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Artificial Intelligence (AI) is Transforming Digital Marketing

Every day people use artificial intelligence; most without realizing the amount of impact AI has on their lives. Chances are better than good that you’re using AI far more than you realize. Netflix, Google, credit card companies, video games, customer support, social media, and many other industries use AI to streamline their business model and improve the customer experience. This means that businesses large and small need to capitalize on what’s quickly becoming a thriving industry. For perspective, the artificial intelligence market is expected to grow from its current $600 million valuation, to over $36 billion in 2025. Adding AI to your digital marketing strategy is crucial to staying relevant. Luckily, with a basic understanding, AI implementation is easier than you’d think. What is AI, Exactly? The first step to integrating AI into your digital marketing strategy is understanding exactly what artificial intelligence is, and what it can do for your brand. Put simply, AI is an algorithmic computer system that can understand human context and carry out human tasks. Tasks range from simple bots like AIM’s infamous SmarterChild, to complex algorithms like Netflix’s recommended queue. It’s important to understand that AI translates human language into “computer language,” and vice […]

8 Steps to an Effective Influencer Marketing Strategy

There are all kinds of people that you could consider influencers. For example, your best customers can be some of the best influencers and advocates of your products/services. However there are times when you want to widen your reach and get in front of a brand new audience to promote your brand. Influencer marketing involves partnering with key individuals within your industry to promote your brand to their followers. If done correctly, influencer marketing can be a huge success and drive your brand’s growth exponentially. Here are eight specific steps that will improve success with your influencer marketing efforts. 8 Steps to Set Up Your Influencer Marketing Strategy Set goals. Before you start any new marketing campaign, it’s important to set goals so you know how to measure your campaign’s success. What are you hoping to get out of your influencer marketing campaign? For example, you may want to increase awareness of a new product or upcoming event, improve your website ranking, or increase followers on social media. Define your ideal influencer. Now that you know what you want to achieve with your campaign, it’s time to define your ideal influencer. Brands should look for people who are active on […]

How to Use Facebook Live in 6 Easy Steps

Every business needs to incorporate social media into their marketing strategy—regardless of the size of the company or the industry. But, social media is about much more than just writing status updates and posting pictures. Today, businesses must be prepared to try new tactics such as livestreaming on Facebook Live. Livestreaming gives businesses the opportunity to create a genuine connection with their audience in ways that other social media platforms don’t allow. How can your business master the art of live streaming? Here are six tips to help you successfully use Facebook Live. 6 Steps to Rock Livestreaming on Facebook Live 1. Tease What’s Coming If you’re planning on livestreaming, make sure you let your followers know ahead of time so they know when to tune in. Schedule posts on Facebook (and all of your other social media channels as well) to maximize the traffic on your page. If you don’t let followers know ahead of time, your livestreaming event will not be viewed by as many people. 2. Plan Ahead Livestreaming should not be looked at as a spur of the moment marketing tactic—in fact, it requires careful planning to ensure everything runs smoothly. First, it’s important to check […]

The Shark Tank Formula for Entrepreneurial Success

Have you watched the show Shark Tank? This is a show where new and aspiring entrepreneurs present their ideas to the sharks – five business titans who made their own dreams a reality and turned their ideas into lucrative empires. The contestants of the show try to convince any one of the sharks to invest money in their idea. When more than one of the sharks decide they want a piece of the action, a bidding war can erupt, driving up the price of the investment. But this only happens sometimes and for a few of them. Entrepreneurs can often face a tough road. For some entrepreneurship can be filled with failure, long hours and a constant need to impress investors. There’s also the ever present temptation to fall back on crowd sourcing websites like Kickstarter. These rigors turn many entrepreneurs away from following through with their business idea. Almost 40 percent of entrepreneurs cite fear of failing as the reason they don’t pursue opportunities. The future sounds bleak for entrepreneurs, but in actuality entrepreneurship is on the rise. The growing ease of information availability exposes people to stories of entrepreneurial success. The television show Shark Tank has helped catapult […]

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