When you first started your blog chances are everything was exciting, fresh and new. Comments on your page gave you butterflies and re-tweets had you swooning. But as time has progressed daily routines paired with outside distractions may have turned your once steamy blog life, stale. Below are 4 quick and easy steps that will shake the spice back into your pages. Invite a Guest Blogger to Join You Keeping a monogamous relationship between just you and your readers can cause things to become a little, well, underwhelming. Turn up the heat by opening your blog up to guest contributors. In addition to refreshing your readers by providing them a twist in perspective and voice, you also have granted the opportunity for your blog to be exposed to an entirely new audience, creating a win-win relationship between you and your guest blogger.
If you have invested in a franchise with a great track record of success, you’ve put your best foot forward in building the rapport that will get you in the door with new customers. Quite often, franchisees make the mistake of assuming that their fees and costs to head office will get them far with national marketing. Where Do Your Franchise Fees Go? The reality is that your fees and initial costs pay for the rights to attach the franchise name, products and reputation and with your location. And even though you may be investing into a “national marketing” program you will still need to tackle your local marketing for best results. I’ve had great experiences owning several successful franchises but my profit started to go up as I took matters into my own hands. With many franchises, you must pay an ongoing royalty on sales. There is no harm in paying a fair royalty but the important thing to remember is that the royalty is generally coming from your revenue, not profit. Does Your Franchisor Want To Drive Your Revenue or Profit? When I owned my franchises, the type of national marketing provided by head office was all aimed [...]