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5 Steps To Sniffing Out A Fraud On LinkedIn

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Do you often get LinkedIn connection requests from complete strangers? Does your spidey-sense ever start to tingle when you see a strange profile on LinkedIn? The prevalence of fake LinkedIn accounts has become an increasing problem for the social networking giant. Some spammers are smarter than others and some fake accounts will require a closer inspection to spot. Fake profiles can have several hundred connections already as well as a handful of Skill Endorsements. They also usually belong to several groups and follow a couple of companies and influencers. If you know what to look for, fake accounts on LinkedIn are usually pretty easy to spot. Often you can visibly see patterns and signs that are common amongst these fake LinkedIn profiles. Here are a few signs that I trust when gauging the legit profiles against the fake ones! 1. Receiving Many Invites From People In The Same Company If you start receiving an unusual number of invites from people from the same company (unless such an influx is expected for a specific reason), this is often the sign of fake LinkedIn accounts. Quite often they will use well-known companies such as Microsoft, Oracle, Bank of America, etc. Another dead […]

19 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet [UPDATED]

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Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes. In this article I am going to share some of the best kept secrets (old and new) that include a special backdoor for adding new connections, how to send messages instead of paid InMails, extreme advanced search ninja tricks and much more. Each of these 19 LinkedIn tips are simple and easy to implement immediately! 1. The Secret Backdoor To Adding Connections If you want to connect with someone on LinkedIn, you’ve always had to say how you know them in your connection request. If you’re trying to meet new people on LinkedIn, selecting a group you share in common was previously an option for saying how you know that person when connecting. That option has recently vanished. Fear not. Brynne Tillman recently shared an excellent article showing you a backdoor trick for getting past it: Visit the profile of […]

3 Steps To an Effective LinkedIn Relationship Building Strategy

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It’s not enough to have a LinkedIn profile and hope the leads will come to you. Sure, you can definitely get inbound leads if you’ve laid the proper groundwork by creating a great LinkedIn profile but the real results come from being proactive. Your relationship building strategy is a key part of your sales funnel and if you fail here, it is extremely difficult to turn a prospect into a sale. There are a number of key things your need to do that will greatly improve your success while relationship building on LinkedIn. 1. Do Your Research Good research is key to being successful at relationship building and is the difference between making a prospect feel like a number or a VIP. Time spent on researching potential prospects is an investment, not a time wasting activity. There are a few tools on LinkedIn that will aid you in your research phase. Read Their LinkedIn Profile Obvious but skipped far too often. Not only does this give you more information about someone, it also triggers a notification for them that you viewed their profile. This can often provoke curiosity in your prospects and encourage them to check out your profile (so […]

10 Steps To a Complete LinkedIn Profile Makeover [TUTORIAL]

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When a prospect arrives on your LinkedIn profile, are they inspired to take action and reach out to you? For most people, the answer to this question is a resounding NO. Nobody will dispute the value and importance of a first impression but there’s a disconnect in the way many perceive first impressions online. Let’s be clear…if a random prospect arrives on your LinkedIn profile and they aren’t inspired to take some sort of action, whether it’s connecting with you or going to your website, you’ve failed to make a great first impression. Sound harsh? Maybe it is, but the truth will help you if you use it to improve yourself rather than accept defeat. 4 Elements of a Great LinkedIn Profile What does it take to have a truly great LinkedIn profile? I believe it’s a combination of four essential elements. Are you an authority in your field? Show us the evidence. Optimization for LinkedIn search. It’s not helpful having a great LinkedIn profile if nobody ever sees it. Do you create enough of an impact to be memorable and inspire the right people to take action? A connection to your target market. When the right people land on […]

5 LinkedIn Experts Share Their Top Strategies

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Do you have a strategy for using LinkedIn or do you just use it when someone new connects to you? Many people that have a strategy are seeing some great success with the platform. Did you know that LinkedIn is 277% more effective for lead generation than Facebook or Twitter? Did you also know that most people that are using are really unsure what to do? Imagine how much higher that 277% could be if you learned the right things to do and actually followed a strategy. Following a routine or strategy is great for managing your time, provides more reliable results and makes it is easier to track your ROI. The downside is that we can get stuck in those same routines or forget to stay fresh on the latest tips and tricks for the platform that could improve it. I am certainly not immune to this problem. I reached out to several of my fellow LinkedIn experts and trainers to share their best actionable tips on LinkedIn. Below I share with you 5 tips that will improve your LinkedIn experience, whether you are new to the platform or a seasoned vet. These strategies will amp up your networking […]

Social Selling Case Study: Doug Ales of ABB

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A 25-year veteran with a large power and automation technology company, ABB, Doug Ales helps people achieve dependable, justifiable, and safe electrical systems. His employer markets their products through a network of electrical wholesale distributors, so not only must Doug compete for his customer’s business, but he must also vie for his distributor’s attention. Using a “solution sales” strategy that was two decades old, Doug wanted to see if social selling could accelerate his growth. The Challenge In Doug’s industry, the local electrical distributor provides the customer’s connection; Doug provides the application experience. By working together, they grow their mutual business. Could social selling help Doug accelerate networking, build relationships, and grow sales? After deciding to give social selling a try, Doug polished his LinkedIn profile and optimized it for specific keywords. He then began posting regular status updates, engaging in LinkedIn Group discussions and growing his network with people who were engaging on social media. However, he soon discovered that the industrial executives that he needed to connect with were mostly inactive on social media. Doug learned how to gauge a person’s activity on LinkedIn and then found that the connections he wanted most usually had a LinkedIn profile […]

How To Create Powerful LinkedIn Lead Generation Messages

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Are you actively engaging potential prospects on LinkedIn? If not, it’s likely because you lack an effective social selling process that is streamlined and designed to help engage your target market while moving them through the sales process. Sound complex? Bear with me…you’ll catch up by the end of this article. I broke down how my LinkedIn social selling funnel works a while back (go here if you haven’t seen it yet) and described in detail how I move conversations offline. What I didn’t describe was exactly what you should say, or at least what I say when communicating with new connections. I have a series of lead generation messages that I use at different steps of the process to start a dialogue with prospects on LinkedIn. It starts with the initial connection request and finishes with a request to move the conversation offline – either to the phone, Skype or in-person if they’re local. 1. Send a Personal Message When Connecting Do you include a personal message when sending invitations to connect on LinkedIn? Social selling is all about personalization and developing relationships based on trust and value. It’s for this reason that I ALWAYS stress the importance of […]

7 Tactics To Connect With Decision Makers On LinkedIn

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Have you been wasting a lot of time and energy trying to get in touch decision makers in your target market? Do you struggle with figuring out who is the right person to reach out to in a company that could facilitate an introduction to the decision maker? If you are like many entrepreneurs, business owners and sales professionals, you may be struggling to find and connect with those all important decision makers that are essential to your ability to make a sale. The good news is that LinkedIn provides an effective way to by-pass gatekeepers and find and connect with your prospects.  Yet many people still don’t take advantage of this either because they lack the knowledge or believe that it will be too time consuming or difficult to learn or use. I will provide you with seven essential tactics that you can start to use today that will help you get on the radar of the decision makers and connect with them. 1. Have A Complete & Professional LinkedIn Profile Before you begin any activities that will put you in front of key decision makers, you must first ensure that you have a profile that is professional, search-optimized […]

Social Selling Case Study: Eric Mitchell Success Story

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Eric Mitchell is the head of sales and marketing at Mobitor. Before Eric introduced social selling to the Mobitor sales team, they focused on cold calling and using other old and outdated sales tactics that were not yielding sales.  Challenge While Eric has been using LinkedIn since the platform’s early days, he started in sales using traditional sales methods such as purchasing lists and cold calling. The cold calling in particular he found bothersome, as he felt awkward calling up prospects and starting up a conversation like they were old friends. He called this the carpet bombing approach as he was hitting everyone in a company looking for the right person and hoping that if he contacted enough people in the company that he would eventually get a hit. It was always a challenge finding the right person in the company, rather like finding a needle in a haystack. It all came to a boiling point. He was very frustrated and decided he had had enough of calling a prospect with the “till they buy or die” approach and suffering through sales leaders quoting Boiler Room, Wall Street and Glengarry Glen Ross. He knew there had to be a better […]

Everything You Need To Know About LinkedIn Marketing

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Are you ready to start taking advantage of the increased leads LinkedIn marketing is generating for other B2B companies and professionals? LinkedIn is a powerful lead generation tool but only if used correctly. The trouble is that most people aren’t using it correctly or may only be doing certain things correctly while dropping the ball in other important areas. Below you’ll find 21 of the best LinkedIn marketing resources that address the site’s main features, the most common questions from business owners, best practices and my favorite tips and tricks. This is definitely a page you’ll want to bookmark since each heading below addresses a key component of LinkedIn marketing along with a link to the best resource I have to get you more educated on that topic. Laying The Foundation For Your Success On LinkedIn 1. Have a Professional & Optimized LinkedIn Profile It’s crucial that you don’t start reaching out to potential prospects until your profile is complete and ready to make a great first impression. Recommended Reading: 21 Steps To The Perfect LinkedIn Profile 2. Get Found On Page One Of LinkedIn Search The next step after your profile is complete is to ensure you’re showing up […]