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How to Use Facebook Live in 6 Easy Steps

Every business needs to incorporate social media into their marketing strategy—regardless of the size of the company or the industry. But, social media is about much more than just writing status updates and posting pictures. Today, businesses must be prepared to try new tactics such as livestreaming on Facebook Live. Livestreaming gives businesses the opportunity to create a genuine connection with their audience in ways that other social media platforms don’t allow. How can your business master the art of live streaming? Here are six tips to help you successfully use Facebook Live. 6 Steps to Rock Livestreaming on Facebook Live 1. Tease What’s Coming If you’re planning on livestreaming, make sure you let your followers know ahead of time so they know when to tune in. Schedule posts on Facebook (and all of your other social media channels as well) to maximize the traffic on your page. If you don’t let followers know ahead of time, your livestreaming event will not be viewed by as many people. 2. Plan Ahead Livestreaming should not be looked at as a spur of the moment marketing tactic—in fact, it requires careful planning to ensure everything runs smoothly. First, it’s important to check […]

17 things I hate about Facebook (and a few things I love)

When you log in to Facebook are there some things or posts that make you cringe? Are there certain features or types of posts that you really dislike? I have to say that there are more than a few things that I hate about Facebook, which drive me crazy personally. These range from annoying features to poorly thought-out posts to terrible business tactics. While Facebook is certainly an awesome platform for many things, here is a list of things that I really dislike about Facebook, both from a user interface perspective as well as the way some people actually use the platform. Here Are The 17 Things I Hate About Facebook Facebook Features I Hate 1. The “Poke” Feature I think most of us can agree that this feature serves no useful purpose other than to annoy people and should be removed from Facebook. 2. Being Added to a Facebook Group Without My Permission Why should I have to waste my time unjoining groups that I had no desire to join in the first place? I have been added (without my permission) to many Facebook groups that have zero relevance to me but that someone thought I should be a […]

Facebook Hack: Get Around The 20% Text Rule for Facebook Ads

Have you had your Facebook ads rejected because of the 20% text rule? Do you ever have issues with the Facebook 20% ad text rule when trying to market a blog post or product? Sometimes it’s hard to get the full title or text large enough to read without running into your ad being unapproved “Not Boosted” by Facebook. Well, I may have found a small solution / work around that may help some marketers until Facebook catches on. I’ll use examples from my Facebook page for CollegeOwlz, an online student marketplace where college kids can make money selling their notes and textbooks. All of these ads exceeded the 20% ad text limit, but due to this work around, I was able to run the ads for extended periods of time ranging from a few hours to days. Note however, that this workaround only works for users looking for immediate engagements with the post and not expecting the ad to run for a full week to month long period. As sometimes Facebook does catch it and moves the ad boost to “Not Boosted.” So let’s begin… What I have found is that upon posting your social message with an image, […]

6 Facebook Graph Search Tricks No One Talks About [Tutorial]

Facebook graph search isn’t just one of the most under-leveraged tools on Facebook, but also in the entire social media world as a whole. When used right, it can give you unparalleled insight into your audience as well as your competitors’ audiences…if you ask the right questions. I think one of the most confusing things about Facebook graph search is that it’s much more complex than it looks and there are more ways to use it than could possibly be listed in one article. This article is going to share some of my favorite Facebook graph search tricks that I’ve stumbled on during my experiments. 1. Pages Liked By People Who Like X Page This trick is an advertising and market research goldmine. This will tell you the pages most commonly liked by people who like your Facebook page. Very handy when deciding targeting for your Facebook ads! Search: Pages liked by people who like PAGE NAME You can also do combinations of pages too (pictured below). For example, here’s what it looks like when I see the pages liked by people who like both Top Dog Social Media and Mari Smith. As you can see, the results are pretty […]

5 Facebook Ad Bidding Tips To Implement In 2015

By now, you already know the importance of running ads on Facebook. With more than 1.35 billion people using Facebook monthly and more than 860 million daily users, it’s only natural for businesses to leverage Facebook ads to gain exposure. They’ve become a necessary means to surviving in today’s competitive digital landscape. Businesses using Facebook ads are now paying 122 percent more per Facebook ad unit when compared to last year. With 70 percent of Facebook users engaging daily, there’s a plethora of opportunity to revolutionize your Facebook marketing approach. Apart from realizing the importance of Facebook ads however, do you know how Facebook Ad Bidding works or do you stick to the basics of creating and running ads? What is Facebook Ad Bidding? Consider Facebook Ad bidding as a live auction where an advertiser is looking to purchase real estate (advertising space) by bidding against others seeking similar space. Advertisers bidding the highest to reach a certain audience have their ads displayed. To benefit from Facebook ads, you must bid on a campaign. The highest bidder will receive the most impressions due to the placement they’ve won. Therefore, it is important to take your bidding amount into careful consideration. […]

Is Facebook Organic Reach Going To Die In 2015?

Are you seeing Facebook organic reach declining for your business page? You’re not alone and it’s likely that things are about to get worse before getting any better. Facebook released an official statement a month ago detailing their plans to cut promotional posts in the News Feed going forward in January 2015. It’s spurred a lot of heated debate on whether Facebook is even worthwhile for businesses anymore and I certainly have my own opinion on the matter as well. Before we get into it, let’s see exactly what Facebook said that has business owners in such a tizzy. “According to people we surveyed, there are some consistent traits that make organic posts feel too promotional: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse the exact same content from ads “Beginning in January 2015, people will see less of this type of content in their News Feeds. As we’ve said before, News Feed is already a competitive place – as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means […]

4 Ways to Benefit From Facebook Video Ads Audiences

Have you ever run an advertising campaign on Facebook where the results were not as good as expected? Would you like to know how to target your ads based on the level of interest that different users might have towards your brand? Successful advertising campaigns require spending some time adjusting different targeting elements, so ads are shown only to those users most likely to be interested in the advertising brand. Unfortunately this is not an easy task, and many times what looks like an optimum audience doesn’t react as expected to the ads they see. Users have their own behaviors that dictate the way they respond to content; so even if they could be interested in your brand or products, they could still skip your ads for different reasons. Being able to target users based on their level of engagement would be really a powerful strategy, as you could adapt the message and design of your ad to better suit the expected behavior of your target audience. This can be done with the help of Facebook video ads and more specifically using two of its main features: Creation of two audiences of users who engaged with your video A Call-to-Action […]

How to Grow Your Facebook Presence Without Like-Gating

The word is out! As of November 5, businesses will no longer be able to “like-gate” content on their Facebook Page. AllFacebook reported on this policy change, but the question that most marketers have now is “What can we do to continue to grow our Facebook presence?” I’ll tell you in this post. Like-Gating Worked … for Awhile For several years like-gating was a popular form of Facebook marketing because it helped businesses grow their Facebook presence fairly quickly and consistently. From 2010 through 2012 the internet was buzzing with like-gating success stories. In December 2010, digital advertising agency Say It Social released a study that highlighted a 1733% increase in likes-per-day after running a like-gated campaign for a client. In 2012, we had a ShortStack user report similar results. The Friendship Circle, a Michigan-based non-profit organization, ran a five-week like-gated campaign that brought them more than 44,300 new fans. Companies appreciated the value of a Facebook like because when someone liked your page, they would start to see your posts in their news feed and be able to easily share the posts with their own networks. It’s easy to see why like-gating was such a popular practice. Fast forward […]

10 Experts Share How To Improve Facebook Organic Reach

Have you noticed a drop in Facebook organic reach for your page posts? You’re not alone. We wrote about it when we spotted the first sign of the reachocalypse back in December 2013 and our site nearly blew up with traffic in the first 48 hours. Apparently it resonated with many people and we weren’t the only ones noticing the sharp decline. Although the drop has been noticed by most, it’s important to note that Facebook organic reach is not declining for everyone. AgoraPulse analyzed thousands of pages’ data and some industries are even reaching more people organically now than they used to. See the full report here. We spoke to 10 experts to determine practical tips and strategies for page owners that want to combat declining Facebook organic reach. Here’s what we came up with: 1. Use The 10-4-1 Method As a general rule, plan for 10 posts that are helpful, fun, entertaining and social as you prepare content to share on Facebook. This is likely not your own content but content of others you have found that your audience would find useful and relevant. By getting users to engage with these posts, Facebook is alerted fans want your content […]

7 Common Status Update Fails By Facebook Pages

Many companies jump into Facebook without a clear social media strategy, focusing on ‘fluffy’ goals like getting more followers than their competitors. Most of the time they just replicate what other Facebook pages are doing, without understanding the reasons behind those activities or the desired outcome. This is very dangerous, as some of these seemingly harmless actions can result in the opposite of what was originally expected, and when this happens there is a tendency to blame Facebook. The following is a list of publishing activities where many Facebook pages still go wrong, sometimes combining two or more mistakes and thus multiplying the negative consequences. 1. Post Links As Part of Text Status Updates Text updates were the ugly duckling of Facebook: nobody liked them because of their lack of visual content…until someone realized they were getting more Reach than other types of status updates. Hoping to beat EdgeRank and boost their Reach, some pages started to post almost everything as text updates, including links. See the following example: This is a big error: firstly, the fact that text updates were getting more Reach in the past didn’t mean they were getting more engagement and clicks on those links. Further […]