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Sales pipeline grows to $1.45M in 7 months on LinkedIn [Case Study]

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Lori Carr didn’t have to think long about the impact that Top Dog Social Media and Melonie Dodaro have had on her sales efforts. “I keep track,” Lori said. “I’ve had 26 conversations with qualified leads, I have $1.45 million in my pipeline, I’ve had four in-person meetings and I’ve closed two deals. In my world, that’s really good stuff in terms of lead generation and I attribute it directly to the consulting I received from Melonie.” Armed with an already-enviable list of brand name clients and a proven track record, Lori, president of Lori Carr & Associates, had come to a point where she knew she needed to ratchet-up her outreach and tell her story to more of the high-level (and hard to reach) senior executives who needed her consulting skills. “I looked around for someone to help me with my LinkedIn strategy and I actually talked to three different people but I ultimately decided on Melonie for two reasons: she was very professional and she immediately understood what I was after in terms of focusing on prospects in large companies,” Lori said. Like many of Top Dog’s clients, Lori described herself as a savvy LinkedIn user before she […]

9 Ways To Use LinkedIn Tags To Generate More Business

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Are you incorporating a LinkedIn lead generation strategy in your sales process? If you aren’t already making use of LinkedIn tags, you’re missing out on a tool that can greatly improve your efficiency and give more of a systematic process to your LinkedIn sales cycle. In my experience, using LinkedIn tags has become a critical part of my lead generation and sales strategy for myself and all of my B2B clients. What Are LinkedIn Tags? LinkedIn tags are a helpful way to categorize your contacts, accessed by the “Relationship” tab on anyone’s profile. LinkedIn starts you off with a few generic options (group members, friends, colleagues, etc.) but the real magic happens when you start creating your own custom tags. Why Use LinkedIn Tags? There are a few good reasons to use LinkedIn tags for your lead generation strategy and we will discuss several options below. First, let’s cover some of the greatest benefits you stand to gain by using tags more often. Filter and organize your connections on LinkedIn with ease Easily message groups of up to 50 people by using tags (more on that below) Make it easier for you to distinguish different segments of your connections based […]

7 Ways To Get More ROI From LinkedIn Publisher Posts

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Are you posting original content to LinkedIn Publisher? The platform has come a long way in a short time and giving content creators an edge for getting in front of the sea of hot prospects that exist on LinkedIn for B2B companies. I’ve written in the past about the compelling reasons why you should use LinkedIn Publisher and also shared the secrets to getting your LinkedIn posts noticed but this article is going to focus on how to bring it full circle. Are you getting an ROI from your efforts on the LinkedIn Publisher platform? Let’s find out with the help of a few simple tools that are already built into the site. What you will learn: How to find an overview of your LinkedIn Publisher posts Find your most engaged readers How to view analytics data for your posts What you should measure The importance of creating long-term appeal A secret trick for calculating social shares of ANY post (even though LinkedIn hides this now) 1. Get an Overview of Your Published Posts LinkedIn has buried the area that stores all of your posts on LinkedIn Publisher and requires a couple clicks from the homepage to get there. To […]

3-Step LinkedIn Marketing Formula [Live In London UK]

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There is no better place to generate more B2B leads than on LinkedIn, as it is home to over 364 million global members and one out of every three professionals in the world. If you are like many people though, you may not know how to take advantage of the huge opportunities that this platform has to offer. If you have ever attended a webinar, seminar or presentation of mine, you will know that I have created a 3-step formula on LinkedIn that has generated not only my own success on LinkedIn, but also for thousands of my clients and community members. While I have been sharing this information during webinars and live presentations, I am never able to go as deep into the process as I would like to, due to time limitations and the large number of people. It has been a very LONG time since I have run a live workshop where I am actually able to work with people one-on-one, but that all changes this July! On July the 14th in London, UK, I will be running a special, hands-on LinkedIn Intensive workshop. During the workshop I will be helping attendees to use my 3-step LinkedIn […]

8 Steps To Attract More Clients With LinkedIn

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Have you struggled with trying to find new leads and clients in your business? Perhaps you’ve heard that social media can be effective, specifically LinkedIn, yet wonder why it’s not working for you. You are not alone. This is a problem faced by many businesses. This problem can be further compounded by the amount of time that you have to spend qualifying leads. This is valuable time that you’re not spending on revenue generating activities. If you are a business-to-business (B2B) business owner, entrepreneur, professional service provider or sales person, LinkedIn can help you overcome these challenges. With over 375 million global members LinkedIn is a social media platform that allows users to build a powerful professional network. Similar to a business-networking event, it allows its users to connect and build relationships in a professional setting. But unlike an in person event, users have access to a much larger pool of prospective clients and strategic alliances. In fact, LinkedIn helps you to: Have un-gated access to the decision makers at even the highest levels in a business or organization. Distribute your content to a wider audience. Drive more traffic to your blog and website than other social media platforms. Generate […]

5 Steps To Sniffing Out A Fraud On LinkedIn

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Do you often get LinkedIn connection requests from complete strangers? Does your spidey-sense ever start to tingle when you see a strange profile on LinkedIn? The prevalence of fake LinkedIn accounts has become an increasing problem for the social networking giant. Some spammers are smarter than others and some fake accounts will require a closer inspection to spot. Fake profiles can have several hundred connections already as well as a handful of Skill Endorsements. They also usually belong to several groups and follow a couple of companies and influencers. If you know what to look for, fake accounts on LinkedIn are usually pretty easy to spot. Often you can visibly see patterns and signs that are common amongst these fake LinkedIn profiles. Here are a few signs that I trust when gauging the legit profiles against the fake ones! 1. Receiving Many Invites From People In The Same Company If you start receiving an unusual number of invites from people from the same company (unless such an influx is expected for a specific reason), this is often the sign of fake LinkedIn accounts. Quite often they will use well-known companies such as Microsoft, Oracle, Bank of America, etc. Another dead […]

19 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet [UPDATED]

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Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes. In this article I am going to share some of the best kept secrets (old and new) that include a special backdoor for adding new connections, how to send messages instead of paid InMails, extreme advanced search ninja tricks and much more. Each of these 19 LinkedIn tips are simple and easy to implement immediately! 1. The Secret Backdoor To Adding Connections If you want to connect with someone on LinkedIn, you’ve always had to say how you know them in your connection request. If you’re trying to meet new people on LinkedIn, selecting a group you share in common was previously an option for saying how you know that person when connecting. That option has recently vanished. Fear not. Brynne Tillman recently shared an excellent article showing you a backdoor trick for getting past it: Visit the profile of […]

3 Steps To an Effective LinkedIn Relationship Building Strategy

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It’s not enough to have a LinkedIn profile and hope the leads will come to you. Sure, you can definitely get inbound leads if you’ve laid the proper groundwork by creating a great LinkedIn profile but the real results come from being proactive. Your relationship building strategy is a key part of your sales funnel and if you fail here, it is extremely difficult to turn a prospect into a sale. There are a number of key things your need to do that will greatly improve your success while relationship building on LinkedIn. 1. Do Your Research Good research is key to being successful at relationship building and is the difference between making a prospect feel like a number or a VIP. Time spent on researching potential prospects is an investment, not a time wasting activity. There are a few tools on LinkedIn that will aid you in your research phase. Read Their LinkedIn Profile Obvious but skipped far too often. Not only does this give you more information about someone, it also triggers a notification for them that you viewed their profile. This can often provoke curiosity in your prospects and encourage them to check out your profile (so […]

10 Steps To a Complete LinkedIn Profile Makeover [TUTORIAL]

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When a prospect arrives on your LinkedIn profile, are they inspired to take action and reach out to you? For most people, the answer to this question is a resounding NO. Nobody will dispute the value and importance of a first impression but there’s a disconnect in the way many perceive first impressions online. Let’s be clear…if a random prospect arrives on your LinkedIn profile and they aren’t inspired to take some sort of action, whether it’s connecting with you or going to your website, you’ve failed to make a great first impression. Sound harsh? Maybe it is, but the truth will help you if you use it to improve yourself rather than accept defeat. 4 Elements of a Great LinkedIn Profile What does it take to have a truly great LinkedIn profile? I believe it’s a combination of four essential elements. Are you an authority in your field? Show us the evidence. Optimization for LinkedIn search. It’s not helpful having a great LinkedIn profile if nobody ever sees it. Do you create enough of an impact to be memorable and inspire the right people to take action? A connection to your target market. When the right people land on […]

5 LinkedIn Experts Share Their Top Strategies

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Do you have a strategy for using LinkedIn or do you just use it when someone new connects to you? Many people that have a strategy are seeing some great success with the platform. Did you know that LinkedIn is 277% more effective for lead generation than Facebook or Twitter? Did you also know that most people that are using are really unsure what to do? Imagine how much higher that 277% could be if you learned the right things to do and actually followed a strategy. Following a routine or strategy is great for managing your time, provides more reliable results and makes it is easier to track your ROI. The downside is that we can get stuck in those same routines or forget to stay fresh on the latest tips and tricks for the platform that could improve it. I am certainly not immune to this problem. I reached out to several of my fellow LinkedIn experts and trainers to share their best actionable tips on LinkedIn. Below I share with you 5 tips that will improve your LinkedIn experience, whether you are new to the platform or a seasoned vet. These strategies will amp up your networking […]