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How To Find LinkedIn Groups With Targeted Prospects

how to find linkedin

Do you use LinkedIn groups to find ideal prospects for your business? LinkedIn groups are one of my essential tools for driving leads. As you might have noticed, not all LinkedIn groups are created equally and it can be difficult to find the good ones. Once you do find a great set of LinkedIn groups, you likely won’t ever have to leave them. A mistake I see many people make is they join all of their industry specific groups. This is not where you will find your ideal clients, rather they will be full of your peers and competitors. Once you have found the right groups you can focus on what really matters: engagement. With that said, let’s discuss a few simple ways to find great LinkedIn groups that are very likely to have lots of prospects in your target market. 1. Use Simple Keywords When Searching For LinkedIn Groups Do you ever notice how Google seems to be reading your mind as it consistently delivers exactly what you’re looking for on the first page? Let’s just say that LinkedIn’s search algorithm is no Google. To be fair, this has more to do with group owners not properly optimizing their [...]

Cracking The LinkedIn Code: A Modern Social Selling Strategy

social selling

Once you’ve dialed into the formula, social selling and LinkedIn go together like coffee and donuts. When used properly, there is an endless opportunity to generate more leads, prospects and clients. There are spoken and unspoken rules of best practices and etiquette that you must follow if you want to use this platform successfully. For those of you who already have my book, The LinkedIn Code, this is likely not the first time you’ve seen what it stands for. I created an anagram to explain the social selling process on LinkedIn in a simple, memorable way. Scroll down below the infographic for more detailed explanations of each point along with some helpful examples. Feel free to share the infographic anywhere you like, my only request is to link back to this article with it. Listen Listen to the language that your ideal clients use to describe their challenges and problems. This is the language you want to use in your profile and the messages you send. Many businesses get so caught up in their own lingo that they don’t stop to think how easy it is for prospects to get the message. Pay attention to the words they use…that’s far [...]

10 Reasons Why You Should Publish Content On LinkedIn

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The ability to publish long form posts on LinkedIn used to be a feature reserved for the elite of the network, aka LinkedIn Influencers. Those days are over and now anyone can use the LinkedIn publishing platform and there are an exciting amount of benefits for anyone active on the network. Many wondered what benefits would be available that blogging doesn’t already provide and I’m VERY pleased to say I’ve been blown away by the results I’m seeing for myself and my clients so far. 1. Give Old Content New Life Post your older content that is still great (and relevant) using the LinkedIn Publishing platform. I’ve been doing this with my best blogs and it’s resulted in a ton of engagement, new exposure and a few great leads. Here is one of the most popular articles on my blog: I got over 7900 additional views to my article by re-posting it via LinkedIn Publisher nine months later: 2. Position Yourself As The Expert Blogging already did this for you but now you have a convenient distribution platform from the moment you hit “Publish”. Everyone in your LinkedIn network will start to become more and more familiar with you and [...]

5 Easy Steps To Organize Your Prospects & Build Relationships Using LinkedIn’s Relationship Tab [Infographic]

linkedin relationships tab

Have you ever wondered how many of your connections are clients, leads or potential prospects? Do you forget to send follow up emails to some of your prospects? Perhaps you regularly lose the notes that you have collected on your hottest leads? Or have you ever wished you remembered how you met a particular prospect? If any of these situations are true for you, then you would find great value from LinkedIn’s built in organizational tool, the Relationship Tab, available to both free and paid members. Even if you have not yet experienced these issues, the larger your network grows, the more valuable you will find this feature to help you keep organized and stay on top of your networking and lead generation efforts. The feature also allows you save and record information on contacts in your network that you are not yet connected to (2nd, 3rd, and group connections). The benefit of this is that you can create a list of potential prospects that you would like to connect with, record information that you want to keep handy about them and then track your efforts to connect with them. You don’t need to worry about the information that you [...]

19 LinkedIn Mistakes That Make Me Pull My Hair Out

linkedin mistakes

If you aren’t getting the results you are looking for, it’s highly possible you’re making one (or several) LinkedIn mistakes that are turning off potential clients. Turning people off doesn’t always have to provoke a dramatic response that involves the other person slandering your business on Yelp but even in its most harmless form, it hurts your bottom line. You only get one chance to make a good first impression and when you waste it on making rookie LinkedIn mistakes, you’ve already shut the door on what could have been a mutually beneficial relationship. Take a few minutes to review the 19 most common LinkedIn mistakes I see to make sure you aren’t making any of them. It could be the difference between making or breaking your next sale. 1. Your Profile Is Incomplete An incomplete profile does nothing to build your credibility with prospects on LinkedIn, so why even bother? Yes, it’s no small task to thoughtfully fill out your entire profile and ensure it has impact in a way that speaks to your specific target market but it’s important. If you want a simple way to get to a complete and optimized profile, check out the 21 Steps [...]

5 Ways To Maximize Reach With Content Marketing & LinkedIn

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I often have people tell me at speaking events, “Melonie I just haven’t got any business from LinkedIn.” Do you struggle with trying to figure out how to actually build relationships or get results on LinkedIn? One of the keys to a successful LinkedIn or social selling campaign is content marketing. The beauty about content marketing and social selling is that it will always help you build a relationship, as long as it has context and relevance to the person you’re trying to reach. The problem with most peoples’ strategy is that do not invest the time to learn how to communicate via LinkedIn (or social media) in a way that speaks to their target audience. Instead, many push a selfish agenda that turns off prospects faster than a power outage in a busy nightclub. Content is more than just an article that you send to someone you want to sell something to, it’s offers you so many advantages that can’t be acquired otherwise. Here are just a few of the benefits of integrating content marketing with your social selling and LinkedIn efforts: Provides Value. It’s a lot easier to get your foot in the door with a new connection [...]

LinkedIn Company Page Vs Personal Profile: Which Is Better?

linkedin company page vs profile, which is better?

By far, one of the most popular questions I get from people is, “How do I get more leverage from my LinkedIn company page?” Many “social media experts” will jump at every chance to defend any aspect of the online social world but I’m going to tell you exactly what I believe. Company pages are not a big deal and they often don’t generate tangible results. There, I said it! Yes, it might come as a shock to many of you that I would ever suggest any aspect of LinkedIn is irrelevant but company pages aren’t where I’ve found success that produces sales. Company pages do provide a unique opportunity for exposure that wasn’t previously available to personal profiles though: Sponsored Updates. Does this mean you shouldn’t have a LinkedIn Company Page? If you have a business you definitely should have one but the real results always come from building relationships on your personal LinkedIn Profile. 3 Reasons Why Your Personal LinkedIn Profile Will Generate More Results Than a LinkedIn Company Page 1. People Want To Deal With People, Not Logos When you’re on social media, whether it’s Facebook, Twitter, LinkedIn or any other network, do you prefer to interact [...]

LinkedIn History: The Road To 300+ Million Members

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Watching the rise of social networks replicates a lot of the excitement that surrounded the dot com bubble but without the burst, at least not yet. It almost seems like to be a billion dollar company, you have to have started in your parent’s garage or basement and shacked up with a few other people just crazy enough to stand the marathon coding sessions. LinkedIn history definitely does not stray too far from this story. Reid Hoffman, the founder of LinkedIn, is at the center of the critical parts of LinkedIn history that were pivotal in defining the path to becoming a billion dollar company. Hailed as a business and tech genius, Hoffman has worn every hat along the corporate ladder and is a prominent angel investor for promising startups. A Tour Through LinkedIn History (2002-Present) 2002 Reid Hoffman recruits a team of old colleagues from SocialNet and PayPal to work on a new idea. They setup office in Reid’s 1-bedroom apartment. 2003 Six months after Reid assembles “the dream team”, LinkedIn officially launches on May 5, 2003. Growth starts out slow with as little as 20 new registered users on the worst days. Reid Hoffman and his team manage [...]

The Secret To Getting Found On Page 1 of LinkedIn Search

theSecret to getting found

When B2B professionals hear that LinkedIn is 277% more effective for lead generation (aka social selling) than Facebook or Twitter, they quickly realize LinkedIn is not a tool that can be ignored. Despite this impressive statistic, there is a problem that degrades the efficacy of the entire process for most people (and that likely includes you too): your prospects aren’t finding you when they search for professionals like you. Chapter 3 of my newly released book, The LinkedIn Code, discusses my “formula” for optimizing your profile to get to the top of LinkedIn search results. Your credibility is enhanced when a prospect searches for the services you provide and finds you on their own. As long as you don’t disappoint them when they arrive to your LinkedIn profile, you have an advantage that’s very difficult to buy because it’s organic. On a side note, if you don’t have an impressive LinkedIn profile already, learn how to perfect it here. Disable Notifications First You should not do any editing to your profile until you have disabled notifications otherwise everyone in your LinkedIn network will receive an update for every single profile change. I can assure you that both you and your [...]

How To Become A Top Contributor In Any LinkedIn Group

how to Become a Top

Would you like to be seen by a lot more of your targeted prospects on LinkedIn? LinkedIn groups are often a very under utilized tool and yet so valuable to business owners, entrepreneurs and sales professionals. There is no better place to connect with targeted prospects and it’s the ideal forum to start establishing credibility with new people. Not long ago, LinkedIn added a feature to groups called “Top Contributors” to identify members that start topics that have the most impact within the group. Not only is this a great credibility booster, it gives you the most exposure out of anyone else in the group by featuring you at the very top of the page. In this article I’m going to share exactly the steps you can follow to become a top contributor in ANY LinkedIn group and then what you should do about it once that happens. You’ll need a heavy dose of ACTION along with this knowledge before you see results. Join Up To 50 Groups Before we get started, make sure you are connected to as many groups as you can up to the 50-group maximum. This isn’t just to look cool…you’ll see why this is beneficial [...]