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LinkedIn Currency: The ROI Of Your LinkedIn Network

Would you spend 15 minutes a day to add 35 more clients to your business a year? Let me ask you another question. If you don’t measure your results, how will you determine the ROI of your efforts? It’s simple. You can’t. If you can’t measure it, you can’t improve it. ~Peter Drucker If you don’t know what’s working and what’s not, you could be wasting your time and money. This is true of the time, effort and money that you are investing in your network building efforts on LinkedIn. Or maybe you haven’t yet begun to invest in community building on LinkedIn and are wondering if it is worth the investment and what kind of results you could be getting from leveraging LinkedIn to its fullest. After reading Lori Carr’s success story and calculating your own potential ROI from LinkedIn you can judge that for yourself. LinkedIn Success Story: Lori Carr  “I’ve had 26 conversations with qualified leads, I have $1.45 million in my pipeline, I’ve had four in-person meetings and I’ve closed three deals with two more pending this month.” ~ Lori Carr Lori’s story is a great example of what can happen when you implement the 3 C’s […]

LinkedIn Currency: Commitment Is Critical To Success

What does commitment have to do with LinkedIn or social media? Do you just dabble or are you committed to using LinkedIn as a tool to help you grow your business? Think of any relationship you have. When you know the other person is all in, you are much more likely to reciprocate this feeling. But if the other person is more like “kinda in” how do you feel about that relationship? Would you put your all in, in if you know they are only kinda in? How much effort or importance would really put in to that relationship. Not much I suspect. The same is true of your relationships with your community. If they don’t feel like you are all in, is this going to help them know, like or trust you? Probably not. “The only limit to your impact is your imagination and commitment.”  ~Anthony Robbins So how do you show your community that you are all in? With Commitment. In my previous article LinkedIn Currency: The Collaboration Economy, I examined the concept of collaboration and why taking action is so vital to be able to provide real value to the members of your community, which strengthens your […]

LinkedIn Currency: The Collaboration Economy

It’s common knowledge that people buy from people they know, like and trust. In order to develop the know, like, trust factor it is necessary to build a relationship and to do that it is necessary to have offline conversations. But what is even more important than having a two-way conversation (versus just broadcasting on social media)? Action. So what does meaningful action look like when building an engaged community? Crucial to the success of any effort to create an engaged and interactive community is collaboration. As discussed in my previous article, LinkedIn Currency: Build an Engaged & Profitable Community, two-way conversation is a vital component to building an engaged community, but it is only one piece. Providing value to members of your community strengthens your network as a whole and creates a strong sense of community. While this is true for all communities, those that exist largely online (on social media platforms like LinkedIn) provide far less opportunities for person to person contact and so there is a larger trust gap and the value that it gives its members must be more tangible and easily measured. This is where collaboration becomes a powerful tool in the community building arsenal. […]

LinkedIn Currency: Build an Engaged & Profitable Community

Is it possible to have a strong or sizable network (and all the benefits that come from having one) without having a community? Absolutely NOT! Community, or the sense of community is absolutely vital to your efforts to build relationships and establish your authority on your topic. I covered this in LinkedIn Currency: Calculating The Value of Your Network, when I discussed what is common knowledge…people buy from those they know, like and trust. What better way to help people know, like and trust you than to create a community of engaged members. The members of your community will be most engaged when they know that their challenges and needs are important to you, like the sense of belonging that they feel as part of your community and finally feel that they can trust that their needs will be met by being a member of your community. While it would seem like these ideas should be very common sense and widely used, many businesses miss the mark by omitting the sense of community when building their network. Here are three key elements you must include when building a community that will be engaged and wants and needs what you have […]

LinkedIn Currency: Calculating The Value of Your Network

Do you understand what the true value of your network is, whether in terms of measurable or immeasurable results? Just a year ago, I can say that I didn’t. I really didn’t understand the true value or power of my network until the day I asked for help. After 46 years of fruitless searching, I was ready to give up on finding the father I had never met. It seemed hopeless. But a dear friend encouraged me to give it one more try. I decided to make a video asking for help and to then share it on Facebook. But the caveat was…I would have to share details of my life (things I haven’t [previously shared openly). I would have to make myself vulnerable by exposing some of my deepest secrets. While my fear and shame of not knowing my father was strong, the possibility of being able to find him and answer some of those fundamental questions of where I came from was even stronger. So with the encouragement of my friend and a little liquid courage (I needed a couple glasses of wine to do it), I made the video asking for help. I waited till the next […]

Turn Your LinkedIn Profile into a Client Magnet [Video Tutorial]

Does your LinkedIn profile speak to your ideal clients or is it all about you? Do you come up in the search results when potential prospects are looking for what you offer? And does your profile speak to your ideal clients when they land on it? Simply having a LinkedIn profile is no longer enough. With over 400,000,000 LinkedIn members, there is a very good chance your prospective clients will never find you. That is unless you take some very proactive steps to ensure that you are: Easily found when they search for someone who does what you do and Have a compelling profile that makes them want to learn more about you If you can manage these two things and create a professional and search-optimized LinkedIn profile, you will be well on your way to turning your profile into a lead generation magnet. In fact, doing this is so vital that I recommend that you don’t start actively using LinkedIn as a lead generation or business building tool until you have done this. I am going to share with you the three most important areas of your LinkedIn profile and what you need to do to ensure they are […]

61 LinkedIn Tips For Business: From Beginner to Power User

  Have you wondered what type of results you can get using LinkedIn for business? Or maybe you are wondering if there’s enough of an ROI on your LinkedIn activities? It can seem like there is never enough time in the day to do all the things you want or need to do to grow your business. You may even struggle with finding the time to read articles like this one – even if that article could make you more efficient, more effective and ultimately generate more leads and sales. I have complied my best 61 LinkedIn tips for business, which includes great nuggets whether you are new to LinkedIn or a power user, in this easy to read and easy to share blog post (including a SlideShare presentation). Here are 61 LinkedIn Tips For Business View All 61 LinkedIn Tips For Business For Quick Reference I have added all 61 of these LinkedIn tips into a handy Slideshare presentation. LinkedIn Etiquette Tips Tip 1: LinkedIn is a business social network and people expect things to be professional at all times. LinkedIn is a business social network and people expect things to be professional at all times. Click To Tweet Tip […]

Big Changes To LinkedIn Groups: The Good, Bad & Ugly

Have you noticed the massive changes to LinkedIn groups? Do you own your own LinkedIn group? You will want to check out the recent changes as they affect both group members and those who own their own LinkedIn group. Like LinkedIn’s Message Center, LinkedIn Groups has recently gotten a facelift. Its look and set up have completely changed as well as a couple of features, making it more visually appealing and easier to navigate. There are some deeper changes though and not all for the better, which I will explain in more detail shortly. Here is a review of the latest changes to LinkedIn Groups. LinkedIn Groups Home Page Besides the clean bright new look of the LinkedIn Groups home page, they have also improved the ease of navigation and added a couple of features which I think are meant to help improve waning engagement within groups. At the top of the page, is the colored Highlight Bar, which remains constant throughout all group pages. In the Highlight Bar there a number of navigational options. By clicking the redesigned group icon in the top left corner, you can quickly and easily go back to the Groups homepage. When you click […]

5 LinkedIn Lead Generating Activities To Fill Your Sales Funnel

Have you been successful at generating leads via LinkedIn? LinkedIn is one of the most used and effective platforms for B2B marketing and lead generation. Before I dive into the five lead generation activities that you can do regularly on LinkedIn to generate more business, I want to qualify what these opportunities are and what they are NOT. Just to be clear, these lead generating activities are not to be used as another chance to sling your sales pitch at potential prospects. Quite the opposite, in fact. These opportunities allow you to directly reach out, connect and build a relationship with your ideal clients, helping them to know, like and trust you. You must develop trust and rapport before you try and have a sales conversation with them. If you make the mistake of pitching your product/service or come off as spammy, you will not only lose the opportunity, you will likely ensure that the prospect wants nothing to do with you in the future. You must earn the right to have a conversation with your potential prospects.  LinkedIn allows you to do this by providing a place where you can have one-on-one, highly relevant conversations with individuals. Here are five […]

Why I Don’t Connect With LIONs On LinkedIn

Are you familiar with the term LION on LinkedIn? Or maybe you’re wondering whether you should connect with LIONs or even perhaps if you should become one yourself? I often have people asking me these same questions and I want to share with you today, what I tell them. What is a LinkedIn Open Networker? So what is a LION? A LION is defined as a LinkedIn Open Networker. Basically a LION is someone who will accept a connection request from everyone and anyone who sends them one. Typically There Are 3 Types Of People Using LinkedIn The first type of people are LIONs those who will connect with anyone. The second type are people who will only accept connection requests from people they know (in real life). The third type are the people that fall somewhere in between these two extremes. I personally lean towards the middle. Benefits Of Having A Large LinkedIn Network When I first started using LinkedIn I realized the importance of growing a network. The reason that this is so important on LinkedIn is because if someone is using LinkedIn’s advanced search to find a person or business that does what you do and you don’t show up […]