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7 Old School Lessons That’ll Help You Rock LinkedIn

Do you remember those fundamental social skills that we were taught as children back in kindergarten? Being told to “play nice” with the others on the playground or to use “please” and “thank you”. Who would have guessed that many of these vital skills could be directly applied to your LinkedIn activities and increase your success with engagement, relationship building and establishing your authority on your topic. By consistently applying these seven primary social skills, you’ll more quickly and easily develop relationships with potential clients as well as create a powerful and invested community of connections. 7 Key Social Skills To Utilize For More Success On LinkedIn SKILL 1: Uses words like please, thank you and excuse me Never underestimate the power of good etiquette. All too often I see people breaking the written and unwritten rules of LinkedIn etiquette – aka common sense and good manners. While in a few cases these can get you in trouble with LinkedIn, for the most part these simple etiquette rules simply aid you in better relationship building with your connections and keep you from making mistakes that can hurt your brand personally and professionally. When in doubt always error on the side […]

Complete Guide to Navigate LinkedIn Publisher Changes

You may have heard about or seen the recent LinkedIn Publisher changes. Don’t panic! While the look is different and there are some changes to the usability, with the aid of this guide, you needn’t worry about the changes hindering your ability to post your next article. New LinkedIn Publisher Changes: A Step-By-Step Guide When you start a new LinkedIn Publisher post, it will look something like this. As you can see, LinkedIn is aiming to clean up the interface and streamline the look with the rest of the site. The best place to begin is by adding your cover image. To get the best results, ensure your cover image is 744 x 400 pixels. To add your image, click the icon at the top of the page with the “+” sign and photos. You may notice that your image takes up the whole top portion of the screen When you publish your article, it will look similar to this. If you have a striking image or have created an image specifically for your post, you will want to keep it at this size. If the image is not one you want to highlight, you can click the button at […]

5 Things You Should Avoid Posting On LinkedIn

Ever pause just before hitting the Share button when posting on LinkedIn? Have you ever wondered if what you are about to post will hurt or improve your personal brand and authority on LinkedIn? It can be hard to know what are the best kinds of content to post and which you should avoid. Especially when the topic is current, relevant and perhaps even controversial. While controversial posts will often get the most engagement and comments, do you really want people to associate that topic or content with you? You may even be thinking that if you just share the post and not give an opinion or comment that people won’t think that you are for or against a particular side. But often just by posting, your connections will make assumptions and form an opinion, which may or may not be in your favor. I am going to show a number of example posts and share why you may or may not want to share these types of posts on LinkedIn. Remember that LinkedIn is very different from Twitter or Facebook. It is a professional network, possibly full of potential prospects who may not share your world view and by […]

Don’t Use The LinkedIn Mobile App Without Knowing These Tips

You can’t always be at your computer. Sometimes life, whether for business or pleasure, takes you away from your desk. While you may not want to stay engaged with your LinkedIn network during your off time, there will be times when you want to be able to stay connected to LinkedIn, such as if you are traveling for work, at an event or just away from your desk while waiting for a reply to an important message. Thankfully, there is an app for that. That app would be the LinkedIn Mobile app (although LinkedIn has several mobile apps, which you can learn about here). As you will see, you are able do many of the things on the LinkedIn Mobile app that you can do via your desktop or laptop, although I would caution you against doing some of those things with the mobile app. Master The LinkedIn Mobile App Home The home tab is essentially your newsfeed page. Here you can stay up-to-date on the posts of your connections and share your own status updates. You can easily like, comment or share posts with a quick tap. When commenting or sharing I would caution you to review your comment […]

How To Find A Job On LinkedIn: Employer Outreach Strategy

While having an employer focused LinkedIn profile is immensely helpful in getting the job you want, it is only the first step to achieving success with your job hunting process. Competition is fierce today and you don’t want your success to be dependent on the chance that a recruiter or potential employer will just stumble across your LinkedIn profile.  Nor do you want to place all your hope on the resume you submitted. Thankfully those are not your only choices when trying to get a job you really want. You can take an active hand standing out and get noticed by the right people. Once you have their attention, you can help them to know, like and trust you, which is just as essential to getting the job you want as it is for any business earning the clients they want. As I mentioned in my previous article on creating an employer focused LinkedIn profile, you must develop your own personal brand and then build a corresponding employer outreach strategy that will help you get in front of the right people, establish your credibility and build relationships. Here are the steps to create and implement an employer outreach strategy on […]

How to Find a Job on LinkedIn With An Employer Focused Profile

Getting a job today is not like it was five or even two years ago. Having a resume or CV just won’t cut it anymore when you are competing for the job you want. Today you need to have a personal brand that not only shares your education, experience and skills but also speaks to what kind of person you are and what matters to you. So it is no coincidence that getting and keeping the attention of your ideal employer is in fact very similar to that of a business attracting their ideal clients. The first and most important thing you need to remember is that first impressions are everything, especially online. You have seconds to make an impression on a potential employer before they size you up and move on. When they Google you, they’re going to make a quick decision about whether it is worth their time to take a deeper look at you and what you can offer them. Sound harsh? The world is a cruel and unusual place, my friend. You need to ensure that what they see shows them that you not only have the skills and experience that they want, but that you would […]

10 Random Things You Didn’t Know You Can Do On LinkedIn

Do you sometimes wonder just how many unaccepted (but not rejected) LinkedIn connection requests you have floating out there? Or perhaps you wish that you could remove yourself from that annoying group conversation – or not have to see your ex’s profile pic, which seems to appear on every other page you visit. Thankfully LinkedIn has a number of features and functions that you might not be aware of, which you can use to personalize and improve your user experience. Combined with the extensive security and personalization ability available in the LinkedIn Privacy & Setting page, here are 10 functions or features that you might not know of that LinkedIn offers, to provide you with a better, more personalized user experience. Each day I receive messages asking me how to do one thing or another on LinkedIn. I have compiled a list of the most frequently asked questions along with the answers. 10 Frequently Asked Questions (With Answers) About LinkedIn How To Manage LinkedIn Invitations 1. Managing & Canceling Existing LinkedIn Connection Requests It can be hard to remember everyone you have sent a connection request to. That is where the Sent invitations page comes in handy. If you are […]

8 Ways To Have More Success With LinkedIn Publisher

How many views, likes and shares did your last LinkedIn Publisher post get? Did it draw in your connections and inspire them to share or did it get lost in all of the noise, like many other posts on LinkedIn? There are so many people publishing long form content on LinkedIn now that you have to catch your potential readers interest right away if you want them to click through to yours. Once they are on your post, you need to ensure that you don’t lose their interest because its too time consuming to read. You must make it easy for them to scan and grab the bits that they are most interested in. Finally, you need to inspire them to take action, whether its sharing your post, connecting with you or visiting your website. If your LinkedIn Publisher post lacks the elements that will draw readers in, keep them on the page and inspire them take action when they are done, you are probably wasting your time. Here are eight ways to get the maximum impact from each of your LinkedIn Publisher posts, by making them click worthy, easily read and action inspiring. 8 Steps to a Successful LinkedIn Publisher Post 1. Determine […]

Navigate The Changes To LinkedIn Privacy & Settings

You may have noticed that LinkedIn has recently rolled out a brand new LinkedIn Privacy & Settings area. You may be confused as the changes to this area were pretty significant. I myself have spent more than a few minutes myself getting familiarized with the new LinkedIn Privacy & Setting area. I am going to share a complete breakdown of LinkedIn’s new Privacy & Settings area so you can confidently navigate it like a pro. Navigate The New LinkedIn Privacy & Settings Area Like A Pro To access your LinkedIn Privacy & Settings area, hover over your image located in the top right corner of the page and click on Privacy & Settings. This will open the main Privacy & Settings page. The first thing you will notice about the new LinkedIn Privacy & Settings area is that it now resembles the other recently updated areas such as LinkedIn Groups and the LinkedIn Message Center. It has clean look and large, easy to read text. At the top of the page you will see your profile image and headline as well as the date you joined LinkedIn and how many connections you have. Just below this you will see the main […]

How to Create a LinkedIn Company Page

You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn. I myself have written about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page. Even though you may not generate a lot of business when you create a Company Page on LinkedIn, it doesn’t mean that your business shouldn’t have one. While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and ability to produce results, there are a number of reasons/benefits as to why you should have one for your company: People expect you to have one. Whether you are a large company or a one-man show, if a potential prospect, partner or connection wants to learn more about your company and they can’t find it when they search, this will not instill trust or establish your leadership in your industry. The ability to run Sponsored Updates to share your best content with laser-focused targeting to potential prospects. While LinkedIn advertising can be more expensive than on other platforms, you are able to target the precise group of people you want to see your content, to help you […]