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The Ultimate Guide to LinkedIn Profile Optimization

What if I told you that your LinkedIn profile is quite often MORE important than your website? Would you think I was crazy? Here’s why I believe this. What’s the first thing someone does if they want to learn more about you? They Google your name. Your LinkedIn profile will almost always show up within the top three positions in the search results, and it’s often the first place they’ll click to learn more about you. What kind of “first impression” are you currently making in representing your personal brand? For professionals, LinkedIn is king. The top-of-mind social media platform for businesses, employees, and professional service providers, LinkedIn plays a vital role in connecting the world’s vast business network, allowing them to meet, greet, and get the chance to work with one another. Given all of that information, if you’re still not making the most out of your LinkedIn profile to further boost your professional and personal brand, the biggest question that you’d have to answer is… why haven’t you? Why LinkedIn profile optimization matters – and how to do it well LinkedIn profile optimization simply means that your LinkedIn profile is fully updated to maximize your visibility by your […]

How to Create a LinkedIn Lead Generation System

As far as social networks go, LinkedIn is in a class of its own – Facebook and Twitter have nothing on LinkedIn. In fact, according to Hubspot, LinkedIn is 277% more effective for lead generation than Facebook or Twitter. Now you may already know that LinkedIn is the “go to” platform for B2B lead generation and social selling, but perhaps it just hasn’t been working as effectively as it could for you, as you’re likely missing the right overall strategy. This is why the LinkedIn Domination method that I’ve developed works so well. In fact, it’s working so well that my company is booked out 6-8 weeks in advance and my clients enjoy a consistent sales pipeline that allows them to meet and exceed their revenue goals. In this article, I’ll walk you through the structure and strategy we use so you can see what you need to have the same kind of success using LinkedIn for lead generation. Remember, the ideal system is one that can produce repeatable and predictable results. This is LinkedIn Domination Framework that we use and I want to share with you exactly how and why it works LinkedIn Domination: An effective digital sales strategy […]

Is Ethical Marketing Extinct?

Have you ever used a digital marketing tactic that ultimately made you feel a twinge of guilt, or at the very least made you question whether it was ethical? Guilt, of course, implies that you are aware of right and wrong, and how that translates into marketing. This falls under what we call ethical marketing — and for something as easy to explain as this, it may be quite challenging to consistently implement. The Financial Times Lexicon defines ethical marketing as such: “Ethical marketing is a process through which companies generate customer interest in products/services, build strong customer interest/relationships, and create value for all stakeholders by incorporating social and environmental considerations in products and promotions. All aspects of marketing are considered, from sales techniques to business communication and business development.” The root of the word “ethical marketing,” naturally, is ethics. The word itself comes from the Greek word ethikos, which means “habit” or “custom.” Through ethics, we are able to clearly define (and draw a line between) what is right and what is wrong. Marketing, of course, is no exception. By now, you’re probably familiar with the concept of social selling, and you are aware that relationship-building and establishing trust […]

The Psychology Behind Social Media Engagement

Ask any seasoned marketer, and they’d agree: Understanding your customers is largely dependent on understanding how they think. Your digital marketing strategy should be guided by your answers to certain questions. What do your target customers need? What do they want? And what can you do to influence their decision-making process? Take social media engagement, for example. The importance and impact of social media on any business’s overall marketing strategy has been discussed ad nauseam, both here and all over the internet. At nearly every speaking engagement I’ve been invited to, I had to discuss how being on social media can benefit brands and businesses. Chief among these is the level of engagement you get, which is basically how involved your fans and followers are with you on social media. Social media engagement may come in the form of click-activated reactions (such as the Facebook like button), shares (retweets on Twitter, regrams on Instagram, and so on), and responses (comments on your LinkedIn status updates, for example). However, while it’s natural for engagement to be expected on social media, the level of engagement tends to vary based on a number of factors that may or may not be within your […]

The State of Sales 2017 (Report Findings)

LinkedIn recently release a report on The State of Sales 2017 and only affirms what I have been advocating for quite some time already: That, far from being resistant to new methods, more organizations have actually embraced sales technology, allowing it to become deeply embedded in their day-to-day operations. In this technology-driven world, this finding is hardly surprising. Interestingly, I find myself repeating this at every speaking engagement, and I’ll probably never get tired of saying it: It’s time that we realized just how ingrained digital selling has become in our society. But what do the numbers from the latest LinkedIn report actually say about the state of digital sales in 2017? And what should your next course of action be if you want to take advantage of this shift in selling and technology? In this article, I’ll examine the data that The State of Sales 2017 report presents, share my own insights and experiences about each point, and hopefully be of help to you in absorbing what all of this really means for your business. Digital sales and the tech-driven shift The LinkedIn report starts with a pretty bold (but unsurprising) claim. Based on their findings, over 91% of […]

How Sharing Content Gets You More Visibility and Sales

I’m sure you’ve often heard, content is king. But does that mean that you have to write everything you share? There isn’t enough hours in the day for that! Content marketing’s role in the continued growth and development of your business cannot be overstated. However, unless you are running a news agency, it is unreasonable to expect that you would be producing nearly all of the content you share on a daily basis. Doing that would not be productive in the greater scheme of things (as it would prevent you from focusing on other critical parts of your operations). It would also be unrealistic to assume that this can even be done in the first place. Lastly, because creating original content 100% of the time is likely to make you stick to the same, tried and tested types and methods, it creates a bubble that stops you from seeing what other kinds of content you should be producing for your audience. This is where content curation comes in. Simply put, content curation involves going through relevant content online that would be of interest to your target audience, then making a list of items and corresponding links that you can share […]

How Conservative Industries Have Embraced LinkedIn and Employee Advocacy

These days, even the most conservative and highly regulated industries are embracing LinkedIn and realizing why they should put more stock into employee advocacy. Financial services, legal firms, even government agencies; they’ve all finally begun to accept the power of social media, and they’re incorporating it into their day-to-day operations. Some may wonder why it took these industries so long. It doesn’t really matter why — I’m embracing that they are now, as witnessed from the number of speaking and training engagements I’ve had recently with highly regulated industries and government. Of course, different organizations have different approaches to embracing social media. I think it’s just been a lot easier for them to focus on LinkedIn, which makes a lot of sense because LinkedIn actually is the first platform you would think of if someone says the word “business.” What Drives Organizations to Use LinkedIn for Business? Business flock to social media for a number of reasons: LinkedIn and content marketing are necessary to reach and educate their target audience. Social media can give any company the chance to build and nurture their own community. LinkedIn provides advanced search functionality that can used to narrow down results and find exactly […]

5 Ways To Increase Thought Leadership & Build Trust

The concept of “thought leadership” tends to get thrown around a lot, especially in the realm of digital marketing. Depending on who you talk to, it could either be an objective to achieve, a reputation to aspire for, or a career-defining condition. Exactly how does one get there, though? And is there really a proven process for attaining a reputation for thought leadership? In his incredibly popular TEDtalk, “Start with Why,” Simon Sinek presents an interesting approach to doing business. Also, before it got shared and re-shared all over the internet, it seemed new. Sinek argued that people don’t actually buy what we do; rather, they buy why we do it. They are more likely to follow the lead of those whose beliefs and principles they also hold dear. Based on this, leaders who do not give their audience a clear idea of what motivates them are less likely to succeed. It is upon this alignment of beliefs that trust is built. This, in turn, leads to the establishment of thought leadership. To successfully build thought leadership, though, one must first understand what it truly means. An article on LinkedIn defines thought leadership as “the process of becoming a leading […]

10 Visual Marketing Statistics for 2017 [Infographic]

When you are scrolling through your Facebook newsfeed, what kind of posts are most likely to catch your attention? If you are like most people, it will be the posts that include eye-catching videos, graphics or images. Visual marketing has become a crucial tool for marketers, to catch the attention of their customers and engage with them on social media. In fact, visual marketing is so powerful that several social media sites (such as Instagram and Pinterest) are entirely devoted to it. The power and presence of visual marketing will only continue to grow in 2017 and into 2018, as can be seen in the infographic below, which surveyed 300 online marketers. 10 Visual Marketing Statistics You Need To Know (Source: Venngage) As we approach the fourth and final quarter of 2017 and all of the holidays that go with it, many marketers are looking for ways to improve their engagement on social media. Visual marketing is the tool that can make this happen – when done properly. Whether you are B2B or B2C, this is an excellent time to ramp up your image and graphic production. Whether you choose to hire a professional or create the graphics in-house (using tools […]

It’s Better Late Than Never to Embrace Social Selling

If have a business that sells products or services to other businesses (B2B), you’ve probably heard the term social selling. Its popularity has been growing over the past few years and there are many reasons why. Implementing a social selling campaign is not difficult if you do a bit of strategic planning in advance. The following guide will acquaint you with all of the essentials that will help you make all of the important first steps in effective social selling. Why Social Selling is Important Social selling is the utilization of social media for the purpose of interacting directly with prospects. Not only does it provide valuable information, it boosts engagement and speeds up the sales process. In today’s hectic world, people don’t have the time to go through a lengthy and convoluted process when they want to inquire about a product or a service. Thus, going to the social profiles of a certain brand and getting their question answered appeals to most. Through social media, salespeople can interact effectively with prospects without being disruptive or annoying. The audience has control over the interaction, which is a big difference between using social selling and relying on cold calling for the […]

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