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Maximize Your Results with Content Marketing on LinkedIn

Do you ever wonder what you can do to increase the engagement of your content on LinkedIn? LinkedIn recently surveyed more than 9000 of their members globally, to find out just how people are interacting with content while on LinkedIn and they created an infographic to share their findings. I have gone through and broken down the information in this infographic to help you use it to your advantage to maximize the results of your content marketing and get increased engagement from your ideal clients. In addition, I’ll share how to gain reach far beyond your own network as well as what will help you to establish your authority and build a community on LinkedIn. Motivating LinkedIn Members to Engage with Your Content Source: What Motivates LinkedIn Members to Engage With Your Content? Just to give you an idea about the kind of audience that you can reach on LinkedIn, they have over half a billion global members in 200 countries. In fact: Over 2 new members join every second Two thirds of the new members are located outside of the US Many members are regularly active with 100 million plus unique visitors to the site each month In short, […]

10 Random Things You Didn’t Know You Can Do On LinkedIn

Are there certain functions you wish LinkedIn had that could help you manage your network better? Or are there things you’ve heard you may be able to do on LinkedIn but have no idea where to look for them? LinkedIn has a number of features and functions that you might not be aware of, which you can use to personalize and improve your user experience. Combined with the extensive security and personalization ability available in the LinkedIn Privacy & Setting page, here are 10 functions or features that you might not know of that LinkedIn offers, to provide you with a better, more personalized user experience. Each day I receive messages asking me how to do one thing or another on LinkedIn. I have compiled a list of the most frequently asked questions along with the answers. 10 Frequently Asked Questions (With Answers) About LinkedIn How To Manage LinkedIn Invitations 1. Managing & Canceling Existing LinkedIn Connection Requests (Updated) It can be hard to remember everyone you have sent a connection request to. That is where the Sent invitations page comes in handy. If you are having a hard time remembering how many outstanding connections requests you have, you can just visit […]

LinkedIn Etiquette Guide 2017: 20 Do’s & Don’ts [INFOGRAPHIC]

Many people are fearful when using social media networks like LinkedIn for business, concerned that they may make a mistake or do something wrong. Has your fear of making mistakes on LinkedIn prevented you from taking full advantage of all that this business social network has to offer? Each day, I see people make mistakes on LinkedIn that not only wastes their time but damages their credibility. To ensure this doesn’t happen to you, it is essential that you understand and carefully utilize proper LinkedIn etiquette and best practices. Good manners are just a way of showing other people that we have respect for them. ~Bill Kelly In this article, you will discover very important Do’s and Don’ts of LinkedIn etiquette and the mistakes you absolutely must avoid making. LinkedIn Etiquette: The Official Infographic  Scroll down below for the complete article  Feel free to share this infographic  LinkedIn Etiquette: 10 Things You Must Do 1. Personalize Connection Requests The first and most important tip I can share with you is to personalize each and every connection request that you send out. People are far more likely to accept your request if you either remind them of how they know you […]

17 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet [2017 Edition]

Have you ever wondered if you’re missing some of the functions within LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes. In this article, I’m going to share some of the best kept secrets (old and new) that include extremely advanced LinkedIn ninja tricks and much more. Each of these 17 LinkedIn tips are simple and easy to implement immediately. 1. Accepting & Replying to New Connections (Updated) LinkedIn has made it easier than ever to accept a person’s connection request quickly and easily. And while you can quickly hit Accept to any new connection request and move on to other tasks, this won’t help you get to know or build a relationship with your new connection. The key benefit of using LinkedIn, other than to find your ideal clients and establish your authority on your topic is that it is the ideal place to build a relationship with your connections and ideal clients. I recommend that you take the few […]

Social Selling: How Small Businesses Are Growing Sales

Although this post is sponsored by Microsoft Office, all opinions are my own. Lead generation can be challenging, especially for many small businesses. Unlike large companies with entire teams devoted to generating new leads and sales, such tasks in a small business usually fall on the already time constrained owner or marketing/sales personnel in the company. In many cases, a small business owner must wear all the hats (marketing, production, administration, lead generation, sales etc.) to make their business run. This does not leave a lot of time for lead generation. Yet without new leads and prospects, there can be no new sales. So how can your small business generate new leads efficiently and effectively with the time you have? Using a technique called social selling. What is Social Selling? Social selling refers to using social media platforms and other digital tools, and processes to find and connect with potential prospects to increase sales. Basically, social selling comes down to building relationships with potential prospects. But why should you put your time and effort into using social media to find and connect with prospects? Today, 74% of B2B buyers conduct more than half of their research online before making an offline […]

10 Questions with Personal Branding Expert Barry Feldman

“You, my friend, are a brand.” Barry Feldman has been saying this for three years now and his efforts to explain the concept and deliver actionable advice to develop a successful personal brand has culminated in an impressive new book, The Road to Recognition. The book, co-authored by Seth Price, is available now on Amazon and ships April 25. Barry shared a preview copy with me (BTW, this book is pretty) and interviewed me for a series of videos that will be offered as a free bonus. I thought I’d turn it around and interview him. Here’s how that played out… What are the benefits of personal branding? Barry: Personal branding is, well, personal. So the benefits are bound to be differ depending on what you’re aiming to accomplish. If there’s a universal answer to the question it’s the development of your personal brand will accelerate your professional success. Look at it from the point of view of an entrepreneur or business leader and the benefits might include attracting more clients. The job seeker might gain a competitive advantage over the rest of the field. An executive could be offered a better position and the rewards that come with it. […]

LinkedIn’s Dirty Dozen: 12 LinkedIn Mistakes to Avoid

In the world of nutrition, the dirty dozen is a list of produce that has the highest level of pesticides. In the world of marketing…we have some similar pests that can plague us. In fact, this happens more often than not as businesses, professionals, sales people and marketers are overwhelmed with the number of tools and platforms. Most are either using them incorrectly or not using them at all out of fear that they’ll make mistakes. There’s a list of spoken and unspoken rules of etiquette and best practices that when you’re aware of them you’ll be more comfortable and confident in using social media for business. To help you out, I am creating a series of Dirty Dozen articles, which will help you to avoid the biggest mistakes in etiquette and best practices on the most popular social media platforms. I am starting this series with my favorite social media platform, LinkedIn. These mistakes on LinkedIn range from simply keeping you hidden from the people you want to connect and build relationships with, to in a worst-case scenario, making you look unprofessional and possibly getting you blocked or banned from the platform. Don’t make these twelve key mistakes on […]

How to Create an All-Star LinkedIn Profile [INFOGRAPHIC]

Having a LinkedIn profile is no longer enough, especially if no one is seeing it. Or worse, people are seeing your profile but it does a poor job of representing you and what you do. Your LinkedIn profile is an essential part of your personal brand and having a great one is a MUST if you plan to do any form of LinkedIn marketing. According to LinkedIn, your profile may already show up with All-Star status. Sadly, that means nothing at all. It could simple mean you’ve added the various sections into your profile, perhaps with little to nothing in those sections, yet it still shows all-star status giving you a false sense of your professional presence. To me an all-star profile means that you… Are easily found when someone searches for what you do and Your profile intrigues people, makes them want to connect and learn more about you In this article, I am going to show you exactly how to have true all-star status with a comprehensive step-by-step LinkedIn profile infographic so you can visually make sense of what it takes to truly have an all-star profile. In following the steps laid out in this article and infographic, […]

How to Market to Different Generations on Social Media

Social media is becoming an ever-increasing part of running a business, but where do you start when you need to narrow down your target audience? What inspires each generation the most? Citipost Mail have being doing research and have come up with some rather interesting insights into what each generation tends to favor when it comes to content. While it’s clear to see that social media platforms such as Facebook are firm favorites across the board, there are differences that could mean your marketing efforts aren’t maximised if using the wrong platform for your target audience. What might work for Generation Z won’t necessarily work for Baby Boomers and vice versa. There are a number of different factors that relate to social media with each generation. Each one of these factors can impact how successful a marketing campaign is so it’s important to know what these are and how you can utilize them. Marketing to Different Generations on Social Media Generation Z Generation Z are the new wave of social media users. The truly digital generation, you’d be hard pushed to find one that hasn’t had contact with a computer. Gen Z are far more switched on when it comes […]

Introducing the New LinkedIn User Interface [UI Makeover]

Are you feeling overwhelmed with the new LinkedIn user interface (UI)? You may be trying to figure out how to do or access some of the things you are used to on LinkedIn. In this article, I will outline the changes to the new UI so you can become accustomed to what’s changed, what’s lost and what’s still available. While it certainly looks like we lost more than we gained with LinkedIn’s UI makeover, there is still plenty of functionality to help professionals, sales people and marketers to find, connect and build relationships with their ideal clients. If you are comfortable with the user interface and are looking for help to modify or update your lead generation or social selling strategy, keep checking back as I will be covering this soon in a future article. Below you will find my complete breakdown of the new LinkedIn user interface. What’s Changed with LinkedIn’s New User Interface (UI) Home Page While the new home page contains many of the same elements, it has a clean, new (almost Facebook) look. The look of both free and paid accounts is similar with the only difference being the Premium identification at the top of the […]

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