Social Media For Sales: Prospecting can be one of the less glamorous aspects of any sales position but it is also the most important. If you don’t have leads, you don’t have sales and, in turn, no money. #fail Using social media for sales has been on the radar for many companies but few achieve any success with it for a number of reasons. To name a few: Their content is focused on sales, not the customer Using “old school” sales mentality with new tools (doesn’t work) They provide no value Despite this, the question needs to be asked: can social media for sales replace cold calling? WHY: Warming Up Leads Online I believe that the answer is YES – social media for sales can replace cold calling but only in the sense that it can warm up leads prior to taking the conversation offline. This is really key because when you cold call normally, there is no prior relationship established and the potential client has no sense of obligation or interest to give you the time of day because they have no idea who you are. Related: 7 Reasons Why Sales Pros Should Use LinkedIn For Lead Generation [...]
