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How To Get Your Marketing To Attract Your Ideal Clients

  “Everyone is not your customer.”   ~Seth Godin No one has said it better than Seth Godin. This short, 5-word sentence is a vital concept in business and yet most people still have a hard time fully understanding the importance of it. The thought usually goes, more is better. Especially when you are talking about customers. But that is not the case when deciding WHO your business should market to. Let me share two other quotes, which might shed some light on the situation.  “When you speak to everyone, you speak to no one.” ~Meredith Hill “You can’t be everything to everyone, but you can be something to someone.” ~Andrew Davis What these quotes essentially mean is that by choosing to market to everyone, your message is so diluted and generic that it will not speak to anyone at all. Today people want and expect personalization. They want a message that speaks directly to them and people like them. They want to emotionally connect with your message – essentially why you do what you do. (Check out Simon Sinek’s TED talk video to help you figure out your why message.) If you fail to do this, then you will […]

6 Elements of a High Converting Lead Magnet

While great engagement by your online community is essential to a good social media strategy, alone it doesn’t usually generate a lot of sales. Most business need to use social media as a way to find, connect and build a relationship with their ideal clients. But once you have done that, then what? If you want to generate new prospects, clients and sales, then you should be directing these ideal clients into your sales funnel. How do you accomplish this? With a lead magnet. A lead magnet provides value through a piece of content that offers a small chunk of your expertise to solve a very specific problem in exchange for an opt-in (being added to your email list). Because of the specific nature of the problem you are solving, your lead magnet should usually also target a very specific group of your ideal clients. So for example, if I wanted to target sales reps who’s target market is VP of Sales, I might create a checklist with the steps that they should take in order to find more, as well as more qualified, potential leads. Depending on your ideal clients, their industry and their challenges, you can choose from a wide variety […]

Why You Can’t Rely On Your Franchisor For Local Marketing

If you have invested in a franchise with a great track record of success, you’ve put your best foot forward in building the rapport that will get you in the door with new customers. Quite often, franchisees make the mistake of assuming that their fees and costs to head office will get them far with national marketing. Where Do Your Franchise Fees Go? The reality is that your fees and initial costs pay for the rights to attach the franchise name, products and reputation and with your location. And even though you may be investing into a “national marketing” program you will still need to tackle your local marketing for best results. I’ve had great experiences owning several successful franchises but my profit started to go up as I took matters into my own hands. With many franchises, you must pay an ongoing royalty on sales. There is no harm in paying a fair royalty but the important thing to remember is that the royalty is generally coming from your revenue, not profit. Does Your Franchisor Want To Drive Your Revenue or Profit? When I owned my franchises, the type of national marketing provided by head office was all aimed […]

8 Ways To Improve Your Video Marketing Strategy

Have you made an incredible video to help promote your product or service? Then it’s time to optimize it for YouTube’s search so that your future customers can easily find it. There is no point in producing a quality short as part of your video marketing strategy if no one can find it. 8 Ways To Improve Your Video Marketing Strategy  1. Strive to make a viewer stay with you for at least the first 8 seconds. This is the most important time to grab a viewer, because if they click away before those 8 seconds pass, they do not count towards your # of views total. Save your biography for later. Get their attention first. 2. Make sure you have a Facebook page and post your YouTube videos there also. Also post your videos on your blog and Twitter account. This multiplies your opportunities for exposure and provides cross-channel traffic between the different social sites. Related: 10 Ways To Use YouTube Video Marketing To Promote Your Business 3. Embed your video inside your blog posts. Personally, I like to write a blog post to accompany my new videos so I can gain more traffic to my site as well […]

Turbo Charge Your Video Marketing Strategy With Pinterest

It looks like Pinterest could be one of the best things that has happened to your YouTube channel and your video marketing strategy. If you still haven’t heard of Pinterest, it has become the latest top performing social media website, using pictures pinned on an interest board in lieu of traditional text or blog entries. You can check out my Pinterest site at http://pinterest.com/meloniedodaro to see how I’ve been using it. The Power of Photo’s on Pinterest The power of a good visual is proving to be incredibly useful when driving traffic to websites and its time to get your hands in the pot! As part of any video marketing strategy, you want to be sure that you are posting your videos to sites that will get you the most views by your target market, whether it be on your own Facebook page, YouTube channel, etc. Related: 10 Ways To Use YouTube Video Marketing To Promote Your Business  Currently, the most active demographic on Pinterest is women aged 22-47. Businesses who regularly post on Pinterest are finding that views of their video are increasing by a whopping 300% – sometimes within days of posting a picture that simply leads to a […]

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