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Find & Connect With Your Ideal Clients On Social Media

Have you ever wondered how to find your ideal clients on social media? If you are like most business people or marketers, locating your ideal customers and prospects is often a challenge when using social media. In fact, a key finding in the 2016 Social Media Marketing Industry Report by Social Media Examiner discovered that one of areas that marketers (and most other businesses) struggle with most, is locating their ideal customer and prospects. This was true for 86% of the people who took the survey. Thankfully, this task will be much easier if you have worked through my two previous articles on ideal client, How To Get Your Marketing To Attract Your Ideal Clients and Speak Directly to Your Ideal Clients in Your Marketing. The content in this series will help you to attract, speak to, locate and connect with your ideal clients. Locating Your Ideal Clients Your first objective is to find out what social media platforms your potential clients spend their time on. If you already have access to your ideal clients, such as through a brick and mortar store or email list, take advantage of this and ask them what platforms they prefer to use. If […]

Speak Directly to Your Ideal Clients in Your Marketing

Do you ever wonder why your marketing messages do not produce the kind of results that you were hoping for? Have you started to question the effectiveness or value that you are getting from your social media and other online marketing efforts? If this is true for you, you are not alone. But have you ever considered that you might not be speaking to the right group of people, or alternatively that you are not speaking the right language to get the attention of your ideal clients? In my last article How To Get Your Marketing To Attract Your Ideal Clients, I shared how to define and identify your ideal clients. While being able to define who your ideal clients are is an important first step to being able to market successfully, it is not enough if you hope to connect with this community and build a relationship with them. “Profitability depends on delivering pertinent content and desired solutions to a specific audience.” ~Steve Olsher Once you know who your ideal clients are and how they identify themselves, you need to go deeper and understand them – what is important to them, the challenges they face and the language that […]

How To Get Your Marketing To Attract Your Ideal Clients

  “Everyone is not your customer.”   ~Seth Godin No one has said it better than Seth Godin. This short, 5-word sentence is a vital concept in business and yet most people still have a hard time fully understanding the importance of it. The thought usually goes, more is better. Especially when you are talking about customers. But that is not the case when deciding WHO your business should market to. Let me share two other quotes, which might shed some light on the situation.  “When you speak to everyone, you speak to no one.” ~Meredith Hill “You can’t be everything to everyone, but you can be something to someone.” ~Andrew Davis What these quotes essentially mean is that by choosing to market to everyone, your message is so diluted and generic that it will not speak to anyone at all. Today people want and expect personalization. They want a message that speaks directly to them and people like them. They want to emotionally connect with your message – essentially why you do what you do. (Check out Simon Sinek’s TED talk video to help you figure out your why message.) If you fail to do this, then you will […]

5 Things You Should Avoid Posting On LinkedIn

Ever pause just before hitting the Share button when posting on LinkedIn? Have you ever wondered if what you are about to post will hurt or improve your personal brand and authority on LinkedIn? It can be hard to know what are the best kinds of content to post and which you should avoid. Especially when the topic is current, relevant and perhaps even controversial. While controversial posts will often get the most engagement and comments, do you really want people to associate that topic or content with you? You may even be thinking that if you just share the post and not give an opinion or comment that people won’t think that you are for or against a particular side. But often just by posting, your connections will make assumptions and form an opinion, which may or may not be in your favor. I am going to show a number of example posts and share why you may or may not want to share these types of posts on LinkedIn. Remember that LinkedIn is very different from Twitter or Facebook. It is a professional network, possibly full of potential prospects who may not share your world view and by […]

Don’t Use The LinkedIn Mobile App Without Knowing These Tips

You can’t always be at your computer. Sometimes life, whether for business or pleasure, takes you away from your desk. While you may not want to stay engaged with your LinkedIn network during your off time, there will be times when you want to be able to stay connected to LinkedIn, such as if you are traveling for work, at an event or just away from your desk while waiting for a reply to an important message. Thankfully, there is an app for that. That app would be the LinkedIn Mobile app (although LinkedIn has several mobile apps, which you can learn about here). As you will see, you are able do many of the things on the LinkedIn Mobile app that you can do via your desktop or laptop, although I would caution you against doing some of those things with the mobile app. Master The LinkedIn Mobile App Home The home tab is essentially your newsfeed page. Here you can stay up-to-date on the posts of your connections and share your own status updates. You can easily like, comment or share posts with a quick tap. When commenting or sharing I would caution you to review your comment […]

How To Find A Job On LinkedIn: Employer Outreach Strategy

While having an employer focused LinkedIn profile is immensely helpful in getting the job you want, it is only the first step to achieving success with your job hunting process. Competition is fierce today and you don’t want your success to be dependent on the chance that a recruiter or potential employer will just stumble across your LinkedIn profile.  Nor do you want to place all your hope on the resume you submitted. Thankfully those are not your only choices when trying to get a job you really want. You can take an active hand standing out and get noticed by the right people. Once you have their attention, you can help them to know, like and trust you, which is just as essential to getting the job you want as it is for any business earning the clients they want. As I mentioned in my previous article on creating an employer focused LinkedIn profile, you must develop your own personal brand and then build a corresponding employer outreach strategy that will help you get in front of the right people, establish your credibility and build relationships. Here are the steps to create and implement an employer outreach strategy on […]

How to Find a Job on LinkedIn With An Employer Focused Profile

Getting a job today is not like it was five or even two years ago. Having a resume or CV just won’t cut it anymore when you are competing for the job you want. Today you need to have a personal brand that not only shares your education, experience and skills but also speaks to what kind of person you are and what matters to you. So it is no coincidence that getting and keeping the attention of your ideal employer is in fact very similar to that of a business attracting their ideal clients. The first and most important thing you need to remember is that first impressions are everything, especially online. You have seconds to make an impression on a potential employer before they size you up and move on. When they Google you, they’re going to make a quick decision about whether it is worth their time to take a deeper look at you and what you can offer them. Sound harsh? The world is a cruel and unusual place, my friend. You need to ensure that what they see shows them that you not only have the skills and experience that they want, but that you would […]

10 Random Things You Didn’t Know You Can Do On LinkedIn

Do you sometimes wonder just how many unaccepted (but not rejected) LinkedIn connection requests you have floating out there? Or perhaps you wish that you could remove yourself from that annoying group conversation – or not have to see your ex’s profile pic, which seems to appear on every other page you visit. Thankfully LinkedIn has a number of features and functions that you might not be aware of, which you can use to personalize and improve your user experience. Combined with the extensive security and personalization ability available in the LinkedIn Privacy & Setting page, here are 10 functions or features that you might not know of that LinkedIn offers, to provide you with a better, more personalized user experience. Each day I receive messages asking me how to do one thing or another on LinkedIn. I have compiled a list of the most frequently asked questions along with the answers. 10 Frequently Asked Questions (With Answers) About LinkedIn How To Manage LinkedIn Invitations 1. Managing & Canceling Existing LinkedIn Connection Requests It can be hard to remember everyone you have sent a connection request to. That is where the Sent invitations page comes in handy. If you are […]

8 Ways To Have More Success With LinkedIn Publisher

How many views, likes and shares did your last LinkedIn Publisher post get? Did it draw in your connections and inspire them to share or did it get lost in all of the noise, like many other posts on LinkedIn? There are so many people publishing long form content on LinkedIn now that you have to catch your potential readers interest right away if you want them to click through to yours. Once they are on your post, you need to ensure that you don’t lose their interest because its too time consuming to read. You must make it easy for them to scan and grab the bits that they are most interested in. Finally, you need to inspire them to take action, whether its sharing your post, connecting with you or visiting your website. If your LinkedIn Publisher post lacks the elements that will draw readers in, keep them on the page and inspire them take action when they are done, you are probably wasting your time. Here are eight ways to get the maximum impact from each of your LinkedIn Publisher posts, by making them click worthy, easily read and action inspiring. 8 Steps to a Successful LinkedIn Publisher Post 1. Determine […]

9 Easy Places To Find New Ideas For Great Content

Great content doesn’t write itself. Have you ever sat at your computer, just staring at the blank, white page of a word document that is a “yet to be determined” blog post or LinkedIn Publisher post? It can be hard to think of something new to write about each week, especially if you or your company are focused on a very specific niche or industry. So what do you do when your well of ideas runs dry? Thankfully there are number of places that you can go to not only find inspiration for next weeks’ blog post but also ensure that you are creating content that will be up-to-date and in demand. Here are nine easy places to looks for inspiration and ideas for your next piece of great content. Find Great Content Ideas In These Nine Places IDEA #1: LinkedIn Newsfeed A great place to look when looking for new ideas for a blog post or other piece of great content to create is your LinkedIn Newsfeed. Here in your newsfeed, you can quickly peruse what your connections are posting or sharing. While much of this may be content posted for their community, you will also find different opinions […]