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Visual Marketing: How To Use The Canva iPhone App

Whether you are just getting started with visual marketing and creating graphics for social media posts or are an experienced designer, you can now make easy, eye catching graphics with the Canva iPhone app. While Canva for desktop and iPad have been around for some time, they have recently released an app version for iPhones. The app includes much of the functionality that you love in the full Canva desktop version, simplified to work on a smaller workspace with an iPhone. The reason that this and other graphic design apps like it are so important is that in order to catch the attention of your community and engage with them, you need to create graphics that you can share on your social media platforms. These graphics can be quotes, stats or tips that you can pull from your existing content. Ideally your images should provide some kind of value, share something meaningful or help your community to connect with you on an emotional level. Make Social Media Images Quickly With The Canva iPhone App When you first open the Canva iPhone app you will need to login or sign up. If you already have a Canva account, you can login […]

7 Simple Changes To Ramp Up Your Social Media Marketing

Are you getting the kind of results you want from your current social media marketing activities? What if there were some small and simple changes that you could implement that would save you time, increase your effectiveness and bring you more success with achieving your social media marketing goals? I am going to share seven tips that can help you do just that. Making these seven simple changes to your social media marketing activities can make a huge difference in the results you are getting. 7 Easy Changes To Improve Your Social Media Marketing Activites 1. Turn Your Best Quotes & Tips Into Graphics Want to get new eye balls on an old post? Repurpose it by turning your best tips, tidbits and quotes into a graphic. Find an article you want to increase traffic on. Then review the article for some small, helpful piece of information. Take the quote or tip and using a tool such as Adobe Spark Post or Canva, turn it into a graphic that can be shared on your social media platforms. For optimal sharing, use these tools to create a couple of different sizes to suit the different platforms (this is relatively quick and […]

6 Guaranteed Ways To Position Yourself As An Authority

There are so many choices and options today when people are looking to solve a challenge or problem. So just how do they make that choice? They go to the trusted expert or authority who has built a relationship with them and has proven their expertise on their topic. So when your community needs someone that offers the products or services that your do, will you be the authority that they turn to? Perhaps you are unsure on how to establish yourself as an authority on your topic? Fear not. I am going to share six guaranteed ways you can position yourself as a trusted authority with your community, industry and/or topic. 6 Key Strategies To Become an Authority On Your Topic 1. Focus on a Niche Don’t be a Jack-of-all-trades and master of none. If you want people to see you as authority, specialize in something. Pick a niche that narrowly focuses in on your ideal clients and what they need or want. For example, while I provide a variety of social media marketing and content marketing services, my specialty and what I’m best known for is LinkedIn. This is where 80% of my focus and energy is spent […]

4 Proven Customer Retention Strategies [Increase Profits by 25-95%]

There’s so much emphasis on new forms of communication, contact, and customer service. But when it comes to clients returning to your business again and again, old-school strategies are more important than ever. That’s because repeat clients hold a lot of potential value for future profits and revenue—and they’re a lot easier to convert than brand-new clients. Customer retention doesn’t have to be complex; in fact, there’s a simple four-part strategy that’s easy to implement and use. It involves making the experience for the customer valuable, simple, impactful, and personal. How can you improve retention, and ultimately improve your business? This graphic helps you discover a process that works. Graphic and intro provided by and included with permission from Salesforce. It’s Easier to Get Sales from Existing Customers Than a New Customer Considering that 80% of your profits will come from 20% of your existing customers, that makes a huge case for the importance of being able to retain your existing customers. When you combine this knowledge with your actual probability of converting an existing customer (around 60 to 70%) to the much smaller probability of converting a new customer (about 5 to 20%), it should be clear that your […]

Find & Connect With Your Ideal Clients On Social Media

Have you ever wondered how to find your ideal clients on social media? If you are like most business people or marketers, locating your ideal customers and prospects is often a challenge when using social media. In fact, a key finding in the 2016 Social Media Marketing Industry Report by Social Media Examiner discovered that one of areas that marketers (and most other businesses) struggle with most, is locating their ideal customer and prospects. This was true for 86% of the people who took the survey. Thankfully, this task will be much easier if you have worked through my two previous articles on ideal client, How To Get Your Marketing To Attract Your Ideal Clients and Speak Directly to Your Ideal Clients in Your Marketing. The content in this series will help you to attract, speak to, locate and connect with your ideal clients. Locating Your Ideal Clients Your first objective is to find out what social media platforms your potential clients spend their time on. If you already have access to your ideal clients, such as through a brick and mortar store or email list, take advantage of this and ask them what platforms they prefer to use. If […]

Speak Directly to Your Ideal Clients in Your Marketing

Do you ever wonder why your marketing messages do not produce the kind of results that you were hoping for? Have you started to question the effectiveness or value that you are getting from your social media and other online marketing efforts? If this is true for you, you are not alone. But have you ever considered that you might not be speaking to the right group of people, or alternatively that you are not speaking the right language to get the attention of your ideal clients? In my last article How To Get Your Marketing To Attract Your Ideal Clients, I shared how to define and identify your ideal clients. While being able to define who your ideal clients are is an important first step to being able to market successfully, it is not enough if you hope to connect with this community and build a relationship with them. “Profitability depends on delivering pertinent content and desired solutions to a specific audience.” ~Steve Olsher Once you know who your ideal clients are and how they identify themselves, you need to go deeper and understand them – what is important to them, the challenges they face and the language that […]

How To Get Your Marketing To Attract Your Ideal Clients

  “Everyone is not your customer.”   ~Seth Godin No one has said it better than Seth Godin. This short, 5-word sentence is a vital concept in business and yet most people still have a hard time fully understanding the importance of it. The thought usually goes, more is better. Especially when you are talking about customers. But that is not the case when deciding WHO your business should market to. Let me share two other quotes, which might shed some light on the situation.  “When you speak to everyone, you speak to no one.” ~Meredith Hill “You can’t be everything to everyone, but you can be something to someone.” ~Andrew Davis What these quotes essentially mean is that by choosing to market to everyone, your message is so diluted and generic that it will not speak to anyone at all. Today people want and expect personalization. They want a message that speaks directly to them and people like them. They want to emotionally connect with your message – essentially why you do what you do. (Check out Simon Sinek’s TED talk video to help you figure out your why message.) If you fail to do this, then you will […]

5 Things You Should Avoid Posting On LinkedIn

Ever pause just before hitting the Share button when posting on LinkedIn? Have you ever wondered if what you are about to post will hurt or improve your personal brand and authority on LinkedIn? It can be hard to know what are the best kinds of content to post and which you should avoid. Especially when the topic is current, relevant and perhaps even controversial. While controversial posts will often get the most engagement and comments, do you really want people to associate that topic or content with you? You may even be thinking that if you just share the post and not give an opinion or comment that people won’t think that you are for or against a particular side. But often just by posting, your connections will make assumptions and form an opinion, which may or may not be in your favor. I am going to show a number of example posts and share why you may or may not want to share these types of posts on LinkedIn. Remember that LinkedIn is very different from Twitter or Facebook. It is a professional network, possibly full of potential prospects who may not share your world view and by […]

Don’t Use The LinkedIn Mobile App Without Knowing These Tips

You can’t always be at your computer. Sometimes life, whether for business or pleasure, takes you away from your desk. While you may not want to stay engaged with your LinkedIn network during your off time, there will be times when you want to be able to stay connected to LinkedIn, such as if you are traveling for work, at an event or just away from your desk while waiting for a reply to an important message. Thankfully, there is an app for that. That app would be the LinkedIn Mobile app (although LinkedIn has several mobile apps, which you can learn about here). As you will see, you are able do many of the things on the LinkedIn Mobile app that you can do via your desktop or laptop, although I would caution you against doing some of those things with the mobile app. Master The LinkedIn Mobile App Home The home tab is essentially your newsfeed page. Here you can stay up-to-date on the posts of your connections and share your own status updates. You can easily like, comment or share posts with a quick tap. When commenting or sharing I would caution you to review your comment […]

How To Find A Job On LinkedIn: Employer Outreach Strategy

While having an employer focused LinkedIn profile is immensely helpful in getting the job you want, it is only the first step to achieving success with your job hunting process. Competition is fierce today and you don’t want your success to be dependent on the chance that a recruiter or potential employer will just stumble across your LinkedIn profile.  Nor do you want to place all your hope on the resume you submitted. Thankfully those are not your only choices when trying to get a job you really want. You can take an active hand standing out and get noticed by the right people. Once you have their attention, you can help them to know, like and trust you, which is just as essential to getting the job you want as it is for any business earning the clients they want. As I mentioned in my previous article on creating an employer focused LinkedIn profile, you must develop your own personal brand and then build a corresponding employer outreach strategy that will help you get in front of the right people, establish your credibility and build relationships. Here are the steps to create and implement an employer outreach strategy on […]