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Don’t Make The Mistake I Almost Made On Google+

It was a normal morning for me at my home in beautiful Kelowna, BC. The sun was shining, the birds were chirping and there wasn’t a cloud in the sky. I brushed my teeth quickly before going to the kitchen prior to my routine morning workout. When I walked into the kitchen, the site of my boyfriend cooking bacon fully naked rudely awakened me. Not only was this a dangerous idea (I mean, who cooks bacon without even a shirt on?) but it was absolutely hilarious and out of the norm. I reached for my iPhone to take an equally unwelcomed photo that I could save for future blackmailing. The next time a hockey game interrupted The Young & The Restless, I was sure to win the remote control. He was quicker than me and ran to put on some clothes, so I was out of luck with getting any good blackmail material. To my horror, the next day I realized that every one of my pictures taken on my iPhone auto-uploaded to Google+. Uh oh! I said a short prayer thanking my lucky stars that I didn’t get the chance to take that photo. Can you imagine the embarrassment […]

3 Reasons To Add Google Plus To Your Social Media Strategy

With Google Plus gaining more steam in the social domain, more businesses are wondering if it’s worth incorporating into their social media strategy. Many sites are still trying to take advantage of the social media hype with varying levels of success. A big contender that still has everyone watching it with a skeptical eye is Google+. I’m going to shed some light on what I’ve found to be the most important features that are certainly worthy of including Google+ into any great social media strategy. For the businesses that are still trying to figure out what is the best path for their marketing plan, here are the three things you absolutely must know before you dismiss Google+. 1. Search Position Is Influenced If you and I are connected on Google+ and you search for something on Google, any relevant content I have shared will be prioritized in the Google search results. Although this isn’t a big deal for people that don’t use Google+, it’s an incredibly valuable tool for your business once you’ve connected with people on G+. This already happens with other social networks but Google’s latest changes seem to favor G+ results over other social networks. Related: Chris Lang: […]

Google+ vs. Facebook: Who Will Win In 2012?

Businesses and marketers have been left puzzled trying to figure out which site will be most crucial to their social networking strategy. It’s been almost 6 months since Google jumped into the social ring in an attempt to wrestle some of Facebook’s 800 + million users to the mysterious invite-only Google+. It didn’t take long for G+ to hit 40 million registered users but it still has a long way to go before beating out the 300 + million user army of Twitter or Zuckerberg’s social networking behemoth, Facebook. The boys in blue at Facebook have recently become buddy-buddy with Spotify, a popular music streaming service, and that has significantly helped the goals of both companies. Although this poses a threat to Google+, they’ve got a few tricks up their sleeve as well. Social Integration: The Future of Social? Facebook may have Farmville and Spotify on their side but Google has YouTube and…well, Google integration! Google search integration provides a favorable advantage to G+ for SEO purposes, specifically. These factors have a massive impact in the effectiveness of your social media strategy so they should not be ignored. Facebook’s mission is “to give people the power to share and make […]