and cost effectively. It’s a mix of both free and paid tools but I’ve personally used everyone of them at some point in my career so I feel comfortable recommending them. 1. Ontraport: What My Entire Business Depends On This has been the central hub of my entire website for years now and is responsible for capturing leads, sending out mass emails to my list and many more highly intricate tasks targeted at content and information marketers. It’s something that needs to be seen to grasp the concept but if you’re familiar with Infusionsoft, it’s similar to that but with many more features that will have info marketers salivating at the mouth. […]

Sales pipeline grows to $1.45M in 7 months on LinkedIn [Case Study]

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Lori Carr didn’t have to think long about the impact that Top Dog Social Media and Melonie Dodaro have had on her sales efforts. “I keep track,” Lori said. “I’ve had 26 conversations with qualified leads, I have $1.45 million in my pipeline, I’ve had four in-person meetings and I’ve closed two deals. In my world, that’s really good stuff in terms of lead generation and I attribute it directly to the consulting I received from Melonie.” Armed with an already-enviable list of brand name clients and a proven track record, Lori, president of Lori Carr & Associates, had come to a point where she knew she needed to ratchet-up her outreach and tell her story to more of the high-level (and hard to reach) senior executives who needed her consulting skills. “I looked around for someone to help me with my LinkedIn strategy and I actually talked to three different people but I ultimately decided on Melonie for two reasons: she was very professional and she immediately understood what I was after in terms of focusing on prospects in large companies,” Lori said. Like many of Top Dog’s clients, Lori described herself as a savvy LinkedIn user before she […]

9 Ways To Use LinkedIn Tags To Generate More Business

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Are you incorporating a LinkedIn lead generation strategy in your sales process? If you aren’t already making use of LinkedIn tags, you’re missing out on a tool that can greatly improve your efficiency and give more of a systematic process to your LinkedIn sales cycle. In my experience, using LinkedIn tags has become a critical part of my lead generation and sales strategy for myself and all of my B2B clients. What Are LinkedIn Tags? LinkedIn tags are a helpful way to categorize your contacts, accessed by the “Relationship” tab on anyone’s profile. LinkedIn starts you off with a few generic options (group members, friends, colleagues, etc.) but the real magic happens when you start creating your own custom tags. Why Use LinkedIn Tags? There are a few good reasons to use LinkedIn tags for your lead generation strategy and we will discuss several options below. First, let’s cover some of the greatest benefits you stand to gain by using tags more often. Filter and organize your connections on LinkedIn with ease Easily message groups of up to 50 people by using tags (more on that below) Make it easier for you to distinguish different segments of your connections based […]

7 Ways To Get More ROI From LinkedIn Publisher Posts

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Are you posting original content to LinkedIn Publisher? The platform has come a long way in a short time and giving content creators an edge for getting in front of the sea of hot prospects that exist on LinkedIn for B2B companies. I’ve written in the past about the compelling reasons why you should use LinkedIn Publisher and also shared the secrets to getting your LinkedIn posts noticed but this article is going to focus on how to bring it full circle. Are you getting an ROI from your efforts on the LinkedIn Publisher platform? Let’s find out with the help of a few simple tools that are already built into the site. What you will learn: How to find an overview of your LinkedIn Publisher posts Find your most engaged readers How to view analytics data for your posts What you should measure The importance of creating long-term appeal A secret trick for calculating social shares of ANY post (even though LinkedIn hides this now) 1. Get an Overview of Your Published Posts LinkedIn has buried the area that stores all of your posts on LinkedIn Publisher and requires a couple clicks from the homepage to get there. To […]

3-Step LinkedIn Marketing Formula [Live In London UK]

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There is no better place to generate more B2B leads than on LinkedIn, as it is home to over 364 million global members and one out of every three professionals in the world. If you are like many people though, you may not know how to take advantage of the huge opportunities that this platform has to offer. If you have ever attended a webinar, seminar or presentation of mine, you will know that I have created a 3-step formula on LinkedIn that has generated not only my own success on LinkedIn, but also for thousands of my clients and community members. While I have been sharing this information during webinars and live presentations, I am never able to go as deep into the process as I would like to, due to time limitations and the large number of people. It has been a very LONG time since I have run a live workshop where I am actually able to work with people one-on-one, but that all changes this July! On July the 14th in London, UK, I will be running a special, hands-on LinkedIn Intensive workshop. During the workshop I will be helping attendees to use my 3-step LinkedIn […]