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How To Get Twitter Followers That Actually Matter


Do you struggle to get Twitter followers that actually produce results for you in your business? Social media isn’t a popularity contest – it’s a tool to connect us with the people and things that matter most in our lives. When it comes to Twitter, it’s possible to have 50,000 meaningless followers that do nothing for your business while another person may have 1000 followers that are highly active and engaged. Which would you rather have? I know I would always choose the 1000 highly engaged followers over 50,000 followers that never end up doing anything to forward my objective for being on Twitter in the first place. Disclaimer I use what’s referred to as a “follow strategy”, meaning that I follow targeted users and give them a few days for them to follow me back before I unfollow. There are several tools that help you do this including ManageFlitter and Tweetadder but it’s important to note that you must be strategic about how you use them to get tangible results. As of right now I have over 62,000 followers on Twitter and my account grows by an average of 150 followers a day, every single day. Here’s a screenshot […]

Social Selling Case Study: Eric Mitchell Success Story

Eric Mitchell

Eric Mitchell is the head of sales and marketing at Mobitor. Before Eric introduced social selling to the Mobitor sales team, they focused on cold calling and using other old and outdated sales tactics that were not yielding sales.  Challenge While Eric has been using LinkedIn since the platform’s early days, he started in sales using traditional sales methods such as purchasing lists and cold calling. The cold calling in particular he found bothersome, as he felt awkward calling up prospects and starting up a conversation like they were old friends. He called this the carpet bombing approach as he was hitting everyone in a company looking for the right person and hoping that if he contacted enough people in the company that he would eventually get a hit. It was always a challenge finding the right person in the company, rather like finding a needle in a haystack. It all came to a boiling point. He was very frustrated and decided he had had enough of calling a prospect with the “till they buy or die” approach and suffering through sales leaders quoting Boiler Room, Wall Street and Glengarry Glen Ross. He knew there had to be a better […]

Everything You Need To Know About LinkedIn Marketing


Are you ready to start taking advantage of the increased leads LinkedIn marketing is generating for other B2B companies and professionals? LinkedIn is a powerful lead generation tool but only if used correctly. The trouble is that most people aren’t using it correctly or may only be doing certain things correctly while dropping the ball in other important areas. Below you’ll find 21 of the best LinkedIn marketing resources that address the site’s main features, the most common questions from business owners, best practices and my favorite tips and tricks. This is definitely a page you’ll want to bookmark since each heading below addresses a key component of LinkedIn marketing along with a link to the best resource I have to get you more educated on that topic. Laying The Foundation For Your Success On LinkedIn 1. Have a Professional & Optimized LinkedIn Profile It’s crucial that you don’t start reaching out to potential prospects until your profile is complete and ready to make a great first impression. Recommended Reading: 21 Steps To The Perfect LinkedIn Profile 2. Get Found On Page One Of LinkedIn Search The next step after your profile is complete is to ensure you’re showing up […]

How To Get More Prospects To View Your LinkedIn Profile


Why should you care about how to increase LinkedIn profile views? If you’ve laid the groundwork by completing your profile, getting your ideal clients to visit your profile is the first step in your sales funnel. This is where they learn more about you and how you can solve their problem before they decide to visit your website or reach out to you in some way. Once you get your prospects on to your LinkedIn profile, you can start to lay a path for them to take that gets them on to what I call the buyer’s journey. It’s imperative that your LinkedIn profile is fully complete and is optimized to impress your target market on the first impression. If you think your LinkedIn profile could use a bit of tweaking, make sure you read this article first. Where To Track LinkedIn Profile Views It will be tough to measure your progress without a simple way to track your profile views. You can keep in the loop by regularly checking the Who’s Viewed Your Profile page to see who and how many potential prospects are viewing your profile. To access it, hover over the Profile link in the top navigation […]

4 Ways to Benefit From Facebook Video Ads Audiences


Have you ever run an advertising campaign on Facebook where the results were not as good as expected? Would you like to know how to target your ads based on the level of interest that different users might have towards your brand? Successful advertising campaigns require spending some time adjusting different targeting elements, so ads are shown only to those users most likely to be interested in the advertising brand. Unfortunately this is not an easy task, and many times what looks like an optimum audience doesn’t react as expected to the ads they see. Users have their own behaviors that dictate the way they respond to content; so even if they could be interested in your brand or products, they could still skip your ads for different reasons. Being able to target users based on their level of engagement would be really a powerful strategy, as you could adapt the message and design of your ad to better suit the expected behavior of your target audience. This can be done with the help of Facebook video ads and more specifically using two of its main features: Creation of two audiences of users who engaged with your video A Call-to-Action […]

12 Big Changes In Social Media This Month (Nov 2014)


There has been some serious social media changes in the past couple months, some of which are exciting and a few of which – I’ll admit – are not so exciting. I’ve collected a list of the most crucial changes that businesses utilizing social media marketing should know about. 1. Facebook No Longer Sharing Promotional Organic Posts Shockwaves have been sent through the social media world as Facebook puts the final nail in the coffin for organic reach. After doing a “survey”, Facebook has entrusted its EdgeRank algorithm to decipher which organic page posts are promotional so they can further decimate the reach they already weren’t getting. Is this a major change affecting brands? Yes and no. Let’s be serious, it became crystal clear back in December 2013 that the game was changing to pay to play. My advice? Invest more in your owned channels (email, blog) and in paid advertising through Facebook for your best content. The upside is that Facebook still offers the most targeted advertising available so use it where you need to drive a result and measure it to ensure you’re getting an ROI. Read Facebook’s official article on reducing promotional page posts. 2. LinkedIn Removes […]

How to Grow Your Facebook Presence Without Like-Gating


The word is out! As of November 5, businesses will no longer be able to “like-gate” content on their Facebook Page. AllFacebook reported on this policy change, but the question that most marketers have now is “What can we do to continue to grow our Facebook presence?” I’ll tell you in this post. Like-Gating Worked … for Awhile For several years like-gating was a popular form of Facebook marketing because it helped businesses grow their Facebook presence fairly quickly and consistently. From 2010 through 2012 the internet was buzzing with like-gating success stories. In December 2010, digital advertising agency Say It Social released a study that highlighted a 1733% increase in likes-per-day after running a like-gated campaign for a client. In 2012, we had a ShortStack user report similar results. The Friendship Circle, a Michigan-based non-profit organization, ran a five-week like-gated campaign that brought them more than 44,300 new fans. Companies appreciated the value of a Facebook like because when someone liked your page, they would start to see your posts in their news feed and be able to easily share the posts with their own networks. It’s easy to see why like-gating was such a popular practice. Fast forward […]

7 Sneaky Tricks For Measuring Your Twitter Marketing


Twitter is easily in my top three favorite social networks because it doesn’t restrict who you can and can’t connect with (unless they have a private profile) and you get rewarded for your hard work. Unlike Facebook, organic reach is very much alive on Twitter and I gain over 100 new followers a day without spending a single dollar. Here’s the thing…it’s not all about followers, it’s about targeted followers. Are you attracting the right people or just random strangers that will never help further your business? There are a few ways you can check your follower base to see if you’re on the right track using FollowerWonk. Some of these features will require a premium account depending on how many followers you have. Whether or not you decide to pay for the full version, I think the free trial version is worth trying out at least once to gain some valuable insights that no other tool currently offers. 1. Find The Most Common Cities Among Followers Are you a locally based business? If so, you’re going to want to make sure the most popular locations for your followers is the city you are based out of. Go to […]

19 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet

19linkedin ninjatricks

Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes. In this article I am going to share some of the best kept secrets (old and new) that include a special backdoor for adding new connections, how to send messages instead of paid InMails, extreme advanced search ninja tricks and much more. Each of these 19 LinkedIn tips are simple and easy to implement immediately! 1. The Secret Backdoor To Adding Connections If you want to connect with someone on LinkedIn, you’ve always had to say how you know them in your connection request. If you’re trying to meet new people on LinkedIn, selecting a group you share in common was previously an option for saying how you know that person when connecting. That option has recently vanished. Fear not. Brynne Tillman recently shared an excellent article showing you a backdoor trick for getting past it: Visit the profile of […]