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6 Things Sales & Marketing Have in Common with Farming

While the old analogy, “what you sow is what you reap” probably comes to mind, you might be wondering just what other sales & marketing wisdom can be taken from digging in the dirt. You might be surprised by the similarities, not just in processes but also of the mindset needed to be successful. Sales and marketing today are very different than they were, even just a few years ago. Your ideal clients now have plenty of choices easily available to them and access to the information that will help them make that choice. If you want them to choose YOU, you need to give them a good reason. You need to be easy to find, you need to stand out and most importantly, you need to make it very clear why you are the only choice for them. So how exactly do you accomplish this? You do this by building a relationship and establishing trust with your ideal clients. Oddly enough, building trust and relationships is a lot like farming. Here are the six stages of farming and how you can take these lessons into your sales & marketing to be successful – and yes, fruitful. 6 Sales & Marketing Takeaways From […]

10 Signs You Just Friended a Predator on Facebook

Have you connected with someone on Facebook that immediately starts private messaging you? Did they feel like a creepy online predator? Does this new Facebook friend appear to be interested in you very quickly? You are especially vulnerable to predators on Facebook as this is where you share so much personal information and pictures of your self, your life and family. Online predators love pictures; in fact, they are creeping your pictures right now. Online predators aren’t just men, there are female predators out there as well. They usually have a different goal which is to swindle you out of your hard earned cash. However, in this post I’ve created a public service message for women where I’ll share signs of male predators you need to watch out for. As someone with a public profile and over 13,000 combined friends and followers I have seen this first hand many times. I’ll even admit to getting conned by an online predator myself, but then again, I couldn’t know all of this information had I not. So here are the ten signs you need to watch out for to ensure you can spot a Facebook predator. Below them you will find an […]

LinkedIn Advanced Search Now Only Available with Sales Navigator [Tutorial]

Have you used LinkedIn’s advanced search to find people and/or companies for lead generation? With LinkedIn’s recent changes they have removed most of the advanced search functionality. This move is essentially forcing those that are using LinkedIn for lead generation to upgrade to Sales Navigator. In this article I am going to provide an in-depth look at how to use LinkedIn Sales Navigator’s Advanced Search as part of your lead generation and social selling process. Many within my community have expressed frustration at having to modify their lead gen process with the recent changes to LinkedIn. I am happy to report that only slightly modifications will be necessary to your existing process if you use Sales Navigator. Because it is a LinkedIn product, it already looks and functions similar to what you are used to. There are also additional benefits to using Sales Navigator as this product is built for the purpose of lead generation. You should be able to create an even more efficient and effective process using it, as you become more familiar and fine tune your process. The biggest downside is the cost. But, depending on what a sale is worth for you, it will be worth […]

LinkedIn Sales Navigator Tutorial

LinkedIn is an amazing tool for lead generation. Unfortunately, with the removal of the Tags & Notes with LinkedIn’s new user interface, this makes the lead generation process less efficient and effective. If you have taken any LinkedIn or social selling training with me, you will know the process I teach relies heavily on this feature to keep you organized and on track with your lead gen. I have spent the last couple of weeks researching alternative options for my community as to replace this lost feature. In my last article, I shared an affordable option to replace the Tags & Notes feature called Dux-Soup. This tool will work best for those who have a limited budget or those who are just starting out. If you have a large account and are doing a serious amount of lead generation on LinkedIn, you will need something a bit more robust. This is where LinkedIn Sales Navigator comes in. You can you import your existing Tags & Notes into the system (although it is not without issue, which I will explain in more detail) and you will also be able to once again do advanced searches. Here is a breakdown of how to […]

LinkedIn Changes Tags & Notes: Here’s Your Alternative

LinkedIn has made some big changes and anyone I have taught how to use it for lead generation will need to make some changes on how to stay organized in their lead gen efforts. You may have already noticed the big warning at the top of the Relationship Tab section, LinkedIn will soon be removing your ability to save tags and notes for each of your connections. Quite frankly this is terrible news. If you are actively using LinkedIn for lead generation, this will severely impair your ability to do so, especially efficiently. I have been researching potential solutions, and while none will be as efficient, effective and affordable as LinkedIn’s own Relationship Tab was, the two options I am going to share will help you to continue your lead generation efforts going forward in the future. In today’s post, I am going to share an affordable and user friendly option, the Chrome plug-in called Dux-Soup. This will work best for those who have a limited budget or those who are just starting out. In my next article I will dive into LinkedIn’s own Sales Navigator. While more costly, this option is ideal for anyone who is doing a serious […]

How to Use Facebook Live in 6 Easy Steps

Every business needs to incorporate social media into their marketing strategy—regardless of the size of the company or the industry. But, social media is about much more than just writing status updates and posting pictures. Today, businesses must be prepared to try new tactics such as livestreaming on Facebook Live. Livestreaming gives businesses the opportunity to create a genuine connection with their audience in ways that other social media platforms don’t allow. How can your business master the art of live streaming? Here are six tips to help you successfully use Facebook Live. 6 Steps to Rock Livestreaming on Facebook Live 1. Tease What’s Coming If you’re planning on livestreaming, make sure you let your followers know ahead of time so they know when to tune in. Schedule posts on Facebook (and all of your other social media channels as well) to maximize the traffic on your page. If you don’t let followers know ahead of time, your livestreaming event will not be viewed by as many people. 2. Plan Ahead Livestreaming should not be looked at as a spur of the moment marketing tactic—in fact, it requires careful planning to ensure everything runs smoothly. First, it’s important to check […]

4 Scientific Ways to Get More Traffic with Content Marketing

Do you want your content to standout? Would you like some useful content marketing statistics that will get you more traffic and leads? Content marketing has become wildly popular. A lot of businesses are implementing it. Over 2 million blog posts are published daily and businesses are spending around $200 billion a year on content marketing. This figure is expected to reach $313 billion by 2019. It will be hard for any business to stand out from this noise if they create the same old content. This is why I have listed some useful content marketing statistics below and discussed in detail how you can use them to create content that will drive more traffic from both search engines and social media. 4 Scientifically Proven Content Marketing Tips Tip #1 Write longer posts 300 to 500-word blog posts aren’t good enough anymore. If you want to create excellent blog posts they should exceed 1,500 words. These blog posts attract the most backlinks, get the most shares and rank higher in search engines. Longer posts attract more backlinks. Moz.com analyzed their blog posts and found that their longest posts attracted the most links as you can see in the below graphs. […]

5 Elements of a Successful Social Media Profile Picture

In any lead generation or social media marketing campaign, you need to put your best face forward. Are you ready to wow potential clients, partners or employers with a headshot that makes you look like a professional in your industry? The first and most important thing you need to remember is that first impressions are everything, especially online. You have seconds to make an impression before they size you up and move on. While your profile photo should be professional, you also want it to reflect your personality and personal brand. It can also be a good idea to use the same profile image on all of your social media profiles. This not only ensures consistent branding but also helps make it easier for people to recognize you when they see your profile image on each of the different social media platforms. Establishing a professional, branded presence starts with a great photo and here are five elements of a successful social media profile image, to ensure that you make the right impression in your lead generation or social media marketing campaign. Key Elements Of A Successful Social Media Profile Picture 1. Have a clean or monotone background The best wildlife photographers hone in on […]

The Shark Tank Formula for Entrepreneurial Success

Have you watched the show Shark Tank? This is a show where new and aspiring entrepreneurs present their ideas to the sharks – five business titans who made their own dreams a reality and turned their ideas into lucrative empires. The contestants of the show try to convince any one of the sharks to invest money in their idea. When more than one of the sharks decide they want a piece of the action, a bidding war can erupt, driving up the price of the investment. But this only happens sometimes and for a few of them. Entrepreneurs can often face a tough road. For some entrepreneurship can be filled with failure, long hours and a constant need to impress investors. There’s also the ever present temptation to fall back on crowd sourcing websites like Kickstarter. These rigors turn many entrepreneurs away from following through with their business idea. Almost 40 percent of entrepreneurs cite fear of failing as the reason they don’t pursue opportunities. The future sounds bleak for entrepreneurs, but in actuality entrepreneurship is on the rise. The growing ease of information availability exposes people to stories of entrepreneurial success. The television show Shark Tank has helped catapult […]

Blogging Tips, Tactics and Trends: Survey Results

Are you looking for the most current blogging tips, tactics and strategies? Do you want to know what the pros are doing when it comes to content marketing and blogging? Keeping up with the latest trends and tactics on blogging can be daunting, however our friends over at Orbit Media Studios recently shared the results of a survey, which included over 1000+ bloggers and their take on creating blog content for your business. This seemed especially timely as 2017 approaches and it is time to start planning your content marketing strategy for the upcoming year. These results will show you what is working successfully for the top bloggers right now in terms of time, length, frequency, promotion and measurement. While I am not suggesting that what works for the majority will work for your content efforts, these results can give you a great place to begin, especially if you are just starting out or are not seeing the kinds of results from your content that you want. I encourage you to experiment with your approach, to find what will work best for your industry, business and community. Remember that quality is more important that quantity. Here are the results from […]