FREE MASTERCLASS
Join #1 bestselling author of The LinkedIn Code for a free training on "Cracking The LinkedIn Code"
register for our free webinar

Navigate The Changes To LinkedIn Privacy & Settings

You may have noticed that LinkedIn has recently rolled out a brand new LinkedIn Privacy & Settings area. You may be confused as the changes to this area were pretty significant. I myself have spent more than a few minutes myself getting familiarized with the new LinkedIn Privacy & Setting area. I am going to share a complete breakdown of LinkedIn’s new Privacy & Settings area so you can confidently navigate it like a pro. Navigate The New LinkedIn Privacy & Settings Area Like A Pro To access your LinkedIn Privacy & Settings area, hover over your image located in the top right corner of the page and click on Privacy & Settings. This will open the main Privacy & Settings page. The first thing you will notice about the new LinkedIn Privacy & Settings area is that it now resembles the other recently updated areas such as LinkedIn Groups and the LinkedIn Message Center. It has clean look and large, easy to read text. At the top of the page you will see your profile image and headline as well as the date you joined LinkedIn and how many connections you have. Just below this you will see the main […]

How to Create a LinkedIn Company Page

You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn. I myself have wrote about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page . Even though you may not generate a lot of business when you create a Company Page on LinkedIn, it doesn’t mean that your business shouldn’t have one. While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and ability to produce results, there are a number of reasons/benefits as to why you should have one for your company: People expect you to have one. Whether you are a large company or a one-man show, if a potential prospect, partner or connection wants to learn more about your company and they can’t find it when they search, this will not instill trust or establish your leadership in your industry. The ability to run Sponsored Updates to share your best content with laser-focused targeting to potential prospects. While LinkedIn advertising can be more expensive than on other platforms, you are able to target the precise group of people you want to see your content, to help […]

LinkedIn Profile Examples: How To Create A Professional & Client Focused Profile

Have you wondered what to put into your LinkedIn profile? Perhaps it should read like your professional CV or bio? If you are looking for a job that approach may work. However, if you are looking to use LinkedIn as a powerful business building tool, you’ll need to take a different approach. But what exactly to write in your profile may have you stumped. In this article I will share several LinkedIn profile examples to help you learn how you can improve your profile. In this article you will find a diverse list of professional, client focused profiles that you can learn from, to help you improve your own – because just having a LinkedIn profile is no longer enough. With over 414,000,000 LinkedIn members, there is a very good chance your ideal clients will never find you or click on your profile unless you take some very proactive steps to ensure that your own profile is complete, well written and focused on your ideal clients. While there is no exact recipe that will be equally successful or work exactly the same for everyone, there are some key areas you should focus on and formulas that you can use. Here are […]

19 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet [2016 Edition]

  Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes. In this article I am going to share some of the best kept secrets (old and new) that include extremely advanced search ninja tricks and much more. Each of these 19 LinkedIn tips are simple and easy to implement immediately! 1. Replying to and Tagging New Connections (NEW) LinkedIn has made it harder than ever to tag and reply to those people who have sent you a connection request. Start by clicking on the person icon with the + sign in the right corner of the top grey bar to go to the page with new connection requests. Do NOT click Accept yet. To see the message sent by the person, hover over the message bubble located in the right corner of the box, for the person you wish to accept. To reply to them, click the reply arrow […]

LinkedIn Currency: The ROI Of Your LinkedIn Network

Would you spend 15 minutes a day to add 35 more clients to your business a year? Let me ask you another question. If you don’t measure your results, how will you determine the ROI of your efforts? It’s simple. You can’t. If you can’t measure it, you can’t improve it. ~Peter Drucker If you don’t know what’s working and what’s not, you could be wasting your time and money. This is true of the time, effort and money that you are investing in your network building efforts on LinkedIn. Or maybe you haven’t yet begun to invest in community building on LinkedIn and are wondering if it is worth the investment and what kind of results you could be getting from leveraging LinkedIn to its fullest. After reading Lori Carr’s success story and calculating your own potential ROI from LinkedIn you can judge that for yourself. LinkedIn Success Story: Lori Carr  “I’ve had 26 conversations with qualified leads, I have $1.45 million in my pipeline, I’ve had four in-person meetings and I’ve closed three deals with two more pending this month.” ~ Lori Carr Lori’s story is a great example of what can happen when you implement the 3 C’s […]

LinkedIn Currency: Commitment Is Critical To Success

What does commitment have to do with LinkedIn or social media? Do you just dabble or are you committed to using LinkedIn as a tool to help you grow your business? Think of any relationship you have. When you know the other person is all in, you are much more likely to reciprocate this feeling. But if the other person is more like “kinda in” how do you feel about that relationship? Would you put your all in, in if you know they are only kinda in? How much effort or importance would really put in to that relationship. Not much I suspect. The same is true of your relationships with your community. If they don’t feel like you are all in, is this going to help them know, like or trust you? Probably not. “The only limit to your impact is your imagination and commitment.”  ~Anthony Robbins So how do you show your community that you are all in? With Commitment. In my previous article LinkedIn Currency: The Collaboration Economy, I examined the concept of collaboration and why taking action is so vital to be able to provide real value to the members of your community, which strengthens your […]

LinkedIn Currency: The Collaboration Economy

It’s common knowledge that people buy from people they know, like and trust. In order to develop the know, like, trust factor it is necessary to build a relationship and to do that it is necessary to have offline conversations. But what is even more important than having a two-way conversation (versus just broadcasting on social media)? Action. So what does meaningful action look like when building an engaged community? Crucial to the success of any effort to create an engaged and interactive community is collaboration. As discussed in my previous article, LinkedIn Currency: Build an Engaged & Profitable Community, two-way conversation is a vital component to building an engaged community, but it is only one piece. Providing value to members of your community strengthens your network as a whole and creates a strong sense of community. While this is true for all communities, those that exist largely online (on social media platforms like LinkedIn) provide far less opportunities for person to person contact and so there is a larger trust gap and the value that it gives its members must be more tangible and easily measured. This is where collaboration becomes a powerful tool in the community building arsenal. […]

LinkedIn Currency: Build an Engaged & Profitable Community

Is it possible to have a strong or sizable network (and all the benefits that come from having one) without having a community? Absolutely NOT! Community, or the sense of community is absolutely vital to your efforts to build relationships and establish your authority on your topic. I covered this in LinkedIn Currency: Calculating The Value of Your Network, when I discussed what is common knowledge…people buy from those they know, like and trust. What better way to help people know, like and trust you than to create a community of engaged members. The members of your community will be most engaged when they know that their challenges and needs are important to you, like the sense of belonging that they feel as part of your community and finally feel that they can trust that their needs will be met by being a member of your community. While it would seem like these ideas should be very common sense and widely used, many businesses miss the mark by omitting the sense of community when building their network. Here are three key elements you must include when building a community that will be engaged and wants and needs what you have […]

LinkedIn Currency: Calculating The Value of Your Network

Do you understand what the true value of your network is, whether in terms of measurable or immeasurable results? Just a year ago, I can say that I didn’t. I really didn’t understand the true value or power of my network until the day I asked for help. After 46 years of fruitless searching, I was ready to give up on finding the father I had never met. It seemed hopeless. But a dear friend encouraged me to give it one more try. I decided to make a video asking for help and to then share it on Facebook. But the caveat was…I would have to share details of my life (things I haven’t [previously shared openly). I would have to make myself vulnerable by exposing some of my deepest secrets. While my fear and shame of not knowing my father was strong, the possibility of being able to find him and answer some of those fundamental questions of where I came from was even stronger. So with the encouragement of my friend and a little liquid courage (I needed a couple glasses of wine to do it), I made the video asking for help. I waited till the next […]

Turn Your LinkedIn Profile into a Client Magnet [Video Tutorial]

Does your LinkedIn profile speak to your ideal clients or is it all about you? Do you come up in the search results when potential prospects are looking for what you offer? And does your profile speak to your ideal clients when they land on it? Simply having a LinkedIn profile is no longer enough. With over 400,000,000 LinkedIn members, there is a very good chance your prospective clients will never find you. That is unless you take some very proactive steps to ensure that you are: Easily found when they search for someone who does what you do and Have a compelling profile that makes them want to learn more about you If you can manage these two things and create a professional and search-optimized LinkedIn profile, you will be well on your way to turning your profile into a lead generation magnet. In fact, doing this is so vital that I recommend that you don’t start actively using LinkedIn as a lead generation or business building tool until you have done this. I am going to share with you the three most important areas of your LinkedIn profile and what you need to do to ensure they are […]