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LinkedIn Membership Levels: Free vs Premium vs Sales Navigator

Over the last couple of weeks, I have received numerous emails and messages asking me questions about the differences between the LinkedIn membership levels, Premium Business Plus and Sales Navigator Professional. In fact, many people currently using Business Premium Plus want to know what benefits are left to having this account level or if they must upgrade to LinkedIn Sales Navigator to be able to accomplish their lead generation and social selling goals. I have put together a breakdown of the different features and tools included in each LinkedIn membership level, the cost and how they can be of benefit to you. Free LinkedIn Membership Let’s start with free LinkedIn accounts, as I have had plenty of questions come in from community members regarding the LinkedIn free membership. With so many important features gone, many are left wondering if LinkedIn is still useful with a free account or if they now need to pay for it to remain worthwhile to invest their time and resources in. With the removal of the Notes & Tags feature and the downgrade of the LinkedIn Advanced Search tool, lead generation has become more work with the free account. Not only must you use outside tools […]

LinkedIn Advanced Search Now Only Available with Sales Navigator [Tutorial]

Have you used LinkedIn’s advanced search to find people and/or companies for lead generation? With LinkedIn’s recent changes they have removed most of the advanced search functionality. This move is essentially forcing those that are using LinkedIn for lead generation to upgrade to Sales Navigator. In this article I am going to provide an in-depth look at how to use LinkedIn Sales Navigator’s Advanced Search as part of your lead generation and social selling process. Many within my community have expressed frustration at having to modify their lead gen process with the recent changes to LinkedIn. I am happy to report that only slightly modifications will be necessary to your existing process if you use Sales Navigator. Because it is a LinkedIn product, it already looks and functions similar to what you are used to. There are also additional benefits to using Sales Navigator as this product is built for the purpose of lead generation. You should be able to create an even more efficient and effective process using it, as you become more familiar and fine tune your process. The biggest downside is the cost. But, depending on what a sale is worth for you, it will be worth […]

LinkedIn Sales Navigator Tutorial

LinkedIn is an amazing tool for lead generation. Unfortunately, with the removal of the Tags & Notes with LinkedIn’s new user interface, this makes the lead generation process less efficient and effective. If you have taken any LinkedIn or social selling training with me, you will know the process I teach relies heavily on this feature to keep you organized and on track with your lead gen. I have spent the last couple of weeks researching alternative options for my community as to replace this lost feature. In my last article, I shared an affordable option to replace the Tags & Notes feature called Dux-Soup. This tool will work best for those who have a limited budget or those who are just starting out. If you have a large account and are doing a serious amount of lead generation on LinkedIn, you will need something a bit more robust. This is where LinkedIn Sales Navigator comes in. You can you import your existing Tags & Notes into the system (although it is not without issue, which I will explain in more detail) and you will also be able to once again do advanced searches. Here is a breakdown of how to […]

LinkedIn Changes Tags & Notes: Here’s Your Alternative

LinkedIn has made some big changes and anyone I have taught how to use it for lead generation will need to make some changes on how to stay organized in their lead gen efforts. You may have already noticed the big warning at the top of the Relationship Tab section, LinkedIn will soon be removing your ability to save tags and notes for each of your connections. Quite frankly this is terrible news. If you are actively using LinkedIn for lead generation, this will severely impair your ability to do so, especially efficiently. I have been researching potential solutions, and while none will be as efficient, effective and affordable as LinkedIn’s own Relationship Tab was, the two options I am going to share will help you to continue your lead generation efforts going forward in the future. In today’s post, I am going to share an affordable and user friendly option, the Chrome plug-in called Dux-Soup. This will work best for those who have a limited budget or those who are just starting out. In my next article I will dive into LinkedIn’s own Sales Navigator. While more costly, this option is ideal for anyone who is doing a serious […]

Changes To LinkedIn Company Pages [Tutorial]

Have you noticed when logging into your LinkedIn Company Page an invitation to review the new design of your page? LinkedIn has once again done a revamp to the user interface and you’ll want to understand what’s new and what’s been changed. While these changes are not yet fully completed and integrated, you are able to get a fairly clear idea of what your LinkedIn Company Page will look and function like going forward. Here is a breakdown of the currently accessible LinkedIn Company Page changes, to help you adapt quickly and effectively. Changes To Your LinkedIn Company Page Right away you will notice that LinkedIn has done a complete redesign of their Company Page, with a feel somewhat similar to the redesigned LinkedIn Groups and Privacy & Setting areas as well as the upcoming full redesign of LinkedIn.   When you first visit the page, a popup will appear with a welcome message which shares: With the new feed you are able to quickly view engagement metrics for individual and aggregated company updates. Members will continue seeing the company updates feed on the Company Page but in Admin view the company feed has its own dedicated page… Updates Page […]

7 Old School Lessons That’ll Help You Rock LinkedIn

Do you remember those fundamental social skills that we were taught as children back in kindergarten? Being told to “play nice” with the others on the playground or to use “please” and “thank you”. Who would have guessed that many of these vital skills could be directly applied to your LinkedIn activities and increase your success with engagement, relationship building and establishing your authority on your topic. By consistently applying these seven primary social skills, you’ll more quickly and easily develop relationships with potential clients as well as create a powerful and invested community of connections. 7 Key Social Skills To Utilize For More Success On LinkedIn SKILL 1: Uses words like please, thank you and excuse me Never underestimate the power of good etiquette. All too often I see people breaking the written and unwritten rules of LinkedIn etiquette – aka common sense and good manners. While in a few cases these can get you in trouble with LinkedIn, for the most part these simple etiquette rules simply aid you in better relationship building with your connections and keep you from making mistakes that can hurt your brand personally and professionally. When in doubt always error on the side […]

Complete Guide to Navigate LinkedIn Publisher Changes

You may have heard about or seen the recent LinkedIn Publisher changes. Don’t panic! While the look is different and there are some changes to the usability, with the aid of this guide, you needn’t worry about the changes hindering your ability to post your next article. New LinkedIn Publisher Changes: A Step-By-Step Guide When you start a new LinkedIn Publisher post, it will look something like this. As you can see, LinkedIn is aiming to clean up the interface and streamline the look with the rest of the site. The best place to begin is by adding your cover image. To get the best results, ensure your cover image is 744 x 400 pixels. To add your image, click the icon at the top of the page with the “+” sign and photos. You may notice that your image takes up the whole top portion of the screen When you publish your article, it will look similar to this. If you have a striking image or have created an image specifically for your post, you will want to keep it at this size. If the image is not one you want to highlight, you can click the button at […]

5 Things You Should Avoid Posting On LinkedIn

Ever pause just before hitting the Share button when posting on LinkedIn? Have you ever wondered if what you are about to post will hurt or improve your personal brand and authority on LinkedIn? It can be hard to know what are the best kinds of content to post and which you should avoid. Especially when the topic is current, relevant and perhaps even controversial. While controversial posts will often get the most engagement and comments, do you really want people to associate that topic or content with you? You may even be thinking that if you just share the post and not give an opinion or comment that people won’t think that you are for or against a particular side. But often just by posting, your connections will make assumptions and form an opinion, which may or may not be in your favor. I am going to show a number of example posts and share why you may or may not want to share these types of posts on LinkedIn. Remember that LinkedIn is very different from Twitter or Facebook. It is a professional network, possibly full of potential prospects who may not share your world view and by […]

Don’t Use The LinkedIn Mobile App Without Knowing These Tips

You can’t always be at your computer. Sometimes life, whether for business or pleasure, takes you away from your desk. While you may not want to stay engaged with your LinkedIn network during your off time, there will be times when you want to be able to stay connected to LinkedIn, such as if you are traveling for work, at an event or just away from your desk while waiting for a reply to an important message. Thankfully, there is an app for that. That app would be the LinkedIn Mobile app (although LinkedIn has several mobile apps, which you can learn about here). As you will see, you are able do many of the things on the LinkedIn Mobile app that you can do via your desktop or laptop, although I would caution you against doing some of those things with the mobile app. Master The LinkedIn Mobile App Home The home tab is essentially your newsfeed page. Here you can stay up-to-date on the posts of your connections and share your own status updates. You can easily like, comment or share posts with a quick tap. When commenting or sharing I would caution you to review your comment […]

How To Find A Job On LinkedIn: Employer Outreach Strategy

While having an employer focused LinkedIn profile is immensely helpful in getting the job you want, it is only the first step to achieving success with your job hunting process. Competition is fierce today and you don’t want your success to be dependent on the chance that a recruiter or potential employer will just stumble across your LinkedIn profile.  Nor do you want to place all your hope on the resume you submitted. Thankfully those are not your only choices when trying to get a job you really want. You can take an active hand standing out and get noticed by the right people. Once you have their attention, you can help them to know, like and trust you, which is just as essential to getting the job you want as it is for any business earning the clients they want. As I mentioned in my previous article on creating an employer focused LinkedIn profile, you must develop your own personal brand and then build a corresponding employer outreach strategy that will help you get in front of the right people, establish your credibility and build relationships. Here are the steps to create and implement an employer outreach strategy on […]