
The power of third-party credibility is undeniable and social media is it’s biggest champion. LinkedIn provides two basic ways for people to showcase the third-party credibility others have given them on the network: Endorsements Recommendations LinkedIn endorsements are similar to Facebook’s “Like” system, where a single click shows a form of approval. LinkedIn recommendations have a bit more substance to them but tend to be less common. So what is the difference between a LinkedIn endorsement and a LinkedIn recommendation? LinkedIn Endorsements: Is One Click Enough? LinkedIn endorsements are a one-click process that allows a user to publicly endorse specific skills or expertise right on a profile. In general, the process functions very much like Facebook’s “Like” function or Google Plus’s “+1” option. You simply navigate to the area that you want to endorse and click on the appropriate button to complete the process. Because endorsements are a one-click process, people tend to hand them out like candy compared to recommendations. However, you should keep in mind that the less effort something takes, the less likely people are to put stock in it. An endorsement might be a great way to get new users to view your profile, but it [...]





