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Maximize Your Results with Content Marketing on LinkedIn

Do you ever wonder what you can do to increase the engagement of your content on LinkedIn? LinkedIn recently surveyed more than 9000 of their members globally, to find out just how people are interacting with content while on LinkedIn and they created an infographic to share their findings. I have gone through and broken down the information in this infographic to help you use it to your advantage to maximize the results of your content marketing and get increased engagement from your ideal clients. In addition, I’ll share how to gain reach far beyond your own network as well as what will help you to establish your authority and build a community on LinkedIn. Motivating LinkedIn Members to Engage with Your Content Source: What Motivates LinkedIn Members to Engage With Your Content? Just to give you an idea about the kind of audience that you can reach on LinkedIn, they have over half a billion global members in 200 countries. In fact: Over 2 new members join every second Two thirds of the new members are located outside of the US Many members are regularly active with 100 million plus unique visitors to the site each month In short, […]

10 Random Things You Didn’t Know You Can Do On LinkedIn

Are there certain functions you wish LinkedIn had that could help you manage your network better? Or are there things you’ve heard you may be able to do on LinkedIn but have no idea where to look for them? LinkedIn has a number of features and functions that you might not be aware of, which you can use to personalize and improve your user experience. Combined with the extensive security and personalization ability available in the LinkedIn Privacy & Setting page, here are 10 functions or features that you might not know of that LinkedIn offers, to provide you with a better, more personalized user experience. Each day I receive messages asking me how to do one thing or another on LinkedIn. I have compiled a list of the most frequently asked questions along with the answers. 10 Frequently Asked Questions (With Answers) About LinkedIn How To Manage LinkedIn Invitations 1. Managing & Canceling Existing LinkedIn Connection Requests (Updated) It can be hard to remember everyone you have sent a connection request to. That is where the Sent invitations page comes in handy. If you are having a hard time remembering how many outstanding connections requests you have, you can just visit […]

LinkedIn Etiquette Guide 2017: 20 Do’s & Don’ts [INFOGRAPHIC]

Many people are fearful when using social media networks like LinkedIn for business, concerned that they may make a mistake or do something wrong. Has your fear of making mistakes on LinkedIn prevented you from taking full advantage of all that this business social network has to offer? Each day, I see people make mistakes on LinkedIn that not only wastes their time but damages their credibility. To ensure this doesn’t happen to you, it is essential that you understand and carefully utilize proper LinkedIn etiquette and best practices. Good manners are just a way of showing other people that we have respect for them. ~Bill Kelly In this article, you will discover very important Do’s and Don’ts of LinkedIn etiquette and the mistakes you absolutely must avoid making. LinkedIn Etiquette: The Official Infographic  Scroll down below for the complete article  Feel free to share this infographic  LinkedIn Etiquette: 10 Things You Must Do 1. Personalize Connection Requests The first and most important tip I can share with you is to personalize each and every connection request that you send out. People are far more likely to accept your request if you either remind them of how they know you […]

17 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet [2017 Edition]

Have you ever wondered if you’re missing some of the functions within LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes. In this article, I’m going to share some of the best kept secrets (old and new) that include extremely advanced LinkedIn ninja tricks and much more. Each of these 17 LinkedIn tips are simple and easy to implement immediately. 1. Accepting & Replying to New Connections (Updated) LinkedIn has made it easier than ever to accept a person’s connection request quickly and easily. And while you can quickly hit Accept to any new connection request and move on to other tasks, this won’t help you get to know or build a relationship with your new connection. The key benefit of using LinkedIn, other than to find your ideal clients and establish your authority on your topic is that it is the ideal place to build a relationship with your connections and ideal clients. I recommend that you take the few […]

How University Students Can Use LinkedIn to Develop Career Opportunities

It’s never been more important for today’s students and graduates to use tools like LinkedIn for their career development. The opportunities that lead to career success are in more places and connected to more people than ever before. Even as the world of work has been drastically transformed by cultural, societal, and technological trends in the last 10 to 15 years’ education has changed very little in the past 150 years. Education is not keeping up with the realities facing students, and students are letting themselves down, even when they have more options than ever before to learn and succeed outside of formal education. At the same time, less graduates are getting the jobs they truly want and feel like they deserve. If LinkedIn is the number one place for career opportunities why aren’t students and graduates using it more effectively? Where is the disconnect? LinkedIn is perhaps one of the least used and understood social media platforms by students and young adults between the ages of 18 – 25. I believe this comes down to the combination of three main objections from this demographic: We don’t think LinkedIn is for us. We don’t have time to use LinkedIn. We […]

LinkedIn’s Dirty Dozen: 12 LinkedIn Mistakes to Avoid

In the world of nutrition, the dirty dozen is a list of produce that has the highest level of pesticides. In the world of marketing…we have some similar pests that can plague us. In fact, this happens more often than not as businesses, professionals, sales people and marketers are overwhelmed with the number of tools and platforms. Most are either using them incorrectly or not using them at all out of fear that they’ll make mistakes. There’s a list of spoken and unspoken rules of etiquette and best practices that when you’re aware of them you’ll be more comfortable and confident in using social media for business. To help you out, I am creating a series of Dirty Dozen articles, which will help you to avoid the biggest mistakes in etiquette and best practices on the most popular social media platforms. I am starting this series with my favorite social media platform, LinkedIn. These mistakes on LinkedIn range from simply keeping you hidden from the people you want to connect and build relationships with, to in a worst-case scenario, making you look unprofessional and possibly getting you blocked or banned from the platform. Don’t make these twelve key mistakes on […]

How to Create an All-Star LinkedIn Profile [INFOGRAPHIC]

Having a LinkedIn profile is no longer enough, especially if no one is seeing it. Or worse, people are seeing your profile but it does a poor job of representing you and what you do. Your LinkedIn profile is an essential part of your personal brand and having a great one is a MUST if you plan to do any form of LinkedIn marketing. According to LinkedIn, your profile may already show up with All-Star status. Sadly, that means nothing at all. It could simple mean you’ve added the various sections into your profile, perhaps with little to nothing in those sections, yet it still shows all-star status giving you a false sense of your professional presence. To me an all-star profile means that you… Are easily found when someone searches for what you do and Your profile intrigues people, makes them want to connect and learn more about you In this article, I am going to show you exactly how to have true all-star status with a comprehensive step-by-step LinkedIn profile infographic so you can visually make sense of what it takes to truly have an all-star profile. In following the steps laid out in this article and infographic, […]

Introducing the New LinkedIn User Interface [UI Makeover]

Are you feeling overwhelmed with the new LinkedIn user interface (UI)? You may be trying to figure out how to do or access some of the things you are used to on LinkedIn. In this article, I will outline the changes to the new UI so you can become accustomed to what’s changed, what’s lost and what’s still available. While it certainly looks like we lost more than we gained with LinkedIn’s UI makeover, there is still plenty of functionality to help professionals, sales people and marketers to find, connect and build relationships with their ideal clients. If you are comfortable with the user interface and are looking for help to modify or update your lead generation or social selling strategy, keep checking back as I will be covering this soon in a future article. Below you will find my complete breakdown of the new LinkedIn user interface. What’s Changed with LinkedIn’s New User Interface (UI) Home Page While the new home page contains many of the same elements, it has a clean, new (almost Facebook) look. The look of both free and paid accounts is similar with the only difference being the Premium identification at the top of the […]

LinkedIn Membership Levels: Free vs Premium vs Sales Navigator

Over the last couple of weeks, I have received numerous emails and messages asking me questions about the differences between the LinkedIn membership levels, Premium Business Plus and Sales Navigator Professional. In fact, many people currently using Business Premium Plus want to know what benefits are left to having this account level or if they must upgrade to LinkedIn Sales Navigator to be able to accomplish their lead generation and social selling goals. I have put together a breakdown of the different features and tools included in each LinkedIn membership level, the cost and how they can be of benefit to you. Free LinkedIn Membership Let’s start with free LinkedIn accounts, as I have had plenty of questions come in from community members regarding the LinkedIn free membership. With so many important features gone, many are left wondering if LinkedIn is still useful with a free account or if they now need to pay for it to remain worthwhile to invest their time and resources in. With the removal of the Notes & Tags feature and the downgrade of the LinkedIn Advanced Search tool, lead generation has become more work with the free account. Not only must you use outside tools […]

LinkedIn Advanced Search Now Only Available with Sales Navigator [Tutorial]

Have you used LinkedIn’s advanced search to find people and/or companies for lead generation? With LinkedIn’s recent changes they have removed most of the advanced search functionality. This move is essentially forcing those that are using LinkedIn for lead generation to upgrade to Sales Navigator. In this article I am going to provide an in-depth look at how to use LinkedIn Sales Navigator’s Advanced Search as part of your lead generation and social selling process. Many within my community have expressed frustration at having to modify their lead gen process with the recent changes to LinkedIn. I am happy to report that only slightly modifications will be necessary to your existing process if you use Sales Navigator. Because it is a LinkedIn product, it already looks and functions similar to what you are used to. There are also additional benefits to using Sales Navigator as this product is built for the purpose of lead generation. You should be able to create an even more efficient and effective process using it, as you become more familiar and fine tune your process. The biggest downside is the cost. But, depending on what a sale is worth for you, it will be worth […]

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