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7 Strategies for Effective Influencer Marketing

One of the keys to effective influencer marketing (aka getting real results) is by doing it authentically. But just what does that mean? Being authentic in your influencer marketing efforts means investing the time to learn as much as you can about each influencer you want to reach out to and then communicate with them in a personalized manner that works to establish and then build a real relationship with that person. Influencers get countless emails, all wanting something from them and most of them coming in the form of a generic, template email that can be spotted a mile away. Now consider that these influencers are people just like you and me, also with an inbox full of spam and junk mail on top of receiving a hefty amount of these (often impersonalized) influencer requests. Is it any wonder that they rarely respond to them? The odds are definitely not with you if you are contacting an influencer, regardless of how good the business opportunity is that you are offering. That is of course, unless you can find a way to ensure that your request stands out, gets their attention and makes them way to know more. I am […]

Maximize Your Results with Content Marketing on LinkedIn

Do you ever wonder what you can do to increase the engagement of your content on LinkedIn? LinkedIn recently surveyed more than 9000 of their members globally, to find out just how people are interacting with content while on LinkedIn and they created an infographic to share their findings. I have gone through and broken down the information in this infographic to help you use it to your advantage to maximize the results of your content marketing and get increased engagement from your ideal clients. In addition, I’ll share how to gain reach far beyond your own network as well as what will help you to establish your authority and build a community on LinkedIn. Motivating LinkedIn Members to Engage with Your Content Source: What Motivates LinkedIn Members to Engage With Your Content? Just to give you an idea about the kind of audience that you can reach on LinkedIn, they have over half a billion global members in 200 countries. In fact: Over 2 new members join every second Two thirds of the new members are located outside of the US Many members are regularly active with 100 million plus unique visitors to the site each month In short, […]

10 Random Things You Didn’t Know You Can Do On LinkedIn

Are there certain functions you wish LinkedIn had that could help you manage your network better? Or are there things you’ve heard you may be able to do on LinkedIn but have no idea where to look for them? LinkedIn has a number of features and functions that you might not be aware of, which you can use to personalize and improve your user experience. Combined with the extensive security and personalization ability available in the LinkedIn Privacy & Setting page, here are 10 functions or features that you might not know of that LinkedIn offers, to provide you with a better, more personalized user experience. Each day I receive messages asking me how to do one thing or another on LinkedIn. I have compiled a list of the most frequently asked questions along with the answers. 10 Frequently Asked Questions (With Answers) About LinkedIn How To Manage LinkedIn Invitations 1. Managing & Canceling Existing LinkedIn Connection Requests (Updated) It can be hard to remember everyone you have sent a connection request to. That is where the Sent invitations page comes in handy. If you are having a hard time remembering how many outstanding connections requests you have, you can just visit […]

LinkedIn Etiquette Guide 2017: 20 Do’s & Don’ts [INFOGRAPHIC]

Many people are fearful when using social media networks like LinkedIn for business, concerned that they may make a mistake or do something wrong. Has your fear of making mistakes on LinkedIn prevented you from taking full advantage of all that this business social network has to offer? Each day, I see people make mistakes on LinkedIn that not only wastes their time but damages their credibility. To ensure this doesn’t happen to you, it is essential that you understand and carefully utilize proper LinkedIn etiquette and best practices. Good manners are just a way of showing other people that we have respect for them. ~Bill Kelly In this article, you will discover very important Do’s and Don’ts of LinkedIn etiquette and the mistakes you absolutely must avoid making. LinkedIn Etiquette: The Official Infographic  Scroll down below for the complete article  Feel free to share this infographic  LinkedIn Etiquette: 10 Things You Must Do 1. Personalize Connection Requests The first and most important tip I can share with you is to personalize each and every connection request that you send out. People are far more likely to accept your request if you either remind them of how they know you […]

17 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet [2017 Edition]

Have you ever wondered if you’re missing some of the functions within LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes. In this article, I’m going to share some of the best kept secrets (old and new) that include extremely advanced LinkedIn ninja tricks and much more. Each of these 17 LinkedIn tips are simple and easy to implement immediately. 1. Accepting & Replying to New Connections (Updated) LinkedIn has made it easier than ever to accept a person’s connection request quickly and easily. And while you can quickly hit Accept to any new connection request and move on to other tasks, this won’t help you get to know or build a relationship with your new connection. The key benefit of using LinkedIn, other than to find your ideal clients and establish your authority on your topic is that it is the ideal place to build a relationship with your connections and ideal clients. I recommend that you take the few […]

Social Selling: How Small Businesses Are Growing Sales

Although this post is sponsored by Microsoft Office, all opinions are my own. Lead generation can be challenging, especially for many small businesses. Unlike large companies with entire teams devoted to generating new leads and sales, such tasks in a small business usually fall on the already time constrained owner or marketing/sales personnel in the company. In many cases, a small business owner must wear all the hats (marketing, production, administration, lead generation, sales etc.) to make their business run. This does not leave a lot of time for lead generation. Yet without new leads and prospects, there can be no new sales. So how can your small business generate new leads efficiently and effectively with the time you have? Using a technique called social selling. What is Social Selling? Social selling refers to using social media platforms and other digital tools, and processes to find and connect with potential prospects to increase sales. Basically, social selling comes down to building relationships with potential prospects. But why should you put your time and effort into using social media to find and connect with prospects? Today, 74% of B2B buyers conduct more than half of their research online before making an offline […]

Artificial Intelligence (AI) is Transforming Digital Marketing

Every day people use artificial intelligence; most without realizing the amount of impact AI has on their lives. Chances are better than good that you’re using AI far more than you realize. Netflix, Google, credit card companies, video games, customer support, social media, and many other industries use AI to streamline their business model and improve the customer experience. This means that businesses large and small need to capitalize on what’s quickly becoming a thriving industry. For perspective, the artificial intelligence market is expected to grow from its current $600 million valuation, to over $36 billion in 2025. Adding AI to your digital marketing strategy is crucial to staying relevant. Luckily, with a basic understanding, AI implementation is easier than you’d think. What is AI, Exactly? The first step to integrating AI into your digital marketing strategy is understanding exactly what artificial intelligence is, and what it can do for your brand. Put simply, AI is an algorithmic computer system that can understand human context and carry out human tasks. Tasks range from simple bots like AIM’s infamous SmarterChild, to complex algorithms like Netflix’s recommended queue. It’s important to understand that AI translates human language into “computer language,” and vice […]

8 Steps to an Effective Influencer Marketing Strategy

There are all kinds of people that you could consider influencers. For example, your best customers can be some of the best influencers and advocates of your products/services. However there are times when you want to widen your reach and get in front of a brand new audience to promote your brand. Influencer marketing involves partnering with key individuals within your industry to promote your brand to their followers. If done correctly, influencer marketing can be a huge success and drive your brand’s growth exponentially. Here are eight specific steps that will improve success with your influencer marketing efforts. 8 Steps to Set Up Your Influencer Marketing Strategy Set goals. Before you start any new marketing campaign, it’s important to set goals so you know how to measure your campaign’s success. What are you hoping to get out of your influencer marketing campaign? For example, you may want to increase awareness of a new product or upcoming event, improve your website ranking, or increase followers on social media. Define your ideal influencer. Now that you know what you want to achieve with your campaign, it’s time to define your ideal influencer. Brands should look for people who are active on […]

How One Guy Used Online Marketing to Win Hearts & Land His Dream Job

So many people talk about influencer marketing and online networking. Few do it and even fewer do it well. When I was thinking about this topic recently I thought of someone who I believe has done this better than most. This person I am speaking of is someone who has won the hearts of many of us in the social media community. He’s a special and genuine guy that has influenced his way in the “influencers” hearts. This person is Antonio Calero and I asked him to share his story here, on the very same blog where he wrote his very first guest blog post. Antonio’s story is powerful, inspirational and emotional…but there’s valuable lessons throughout this article that you can benefit from greatly. ~Melonie Dodaro How Antonio Calero Mastered Online Networking & Influenced the Influencers Follow your passion My first baby was due to arrive in late September 2012, so when I lost my job three weeks before the due date, my panic was intense. I hadn’t worked at my current job long enough to receive a severance package that would give my family a financial safety-net, and our savings were minimal. Obviously, I needed to find another job […]

How University Students Can Use LinkedIn to Develop Career Opportunities

It’s never been more important for today’s students and graduates to use tools like LinkedIn for their career development. The opportunities that lead to career success are in more places and connected to more people than ever before. Even as the world of work has been drastically transformed by cultural, societal, and technological trends in the last 10 to 15 years’ education has changed very little in the past 150 years. Education is not keeping up with the realities facing students, and students are letting themselves down, even when they have more options than ever before to learn and succeed outside of formal education. At the same time, less graduates are getting the jobs they truly want and feel like they deserve. If LinkedIn is the number one place for career opportunities why aren’t students and graduates using it more effectively? Where is the disconnect? LinkedIn is perhaps one of the least used and understood social media platforms by students and young adults between the ages of 18 – 25. I believe this comes down to the combination of three main objections from this demographic: We don’t think LinkedIn is for us. We don’t have time to use LinkedIn. We […]

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