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6 Elements of a High Converting Lead Magnet

While great engagement by your online community is essential to a good social media strategy, alone it doesn’t usually generate a lot of sales. Most business need to use social media as a way to find, connect and build a relationship with their ideal clients. But once you have done that, then what? If you want to generate new prospects, clients and sales, then you should be directing these ideal clients into your sales funnel. How do you accomplish this? With a lead magnet. A lead magnet provides value through a piece of content that offers a small chunk of your expertise to solve a very specific problem in exchange for an opt-in (being added to your email list). Because of the specific nature of the problem you are solving, your lead magnet should usually also target a very specific group of your ideal clients. So for example, if I wanted to target sales reps who’s target market is VP of Sales, I might create a checklist with the steps that they should take in order to find more, as well as more qualified, potential leads. Depending on your ideal clients, their industry and their challenges, you can choose from a wide variety […]

Navigate The Changes To LinkedIn Privacy & Settings

You may have noticed that LinkedIn has recently rolled out a brand new LinkedIn Privacy & Settings area. You may be confused as the changes to this area were pretty significant. I myself have spent more than a few minutes myself getting familiarized with the new LinkedIn Privacy & Setting area. I am going to share a complete breakdown of LinkedIn’s new Privacy & Settings area so you can confidently navigate it like a pro. Navigate The New LinkedIn Privacy & Settings Area Like A Pro To access your LinkedIn Privacy & Settings area, hover over your image located in the top right corner of the page and click on Privacy & Settings. This will open the main Privacy & Settings page. The first thing you will notice about the new LinkedIn Privacy & Settings area is that it now resembles the other recently updated areas such as LinkedIn Groups and the LinkedIn Message Center. It has clean look and large, easy to read text. At the top of the page you will see your profile image and headline as well as the date you joined LinkedIn and how many connections you have. Just below this you will see the main […]

How to Create a LinkedIn Company Page

You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn. I myself have wrote about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page . Even though you may not generate a lot of business when you create a Company Page on LinkedIn, it doesn’t mean that your business shouldn’t have one. While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and ability to produce results, there are a number of reasons/benefits as to why you should have one for your company: People expect you to have one. Whether you are a large company or a one-man show, if a potential prospect, partner or connection wants to learn more about your company and they can’t find it when they search, this will not instill trust or establish your leadership in your industry. The ability to run Sponsored Updates to share your best content with laser-focused targeting to potential prospects. While LinkedIn advertising can be more expensive than on other platforms, you are able to target the precise group of people you want to see your content, to help […]

How To Use Adobe Post To Make Stunning Social Media Graphics

Today, there can be no denying that every business should be including graphics and images as part of their social media strategy. Images are not only better able to grab the attention of your community but they get more shares and engagement as well. But what if you lack the skills of a graphic designer or the budget to hire one? There has been a recent surge in new software tools and apps to help businesses overcome this challenge. In this article I am going to show you how anyone (regardless of design ability) can create professional looking graphics using the mobile app Adobe Post. A free app, Adobe Post does require you to create an account or login with your Facebook or Adobe ID. This app is only currently available for Apple mobile devices, but they are working on creating an Android version. I am going to show you how to remix existing sample graphics from Adobe Post for your own needs as well as create your own social media graphics using this app that are perfectly sized for whatever social media platform you are posting on. Creating Social Media Graphics With Adobe Post Remixing An Existing Adobe Post Graphic […]

LinkedIn Profile Examples: How To Create A Professional & Client Focused Profile

Have you wondered what to put into your LinkedIn profile? Perhaps it should read like your professional CV or bio? If you are looking for a job that approach may work. However, if you are looking to use LinkedIn as a powerful business building tool, you’ll need to take a different approach. But what exactly to write in your profile may have you stumped. In this article I will share several LinkedIn profile examples to help you learn how you can improve your profile. In this article you will find a diverse list of professional, client focused profiles that you can learn from, to help you improve your own – because just having a LinkedIn profile is no longer enough. With over 414,000,000 LinkedIn members, there is a very good chance your ideal clients will never find you or click on your profile unless you take some very proactive steps to ensure that your own profile is complete, well written and focused on your ideal clients. While there is no exact recipe that will be equally successful or work exactly the same for everyone, there are some key areas you should focus on and formulas that you can use. Here are […]

3-Step LinkedIn Social Selling & Lead Generation Process

Does social selling seem too difficult or time consuming to include as part of your daily routine? Do you need an effective daily lead generation plan that produces results and is designed for your busy schedule? Social selling is just another way of saying lead generation. It is an essential part of every business strategy to find your ideal clients and build a relationship with them, so that when they need what you offer, they will come to you. But why is LinkedIn social selling so important? Because today, a sale is a journey, not an action. Today companies choose who to work with based on who has become part of their buying journey. Your ideal clients are doing independent research and looking for information to help them make an educated choice about how they will spend their money and ultimately they will choose the company/person who has assisted in their buying journey. The good news is that you can find these ideal clients, build a relationship with them and establish yourself as a trusted expert on LinkedIn. Here is a daily LinkedIn social selling plan broken down into three manageable steps to help you effectively and efficiently manage your […]

19 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet [2016 Edition]

  Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes. In this article I am going to share some of the best kept secrets (old and new) that include extremely advanced search ninja tricks and much more. Each of these 19 LinkedIn tips are simple and easy to implement immediately! 1. Replying to and Tagging New Connections (NEW) LinkedIn has made it harder than ever to tag and reply to those people who have sent you a connection request. Start by clicking on the person icon with the + sign in the right corner of the top grey bar to go to the page with new connection requests. Do NOT click Accept yet. To see the message sent by the person, hover over the message bubble located in the right corner of the box, for the person you wish to accept. To reply to them, click the reply arrow […]

A Social Media Strategy is Useless Without This…

Have you ever decided you need to do something to improve yourself, your life or your business? What did you do? Did you create a list of goals and make a strategy to help you achieve those goals? Did you succeed in achieving your goals? If you did, then it is quite likely that you had a plan to put your strategies into action and then followed through each day with that plan. The same is true if you’d like to experience social media success. Even if you have the most profitable social media plan in existence, it would not put a single dollar in to your pocket if you don’t put it into action – every day. “Stop setting goals. Goals are pure fantasy unless you have a specific plan to achieve them.” ~Stephen Covey Occasionally implementing your plan is about as effective as not implementing it at all. To get consistent results from your strategy, you need to take action consistently. That is why you need a Social Media Action Plan. An action plan provides you with the tools and the steps to carry out your social media strategy in an efficient and effective way. It will keep you […]

LinkedIn Currency: The ROI Of Your LinkedIn Network

Would you spend 15 minutes a day to add 35 more clients to your business a year? Let me ask you another question. If you don’t measure your results, how will you determine the ROI of your efforts? It’s simple. You can’t. If you can’t measure it, you can’t improve it. ~Peter Drucker If you don’t know what’s working and what’s not, you could be wasting your time and money. This is true of the time, effort and money that you are investing in your network building efforts on LinkedIn. Or maybe you haven’t yet begun to invest in community building on LinkedIn and are wondering if it is worth the investment and what kind of results you could be getting from leveraging LinkedIn to its fullest. After reading Lori Carr’s success story and calculating your own potential ROI from LinkedIn you can judge that for yourself. LinkedIn Success Story: Lori Carr  “I’ve had 26 conversations with qualified leads, I have $1.45 million in my pipeline, I’ve had four in-person meetings and I’ve closed three deals with two more pending this month.” ~ Lori Carr Lori’s story is a great example of what can happen when you implement the 3 C’s […]

LinkedIn Currency: Commitment Is Critical To Success

What does commitment have to do with LinkedIn or social media? Do you just dabble or are you committed to using LinkedIn as a tool to help you grow your business? Think of any relationship you have. When you know the other person is all in, you are much more likely to reciprocate this feeling. But if the other person is more like “kinda in” how do you feel about that relationship? Would you put your all in, in if you know they are only kinda in? How much effort or importance would really put in to that relationship. Not much I suspect. The same is true of your relationships with your community. If they don’t feel like you are all in, is this going to help them know, like or trust you? Probably not. “The only limit to your impact is your imagination and commitment.”  ~Anthony Robbins So how do you show your community that you are all in? With Commitment. In my previous article LinkedIn Currency: The Collaboration Economy, I examined the concept of collaboration and why taking action is so vital to be able to provide real value to the members of your community, which strengthens your […]