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5 Steps To Sniffing Out A Fraud On LinkedIn

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Do you often get LinkedIn connection requests from complete strangers? Does your spidey-sense ever start to tingle when you see a strange profile on LinkedIn? The prevalence of fake LinkedIn accounts has become an increasing problem for the social networking giant. Some spammers are smarter than others and some fake accounts will require a closer inspection to spot. Fake profiles can have several hundred connections already as well as a handful of Skill Endorsements. They also usually belong to several groups and follow a couple of companies and influencers. If you know what to look for, fake accounts on LinkedIn are usually pretty easy to spot. Often you can visibly see patterns and signs that are common amongst these fake LinkedIn profiles. Here are a few signs that I trust when gauging the legit profiles against the fake ones! 1. Receiving Many Invites From People In The Same Company If you start receiving an unusual number of invites from people from the same company (unless such an influx is expected for a specific reason), this is often the sign of fake LinkedIn accounts. Quite often they will use well-known companies such as Microsoft, Oracle, Bank of America, etc. Another dead […]

How To Build a Social Media Following Starting From Nothing

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How do you build a following on social media when you are just getting started or haven’t gained much traction? Everybody has to start from somewhere and it can seem unrealistic in the beginning that you’ll ever grow a large following online for your business. I used to feel the same way until I saw it happen multiple times and realized there actually is a process that works, if followed diligently. Don’t worry, there’s no sales pitch coming, just pure content. I get so many people asking me each week what to do when starting from ground zero and this article is for them. Each of the steps laid out here are ‘big picture’ and will require some additional research in some cases, depending on how knowledgeable you are on the subject. I’ll do my best to include expanded resources to help you learn more wherever possible. Welcome To Ground Zero You have little to no followers. You might be a new business or a well-established business that’s delayed entry into the social world. You’re likely overwhelmed with pretty much everything including concerns that you’ll never catch up to your competition. After all, they already have 20,000 followers! I’ll let […]

Social Selling In 30 Minutes a Day

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Have you heard about how effective social selling is on LinkedIn? Perhaps you’ve been struggling to get results on LinkedIn or spending too much time with too little of an ROI? You don’t need to spend hours every day on LinkedIn to be successful at social selling. If you follow a daily routine that only includes those tasks which further your goals, you can quickly and easily generate new leads and build relationships with potential prospects in as little as 30 minutes a day. A social selling campaign should position you as a credible expert in your field, bring you closer to your target market and move more conversations offline, aka the place where sales actually happen. There are three prerequisites before starting your social selling campaign: A complete, professional and search optimized LinkedIn profile A minimum of 3-5 recommendations on your profile Join up to 50 LinkedIn groups that your target audience will belong to Want to use this infographic on your blog? Send us an email so we can help you promote it! 1. Post a Status Update Once a Day Provide value by sharing quality content every day with your connections. This should be something that will […]

19 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet [UPDATED]

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Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes. In this article I am going to share some of the best kept secrets (old and new) that include a special backdoor for adding new connections, how to send messages instead of paid InMails, extreme advanced search ninja tricks and much more. Each of these 19 LinkedIn tips are simple and easy to implement immediately! 1. The Secret Backdoor To Adding Connections If you want to connect with someone on LinkedIn, you’ve always had to say how you know them in your connection request. If you’re trying to meet new people on LinkedIn, selecting a group you share in common was previously an option for saying how you know that person when connecting. That option has recently vanished. Fear not. Brynne Tillman recently shared an excellent article showing you a backdoor trick for getting past it: Visit the profile of […]

3 Steps To an Effective LinkedIn Relationship Building Strategy

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It’s not enough to have a LinkedIn profile and hope the leads will come to you. Sure, you can definitely get inbound leads if you’ve laid the proper groundwork by creating a great LinkedIn profile but the real results come from being proactive. Your relationship building strategy is a key part of your sales funnel and if you fail here, it is extremely difficult to turn a prospect into a sale. There are a number of key things your need to do that will greatly improve your success while relationship building on LinkedIn. 1. Do Your Research Good research is key to being successful at relationship building and is the difference between making a prospect feel like a number or a VIP. Time spent on researching potential prospects is an investment, not a time wasting activity. There are a few tools on LinkedIn that will aid you in your research phase. Read Their LinkedIn Profile Obvious but skipped far too often. Not only does this give you more information about someone, it also triggers a notification for them that you viewed their profile. This can often provoke curiosity in your prospects and encourage them to check out your profile (so […]

50 Brilliant Social Media Insights From #SMMW15, Ready To Tweet

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Need a dose of social media wisdom for your Twitter feed? Boy, do I have something for you… Social Media Marketing World is an annual event held in San Diego featuring the most brilliant minds in the social media industry. Anyone with a passion for this form of marketing is likely familiar with Social Media Examiner, one of the world’s most popular sites on social media and the organizers of the event. I was honored to be able to be among such incredible speakers like Mari Smith, Guy Kawasaki, Jay Baer, Ted Rubin, Chris Brogan, Michael Hyatt, Joe Pulizzi, Kim Garst, Marcus Sheridan and many more. Since I was helping facilitate and speaking, I didn’t get to take in many of the other speakers at all so I scoured Twitter to find some of my favorite nuggets of wisdom. 1. Bad Experiences Spread Fast “71% of people who complain online do so as result of failed traditional customer service.” @Jaybaer Click To Tweet 2. Have A Purpose With Influencers "Always have a story & purpose when working w/an influencer, Dont assume but prep to utilize their reach" @douglaskarr #SMMW15 #SMMW15Quotes — M3 MKTG (@M3Mktg) March 26, 2015 3. Mobilize Your […]

11 Ways To Get More Email Subscribers & Increase Conversions

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Are you publishing content on a blog but not converting enough leads from it? Email marketing and blogging go together like peanut butter and jelly but it takes more skill and experimentation that achieves the end result we seek. It’s not easy, it requires hard work, creativity and consistency to ensure you find the rhythm that works for you and your audience as quickly as possible. I’ve spent a lot of time, effort and money finding my rhythm and there are a few tricks or “tried and true” methods I’ve come across. There are also a few tricks that used to work really well and have become more saturated. I’ll discuss those too. 1. ebooks Are Out. Courses & Libraries Are In. White papers, checklists and reports were driving a lot of email subscribers for a few years until it became more common to see eBooks. Providing concise eBooks that contained unique and actionable information have been effective in recent years but we are reaching the point of saturation. Many experts including John Jantsch and Derek Halpern have recently noted the shift towards free online courses and content libraries as incentives for email subscribers. Copyblogger is a great example of […]

10 Steps To a Complete LinkedIn Profile Makeover [TUTORIAL]

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When a prospect arrives on your LinkedIn profile, are they inspired to take action and reach out to you? For most people, the answer to this question is a resounding NO. Nobody will dispute the value and importance of a first impression but there’s a disconnect in the way many perceive first impressions online. Let’s be clear…if a random prospect arrives on your LinkedIn profile and they aren’t inspired to take some sort of action, whether it’s connecting with you or going to your website, you’ve failed to make a great first impression. Sound harsh? Maybe it is, but the truth will help you if you use it to improve yourself rather than accept defeat. 4 Elements of a Great LinkedIn Profile What does it take to have a truly great LinkedIn profile? I believe it’s a combination of four essential elements. Are you an authority in your field? Show us the evidence. Optimization for LinkedIn search. It’s not helpful having a great LinkedIn profile if nobody ever sees it. Do you create enough of an impact to be memorable and inspire the right people to take action? A connection to your target market. When the right people land on […]

6 Facebook Graph Search Tricks No One Talks About [Tutorial]

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Facebook graph search isn’t just one of the most under-leveraged tools on Facebook, but also in the entire social media world as a whole. When used right, it can give you unparalleled insight into your audience as well as your competitors’ audiences…if you ask the right questions. I think one of the most confusing things about Facebook graph search is that it’s much more complex than it looks and there are more ways to use it than could possibly be listed in one article. This article is going to share some of my favorite Facebook graph search tricks that I’ve stumbled on during my experiments. 1. Pages Liked By People Who Like X Page This trick is an advertising and market research goldmine. This will tell you the pages most commonly liked by people who like your Facebook page. Very handy when deciding targeting for your Facebook ads! Search: Pages liked by people who like PAGE NAME You can also do combinations of pages too (pictured below). For example, here’s what it looks like when I see the pages liked by people who like both Top Dog Social Media and Mari Smith. As you can see, the results are pretty […]

The Evolution of Personal Branding (& Why It’s Relevant)

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Personal branding used to be something that was reserved for celebrities, speakers, authors and other public-facing professions just a mere decade ago. The Internet and social media have completely flipped that upside down. Flash forward to today and it doesn’t matter if you’re a student, employee, sales person, volunteer or entrepreneur, you need to create and maintain your personal brand. In a world where the new strangers you meet are going to Google you, you need to be prepared for that level of scrutiny so you always appear credible, no matter what situation you’re in. Now Vs. Then Just over a decade ago, all you needed to do to make something true was repeat it enough. Thankfully, your target market today is much savvier and requires something a bit more than words: proof. You need to get to the point that your personal brand is so strong that a total stranger can quickly (and reliably) conclude that you are a person of credibility. This means the message you spread about yourself and your brand is consistent with the message that others are spreading about you. I would say nine out of ten clients I work with mention that they Googled […]