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10 Ways You’re Turning Off Prospects Online

10ways you're turning off

Are you struggling to connect with your prospects online in a meaningful way? Do you find that you are spending time online without adding anything to your bottom line? If your social selling strategy isn’t converting to sales, it’s probably time to analyze the situation to find out why. Your social selling strategy will take off like a lead balloon unless you uncover the barriers between you and the sale, correct them and move forward. The problem is, even if you do this, there can still be things you are doing online that turn off potential prospects. I’ve helped hundreds of businesses build an online presence that gives them credibility while also instilling confidence in prospects that they have the solution to their problem. What I’ve found is that most people shoot themselves in the foot before the race has even begun by doing something small that turns off prospects without even realizing it. Last week I discussed a few social selling best practices for sales teams but this week I want to discuss the things that will prevent you from even having a conversation with a potential prospect. Here’s my list of 10 ways you could be seriously failing [...]

How to Create a Social Media Content Calendar For Your Firm

how to create a social media calendar

Managing the online presence of a fast-moving firm can be overwhelming but it is one aspect of your brand that you can’t afford to neglect. Abandoned social media profiles with outdated posts can actually look worse than not appearing on certain channels at all. On the flip side: consistent, thoughtful, and well-timed tweets plus relevant, informative blog entries and visually stunning Pinterest posts can do more than impress your clients—they can create inbound leads. To make an impact through social media, you need to be posting and responding to your channels on a regular basis. Sporadic bursts of activity are not going to cut it. How do you make sure it happens….and happens consistently? Creating a killer social media calendar is the first step. 1. Create a Calendar to Fit Your Firm As you start building your social media calendar, there are three important factors to keep in mind: a) Purpose First, consider the overall purpose for being on a specific channel. Does your firm want to draw more visitors to its website? Are you trying to build a stronger connection with its clients? Do you want to showcase your firm’s culture? Use these goals to help you plan your [...]

10 Social Selling Best Practices For Sales Teams

10 social selling best practices

Whether you are a small operation or a Fortune 500 company, the person or team in charge of sales needs to have a social selling strategy in place or they open up a large vulnerability to competitors. Current statistics show that 1 in 3 business professionals around the world are on LinkedIn. This makes LinkedIn an amazing tool that you can use to gain access to potential prospects in your target market. If you understand how to operate within the LinkedIn environment, social selling can be a powerful tool for your business and will only continue to get stronger with each passing year. After reading some very compelling social selling statistics, I thought it would be a good idea to showcase them to you alongside a few best practices to help you apply the information. Here are my top 10 social selling best practices for sales teams and B2B companies! 1. Sales Reps Will Benefit From Generating Their Own Leads Rule number one of social selling for sales teams is that they need to be generating their own leads to create the best long-term results. On average, marketing is still only responsible for 30% of lead generation for sales [Source]. [...]

89 Brilliant Social Media Quotes & Insights From #SMMW14

89brilliant social media quotes

If you were in San Diego last month for Social Media Examiner’s Social Media Marketing World, you already know how incredible it was. The heaviest hitters in the social media industry were all present, sharing heaps of undiluted marketing genius as attendees soaked it in like a sponge. The keynote speakers were electrifying and we combed through over 50,000 tweets to find the absolute best quotes from as many of them as possible. You’ll be amazed at the sheer volume of insights and quotes that come from social media giants like Mari Smith, Jay Baer, Ted Rubin, Amy Porterfield and Marcus Sheridan, aka The Sales Lion. Each quote can be quickly and easily sent directly to your Twitter feed! The Best Quotes From #SMMW14, Ready-To-Tweet “Everything ultimately comes down to trust.” – @thesaleslion Tweet This Quote!  “Where is the best place to hide a body? Page 2 of Google.” – @crestodina Tweet This Quote!  “When you say it – it’s marketing. When they say it – its social proof.” – @crestodina Tweet This Quote! “Do what you love in the service of people who love what you do.” – @stevefarber Tweet This Quote! “Get rid of your testimonials page. You [...]

8 LinkedIn Features That Strengthen Your Online Presence

8linkedin features

If you are like many people, you may have been making plans and goals for your business this year. One of those goals may have been to make better use of LinkedIn’s ability to network or generate new leads and sales. If you are a more advanced LinkedIn user, perhaps you want to finally figure out how to put all of LinkedIn’s many changes during 2013 to good use. Whether you are a new or advanced LinkedIn user, you are sure to find a number of their recent changes to be beneficial to your plan for LinkedIn in 2014. The changes to LinkedIn over the past year ranged from cosmetic changes to the addition of new features and functionality. The year saw a complete redesign of LinkedIn’s look and global navigation to create a cleaner and more streamlined experience. To go along with this look, they updated and in some cases, completely modified several of their pages and features. Here is a summary of the best and most useful changes to LinkedIn this past year that will help you strengthen your presence and better leverage relationships on the network. 1. LinkedIn Contacts Page Probably the most noticeable and significant of [...]

4 Stages To Monetizing Social Media Marketing

4stages to monetizing social media

Are you struggling to monetize your social media efforts? Do you feel stumped when it comes to the “selling” part of social selling? I understand the frustration you feel when it seems like your social media strategy isn’t working. Fortunately, I’ve  identified that there is a pattern to both successful and failing strategies. To explain this more easily, I have compressed social media marketing and social selling into four actionable stages. Community management Social media & content marketing Becoming a subject matter expert Lead generation Many businesses are disappointed with their results on social media, mostly because they are only focusing on 1 or 2 of these stages. In order to see the results you want and need to see, you must complete all four stages. This means that you can’t do stage 4 without doing stages 1, 2 and 3 as well. While there may be a few exceptions to this rule, they are highly dependent on what you do, who you cater to and what your audience is most receptive to. Most business must actively work at all of the stages if they want to get to the sales part of social selling. 1. Community Management Community management [...]

Why Twitter Is LinkedIn’s Secret Weapon For Prospecting

prospecting

If you are using Twitter for business and you’re already on LinkedIn, there is no reason you shouldn’t be using them to serve the goals you want to achieve on either network. Finding prospects on social media is a lot easier when you already know which people are the most socially active online. If we are talking about business people, those who are on Twitter are almost guaranteed to be on LinkedIn as well. Although that conclusion is based on experience and not real data, I’m very confident you are going to find similar results if your company is primarily B2B (business to business). There are a few reasons why Twitter can serve your LinkedIn goals. Unlike LinkedIn, Twitter allows you to: Connect with any Twitter user (except the few that have set their profiles to private) See beyond 2nd and 3rd level connections – you can see everyone on Twitter Interact with any Twitter user As you can see, Twitter offers a lot more flexibility than LinkedIn for meeting new potential prospects but how exactly can one serve the other? Let’s dig in. Use FollowerWonk To Find New Prospects In Your Target Market One of the best tools you [...]

10 Blogging Tips That Increase Shares & Engagement

10blogging_tips

Are you getting enough traction with your blogging efforts on social media? Do your readers spend several minutes on your blogs or are they disappearing in seconds? There are several blogging tips that can boost engagement with your readers but in the past couple years, there are a few that have proven to be very useful for us here at Top Dog Social Media. We were honored to be named one of the 10 Top Social Media Blogs of 2014 by Social Media Examiner and really had to reflect on the things that made us different this year. We realized several important lessons and incorporated them into the following blogging tips to help you better connect with your readers. Each tip aims to help you achieve one or more of these goals: Increase time spent on your blog Increase blog comments Encourage more shares across all major social networks 1. “How To” Blogs: Stop Telling Readers What To Do, Show Them How Focus more on providing “how to” tips and information that readers can immediately act upon. Being vague with your tips makes people think your content is fluffy and will result in them not returning to your blog. For [...]

Is Your Social Media Contest Breaking The Law?

social media contest

In this episode of The Social Scoop Podcast we discuss whether your social media contest is breaking the law in our interview with Steve Szentesi, a Canadian lawyer with a list of specialties that includes advertising and marketing laws. He runs a popular blog, Canadian Advertising & Marketing Law, in addition to another website solely dedicated to competition and regulatory law.  Although Steve is a Canadian lawyer, the topics covered here will be beneficial to you no matter where you are. We cover a few common mistakes that businesses make online and provide a few comprehensive tips to ensure your next social media contest is legal. Here are some of the topics we discussed on the show: The 5 most common illegal contest mistakes by businesses running contests online and over social media Apple’s sneaky legal restrictions on giving away iPads & iPhones that nobody knows about (and could get you in trouble) One mistake that cost a business $170,000 in fines Two major components to ensuring your social media contest is legal The basic rules you legally need to include in ANY contest The legalities surrounding the use of third party materials Real-world examples of companies that have experienced [...]

7 Common Status Update Fails By Facebook Pages

status update fails

Many companies jump into Facebook without a clear social media strategy, focusing on ‘fluffy’ goals like getting more followers than their competitors. Most of the time they just replicate what other Facebook pages are doing, without understanding the reasons behind those activities or the desired outcome. This is very dangerous, as some of these seemingly harmless actions can result in the opposite of what was originally expected, and when this happens there is a tendency to blame Facebook. The following is a list of publishing activities where many Facebook pages still go wrong, sometimes combining two or more mistakes and thus multiplying the negative consequences. 1. Post Links As Part of Text Status Updates Text updates were the ugly duckling of Facebook: nobody liked them because of their lack of visual content…until someone realized they were getting more Reach than other types of status updates. Hoping to beat EdgeRank and boost their Reach, some pages started to post almost everything as text updates, including links. See the following example: This is a big error: firstly, the fact that text updates were getting more Reach in the past didn’t mean they were getting more engagement and clicks on those links. Further [...]