
After all her blogger friends kept telling her how cool it was, Melissa Taylor finally decided to get on Pinterest and managed to obtain 1 million+ followers (now nearly 1.5m) in only 9 months. How did she do it? Her advice to brands is simple: Focus on being awesome, not getting followers. Shortly after she hit the million-plus mark, Melissa published a book called Pinterest Savvy: How I Got 1 Million+ Followers so she definitely has a thing or two to say on the subject. The most influential people on Pinterest are bloggers and social media influencers – also known as tastemakers. Brands can learn a lot from how they grow and maintain their followers, who’s numbers continue to swell as the platform steadily increases its user-base. Learning from people like Melissa Taylor, Brittany Cozzens, and Joy Cho (still reining supreme at 14.5m followers) are useful case studies for brands looking to generate sustainable returns from their Pinterest marketing. Here are 5 useful tips from successful bloggers, and brands, on Pinterest: 1. Pin During Peak Times Studies show most people are on Pinterest in the afternoons (14:00 – 16:00 EST) and evenings (20:00 – 01:00 EST). Aim to schedule content [...]

