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Changes To LinkedIn Company Pages [Tutorial]

Have you noticed when logging into your LinkedIn Company Page an invitation to review the new design of your page? LinkedIn has once again done a revamp to the user interface and you’ll want to understand what’s new and what’s been changed. While these changes are not yet fully completed and integrated, you are able to get a fairly clear idea of what your LinkedIn Company Page will look and function like going forward. Here is a breakdown of the currently accessible LinkedIn Company Page changes, to help you adapt quickly and effectively. Changes To Your LinkedIn Company Page Right away you will notice that LinkedIn has done a complete redesign of their Company Page, with a feel somewhat similar to the redesigned LinkedIn Groups and Privacy & Setting areas as well as the upcoming full redesign of LinkedIn.   When you first visit the page, a popup will appear with a welcome message which shares: With the new feed you are able to quickly view engagement metrics for individual and aggregated company updates. Members will continue seeing the company updates feed on the Company Page but in Admin view the company feed has its own dedicated page… Updates Page […]

11 Tips To Create A Powerful Personal Brand Online

Have you Googled your name lately? Are you happy with the current state of the results that showcase your personal brand in the search results? It doesn’t matter if you are looking for a job or you have a business that you want to grow, people want to know who you are…your personal brand tells them exactly that. There has never been a time in history where building a solid personal brand has been more important. Just like brands, you as an individual need to share who you are, what matters to you and your vision for the future in a clear and cohesive way. People whom you have never met and who could have an enormous impact on your future, will judge you based on your online presence. This is especially true if you are currently job hunting or working towards getting your dream job. But it’s just as relevant for business owners, professional service providers and entrepreneurs. Gone are the days when employers were limited to learning about you through the carefully controlled environment of your resume or CV and an interview. Employers now have the ability to check you out in your natural environment – social media. […]

Adopt A Millennial Mindset To Transform Your Digital Marketing

There is no doubt that millennials have impacted the way brands market to their customers. Millennials have been part of the driving force that has required brands to become active participants in social media and content marketing online. In fact, brand social media marketing budgets have increased from 3.5% of overall marketing budgets in 2009 to 11.7% this year, according to CMO Survey. But money can’t always solve problems. Sure millennials have grown up with social media and they certainly consume a majority of their content online, so how can brands and older generations keep up with the demands of these digital marketing channels? How can brands excel online through a millennial digital mindset? Not only can they, they absolutely must! I’m going to share with you an email I received last week that inspired this blog post. I often receive messages similar to this from executives and entrepreneurs that are struggling to keep up with the fast paced evolution of social media, content and digital marketing. Let’s see if you or your company can relate. A Cry For Help Hi Melonie, I was recently introduced to your blog and your posts have been so incredibly helpful for me. I’ve been […]

5 Common Social Media Myths Debunked

Social media can be a powerful tool in your marketing and relationship building arsenal, however it is important to not see it simply as a magic bullet. It has to be used strategically and with realistic expectations about what it can and cannot accomplish. Whatever your goals for social media, you need to plan to be in it for the long haul – showing up every day, providing great content and building and engaging with your community. All too often I get contacted by companies that are doing a launch or an event in the next 30+ days, they’re panicking and they’ve decided that social media is what will fill their event or sell out their product/service. In many cases, this is before they have built a loyal community on social media.   It is possible…but ONLY when you have built a community of people who know, like and trust you. You need to have earned this through long term and consistent efforts. When done correctly, social media can certainly provide to a steady stream of leads and sales. However, if your brand or business starts out with unrealistic expectations and certainly when those expectations are not realized, your company can lose […]

7 Old School Lessons That’ll Help You Rock LinkedIn

Do you remember those fundamental social skills that we were taught as children back in kindergarten? Being told to “play nice” with the others on the playground or to use “please” and “thank you”. Who would have guessed that many of these vital skills could be directly applied to your LinkedIn activities and increase your success with engagement, relationship building and establishing your authority on your topic. By consistently applying these seven primary social skills, you’ll more quickly and easily develop relationships with potential clients as well as create a powerful and invested community of connections. 7 Key Social Skills To Utilize For More Success On LinkedIn SKILL 1: Uses words like please, thank you and excuse me Never underestimate the power of good etiquette. All too often I see people breaking the written and unwritten rules of LinkedIn etiquette – aka common sense and good manners. While in a few cases these can get you in trouble with LinkedIn, for the most part these simple etiquette rules simply aid you in better relationship building with your connections and keep you from making mistakes that can hurt your brand personally and professionally. When in doubt always error on the side […]

What YouTube Sensation Sierra Furtado Can Teach Brands About Marketing

The realm of marketing is once again a brave new world for anyone bold enough and creative enough to tackle it head on, authentically, and with the goal to truly connect with their community. Someone just like Sierra Furtado, a young YouTube sensation who literally started with nothing, making videos in her room in the middle of the night. She has since grown her YouTube channel to over 2.3 million loyal subscribers and has just written a novel, Life Uploaded. The novel, while fiction, does include many elements of her own life experience as a YouTube star as well as the normal everyday experiences that all young girls have growing up. Sierra has grown her channel by staying wholesome and not provocative. She tries to provide a clean and positive message empowering young females. This book is a testament to that message which provides a good moral message in a somewhat clouded space in the social media vertical. While this young woman has done some amazing things, what I want to focus on is how she and other millennials similar to her are able to create loyal communities (she calls her fans Sierranators) with no marketing strategy or budget. Just […]

Complete Guide to Navigate LinkedIn Publisher Changes

You may have heard about or seen the recent LinkedIn Publisher changes. Don’t panic! While the look is different and there are some changes to the usability, with the aid of this guide, you needn’t worry about the changes hindering your ability to post your next article. New LinkedIn Publisher Changes: A Step-By-Step Guide When you start a new LinkedIn Publisher post, it will look something like this. As you can see, LinkedIn is aiming to clean up the interface and streamline the look with the rest of the site. The best place to begin is by adding your cover image. To get the best results, ensure your cover image is 744 x 400 pixels. To add your image, click the icon at the top of the page with the “+” sign and photos. You may notice that your image takes up the whole top portion of the screen When you publish your article, it will look similar to this. If you have a striking image or have created an image specifically for your post, you will want to keep it at this size. If the image is not one you want to highlight, you can click the button at […]

Visual Marketing: How To Use The Canva iPhone App

Whether you are just getting started with visual marketing and creating graphics for social media posts or are an experienced designer, you can now make easy, eye catching graphics with the Canva iPhone app. While Canva for desktop and iPad have been around for some time, they have recently released an app version for iPhones. The app includes much of the functionality that you love in the full Canva desktop version, simplified to work on a smaller workspace with an iPhone. The reason that this and other graphic design apps like it are so important is that in order to catch the attention of your community and engage with them, you need to create graphics that you can share on your social media platforms. These graphics can be quotes, stats or tips that you can pull from your existing content. Ideally your images should provide some kind of value, share something meaningful or help your community to connect with you on an emotional level. Make Social Media Images Quickly With The Canva iPhone App When you first open the Canva iPhone app you will need to login or sign up. If you already have a Canva account, you can login […]

7 Simple Changes To Ramp Up Your Social Media Marketing

Are you getting the kind of results you want from your current social media marketing activities? What if there were some small and simple changes that you could implement that would save you time, increase your effectiveness and bring you more success with achieving your social media marketing goals? I am going to share seven tips that can help you do just that. Making these seven simple changes to your social media marketing activities can make a huge difference in the results you are getting. 7 Easy Changes To Improve Your Social Media Marketing Activites 1. Turn Your Best Quotes & Tips Into Graphics Want to get new eye balls on an old post? Repurpose it by turning your best tips, tidbits and quotes into a graphic. Find an article you want to increase traffic on. Then review the article for some small, helpful piece of information. Take the quote or tip and using a tool such as Adobe Spark Post or Canva, turn it into a graphic that can be shared on your social media platforms. For optimal sharing, use these tools to create a couple of different sizes to suit the different platforms (this is relatively quick and […]

6 Guaranteed Ways To Position Yourself As An Authority

There are so many choices and options today when people are looking to solve a challenge or problem. So just how do they make that choice? They go to the trusted expert or authority who has built a relationship with them and has proven their expertise on their topic. So when your community needs someone that offers the products or services that your do, will you be the authority that they turn to? Perhaps you are unsure on how to establish yourself as an authority on your topic? Fear not. I am going to share six guaranteed ways you can position yourself as a trusted authority with your community, industry and/or topic. 6 Key Strategies To Become an Authority On Your Topic 1. Focus on a Niche Don’t be a Jack-of-all-trades and master of none. If you want people to see you as authority, specialize in something. Pick a niche that narrowly focuses in on your ideal clients and what they need or want. For example, while I provide a variety of social media marketing and content marketing services, my specialty and what I’m best known for is LinkedIn. This is where 80% of my focus and energy is spent […]