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10 Questions with Personal Branding Expert Barry Feldman

“You, my friend, are a brand.” Barry Feldman has been saying this for three years now and his efforts to explain the concept and deliver actionable advice to develop a successful personal brand has culminated in an impressive new book, The Road to Recognition. The book, co-authored by Seth Price, is available now on Amazon and ships April 25. Barry shared a preview copy with me (BTW, this book is pretty) and interviewed me for a series of videos that will be offered as a free bonus. I thought I’d turn it around and interview him. Here’s how that played out… What are the benefits of personal branding? Barry: Personal branding is, well, personal. So the benefits are bound to be differ depending on what you’re aiming to accomplish. If there’s a universal answer to the question it’s the development of your personal brand will accelerate your professional success. Look at it from the point of view of an entrepreneur or business leader and the benefits might include attracting more clients. The job seeker might gain a competitive advantage over the rest of the field. An executive could be offered a better position and the rewards that come with it. […]

5 LinkedIn Experts Share Their Top Strategies

Do you have a strategy for using LinkedIn or do you just use it when someone new connects to you? Many people that have a strategy are seeing some great success with the platform. Did you know that LinkedIn is 277% more effective for lead generation than Facebook or Twitter? Did you also know that most people that are using are really unsure what to do? Imagine how much higher that 277% could be if you learned the right things to do and actually followed a strategy. Following a routine or strategy is great for managing your time, provides more reliable results and makes it is easier to track your ROI. The downside is that we can get stuck in those same routines or forget to stay fresh on the latest tips and tricks for the platform that could improve it. I am certainly not immune to this problem. I reached out to several of my fellow LinkedIn experts and trainers to share their best actionable tips on LinkedIn. Below I share with you 5 tips that will improve your LinkedIn experience, whether you are new to the platform or a seasoned vet. These strategies will amp up your networking […]

Blogging The Smart Way: An Interview With Jeff Bullas

I recently had the opportunity to chat with Jeff Bullas, a Forbes Top 50 Social Media Power Influencer and author of Blogging The Smart Way: A Complete Guide To Creating & Marketing A Killer Blog With Social Media, to discuss the state of social media marketing and the techniques that are helping businesses turn a profit in 2012 and beyond. Jeff Bullas is a consultant, coach, mentor, and speaker that works with companies and executives to optimize their online presence through branding with digital marketing and social media. His extremely popular blog at www.jeffbullas.com has over 250,000 regular readers and is ranked #46 in the AdAge Power 150, a ranking of the Internet’s best marketing blogs. Like many, Jeff believes content is the core of social media marketing and it’s obvious by the articles he puts out on a regular basis. For those of you who follow me on Twitter, you will notice me sharing Jeff’s articles consistently due to the high volume of quality content he puts out. The struggle for most business owners trying to get into social media is understanding what is important, what’s a waste of time and how much time and effort needs to be […]

LinkedIn & ROI: Interview With Viveka Von Rosen

Being in the social media game, you cross paths with a lot of self-proclaimed gurus and social media experts that are, quite frankly, competition. Despite this competition, the social media industry tends to have an unspoken brotherhood because one of the common practices preached is to share other’s content. In this process, you inevitably stumble upon some great people who you start to perceive more as peers than anything else. I’m happy to say that the person I interviewed for this feature is someone who has a lot of great advice to give on the subject of LinkedIn and social media. Being that LinkedIn is my field of expertise, I am exceptionally picky about those whom I get info from and Viveka von Rosen is someone that has been around long enough to have earned her stripes. When it came to choosing who would become the author of the upcoming book, LinkedIn Marketing: An Hour A Day, Viveka von Rosen was a stand out choice with her conversational writing style and authentic approach to marketing. The meat of our conversation was our focus on ROI and LinkedIn. We spoke for well over 40 minutes but this article has been condensed […]

Social Media For Job Seekers: Interview With Career Expert Brenda Blackburn

Brenda Blackburn has been a workshop facilitator since 1991 in Vancouver and specializes in career topics with specialties in facilitating career exploration, job search strategies, professional development, and life skills. She’s a regular guest on radio and has been sharing her knowledge with career success radio and many other media outlets for years, so she was a natural selection for me when I decided to do a feature piece on someone with great advice on using social media for job seekers. Full Podcast Interview of Brenda Blackburn: Social Media for Job Seekers Brenda and I connected through a mutual friend on LinkedIn and decided to combine our efforts to address the challenges job seekers face today.  We discussed how they can use the new social media tools that are available to leverage their networks to bring them closer to their goals, aka getting their dream job! This article is the product of our long discussion and has been written in a long-form blog format rather than the common “interview style” so that job seekers can skim through and get the info that is most relevant to their situation. Be sure to listen to the full podcast to get all the […]

How Lynette Young Became One Of The Top Women of Google+

Despite remaining in the shadows of rising social stars Pinterest and Instagram for the start of 2012, Google+ has been picking up a lot of steam from backstage. It’s been about a month or so since I interviewed Lynette Young, CEO of Purple Stripe Productions, and she has already been circled by over 300,000 more people, bringing her over a MILLION followers! Here is my full Podcast Interview of Lynette Young: Women of Google+ Lynette Young is certainly no slouch when it comes to the social web since becoming one of the first podcasters to ever receive a six-figure sponsorship…and that was in her first year. Young is an avid user of Google+ and firmly believes that it is the future of online business. If you’ve ever stumbled around G+ before, you’ve probably heard of Women of Google+, another creation of Young’s. It was certainly a pleasure to speak with one of the 50 most followed women on G+ and to have a chance to pick her brain. Given the fact that Google+ has barely been out for a year, I had to know how someone could achieve such a massive following in only a few months. When I asked […]

How Lynette Young Got A Six Figure Sponsorship For Podcasting

One of the things that attracted me to interviewing Lynette Young (Women of Google+) was the fact that she was one of the first podcasters to receive a six-figure sponsorship and she managed to accomplish that in her first year of podcasting. This won’t help quell the phenomenon of millions of hopeful bloggers and podcasters looking to strike gold with their content on autopilot but the truth is, Lynette Young wasn’t just in the right place at the right time. “Part of the shows that I did back in the day were designed and targeted in a specific manner that I would be appealable to a sponsor. And as any great things happen, they actually stumbled across me by accident because they were looking for someone that was producing audio content that hits a largely female demographic and that happened to be who I was talking to. Related: 5 Tips To Make The Most of Networking Events With Social Media I actually got sponsorship deals because of my sponsor’s agency at the time was looking out of the box for things that they could expose their clients to and they were always very forward thinking. They had found me and […]

LinkedIn Strategies: LI & Business With Nate Kievman

Since I began writing for LI & Business, I have had the opportunity to connect with some incredible people and it’s interesting that one of the most impressive people I’ve encountered so far had been closer to me than I realized. He hasn’t been closer to just me but also to anyone who has ever read LI & Business magazine because I’m talking about it’s Executive Editor, Nate Kievman. FULL PODCAST INTERVIEW WITH NATE KIEVMAN I have no intention of succumbing to the usual hype-fest that follows a great interview but forgive me if it sounds that way because I feel that I really “got the goods” from Nate, probably to the point that he should have charged me. Just kidding, Nate! I’m sure that will get a laugh during editing… In addition to the massive undertaking of LinkedIn & Business Magazine and it’s 14.5 million subscribers, Kievman also runs the #1 LinkedIn Strategy Group on LinkedIn and has taught more than 35,000 people how to master the platform. He’s authored three books on the topic including LinkedIn Mastery: An All Inclusive Guide to Mastering LinkedIn. Kievman has also presented as the keynote speaker on social media strategy for the […]

Founder of LinkedIn’s BIGGEST Social Media Group Shares His Secrets

In my pursuit of knowledge to help me master the art of LinkedIn Groups, I’ve managed to engage with some really high profile authorities on the subject. For this particular interview, I set my sights real high and contacted the founder of the largest and most active group on LinkedIn, Michael Crosson. FULL PODCAST INTERVIEW: Every marketer will drool at the thought of matching his social dominance with over 330,000 members in their social media marketing group while it continues to grow by thousands each day. There was clearly thousands of questions I wanted to ask but I needed to first ground myself and figure out if he had some sort of mystical edge or secret fame (how’s that for an oxymoron) that helped propel his member-base at such an incredible pace. It’s far too daunting for any person to think about getting 300,000 members to their group before they’ve gotten 10 so I wanted to know something a bit more simple. How do you master getting 1000 members to your LinkedIn groups and how quickly can that happen? The Key Is In The Keywords “I started the group four years ago and I was one of the very early […]

From Zero to Hero: A Millionaire Marketer’s Journey Into Social

We’ve all seen our fair share of web personalities claiming to be self-made millionaires with a great secret that will help you unlock the door to riches overnight. There are few legitimate ones and even fewer with the integrity, electric personality and wisdom that characterize author and speaker Randy Gage. It sounds like a bold claim at first, but Gage has more layers than an onion with a journey that has an interesting beginning with a young, 15 year old Randy in jail for armed robbery. Today, Gage has spoken on prosperity and success in over 50 countries, authored the best-selling book, Why You’re Dumb, Sick & Broke and How to Get Smart, Healthy & Rich and has had his articles published in Entrepreneur Magazine, Inc. Magazine and many more. After connecting with Randy via LinkedIn, I was really anticipating this interview because he has really excelled in spreading his message and building a strong online presence. You would never be able to tell that the 52-year old has always been extremely resistant to technology, taking over two years of prodding to get an email account only to have them each email printed out by his assistant for 6 months. […]

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