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The Foolproof Guide to Build Your Personal Brand & Credibility

Your personal branding is very evident by your social media and online presence. Each time someone Googles your name, what shows up in the search results is a direct reflection of your personal brand. Your personal branding either conveys professionalism, trust and credibility…or it doesn’t. The boom in popularity of social media sites has made it possible for businesses to reach out to their potential customers in a way that never existed before. Now, physical distance is no longer a challenge for businesses aiming to reach a wider audience, as the digital world is literally boundless. Thus, it’s not surprising to see social media platforms such as Facebook, Twitter, and LinkedIn transform into actual communication gateways between businesses and customers. Indeed, the business landscape has changed vastly over just the past decade. Nowadays, with competition coming in droves, you must figure out a way to establish a genuine connection with your target audience. This is the only way you’ll be able to convert them into customers — and to make them see why you’re the best choice from all the other businesses out there competing for their attention. Now more than ever, it is crucial for businesses to ensure that […]

11 Tips To Create A Powerful Personal Brand Online

Have you Googled your name lately? Are you happy with the current state of the results that showcase your personal brand in the search results? It doesn’t matter if you are looking for a job or you have a business that you want to grow, people want to know who you are…your personal brand tells them exactly that. There has never been a time in history where building a solid personal brand has been more important. Just like brands, you as an individual need to share who you are, what matters to you and your vision for the future in a clear and cohesive way. People whom you have never met and who could have an enormous impact on your future, will judge you based on your online presence. This is especially true if you are currently job hunting or working towards getting your dream job. But it’s just as relevant for business owners, professional service providers and entrepreneurs. Gone are the days when employers were limited to learning about you through the carefully controlled environment of your resume or CV and an interview. Employers now have the ability to check you out in your natural environment – social media. […]

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