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The Art & Science of a Successful Modern Marketer

It is no simple task for a business to be successful at marketing today. Marketers no longer have the luxury of specialization. In order to compete and thrive, they need a wide variety of skills – skills that incorporate both creativity from the right hemisphere of the brain and analytical thinking from the left hemisphere. In short, today’s successful marketer must be both artist and scientist, because what works in marketing is both an art and a science. Salesforce created a fantastic infographic that breaks down todays modern marketer. Here are eight key skills they identified, in greater detail (four artistic and four analytical) that every modern marketer must develop to ensure they adapt and flourish in today’s rapidly evolving world of marketing. The Modern Marketer Source: The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC] Part Artist Written Content Writing as a skill has become vital for modern marketers. Content marketing, often in the form of written articles, is now a big component in many brand’s sales funnels. It plays a very important role in how brands are able to be found (through search engines or social media platforms) and then build relationships with their target market. This written content […]

7 Strategies for Effective Influencer Marketing

One of the keys to effective influencer marketing (aka getting real results) is by doing it authentically. But just what does that mean? Being authentic in your influencer marketing efforts means investing the time to learn as much as you can about each influencer you want to reach out to and then communicate with them in a personalized manner that works to establish and then build a real relationship with that person. Influencers get countless emails, all wanting something from them and most of them coming in the form of a generic, template email that can be spotted a mile away. Now consider that these influencers are people just like you and me, also with an inbox full of spam and junk mail on top of receiving a hefty amount of these (often impersonalized) influencer requests. Is it any wonder that they rarely respond to them? The odds are definitely not with you if you are contacting an influencer, regardless of how good the business opportunity is that you are offering. That is of course, unless you can find a way to ensure that your request stands out, gets their attention and makes them way to know more. I am […]

Artificial Intelligence (AI) is Transforming Digital Marketing

Every day people use artificial intelligence; most without realizing the amount of impact AI has on their lives. Chances are better than good that you’re using AI far more than you realize. Netflix, Google, credit card companies, video games, customer support, social media, and many other industries use AI to streamline their business model and improve the customer experience. This means that businesses large and small need to capitalize on what’s quickly becoming a thriving industry. For perspective, the artificial intelligence market is expected to grow from its current $600 million valuation, to over $36 billion in 2025. Adding AI to your digital marketing strategy is crucial to staying relevant. Luckily, with a basic understanding, AI implementation is easier than you’d think. What is AI, Exactly? The first step to integrating AI into your digital marketing strategy is understanding exactly what artificial intelligence is, and what it can do for your brand. Put simply, AI is an algorithmic computer system that can understand human context and carry out human tasks. Tasks range from simple bots like AIM’s infamous SmarterChild, to complex algorithms like Netflix’s recommended queue. It’s important to understand that AI translates human language into “computer language,” and vice […]

8 Steps to an Effective Influencer Marketing Strategy

There are all kinds of people that you could consider influencers. For example, your best customers can be some of the best influencers and advocates of your products/services. However there are times when you want to widen your reach and get in front of a brand new audience to promote your brand. Influencer marketing involves partnering with key individuals within your industry to promote your brand to their followers. If done correctly, influencer marketing can be a huge success and drive your brand’s growth exponentially. Here are eight specific steps that will improve success with your influencer marketing efforts. 8 Steps to Set Up Your Influencer Marketing Strategy Set goals. Before you start any new marketing campaign, it’s important to set goals so you know how to measure your campaign’s success. What are you hoping to get out of your influencer marketing campaign? For example, you may want to increase awareness of a new product or upcoming event, improve your website ranking, or increase followers on social media. Define your ideal influencer. Now that you know what you want to achieve with your campaign, it’s time to define your ideal influencer. Brands should look for people who are active on […]

How to Market to Different Generations on Social Media

Social media is becoming an ever-increasing part of running a business, but where do you start when you need to narrow down your target audience? What inspires each generation the most? Citipost Mail have being doing research and have come up with some rather interesting insights into what each generation tends to favor when it comes to content. While it’s clear to see that social media platforms such as Facebook are firm favorites across the board, there are differences that could mean your marketing efforts aren’t maximised if using the wrong platform for your target audience. What might work for Generation Z won’t necessarily work for Baby Boomers and vice versa. There are a number of different factors that relate to social media with each generation. Each one of these factors can impact how successful a marketing campaign is so it’s important to know what these are and how you can utilize them. Marketing to Different Generations on Social Media Generation Z Generation Z are the new wave of social media users. The truly digital generation, you’d be hard pushed to find one that hasn’t had contact with a computer. Gen Z are far more switched on when it comes […]

6 Things Sales & Marketing Have in Common with Farming

While the old analogy, “what you sow is what you reap” probably comes to mind, you might be wondering just what other sales & marketing wisdom can be taken from digging in the dirt. You might be surprised by the similarities, not just in processes but also of the mindset needed to be successful. Sales and marketing today are very different than they were, even just a few years ago. Your ideal clients now have plenty of choices easily available to them and access to the information that will help them make that choice. If you want them to choose YOU, you need to give them a good reason. You need to be easy to find, you need to stand out and most importantly, you need to make it very clear why you are the only choice for them. So how exactly do you accomplish this? You do this by building a relationship and establishing trust with your ideal clients. Oddly enough, building trust and relationships is a lot like farming. Here are the six stages of farming and how you can take these lessons into your sales & marketing to be successful – and yes, fruitful. 6 Sales & Marketing Takeaways From […]

7 Powerful TED Talks That Can Change Your Business

How often do you watch videos on YouTube? Do you search for videos on topics to help you with your business? There’s never been a time before where we’ve had instant access to the wisdom and insight from some of the worlds smartest, most talented and wisest people. This wisdom is gathered in one place and continues to grow every year at TED (Technology, Entertainment and Design). Every year TED holds a conference (as well as numerous independent TEDx events held around the world), which feature passionate and often revolutionary speakers who discuss both current and evergreen ideas, topics and issues. Their very motto is “Ideas worth spreading”. The best part is that anyone at any time can access this collection of wisdom and inspiration, for free, from the comfort of their computer or electronic device. I have brought together seven of my favorite business related TED Talks that can inspire businesses of all sizes. These talks are inspiring, funny and most importantly informative about how we can create better, more successful businesses. Whether you are an entrepreneur, business owner or employee, here seven powerful TED talks that you need to watch. 7 Business Changing TED Talks Understand Your Brand’s […]

11 Tips To Create A Powerful Personal Brand Online

Have you Googled your name lately? Are you happy with the current state of the results that showcase your personal brand in the search results? It doesn’t matter if you are looking for a job or you have a business that you want to grow, people want to know who you are…your personal brand tells them exactly that. There has never been a time in history where building a solid personal brand has been more important. Just like brands, you as an individual need to share who you are, what matters to you and your vision for the future in a clear and cohesive way. People whom you have never met and who could have an enormous impact on your future, will judge you based on your online presence. This is especially true if you are currently job hunting or working towards getting your dream job. But it’s just as relevant for business owners, professional service providers and entrepreneurs. Gone are the days when employers were limited to learning about you through the carefully controlled environment of your resume or CV and an interview. Employers now have the ability to check you out in your natural environment – social media. […]

What YouTube Sensation Sierra Furtado Can Teach Brands About Marketing

The realm of marketing is once again a brave new world for anyone bold enough and creative enough to tackle it head on, authentically, and with the goal to truly connect with their community. Someone just like Sierra Furtado, a young YouTube sensation who literally started with nothing, making videos in her room in the middle of the night. She has since grown her YouTube channel to over 2.3 million loyal subscribers and has just written a novel, Life Uploaded. The novel, while fiction, does include many elements of her own life experience as a YouTube star as well as the normal everyday experiences that all young girls have growing up. Sierra has grown her channel by staying wholesome and not provocative. She tries to provide a clean and positive message empowering young females. This book is a testament to that message which provides a good moral message in a somewhat clouded space in the social media vertical. While this young woman has done some amazing things, what I want to focus on is how she and other millennials similar to her are able to create loyal communities (she calls her fans Sierranators) with no marketing strategy or budget. Just […]

6 Guaranteed Ways To Position Yourself As An Authority

There are so many choices and options today when people are looking to solve a challenge or problem. So just how do they make that choice? They go to the trusted expert or authority who has built a relationship with them and has proven their expertise on their topic. So when your community needs someone that offers the products or services that you do, will you be the authority that they turn to? Perhaps you are unsure on how to establish yourself as an authority on your topic? Fear not. I am going to share six guaranteed ways you can position yourself as a trusted authority with your community, industry and/or topic. 6 Key Strategies To Become an Authority On Your Topic 1. Focus on a Niche Don’t be a Jack-of-all-trades and master of none. If you want people to see you as authority, specialize in something. Pick a niche that narrowly focuses in on your ideal clients and what they need or want. For example, while I provide a variety of social media marketing and content marketing services, my specialty and what I’m best known for is LinkedIn. This is where 80% of my focus and energy is spent […]

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