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61 LinkedIn Tips For Business: From Beginner to Power User

  Have you wondered what type of results you can get using LinkedIn for business? Or maybe you are wondering if there’s enough of an ROI on your LinkedIn activities? It can seem like there is never enough time in the day to do all the things you want or need to do to grow your business. You may even struggle with finding the time to read articles like this one – even if that article could make you more efficient, more effective and ultimately generate more leads and sales. I have complied my best 61 LinkedIn tips for business, which includes great nuggets whether you are new to LinkedIn or a power user, in this easy to read and easy to share blog post (including a SlideShare presentation). Here are 61 LinkedIn Tips For Business View All 61 LinkedIn Tips For Business For Quick Reference I have added all 61 of these LinkedIn tips into a handy Slideshare presentation. LinkedIn Etiquette Tips Tip 1: LinkedIn is a business social network and people expect things to be professional at all times. LinkedIn is a business social network and people expect things to be professional at all times. Click To Tweet Tip […]

Big Changes To LinkedIn Groups: The Good, Bad & Ugly

Have you noticed the massive changes to LinkedIn groups? Do you own your own LinkedIn group? You will want to check out the recent changes as they affect both group members and those who own their own LinkedIn group. Like LinkedIn’s Message Center, LinkedIn Groups has recently gotten a facelift. Its look and set up have completely changed as well as a couple of features, making it more visually appealing and easier to navigate. There are some deeper changes though and not all for the better, which I will explain in more detail shortly. Here is a review of the latest changes to LinkedIn Groups. LinkedIn Groups Home Page Besides the clean bright new look of the LinkedIn Groups home page, they have also improved the ease of navigation and added a couple of features which I think are meant to help improve waning engagement within groups. At the top of the page, is the colored Highlight Bar, which remains constant throughout all group pages. In the Highlight Bar there a number of navigational options. By clicking the redesigned group icon in the top left corner, you can quickly and easily go back to the Groups homepage. When you click […]

5 LinkedIn Lead Generating Activities To Fill Your Sales Funnel

Have you been successful at generating leads via LinkedIn? LinkedIn is one of the most used and effective platforms for B2B marketing and lead generation. Before I dive into the five lead generation activities that you can do regularly on LinkedIn to generate more business, I want to qualify what these opportunities are and what they are NOT. Just to be clear, these lead generating activities are not to be used as another chance to sling your sales pitch at potential prospects. Quite the opposite, in fact. These opportunities allow you to directly reach out, connect and build a relationship with your ideal clients, helping them to know, like and trust you. You must develop trust and rapport before you try and have a sales conversation with them. If you make the mistake of pitching your product/service or come off as spammy, you will not only lose the opportunity, you will likely ensure that the prospect wants nothing to do with you in the future. You must earn the right to have a conversation with your potential prospects.  LinkedIn allows you to do this by providing a place where you can have one-on-one, highly relevant conversations with individuals. Here are five […]

Why I Don’t Connect With LIONs On LinkedIn

Are you familiar with the term LION on LinkedIn? Or maybe you’re wondering whether you should connect with LIONs or even perhaps if you should become one yourself? I often have people asking me these same questions and I want to share with you today, what I tell them. What is a LinkedIn Open Networker? So what is a LION? A LION is defined as a LinkedIn Open Networker. Basically a LION is someone who will accept a connection request from everyone and anyone who sends them one. Typically There Are 3 Types Of People Using LinkedIn The first type of people are LIONs those who will connect with anyone. The second type are people who will only accept connection requests from people they know (in real life). The third type are the people that fall somewhere in between these two extremes. I personally lean towards the middle. Benefits Of Having A Large LinkedIn Network When I first started using LinkedIn I realized the importance of growing a network. The reason that this is so important on LinkedIn is because if someone is using LinkedIn’s advanced search to find a person or business that does what you do and you don’t show up […]

7 LinkedIn Messages You Should Never Send

Do you get LinkedIn messages in your inbox that you consider spam? Maybe you’re wondering what you should or shouldn’t do (or send) on LinkedIn? Many people are confused as to what to do, what not to do, who to connect with and what to send to new connections on LinkedIn. One of my most popular blog posts was one on LinkedIn etiquette. This leads me to believe that people really do want to know the right away of doing things on LinkedIn. However, every day I’m surprised by the number of message I receive from my connections or fellow LinkedIn members, which break some of LinkedIn’s most important rules of etiquette. These messages, will often hinder rather than improve your ability to achieve your goals on LinkedIn whether it is to connect with like minded professionals, find a new job or generate new leads for your business. Maybe you have seen these message in your own LinkedIn inbox or perhaps, you have sent one or more of these yourself without knowing better. Here are seven messages that you should never send on LinkedIn and why. 1. The Default Connection Request It is rare that I accept these. I usually […]

LinkedIn Completely Changes Message Center

Have you noticed that LinkedIn completely changed their message center this week? This is a rather drastic change to LinkedIn’s Message Center. These new changes will affect not only how you use it now but also how you interact with others on LinkedIn. If you are familiar with Facebook Messenger, you will notice a lot of similarities. First you will notice on the left side that there is a list of all the people who you have messaged or have messaged you. Rather than individual conversations you will see your connections. Click on a connection and a thread with all of your previous conversations (that have not been deleted) will show up in the thread. Any previously archived conversations will also be added to the thread. The people are listed in order of which you have had the most recent conversations with. While it can be handy to see all of your previous communication with a particular individual, it can make communications look less formal/more casual which may or may not be a good thing depending on the individual or situation. What…LinkedIn has added emoticons Especially given that LinkedIn has added emoticons and animated gifs. Personally I don’t think this […]

9 Ways To Use LinkedIn Tags To Generate More Business

Are you incorporating a LinkedIn lead generation strategy in your sales process? If you aren’t already making use of LinkedIn tags, you’re missing out on a tool that can greatly improve your efficiency and give more of a systematic process to your LinkedIn sales cycle. In my experience, using LinkedIn tags has become a critical part of my lead generation and sales strategy for myself and all of my B2B clients. What Are LinkedIn Tags? LinkedIn tags are a helpful way to categorize your contacts, accessed by the “Relationship” tab on anyone’s profile. LinkedIn starts you off with a few generic options (group members, friends, colleagues, etc.) but the real magic happens when you start creating your own custom tags. Why Use LinkedIn Tags? There are a few good reasons to use LinkedIn tags for your lead generation strategy and we will discuss several options below. First, let’s cover some of the greatest benefits you stand to gain by using tags more often. Filter and organize your connections on LinkedIn with ease Easily message groups of up to 50 people by using tags (more on that below) Make it easier for you to distinguish different segments of your connections based […]

7 Ways To Get More ROI From LinkedIn Publisher Posts

Are you posting original content to LinkedIn Publisher? The platform has come a long way in a short time and giving content creators an edge for getting in front of the sea of hot prospects that exist on LinkedIn for B2B companies. I’ve written in the past about the compelling reasons why you should use LinkedIn Publisher and also shared the secrets to getting your LinkedIn posts noticed but this article is going to focus on how to bring it full circle. Are you getting an ROI from your efforts on the LinkedIn Publisher platform? Let’s find out with the help of a few simple tools that are already built into the site. What you will learn: How to find an overview of your LinkedIn Publisher posts Find your most engaged readers How to view analytics data for your posts What you should measure The importance of creating long-term appeal A secret trick for calculating social shares of ANY post (even though LinkedIn hides this now) 1. Get an Overview of Your Published Posts LinkedIn has buried the area that stores all of your posts on LinkedIn Publisher and requires a couple clicks from the homepage to get there. To […]

3-Step LinkedIn Marketing Formula [Live In London UK]

There is no better place to generate more B2B leads than on LinkedIn, as it is home to over 364 million global members and one out of every three professionals in the world. If you are like many people though, you may not know how to take advantage of the huge opportunities that this platform has to offer. If you have ever attended a webinar, seminar or presentation of mine, you will know that I have created a 3-step formula on LinkedIn that has generated not only my own success on LinkedIn, but also for thousands of my clients and community members. While I have been sharing this information during webinars and live presentations, I am never able to go as deep into the process as I would like to, due to time limitations and the large number of people. It has been a very LONG time since I have run a live workshop where I am actually able to work with people one-on-one, but that all changes this July! On July the 14th in London, UK, I will be running a special, hands-on LinkedIn Intensive workshop. During the workshop I will be helping attendees to use my 3-step LinkedIn […]

8 Steps To Attract More Clients With LinkedIn

Have you struggled with trying to find new leads and clients in your business? Perhaps you’ve heard that social media can be effective, specifically LinkedIn, yet wonder why it’s not working for you. You are not alone. This is a problem faced by many businesses. This problem can be further compounded by the amount of time that you have to spend qualifying leads. This is valuable time that you’re not spending on revenue generating activities. If you are a business-to-business (B2B) business owner, entrepreneur, professional service provider or sales person, LinkedIn can help you overcome these challenges. With over 375 million global members LinkedIn is a social media platform that allows users to build a powerful professional network. Similar to a business-networking event, it allows its users to connect and build relationships in a professional setting. But unlike an in person event, users have access to a much larger pool of prospective clients and strategic alliances. In fact, LinkedIn helps you to: Have un-gated access to the decision makers at even the highest levels in a business or organization. Distribute your content to a wider audience. Drive more traffic to your blog and website than other social media platforms. Generate […]