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12 Big Changes In Social Media This Month (Nov 2014)

12bigchanges

There has been some serious social media changes in the past couple months, some of which are exciting and a few of which – I’ll admit – are not so exciting. I’ve collected a list of the most crucial changes that businesses utilizing social media marketing should know about. 1. Facebook No Longer Sharing Promotional Organic Posts Shockwaves have been sent through the social media world as Facebook puts the final nail in the coffin for organic reach. After doing a “survey”, Facebook has entrusted its EdgeRank algorithm to decipher which organic page posts are promotional so they can further decimate the reach they already weren’t getting. Is this a major change affecting brands? Yes and no. Let’s be serious, it became crystal clear back in December 2013 that the game was changing to pay to play. My advice? Invest more in your owned channels (email, blog) and in paid advertising through Facebook for your best content. The upside is that Facebook still offers the most targeted advertising available so use it where you need to drive a result and measure it to ensure you’re getting an ROI. Read Facebook’s official article on reducing promotional page posts. 2. LinkedIn Removes [...]

How to Grow Your Facebook Presence Without Like-Gating

howtogrowyourfacebookpresence

The word is out! As of November 5, businesses will no longer be able to “like-gate” content on their Facebook Page. AllFacebook reported on this policy change, but the question that most marketers have now is “What can we do to continue to grow our Facebook presence?” I’ll tell you in this post. Like-Gating Worked … for Awhile For several years like-gating was a popular form of Facebook marketing because it helped businesses grow their Facebook presence fairly quickly and consistently. From 2010 through 2012 the internet was buzzing with like-gating success stories. In December 2010, digital advertising agency Say It Social released a study that highlighted a 1733% increase in likes-per-day after running a like-gated campaign for a client. In 2012, we had a ShortStack user report similar results. The Friendship Circle, a Michigan-based non-profit organization, ran a five-week like-gated campaign that brought them more than 44,300 new fans. Companies appreciated the value of a Facebook like because when someone liked your page, they would start to see your posts in their news feed and be able to easily share the posts with their own networks. It’s easy to see why like-gating was such a popular practice. Fast forward [...]

7 Sneaky Tricks For Measuring Your Twitter Marketing

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Twitter is easily in my top three favorite social networks because it doesn’t restrict who you can and can’t connect with (unless they have a private profile) and you get rewarded for your hard work. Unlike Facebook, organic reach is very much alive on Twitter and I gain over 100 new followers a day without spending a single dollar. Here’s the thing…it’s not all about followers, it’s about targeted followers. Are you attracting the right people or just random strangers that will never help further your business? There are a few ways you can check your follower base to see if you’re on the right track using FollowerWonk. Some of these features will require a premium account depending on how many followers you have. Whether or not you decide to pay for the full version, I think the free trial version is worth trying out at least once to gain some valuable insights that no other tool currently offers. 1. Find The Most Common Cities Among Followers Are you a locally based business? If so, you’re going to want to make sure the most popular locations for your followers is the city you are based out of. Go to FollowerWonk.com [...]

19 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet

19linkedin ninjatricks

Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes. In this article I am going to share some of the best kept secrets (old and new) that include a special backdoor for adding new connections, how to send messages instead of paid InMails, extreme advanced search ninja tricks and much more. Each of these 19 LinkedIn tips are simple and easy to implement immediately! 1. The Secret Backdoor To Adding Connections If you want to connect with someone on LinkedIn, you’ve always had to say how you know them in your connection request. If you’re trying to meet new people on LinkedIn, selecting a group you share in common was previously an option for saying how you know that person when connecting. That option has recently vanished. Fear not. Brynne Tillman recently shared an excellent article showing you a backdoor trick for getting past it: Visit the profile of [...]

B2B Lead Generation With LinkedIn: 72.8% More Sales For Social Selling Teams

B2B Lead Generation On LinkedIn

Are you skeptical that social media can be an effective lead and sales generating tool for your company? Many B2B companies aren’t seeing the benefits of social media to generate leads. While social media may be fine for personal use and has been shown to be of benefit in business to consumer markets, it has no place in the B2B business world…or does it? Businesses are owned and run by people. And it is people that make the buying decisions. But can social media really provide a systematically repeatable and measureable increase in leads and sales for your B2B company? This is a valid concern. In fact, according to a report by Gleanster [1], 93% of B2B marketers have ranked “measuring the return on social media campaigns” as their number one challenge with respect to social media marketing. The answer to this question is yes, but only if you do it the correct way. Some of the biggest B2B companies in the world have been using social media successfully for social selling such as ADP, CISCO, IBM and XEROX. In fact, in another report from Gleanster [2], they state that 85% of top performers had indicated that social media is a [...]

Social Selling Case Study: Scott Logan of inContact

Scott Logan

Before using social selling, Marketing Campaign Manager Scott Logan and his sales team from inContact used popular lead generation tactics for sales teams. These included sending out regular emails then following up on inbound leads via phone as well as cold calling. The Challenge Over time Scott started to notice that his team’s email efforts were not producing the result they once had. They were increasingly challenged with finding true qualified leads, being able to reach the decision makers, and connecting with decision makers without annoying them. The Solution Scott decided to do some research. He looked at a variety of information that he found online as well as a slideshow called The Evolution of LinkedIn and discovered something called social selling. This piqued his interest. The more research he did, the more he realized the powerful potential of social selling and LinkedIn. Scott knew that he needed to be ahead of the game and get a handle on the concept and process of social selling. He also knew that he had to have a well-documented reporting process showing a clear ROI. Scott created a social selling process from scratch using the results of his research and the AB split [...]

Social Selling Case Study: Darrel Griffin of Social4Sales

Darrel Griffin

Darrel Griffin is a Western Australia-based Signage Adviser with over 20 years of experience in B2B sales, predominantly in the UK. Due to the exceptional success of his social selling efforts, he has also launched a consultancy, Social4Sales, aimed at training fellow sales professionals in the art of social selling.  The Challenge Prior to using social selling or LinkedIn, Darrel was selling using a combination of cold calling and email prospecting. With little to no information about the companies he was contacting, he generally found himself resorting to calling the business to get the name and email address of the person he needed to contact from the gatekeeper. In the rare instances where this tactic did pay off, he would email the person and then follow up a few days later. The process required a lot of time and work with a very low to moderate return. Darrel knew he needed to find a better way to prospect for new leads. The Solution Darrel moved to Western Australia with his family in 2012. Starting from scratch and with no professional connections, he decided to immerse himself in social media as a way to build business relationships. He decided to focus [...]

Breaking Down The LinkedIn Social Selling Funnel

funnel social selling

Are you still struggling to get results with social selling and LinkedIn? Social selling is not easy at first. It can feel unnatural and even awkward at times. This might be because many entrepreneurs and sales professionals think of it as a “tactic” rather than what it really is: a means to building and leveraging relationships. While this is quite generalized, people that are naturally strong at social selling are often not the ones that have an affinity for technology. Quite the opposite actually. They are usually more people oriented. Does this sound like you? If you’re struggling with social selling, the odds are high that you’re over thinking the technical side and undervaluing the relationship aspect of it.  Here is a 7-step system that will help you focus on what is most important in the social selling process and get you from finding prospects on LinkedIn to taking the relationship offline.   Step 1: Identify Prospects Social selling requires you to have a clear grasp on your target market, so begin by thinking of common titles your market would use to describe themselves. This will be a crucial part of finding prospects to connect with online. These titles relate [...]

7 Effective Tips To Get More Business From Your Blog

7 effective tips

Are you getting results with your blogging efforts? Or are you spending a lot of time writing them with very few people reading them? Although blogging can be time consuming, it has huge potential to help grow your website traffic and generate more business for you. But there is a lot to know about blogging before you can achieve any level of success. In this article we outline 7 practical tips that will help you achieve significantly better results and get more business from your blog.   1. Write Long Content! If you write really detailed and useful posts, they typically get shared more often, resulting in more websites linking to them.  Links from relevant, high authority sites help to get your content ranked high within Google’s search results. This is essential to ensure you give yourself every opportunity to get seen by the right people. As it gets shared by readers, more people get to know about your content and the more people that know about your content the more likely they are to link to it. While you may not write long masterpieces every time, if there are particular keyword groups you want to rank for that are [...]