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5 LinkedIn Experts Share Their Top Strategies

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Do you have a strategy for using LinkedIn or do you just use it when someone new connects to you? Many people that have a strategy are seeing some great success with the platform. Did you know that LinkedIn is 277% more effective for lead generation than Facebook or Twitter? Did you also know that most people that are using are really unsure what to do? Imagine how much higher that 277% could be if you learned the right things to do and actually followed a strategy. Following a routine or strategy is great for managing your time, provides more reliable results and makes it is easier to track your ROI. The downside is that we can get stuck in those same routines or forget to stay fresh on the latest tips and tricks for the platform that could improve it. I am certainly not immune to this problem. I reached out to several of my fellow LinkedIn experts and trainers to share their best actionable tips on LinkedIn. Below I share with you 5 tips that will improve your LinkedIn experience, whether you are new to the platform or a seasoned vet. These strategies will amp up your networking […]

11 Major Social Media Changes That Have Happened In 2015

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Do you find it difficult to keep up with all the latest social media changes? You’re not alone – and for a good reason. Social media is constantly changing and these past few months have seen some massive developments, a few of which may require you to adjust your overall strategy. Facebook photo posts are at an all-time low for organic reach but do you know what’s getting more action now more than ever? Do you have logos or product placements in your YouTube videos? If so, Google might want a cut of your profits. Recruiters that actively use LinkedIn are going to be affected by the new “commercial search limit” for free accounts PLUS a long standing policy with InMails has drastically changed. Check out the top 11 major social media changes so far in 2015 in the list below. 1. YouTube Wants A Cut of Your Sponsorship Deals The details around this are still pretty fuzzy but if you show logos or product placements from sponsors in your YouTube videos, Google is about to ask for their cut. Here’s the official company line from YouTube: “We allow text-only title cards where there is paid product placement for the […]

15 Ways To Create Social Media Content That Always Works

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Do you draw a blank some days when thinking about what social media content to post? Sometimes it can feel like you’ve thought of it all and are tapped out for ideas when posting to Twitter, Facebook or any other social network. Whether you’re curating content or coming up with something original, there’s more than a few ways to keep things easy for you and fresh for your audience. 1. Search Relevant Keywords via Facebook Graph Search Declining organic reach doesn’t just affect businesses on Facebook, it also affects the people who follow those pages and want to receive that content. The good news is that a simple Facebook Graph Search can show you posts from people and pages you follow, even if they didn’t show up in your News Feed. 2. Google News Search Google search is great but I love the News search specifically for finding killer content that’s relevant and current. Search with basic keywords relevant to your business (i.e. A cosmetic surgeon could search terms like “botox”). Local businesses that rely solely on customers in their immediate area can benefit by searching for content that’s relevant to that area (i.e. An article titled “Toronto Named World’s […]

Social Media Manager? Compete For 100,000 Euro & A Trip To France

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Are you a social media manager? If so, you can win up to 100,000€ and a trip to beautiful Corsica, France to compete at the Somero Contest for social media managers. The Somero contest is an international competition dedicated to finding the brightest minds in the emerging world of social media and digital marketing. The top 4 competitors will be chosen among the participants and will be awarded of the title “Best Social Media Managers”. Social Media Round #SoMeRo is not only a competition but also promises an incredible networking opportunity with handpicked partner-companies sharing and exchanging ideas in a professional space. There will be many exciting side events such as concerts, exhibitions, talks, debates and conferences. The Prizes The travel cost to Corsica will be offered to 60 participants selected from all over the world to participate in the competition. They will be staying in upscale hotels and residences discover the magnificent landscapes of the Balagne region over a 3-day stay. Dates: June 2015, 4th to 7th Location: Corsica (France) Main Round: “Master of Buzz” First Prize: World SoMeRo Champion – Master of Buzz – 100,000€ Second Prize: Buzz Legend – 40,000€ Third Prize: Buzz Captain – 30,000€ How To Participate Anyone interested in […]

How to Write a Magnetic Social Media Profile

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Do your social media profiles create impact with your target market the first time they read it? First impressions are everything in this world, especially online. You have seconds to make a connection with a brand new prospect before they size you up and move on. When I work with my personal clients one-on-one, the first thing we work on is their social media profiles because I’ve noticed that when they are done well, every activity has a stronger impact. If someone does the Google test on you, they’re going to check out your social media presence pretty quickly and make a decision if you’re worth having further discussions with. Sound harsh? The world is a cruel and unusual place, my friends. Consider this as a general guide to what information should be inside any social media profile and exactly which questions you should be answering for your potential prospects inside its copy. 1. What’s Your WHY Message? When someone asks you why you do what you do, the answer should never be money. When people hire an expert, they need to know that person lives and breathes their subject with the kind of fluency that can’t be faked by […]

9 Metrics Every Blogger Must Be Tracking

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Content marketing is as much of an art as it is a science. Often it’s a delicate balance between being creative and basing decisions on hard data. Over the years I have come to rely on a few different content marketing metrics to help me hone in on what works vs. what’s not working on my blog. I don’t intend for this to be the “end all, be all” but these are a few metrics that I regularly follow that I believe will help any blog get on a path to growth. Once you’re done, I’ve provided an additional resource at the end of the article to help you take your data measurement skills to the next level. 1. Most Popular Pages Go into the content section of Google Analytics (or whichever web stats program you use) and check out which pages on your website are most popular. If you’re in Google Analytics, you’ll want to login to your dashboard, look at the left side menu and select “Behavior” then “Site Content” followed by “All Pages”. You should see your most popular pages now appear in the table (pictured below). You can keep track on a monthly basis but I […]

5 Facebook Ad Bidding Tips To Implement In 2015

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By now, you already know the importance of running ads on Facebook. With more than 1.35 billion people using Facebook monthly and more than 860 million daily users, it’s only natural for businesses to leverage Facebook ads to gain exposure. They’ve become a necessary means to surviving in today’s competitive digital landscape. Businesses using Facebook ads are now paying 122 percent more per Facebook ad unit when compared to last year. With 70 percent of Facebook users engaging daily, there’s a plethora of opportunity to revolutionize your Facebook marketing approach. Apart from realizing the importance of Facebook ads however, do you know how Facebook Ad Bidding works or do you stick to the basics of creating and running ads? What is Facebook Ad Bidding? Consider Facebook Ad bidding as a live auction where an advertiser is looking to purchase real estate (advertising space) by bidding against others seeking similar space. Advertisers bidding the highest to reach a certain audience have their ads displayed. To benefit from Facebook ads, you must bid on a campaign. The highest bidder will receive the most impressions due to the placement they’ve won. Therefore, it is important to take your bidding amount into careful consideration. […]

Social Selling Case Study: Doug Ales of ABB

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A 25-year veteran with a large power and automation technology company, ABB, Doug Ales helps people achieve dependable, justifiable, and safe electrical systems. His employer markets their products through a network of electrical wholesale distributors, so not only must Doug compete for his customer’s business, but he must also vie for his distributor’s attention. Using a “solution sales” strategy that was two decades old, Doug wanted to see if social selling could accelerate his growth. The Challenge In Doug’s industry, the local electrical distributor provides the customer’s connection; Doug provides the application experience. By working together, they grow their mutual business. Could social selling help Doug accelerate networking, build relationships, and grow sales? After deciding to give social selling a try, Doug polished his LinkedIn profile and optimized it for specific keywords. He then began posting regular status updates, engaging in LinkedIn Group discussions and growing his network with people who were engaging on social media. However, he soon discovered that the industrial executives that he needed to connect with were mostly inactive on social media. Doug learned how to gauge a person’s activity on LinkedIn and then found that the connections he wanted most usually had a LinkedIn profile […]

How To Create Powerful LinkedIn Lead Generation Messages

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Are you actively engaging potential prospects on LinkedIn? If not, it’s likely because you lack an effective social selling process that is streamlined and designed to help engage your target market while moving them through the sales process. Sound complex? Bear with me…you’ll catch up by the end of this article. I broke down how my LinkedIn social selling funnel works a while back (go here if you haven’t seen it yet) and described in detail how I move conversations offline. What I didn’t describe was exactly what you should say, or at least what I say when communicating with new connections. I have a series of lead generation messages that I use at different steps of the process to start a dialogue with prospects on LinkedIn. It starts with the initial connection request and finishes with a request to move the conversation offline – either to the phone, Skype or in-person if they’re local. 1. Send a Personal Message When Connecting Do you include a personal message when sending invitations to connect on LinkedIn? Social selling is all about personalization and developing relationships based on trust and value. It’s for this reason that I ALWAYS stress the importance of […]

Why Personalized Marketing Will Dominate In 2015

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After binge-watching a favorite show on Netflix, you land on a screen that kindly introduces you to a few other options you are likely to enjoy. Respond to the siren’s song, and you’ll soon be hours into another series marathon. Personalized marketing engages consumers with custom offers and services. This strategy has been gaining speed and will become imperative for companies looking to grow in 2015. Most marketers know this is true, but only 6% are planning with personalization in mind. To keep your company’s edge, 2015 is the year to personalize your marketing. Research shows 45% of online shoppers prefer websites with tailored recommendations. How can your products and services better serve each unique customer? Formstack, an online form builder tailored for conversion rate optimization, recently released a new infographic on 5 personalized marketing predictions you can use to help prepare your marketing strategy. Check it out below, and leverage these tips as you begin planning your 2015 content and campaigns. How Do You Begin? Getting to know your customers is the first step in creating a customized experience. Interviews, case studies, customer surveys, and website cookies can all provide valuable data about the people who need your goods […]