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4 Scientific Ways to Get More Traffic with Content Marketing

Do you want your content to standout? Would you like some useful content marketing statistics that will get you more traffic and leads? Content marketing has become wildly popular. A lot of businesses are implementing it. Over 2 million blog posts are published daily and businesses are spending around $200 billion a year on content marketing. This figure is expected to reach $313 billion by 2019. It will be hard for any business to stand out from this noise if they create the same old content. This is why I have listed some useful content marketing statistics below and discussed in detail how you can use them to create content that will drive more traffic from both search engines and social media. 4 Scientifically Proven Content Marketing Tips Tip #1 Write longer posts 300 to 500-word blog posts aren’t good enough anymore. If you want to create excellent blog posts they should exceed 1,500 words. These blog posts attract the most backlinks, get the most shares and rank higher in search engines. Longer posts attract more backlinks. Moz.com analyzed their blog posts and found that their longest posts attracted the most links as you can see in the below graphs. […]

Blogging Tips, Tactics and Trends: Survey Results

Are you looking for the most current blogging tips, tactics and strategies? Do you want to know what the pros are doing when it comes to content marketing and blogging? Keeping up with the latest trends and tactics on blogging can be daunting, however our friends over at Orbit Media Studios recently shared the results of a survey, which included over 1000+ bloggers and their take on creating blog content for your business. This seemed especially timely as 2017 approaches and it is time to start planning your content marketing strategy for the upcoming year. These results will show you what is working successfully for the top bloggers right now in terms of time, length, frequency, promotion and measurement. While I am not suggesting that what works for the majority will work for your content efforts, these results can give you a great place to begin, especially if you are just starting out or are not seeing the kinds of results from your content that you want. I encourage you to experiment with your approach, to find what will work best for your industry, business and community. Remember that quality is more important that quantity. Here are the results from […]

9 Qualities to Create Compelling Content Marketing

Content marketing has been around for a long time however it’s being talked about more and more. Content for your business may mean blog posts, graphics, videos, live streaming or podcasts. Have you ever wondered what you could do to help improve your ability to create content that is regularly shared and engaged with by your community? I am going to share with you the nine qualities successful content marketers have that allow them to consistently create amazing content that is eagerly consumed and shared by their communities. It is important to remember businesses that are successful at content marketing likely did not start out with all these qualities, but often developed them over time. You too can work to develop these qualities for yourself to improve your content and the success of it. Here are the nine qualities that successful content marketers share and how you can build these qualities in yourself and/or your team. 9 Essential Qualities of All Successful Content Marketers  1. Passionate Passion is a vital driving force behind creating great content. It is why you will consistently create awesome and valuable content for your community. Your passion is important as it is tied into why […]

9 Easy Places To Find New Ideas For Great Content

Great content doesn’t write itself. Have you ever sat at your computer, just staring at the blank, white page of a word document that is a “yet to be determined” blog post or LinkedIn Publisher post? It can be hard to think of something new to write about each week, especially if you or your company are focused on a very specific niche or industry. So what do you do when your well of ideas runs dry? Thankfully there are number of places that you can go to not only find inspiration for next weeks’ blog post but also ensure that you are creating content that will be up-to-date and in demand. Here are nine easy places to looks for inspiration and ideas for your next piece of great content. Find Great Content Ideas In These Nine Places IDEA #1: LinkedIn Newsfeed A great place to look when looking for new ideas for a blog post or other piece of great content to create is your LinkedIn Newsfeed. Here in your newsfeed, you can quickly peruse what your connections are posting or sharing. While much of this may be content posted for their community, you will also find different opinions […]

10 Reasons Your Business Should Be On Instagram

Are you finding more people are telling you that you need to be on Instagram? Have you been wondering if there could potentially be an ROI with Instagram for business use? There comes a time when a movement makes so much noise that you can’t help but pay attention to what’s going on. That point where you realize…this thing isn’t going away. I believe we’ve hit that point with Instagram and there are a few compelling stats to back it up. 1. Instagram Is Officially Bigger Than Twitter Though Twitter isn’t too far behind, Instagram has taken a lead. Twitter has been struggling to keep up with Instagram’s growth since late last year and with IG passing the 300 million active user mark first, Twitter has a lot to be concerned about. Instagram is officially bigger than Twitter with over 300 million active users. Click To Tweet 2. Engagement Is Up To 22X Compared To Twitter Instagram’s engagement is incredible. Some of the highest stats I’ve seen in engagement show up to 22 times the amount of engagement on Facebook and Twitter. 3. Engagement Is 15 Times More Than Facebook If you’ve been moaning about Facebook organic reach, you really […]

9 Metrics Every Blogger Must Be Tracking

Content marketing is as much of an art as it is a science. Often it’s a delicate balance between being creative and basing decisions on hard data. Over the years I have come to rely on a few different content marketing metrics to help me hone in on what works vs. what’s not working on my blog. I don’t intend for this to be the “end all, be all” but these are a few metrics that I regularly follow that I believe will help any blog get on a path to growth. Once you’re done, I’ve provided an additional resource at the end of the article to help you take your data measurement skills to the next level. 1. Most Popular Pages Go into the content section of Google Analytics (or whichever web stats program you use) and check out which pages on your website are most popular. If you’re in Google Analytics, you’ll want to login to your dashboard, look at the left side menu and select “Behavior” then “Site Content” followed by “All Pages”. You should see your most popular pages now appear in the table (pictured below). You can keep track on a monthly basis but I […]

How To Create Content That Drives Traffic For YEARS

Do you have content that keeps driving traffic to your site for months or even years? Evergreen content is the kind that never goes out of style because the information stands the test of time. 15% of the web traffic my site got in 2014 came from this article and this article…both were written in 2013. The latter of which was originally published in 2012 but updated a year later, to be exact. I’m going to show you exactly what I’ve learned over the past few years from writing hundreds of articles. Not every one of them has been a hit but there are definitely enough similarities among the best of the best to craft some helpful guidelines. 1. Find The Right Topic Before you try to create your killer evergreen content, you need to realize a few things. First off, creating evergreen content takes a lot of work and there is no true “magic bullet” for success, only guidelines. Secondly, there is no way that every article you write will be a hit and drive traffic for years so you have to be selective about the topics that you will invest more time into. A great topic for evergreen […]

10 Experts Predict Digital Marketing Trends For 2015

Are you wondering which digital marketing trends are going to dominate 2015 and which ones will die? I asked 10 marketing experts what their thoughts are on digital marketing trends for 2015 and was shocked to hear a lot of similar predictions come up. I didn’t brief any of them on what the other experts had said so every answer was genuine and unprovoked. One thing is certain…there is a dramatic shift towards paid social media advertising in 2015 as organic reach continues to decline on Facebook and potentially other networks as they surge in popularity. There is only so much attention to go around and 2015 will see businesses fighting tooth and nail to get their slice of the action. Here’s what the experts had to say when I asked them which digital marketing trends they see dying in 2015 and which trends they see catching more steam. 1. Get Ready For Paid Social 2015 will see both the death of unreasonable expectations from organic social media and the corresponding further growth of paid social. Countless business owners have come up to me and said that they’re doing everything they should be doing on social media but achieving little, […]

7 Effective Tips To Get More Business From Your Blog

Are you getting results with your blogging efforts? Or are you spending a lot of time writing them with very few people reading them? Although blogging can be time consuming, it has huge potential to help grow your website traffic and generate more business for you. But there is a lot to know about blogging before you can achieve any level of success. In this article we outline 7 practical tips that will help you achieve significantly better results and get more business from your blog.   1. Write Long Content! If you write really detailed and useful posts, they typically get shared more often, resulting in more websites linking to them.  Links from relevant, high authority sites help to get your content ranked high within Google’s search results. This is essential to ensure you give yourself every opportunity to get seen by the right people. As it gets shared by readers, more people get to know about your content and the more people that know about your content the more likely they are to link to it. While you may not write long masterpieces every time, if there are particular keyword groups you want to rank for that are […]

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