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10 Questions with Personal Branding Expert Barry Feldman

“You, my friend, are a brand.” Barry Feldman has been saying this for three years now and his efforts to explain the concept and deliver actionable advice to develop a successful personal brand has culminated in an impressive new book, The Road to Recognition. The book, co-authored by Seth Price, is available now on Amazon and ships April 25. Barry shared a preview copy with me (BTW, this book is pretty) and interviewed me for a series of videos that will be offered as a free bonus. I thought I’d turn it around and interview him. Here’s how that played out… What are the benefits of personal branding? Barry: Personal branding is, well, personal. So the benefits are bound to be differ depending on what you’re aiming to accomplish. If there’s a universal answer to the question it’s the development of your personal brand will accelerate your professional success. Look at it from the point of view of an entrepreneur or business leader and the benefits might include attracting more clients. The job seeker might gain a competitive advantage over the rest of the field. An executive could be offered a better position and the rewards that come with it. […]

LinkedIn’s Dirty Dozen: 12 LinkedIn Mistakes to Avoid

In the world of nutrition, the dirty dozen is a list of produce that has the highest level of pesticides. In the world of marketing…we have some similar pests that can plague us. In fact, this happens more often than not as businesses, professionals, sales people and marketers are overwhelmed with the number of tools and platforms. Most are either using them incorrectly or not using them at all out of fear that they’ll make mistakes. There’s a list of spoken and unspoken rules of etiquette and best practices that when you’re aware of them you’ll be more comfortable and confident in using social media for business. To help you out, I am creating a series of Dirty Dozen articles, which will help you to avoid the biggest mistakes in etiquette and best practices on the most popular social media platforms. I am starting this series with my favorite social media platform, LinkedIn. These mistakes on LinkedIn range from simply keeping you hidden from the people you want to connect and build relationships with, to in a worst-case scenario, making you look unprofessional and possibly getting you blocked or banned from the platform. Don’t make these twelve key mistakes on […]

How to Create an All-Star LinkedIn Profile [INFOGRAPHIC]

Having a LinkedIn profile is no longer enough, especially if no one is seeing it. Or worse, people are seeing your profile but it does a poor job of representing you and what you do. Your LinkedIn profile is an essential part of your personal brand and having a great one is a MUST if you plan to do any form of LinkedIn marketing. According to LinkedIn, your profile may already show up with All-Star status. Sadly, that means nothing at all. It could simple mean you’ve added the various sections into your profile, perhaps with little to nothing in those sections, yet it still shows all-star status giving you a false sense of your professional presence. To me an all-star profile means that you… Are easily found when someone searches for what you do and Your profile intrigues people, makes them want to connect and learn more about you In this article, I am going to show you exactly how to have true all-star status with a comprehensive step-by-step LinkedIn profile infographic so you can visually make sense of what it takes to truly have an all-star profile. In following the steps laid out in this article and infographic, […]

How to Market to Different Generations on Social Media

Social media is becoming an ever-increasing part of running a business, but where do you start when you need to narrow down your target audience? What inspires each generation the most? Citipost Mail have being doing research and have come up with some rather interesting insights into what each generation tends to favor when it comes to content. While it’s clear to see that social media platforms such as Facebook are firm favorites across the board, there are differences that could mean your marketing efforts aren’t maximised if using the wrong platform for your target audience. What might work for Generation Z won’t necessarily work for Baby Boomers and vice versa. There are a number of different factors that relate to social media with each generation. Each one of these factors can impact how successful a marketing campaign is so it’s important to know what these are and how you can utilize them. Marketing to Different Generations on Social Media Generation Z Generation Z are the new wave of social media users. The truly digital generation, you’d be hard pushed to find one that hasn’t had contact with a computer. Gen Z are far more switched on when it comes […]

Introducing the New LinkedIn User Interface [UI Makeover]

Are you feeling overwhelmed with the new LinkedIn user interface (UI)? You may be trying to figure out how to do or access some of the things you are used to on LinkedIn. In this article, I will outline the changes to the new UI so you can become accustomed to what’s changed, what’s lost and what’s still available. While it certainly looks like we lost more than we gained with LinkedIn’s UI makeover, there is still plenty of functionality to help professionals, sales people and marketers to find, connect and build relationships with their ideal clients. If you are comfortable with the user interface and are looking for help to modify or update your lead generation or social selling strategy, keep checking back as I will be covering this soon in a future article. Below you will find my complete breakdown of the new LinkedIn user interface. What’s Changed with LinkedIn’s New User Interface (UI) Home Page While the new home page contains many of the same elements, it has a clean, new (almost Facebook) look. The look of both free and paid accounts is similar with the only difference being the Premium identification at the top of the […]

LinkedIn Membership Levels: Free vs Premium vs Sales Navigator

Over the last couple of weeks, I have received numerous emails and messages asking me questions about the differences between the LinkedIn membership levels, Premium Business Plus and Sales Navigator Professional. In fact, many people currently using Business Premium Plus want to know what benefits are left to having this account level or if they must upgrade to LinkedIn Sales Navigator to be able to accomplish their lead generation and social selling goals. I have put together a breakdown of the different features and tools included in each LinkedIn membership level, the cost and how they can be of benefit to you. Free LinkedIn Membership Let’s start with free LinkedIn accounts, as I have had plenty of questions come in from community members regarding the LinkedIn free membership. With so many important features gone, many are left wondering if LinkedIn is still useful with a free account or if they now need to pay for it to remain worthwhile to invest their time and resources in. With the removal of the Notes & Tags feature and the downgrade of the LinkedIn Advanced Search tool, lead generation has become more work with the free account. Not only must you use outside tools […]

6 Things Sales & Marketing Have in Common with Farming

While the old analogy, “what you sow is what you reap” probably comes to mind, you might be wondering just what other sales & marketing wisdom can be taken from digging in the dirt. You might be surprised by the similarities, not just in processes but also of the mindset needed to be successful. Sales and marketing today are very different than they were, even just a few years ago. Your ideal clients now have plenty of choices easily available to them and access to the information that will help them make that choice. If you want them to choose YOU, you need to give them a good reason. You need to be easy to find, you need to stand out and most importantly, you need to make it very clear why you are the only choice for them. So how exactly do you accomplish this? You do this by building a relationship and establishing trust with your ideal clients. Oddly enough, building trust and relationships is a lot like farming. Here are the six stages of farming and how you can take these lessons into your sales & marketing to be successful – and yes, fruitful. 6 Sales & Marketing Takeaways From […]

10 Signs You Just Friended a Predator on Facebook

Have you connected with someone on Facebook that immediately starts private messaging you? Did they feel like a creepy online predator? Does this new Facebook friend appear to be interested in you very quickly? You are especially vulnerable to predators on Facebook as this is where you share so much personal information and pictures of your self, your life and family. Online predators love pictures; in fact, they are creeping your pictures right now. Online predators aren’t just men, there are female predators out there as well. They usually have a different goal which is to swindle you out of your hard earned cash. However, in this post I’ve created a public service message for women where I’ll share signs of male predators you need to watch out for. As someone with a public profile and over 13,000 combined friends and followers I have seen this first hand many times. I’ll even admit to getting conned by an online predator myself, but then again, I couldn’t know all of this information had I not. So here are the ten signs you need to watch out for to ensure you can spot a Facebook predator. Below them you will find an […]

LinkedIn Advanced Search Now Only Available with Sales Navigator [Tutorial]

Have you used LinkedIn’s advanced search to find people and/or companies for lead generation? With LinkedIn’s recent changes they have removed most of the advanced search functionality. This move is essentially forcing those that are using LinkedIn for lead generation to upgrade to Sales Navigator. In this article I am going to provide an in-depth look at how to use LinkedIn Sales Navigator’s Advanced Search as part of your lead generation and social selling process. Many within my community have expressed frustration at having to modify their lead gen process with the recent changes to LinkedIn. I am happy to report that only slightly modifications will be necessary to your existing process if you use Sales Navigator. Because it is a LinkedIn product, it already looks and functions similar to what you are used to. There are also additional benefits to using Sales Navigator as this product is built for the purpose of lead generation. You should be able to create an even more efficient and effective process using it, as you become more familiar and fine tune your process. The biggest downside is the cost. But, depending on what a sale is worth for you, it will be worth […]

LinkedIn Sales Navigator Tutorial

LinkedIn is an amazing tool for lead generation. Unfortunately, with the removal of the Tags & Notes with LinkedIn’s new user interface, this makes the lead generation process less efficient and effective. If you have taken any LinkedIn or social selling training with me, you will know the process I teach relies heavily on this feature to keep you organized and on track with your lead gen. I have spent the last couple of weeks researching alternative options for my community as to replace this lost feature. In my last article, I shared an affordable option to replace the Tags & Notes feature called Dux-Soup. This tool will work best for those who have a limited budget or those who are just starting out. If you have a large account and are doing a serious amount of lead generation on LinkedIn, you will need something a bit more robust. This is where LinkedIn Sales Navigator comes in. You can you import your existing Tags & Notes into the system (although it is not without issue, which I will explain in more detail) and you will also be able to once again do advanced searches. Here is a breakdown of how to […]

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