FREE MASTERCLASS
Join #1 bestselling author of The LinkedIn Code for a free training on "Cracking The LinkedIn Code"
register for our free webinar

9 Ways To Use LinkedIn Tags To Generate More Business

design

Are you incorporating a LinkedIn lead generation strategy in your sales process? If you aren’t already making use of LinkedIn tags, you’re missing out on a tool that can greatly improve your efficiency and give more of a systematic process to your LinkedIn sales cycle. In my experience, using LinkedIn tags has become a critical part of my lead generation and sales strategy for myself and all of my B2B clients. What Are LinkedIn Tags? LinkedIn tags are a helpful way to categorize your contacts, accessed by the “Relationship” tab on anyone’s profile. LinkedIn starts you off with a few generic options (group members, friends, colleagues, etc.) but the real magic happens when you start creating your own custom tags. Why Use LinkedIn Tags? There are a few good reasons to use LinkedIn tags for your lead generation strategy and we will discuss several options below. First, let’s cover some of the greatest benefits you stand to gain by using tags more often. Filter and organize your connections on LinkedIn with ease Easily message groups of up to 50 people by using tags (more on that below) Make it easier for you to distinguish different segments of your connections based […]

7 Ways To Get More ROI From LinkedIn Publisher Posts

pic

Are you posting original content to LinkedIn Publisher? The platform has come a long way in a short time and giving content creators an edge for getting in front of the sea of hot prospects that exist on LinkedIn for B2B companies. I’ve written in the past about the compelling reasons why you should use LinkedIn Publisher and also shared the secrets to getting your LinkedIn posts noticed but this article is going to focus on how to bring it full circle. Are you getting an ROI from your efforts on the LinkedIn Publisher platform? Let’s find out with the help of a few simple tools that are already built into the site. What you will learn: How to find an overview of your LinkedIn Publisher posts Find your most engaged readers How to view analytics data for your posts What you should measure The importance of creating long-term appeal A secret trick for calculating social shares of ANY post (even though LinkedIn hides this now) 1. Get an Overview of Your Published Posts LinkedIn has buried the area that stores all of your posts on LinkedIn Publisher and requires a couple clicks from the homepage to get there. To […]

3-Step LinkedIn Marketing Formula [Live In London UK]

blog post image

There is no better place to generate more B2B leads than on LinkedIn, as it is home to over 364 million global members and one out of every three professionals in the world. If you are like many people though, you may not know how to take advantage of the huge opportunities that this platform has to offer. If you have ever attended a webinar, seminar or presentation of mine, you will know that I have created a 3-step formula on LinkedIn that has generated not only my own success on LinkedIn, but also for thousands of my clients and community members. While I have been sharing this information during webinars and live presentations, I am never able to go as deep into the process as I would like to, due to time limitations and the large number of people. It has been a very LONG time since I have run a live workshop where I am actually able to work with people one-on-one, but that all changes this July! On July the 14th in London, UK, I will be running a special, hands-on LinkedIn Intensive workshop. During the workshop I will be helping attendees to use my 3-step LinkedIn […]

I Found My Dad After 46 Years With Facebook In 72 Hours

pic

I have a secret to share that I haven’t told many people until this week. In my 46 years on this planet, I’ve never met my biological father. I had attempted to track him down a few times but never had any success and eventually managed to get past it a few years ago, finally admitting defeat. I realized recently that I do want to know who my dad was before I die and if I have any other siblings. About a week ago a friend of mine found a brother they never knew they had on Facebook and it inspired me to give this a try myself. Within 72 hours of uploading a video to Facebook, I found him. My Crazy Story I created a video and uploaded it to my personal Facebook page, asking anyone and everyone to help me find him by sharing it and looking over the little details I had about him. HELP, I need your assistance in locating my biological father.Social media is a great tool for spreading a message and… Posted by Melonie Dodaro on Saturday, May 30, 2015 Truthfully, the details were sketchy at best. I knew his name to be Cees […]

10 Reasons Your Business Should Be On Instagram

IMG_6364

Are you finding more people are telling you that you need to be on Instagram? Have you been wondering if there could potentially be an ROI with Instagram for business use? There comes a time when a movement makes so much noise that you can’t help but pay attention to what’s going on. That point where you realize…this thing isn’t going away. I believe we’ve hit that point with Instagram and there are a few compelling stats to back it up. 1. Instagram Is Officially Bigger Than Twitter Though Twitter isn’t too far behind, Instagram has taken a lead. Twitter has been struggling to keep up with Instagram’s growth since late last year and with IG passing the 300 million active user mark first, Twitter has a lot to be concerned about. Instagram is officially bigger than Twitter with over 300 million active users. Click To Tweet 2. Engagement Is Up To 22X Compared To Twitter Instagram’s engagement is incredible. Some of the highest stats I’ve seen in engagement show up to 22 times the amount of engagement on Facebook and Twitter. The example below shows the same image posted to Oreo’s Twitter and Instagram account with Instagram demolishing in […]

8 Steps To Attract More Clients With LinkedIn

-8 Steps To Attract More Clients With LinkedIn- Blog Cover Image

Have you struggled with trying to find new leads and clients in your business? Perhaps you’ve heard that social media can be effective, specifically LinkedIn, yet wonder why it’s not working for you. You are not alone. This is a problem faced by many businesses. This problem can be further compounded by the amount of time that you have to spend qualifying leads. This is valuable time that you’re not spending on revenue generating activities. If you are a business-to-business (B2B) business owner, entrepreneur, professional service provider or sales person, LinkedIn can help you overcome these challenges. With over 375 million global members LinkedIn is a social media platform that allows users to build a powerful professional network. Similar to a business-networking event, it allows its users to connect and build relationships in a professional setting. But unlike an in person event, users have access to a much larger pool of prospective clients and strategic alliances. In fact, LinkedIn helps you to: Have un-gated access to the decision makers at even the highest levels in a business or organization. Distribute your content to a wider audience. Drive more traffic to your blog and website than other social media platforms. Generate […]

8 Experts Share Their Favorite Facebook Ads Strategy

8 Experts Share Their Top Paid Social Media Strategies

When 2015 started, there were two predictions swirling around in the social media world: this will be the year of native video and paid social media advertising. As I’m witnessing businesses get a better handle on both, so far I believe those predictions are accurate. Nevertheless, there’s still a major disconnect for many marketers and businesses trying to integrate paid social media advertising into their strategy. The potential is enormous when done right but on the flip side, it’s a painfully expensive endeavor when it doesn’t go as planned. I talked with a few respected experts in the field about their favorite strategy for paid social media. Here’s what they came up with… 1. Push High Performing Organic Posts With Ads When boosting on Facebook, I choose the post with the best organic reach.  If the Facebook post already has good organic karma, it tends to push the boost pricing down and some of the organic snowball effect remains. Facebook tends to like these too because they feel less sale-y to the fan and get more interaction as a post vs. an ad. Oftentimes the number reached by the boost is on the high side of the range initially given. […]

Social Media Is a Waste of Time Without Building an Email List

socmediaisaWaste

Are you spending tons of time executing a social selling strategy that’s not working as well as you hoped? Businesses need to start investing more time and energy into building an email list rather than putting all of their energy into social media alone. An email list allows you to stay in touch, provide consistent value, remain top of mind and (occasionally) sell something. If you aren’t building an email list with your social media audience, you are missing a key strategy for your digital marketing plan. Here’s a very simple breakdown of the content marketing/social media sales funnel and how it connects to building an email list: Content is shared on social media with intention of driving traffic back to website. Visitors read article and (hopefully) follow your call-to-action to join your email list (read more about this part here). Use emails to deliver higher value content on a consistent basis. When sufficient value has been provided, go for a sale. Repeat Many businesses are stopping the funnel before they even get to step 2. This is a problem and if you’re making this mistake, you’re paying for it in time and money. Investing all your eggs in someone […]

11 Major Social Media Changes This Month [May 2015]

11major changes

Do you struggle to keep up with all the social media changes that constantly occur? You’re not alone. Even my head spins from all the action so I’ve taken some time to find the most relevant changes in the last month that you need to know about. Facebook has changed their algorithm (again), LinkedIn now lets you search phone numbers and the new ability to schedule pins on Pinterest with Buffer are just a few of the important social media changes that I’ve covered here. Here is a comprehensive list of the new changes in social media: 1. Facebook Changes News Feed Algorithm (Again) In a continued effort to balance content from friends and pages, Facebook has modified its algorithm once again. This round of updates includes three major News Feed changes: People with little friends previously weren’t as likely to see multiple posts from the same source in a row. The latest update has relaxed this rule. Content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed. If you like to read news or interact with posts from pages you care about, you will still […]

5 Steps To Sniffing Out A Fraud On LinkedIn

Screen shot 2015-04-27 at 10.24.13 PM

Do you often get LinkedIn connection requests from complete strangers? Does your spidey-sense ever start to tingle when you see a strange profile on LinkedIn? The prevalence of fake LinkedIn accounts has become an increasing problem for the social networking giant. Some spammers are smarter than others and some fake accounts will require a closer inspection to spot. Fake profiles can have several hundred connections already as well as a handful of Skill Endorsements. They also usually belong to several groups and follow a couple of companies and influencers. If you know what to look for, fake accounts on LinkedIn are usually pretty easy to spot. Often you can visibly see patterns and signs that are common amongst these fake LinkedIn profiles. Here are a few signs that I trust when gauging the legit profiles against the fake ones! 1. Receiving Many Invites From People In The Same Company If you start receiving an unusual number of invites from people from the same company (unless such an influx is expected for a specific reason), this is often the sign of fake LinkedIn accounts. Quite often they will use well-known companies such as Microsoft, Oracle, Bank of America, etc. Another dead […]