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Social Media Is a Waste of Time Without Building an Email List

Are you spending tons of time executing a social selling strategy that’s not working as well as you hoped? Businesses need to start investing more time and energy into building an email list rather than putting all of their energy into social media alone. An email list allows you to stay in touch, provide consistent value, remain top of mind and (occasionally) sell something. If you aren’t building an email list with your social media audience, you are missing a key strategy for your digital marketing plan. Here’s a very simple breakdown of the content marketing/social media sales funnel and how it connects to building an email list: Content is shared on social media with intention of driving traffic back to website. Visitors read article and (hopefully) follow your call-to-action to join your email list (read more about this part here). Use emails to deliver higher value content on a consistent basis. When sufficient value has been provided, go for a sale. Repeat Many businesses are stopping the funnel before they even get to step 2. This is a problem and if you’re making this mistake, you’re paying for it in time and money. Investing all your eggs in someone […]

11 Ways To Get More Email Subscribers & Increase Conversions

Are you publishing content on a blog but not converting enough leads from it? Email marketing and blogging go together like peanut butter and jelly but it takes more skill and experimentation that achieves the end result we seek. It’s not easy, it requires hard work, creativity and consistency to ensure you find the rhythm that works for you and your audience as quickly as possible. I’ve spent a lot of time, effort and money finding my rhythm and there are a few tricks or “tried and true” methods I’ve come across. There are also a few tricks that used to work really well and have become more saturated. I’ll discuss those too. 1. ebooks Are Out. Courses & Libraries Are In. White papers, checklists and reports were driving a lot of email subscribers for a few years until it became more common to see eBooks. Providing concise eBooks that contained unique and actionable information have been effective in recent years but we are reaching the point of saturation. Many experts including John Jantsch and Derek Halpern have recently noted the shift towards free online courses and content libraries as incentives for email subscribers. Copyblogger is a great example of […]

Google Launches Gmail Tabs: Regain Control of Your Inbox

Do you use email marketing to stay in touch with your prospects and clients? Do you like getting emails from certain companies that provide great education based marketing content that you want to stay up to date on? If so, this change will affect you.  In an effort to help make your crowed inbox more manageable, changes to Gmail have recently been rolled out with a major change to the entire Google mail platform. Certainly no one can accuse Google of not regularly updating and adding new features to Gmail. This latest update has created 5 different Gmail Tabs for your inbox (Primary, Social, Promotion, Updates and Forums) that Google sorts your email into. Unfortunately, this newest change may prove as troublesome as helpful if you do any email marketing. It will make it difficult for the people on your email list to find emails or regular newsletters they have have signed up for. This means for user that it will be more difficult for them to find your regular newsletters or email updates as they may be sent to their Promotions inbox and miss their Primary inbox altogether. The same is true for you if you use Gmail or […]

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