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6 Steps to Launching a Business Pinterest Page

Have you considered using Pinterest for your business? Are you wondering if this visual social media platform for you and your business? Pinterest now has over 70 million users around the globe. Many businesses are having some great success with Pinterest. For example, Sephora says their Pinterest followers spend 15 times more than their Facebook fans. If you think it may be time for your business to dive into the Pinterest trenches you might be wondering, “Where do I start?” In this blog post we will cover 6 steps to launching a successful business Pinterest page. Step 1: Decide Your Pinterest Strategy and Goals Like any good business plan, it’s very important to know clearly what your marketing strategy and business goals will be for using Pinterest. There are generally three main goals for businesses using Pinterest: To generate sales for your retail business, whether it’s online or offline To generate leads for your service business To help raise brand awareness of your service or product One of the biggest mistakes that a business can make is to go in with an undeveloped strategy or one that is too vague. Let’s take a look at Air Miles, Canada’s largest loyalty […]

3 Powerful Pinterest Tips From The Experts

Om Malik, editor of GigaOM, predicts we are witnessing the ‘Pinterest-ization of the web’. This is not only thanks to Pinterest alone, but other websites like The Fancy (recently raised $53m from Will Smith, American Express and others) who are moving into the space created at the intersection of social media and e-commerce: social commerce. Malik cites “new kinds of discovery behaviors” and technological innovations. Read, the “user-generated recommendation engine” which Pinterest will be rolling out, which isn’t dissimilar from the technology that powers Amazon. Pinterest is to e-commerce what Facebook was to the digitization of real life. Brands like Martha Stewart and Hearst Corp’s digital media outlets have found much higher conversion rates than any other social network combined. The question is: what can brands do in order to catch up to these shifts in consumer patterns? When Online Meets Offline One fashion brand that is successfully implementing an online and offline crossover strategy that benefits from these trends is the fashion retailer Nordstrom. In selected stores, Nordstrom are highlighting their most popular items on Pinterest as a way of showing shoppers what their 4.4 million fans are sharing this week. This is an innovative approach to take. At […]

5 Ways To Get More Traffic From Pinterest

After all her blogger friends kept telling her how cool it was, Melissa Taylor finally decided to get on Pinterest and managed to obtain 1 million+ followers (now nearly 1.5m) in only 9 months. How did she do it? Her advice to brands is simple: Focus on being awesome, not getting followers. Shortly after she hit the million-plus mark, Melissa published a book called Pinterest Savvy: How I Got 1 Million+ Followers so she definitely has a thing or two to say on the subject. The most influential people on Pinterest are bloggers and social media influencers – also known as tastemakers. Brands can learn a lot from how they grow and maintain their followers, who’s numbers continue to swell as the platform steadily increases its user-base. Learning from people like Melissa Taylor, Brittany Cozzens, and Joy Cho (still reining supreme at 14.5m followers) are useful case studies for brands looking to generate sustainable returns from their Pinterest marketing. Here are 5 useful tips from successful bloggers, and brands, on Pinterest: 1. Pin During Peak Times Studies show most people are on Pinterest in the afternoons (14:00 – 16:00 EST) and evenings (20:00 – 01:00 EST). Aim to schedule content […]

Pinterest Marketing: Using Pinterest for Business

Update: Since the writing of this article, Pinterest has gone up in valuation to $2.5bn, as they’ve just raised a further $200m bringing the total to $337m. Pinterest is the world’s fastest growing social network and thus many companies are adding Pinterest marketing to their overall strategy. Having achieved 2000% growth in 2012, with 28 million US visitors as of December, up from 25 million in September, Pinterest is achieving a trajectory comparable to Twitter a few years ago. However, for businesses it has not been the easiest social network to get to a grip on. They recently launched Pinterest for Business, but they are still holding back on unveiling a long awaited public API. The Hidden Value of Pinterest Marketing According to the LA Times it is “ranked by Experian as the third-most-popular social network behind Twitter and Facebook.” Its real strength for businesses lies in the demographics. Forbes reports Pinterest is very popular with “college-educated females between the ages of 25 of 44.” Known as a ‘sweet spot’, for brands, due to their purchasing power, and prolific use of e-commerce and social networks. Wired notes that “a Pinterest user is 72 percent more likely to have found an […]

Pinterest Marketing: 3 Secrets To Success On Pinterest

As 2012 evolves, Pinterest marketing continues to show huge promise with new stats revealing that it’s overtaken Yahoo search for referral traffic. But what does this mean for you? The visually stimulating powers of Pinterest have given your consumers a new way to come together and network based solely on their interests. The incredibly organized and consumer lead-sharing cycle has created endless opportunity for very targeted viral impact. They no longer need to be segmented by geographic location, place of work or even whether or not they know each other – they are now connected based on their passion, projects and interests; making Pinterest a very powerful new marketing tool.   Pinterest Marketing: The Future Is Visual The most advantageous part of Pinterest is the ability to connect with users by becoming part of the conversation, similar to the way Twitter allows it’s participants to identify hot topics or buzz words. This social network takes that notion one step further and organizes every thought by themes and categories. Related: Here’s Why Twitter Is Still An Incredible Marketing Tool The thoughts appear on the virtual board with large images and small captions, a very visually stimulating and easy way to identify […]

How To Drive Traffic To Your Blog With Pinterest

This hot new social network is creating a lot of buzz in the social media world right now because of how simple and effective it is to drive traffic to your blog with Pinterest. It’s producing massive amounts of referral traffic for blogs, websites and even YouTube videos! If you haven’t managed to get an invite for Pinterest yet, you can do any one of these three things to get one: Request one directly from Pinterest Make a post on Facebook or Twitter saying “Hey, can anyone send me an invite for Pinterest?” Leave a comment on this blog and either a faithful reader or myself will be happy to help you out! I’ve really been enjoying my time on Pinterest and decided to make a quick video showing how to add a picture to Pinterest that will generate traffic to your blog. In under three minutes, this video will explain how you can optimize your photos and pins to begin to drive traffic to your blog with Pinterest. If you don’t have time to watch this short video, just keep this in mind. To start to drive traffic to your blog with Pinterest, you need to remember to keyword […]

5 Reasons Why Brands Are Successful With Pinterest

In any social media strategy, it is smart to stay up-to-date on the latest platforms to launch your brand successfully. As I’m sure you already know, Pinterest is the latest hot thing. Haven’t heard of it? You will! Facebook and Google were once just a fledgling idea in a computer programmer’s mind but they now dominate the way we use the web…and now Pinterest is starting to follow in their footsteps, showing much promise for promoting businesses as a viable social media marketing tool. Instead of using lengthy blog posts that require your detailed and devoted attention, often requiring time than you are willing to spare, the creators of Pinterest figured out a social media strategy that occupies a niche currently untapped, by using pictures to say what words can’t. Instead of posting commentary or reviews on products, you simply place pictures to your board, ‘pinning’ them like a creative collage. Uniting and bonding people through their interests rather than their connections. Five Ways Brands Are Successful With Pinterest Utilizing a vision-board style method of communication, brands can get their product and marketing message across with succinctness and visual power. Any social media strategy that effectively utilizes this means of […]

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