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8 LinkedIn Features That Strengthen Your Online Presence

8linkedin features

If you are like many people, you may have been making plans and goals for your business this year. One of those goals may have been to make better use of LinkedIn’s ability to network or generate new leads and sales. If you are a more advanced LinkedIn user, perhaps you want to finally figure out how to put all of LinkedIn’s many changes during 2013 to good use. Whether you are a new or advanced LinkedIn user, you are sure to find a number of their recent changes to be beneficial to your plan for LinkedIn in 2014. The changes to LinkedIn over the past year ranged from cosmetic changes to the addition of new features and functionality. The year saw a complete redesign of LinkedIn’s look and global navigation to create a cleaner and more streamlined experience. To go along with this look, they updated and in some cases, completely modified several of their pages and features. Here is a summary of the best and most useful changes to LinkedIn this past year that will help you strengthen your presence and better leverage relationships on the network. 1. LinkedIn Contacts Page Probably the most noticeable and significant of [...]

Why Twitter Is LinkedIn’s Secret Weapon For Prospecting


If you are using Twitter for business and you’re already on LinkedIn, there is no reason you shouldn’t be using them to serve the goals you want to achieve on either network. Finding prospects on social media is a lot easier when you already know which people are the most socially active online. If we are talking about business people, those who are on Twitter are almost guaranteed to be on LinkedIn as well. Although that conclusion is based on experience and not real data, I’m very confident you are going to find similar results if your company is primarily B2B (business to business). There are a few reasons why Twitter can serve your LinkedIn goals. Unlike LinkedIn, Twitter allows you to: Connect with any Twitter user (except the few that have set their profiles to private) See beyond 2nd and 3rd level connections – you can see everyone on Twitter Interact with any Twitter user As you can see, Twitter offers a lot more flexibility than LinkedIn for meeting new potential prospects but how exactly can one serve the other? Let’s dig in. Use FollowerWonk To Find New Prospects In Your Target Market One of the best tools you [...]

19 Steps To Social Selling On LinkedIn

steps to social selling on linkedin

When you think of social selling, I wouldn’t be surprised if every spammy message that ever made you hit the “Report Spam” button came to mind. The truth is, when done right, social selling can produce an ROI unlike any other social media marketing tactic. LinkedIn has been proven to be 277% more effective for lead generation so this article is going to focus on social selling with LinkedIn. When I’m training a sales team or a professional organization on advanced social selling techniques, here are the six major components I ensure they master: Laying the foundation for your success with a professional and well calculated online presence Creating value & positioning yourself as a authority on your topic through quality content Growing your online network with targeted prospects Engaging with prospects to create a dialogue Building the relationship over time by continuing to provide value while displaying thought leadership Moving the conversation offline 19 Steps To Social Selling [INFOGRAPHIC] Don’t forget to scroll down for the in-depth text version of this infographic! Feel free to share this graphic anywhere you like. All we ask is to link back to this article if you use it on your blog. Laying [...]

27 LinkedIn Marketing Tips To Grow Your Personal Brand

linkedin marketing tips

With each passing New Year comes that overpowering feeling that we must kick everything in our business up a notch in a renewed effort to make this year the best ever. Yes, I am one of those people so I was naturally pleased to see the debut of the new LinkedIn 9 A Day, a section on the world’s largest professional network dedicated to building your personal brand in only 9 minutes a day. I really like that they did this because it helps to dispel the myth that you need to spend hours every day to get anywhere online (although that certainly helps). There are, in fact, several tasks that can be done in under 10 minutes every day that will enhance and progress your personal brand. LinkedIn consulted experts from around the world to come up with the magic number 9 and included over 20 tasks that you do in under 10 minutes a day. Although LinkedIn 9 a day seems more aimed at building careers, most of the tasks it suggests are transferable and beneficial for entrepreneurs. I took the time to put my own little entrepreneurial spin on it to focus strictly on business and added [...]

The Guide To Networking On LinkedIn For Business

using linkedin for business

Do you struggle with using LinkedIn for business lead generation? Have you wondered how you can expand your network in a way that complies with LinkedIn’s rules while meeting your business goals at the same time? You don’t have to spend much time to figure out that I’m a huge proponent of LinkedIn business networking but I still get so many people reaching out to me who are confused and ask questions like: How can I connect less with random people I don’t care about and more with potential prospects? How can I get new connections more interested in me when I connect with them? Who are these LIONs (LinkedIn Open Networkers) and should I be one? How am I supposed to meet new prospects when LinkedIn constantly tells me not to connect with strangers? (My personal favorite) If you have ever found yourself asking any of those questions, read on. By the time you are done reading this article you shouldn’t have any more confusion over how you should be using LinkedIn for business when it comes to connecting with new people. A Rule That Is Meant To Be Broken Before I really get started, I feel like I [...]

Your LinkedIn Inbox Has A New & Improved Look

LinkedIn Inbox

Have you seen the changes to LinkedIn’s inbox yet? LinkedIn has been rolling out a number of small changes over the last few weeks. One of the most noticeable is the cleaner and more streamlined look for the LinkedIn Inbox. This is the first update to the inbox in a long time. Long time users will notice the addition of several new features as well as and removal of a number of old ones. It is important to note that as the writing of this post, the changes have not finished rolling out to everyone. So if your LinkedIn Message Center is not yet sporting the latest changes, you should be seeing them in the near future.    Changes To Your LinkedIn Inbox One of the most noticeable changes is the preview that is now available for each LinkedIn message from the main area. This makes it quick and easy to scan the content of each message, so you can identify important messages as well as any spam. One of the best new features of the new LinkedIn Inbox is the ability to Star important messages. You can do this by hovering your mouse over an individual message and clicking [...]

LinkedIn Group’s New Feature: Top Contributors

Your Contribution Level will be indicated by a colored bar.

As of December 5th, 2013 LinkedIn has added another new feature to improve the quality and quantity of content and interactions in groups. This feature is called Top Contributors. LinkedIn defines top contributors as: “Top contributors are group members who post the most interesting discussions and comments.” To find out what kind of contributor you are in each of your groups, simply visit a group. Located on the top right side of a group page, you will notice the top contributors to the group as well as your personal contribution level located just below. If you feel like you need to improve your contribution level or work towards a group badge, you can do this by posting great content that is helpful and relevant to the group on a regular basis. It is also a good idea to read the content shared by other group members and comment or reply in a way that is helpful and appropriate. Remember it is not just about how often you comment or reply but rather how often people interact with your posts and comments. The opposite is also true. If you post spam or inappropriate content in a group or are just commenting [...]

How Many People Use LinkedIn? [INFOGRAPHIC]

linkedin statistics 2013

Have you ever wondered how many people actually use LinkedIn? Do you have a professional presence on LinkedIn but wonder if it’s a site worthy of spending your time on? These latest LinkedIn statistics are going to surprise you. Many people previously thought of LinkedIn simply as a resume site, that perception has definitely shifted. Today it is a premier business site with people from all industries and countries flocking to set up profiles and use it as an effective business-building tool. If you take the time to look through each country’s amount of LinkedIn users and compare it to their entire population, you’ll be amazed to see how it has taken the world by storm. I always get excited when somebody puts out new LinkedIn statistics as it continues to solidify its position as the essential social network for business people on a truly global scale. Take a look at the infographic below and look beneath it for some ready-to-tweet stats you can easily share! LinkedIn Statistics 2013: The Momentum Continues Feel free to share this infographic anywhere you like without modifying it. LinkedIn Stats – Ready For Your Twitter Feed! Top 10 Countries With Most People On LinkedIn [...]

5 Steps To Succeed With Social Selling

Start social selling on LinkedIn with these 5 simple steps.

Are you a sales leader responsible for the results of your sales force? Or are you a sales professional that is required to reach a sales quota? The strategies outlined in this article are effective for sales professionals or any professional in B2B that wants to attract more leads and clients. Social selling has become a widely used term, but still very few know how to do it effectively. Social selling refers to finding and connecting with potential prospects via social media to increase sales.  The Aberdeen Group defines social selling as the utilization one of three techniques, which includes: Social Collaboration – sharing information internally or with partners to pool knowledge on how to generate more leads & sales External Listening -  the gathering and interpreting of information or content produced by clients and  prospects External Participation – providing prospects with relevant and helpful content or information to build relationships and positively impact future buying decisions If you are still wondering if learning and using social sharing techniques is worth your time and resources, consider that 72.6% of salespeople who use social media outperform their colleagues who aren’t using it. Statistics collected by The Aberdeen Group provide further compelling [...]

6 Steps To Turning LinkedIn Contacts Into Clients

linkedin prospecting

Have you ever considered LinkedIn as a prospecting tool to attract more leads and clients? Do you struggle with moving an online contact offline? LinkedIn prospecting the right way involves moving a person from being an unknown connection to someone who trusts you and is prepared to buy from you. Although it is much easier said than done, once mastered it can produce consistent and predictable results. I have personally used this process in my social media strategy to consistently get over 70% of my business using LinkedIn over the past 3 years. The techniques I use for LinkedIn prospecting are completely duplicable, reliable and based on a proven system of influence from Dr. Robert Cialdini’s book, Influence: The Psychology of Persuasion. The 6 Steps to Persuasion are: Reciprocity Authority Scarcity Liking Consistency Social Proof Listen to Dr Robert Cialdini explain the steps in his own words: Let’s dive into these powerful steps of persuasion and influence and how you can use this in your LinkedIn marketing and social selling efforts. 1. Scarcity Scarcity provides that same satisfaction that you can only get once you’ve acquired something that had otherwise been not acquirable. It’s similar to the prestige that makes [...]