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B2B Lead Generation With LinkedIn: 72.8% More Sales For Social Selling Teams

Are you skeptical that social media can be an effective lead and sales generating tool for your company? Many B2B companies aren’t seeing the benefits of social media to generate leads. While social media may be fine for personal use and has been shown to be of benefit in business to consumer markets, it has no place in the B2B business world…or does it? Businesses are owned and run by people. And it is people that make the buying decisions. But can social media really provide a systematically repeatable and measureable increase in leads and sales for your B2B company? This is a valid concern. In fact, according to a report by Gleanster [1], 93% of B2B marketers have ranked “measuring the return on social media campaigns” as their number one challenge with respect to social media marketing. The answer to this question is yes, but only if you do it the correct way. Some of the biggest B2B companies in the world have been using social media successfully for social selling such as ADP, CISCO, IBM and XEROX. In fact, in another report from Gleanster [2], they state that 85% of top performers had indicated that social media is a […]

50+ Statistics That Show How Marketers Are Using Social Media

For the past six years, the entire social media industry has relied on Social Media Examiner’s annual industry reports to gain insight into the most (and least) popular tactics used by marketers. They gathered data from 2887 marketers about the various factors affecting their social media campaigns to wind up with 50 pages of undiluted social media statistics that will drastically improve the intelligence you base major decisions off of. There is no question that the biggest changes yet have popped up in the brand new 2014 Social Media Marketing Industry Report and I’m certain that you’re going to be reconsidering at least a couple aspects of your social media strategy. Social Media Statistics 2014: Major Findings 92% of marketers indicate that social media is important for their business, up from 86% in 2013. Tweet This Stat!  At least 89% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media. Tweet This Stat! 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014. Tweet This Stat! When forced to only select one platform, 54% of marketers selected Facebook, […]

2014 Social Media Statistics That Will Guide Your Strategy

Are you puzzled when it comes to predicting future trends in marketing? Would you feel more comfortable in creating social media strategy if you had some data to give you guidance and direction? I am very impressed by the newest marketing & social media statistics for 2014 and how the information is becoming clearer than with previous years. Social media has been mainstream for a few years now with virtually no one (that I can find) left arguing against its proliferation. We Are Social released a Slideshare report that presents all the key social media statistics, data and behavioral indicators for the digital marketing space. If you want to dig deep into some more detailed stats, spend 10-15 minutes checking out the slideshow presentation below, otherwise keep reading to see some of the most compelling stats I’ve come across for 2014 so far. Digital Marketing Statistics That Will Drive 2014 What To Expect In 2014 78% of CMOs think custom content is the future of marketing Tweet This Stat!  $135 billion will be spent in 2014 by marketing teams on new digital marketing collateral Tweet This Stat!  Internet advertising will make up nearly 25% of the entire ad market by […]

Shocking Social Media Statistics For 2013

Comparing social media statistics for 2013 to last year is nothing short of amazing. It completely solidifies the monstrous position social media has in our society and the potential it offers to businesses that are leveraging it appropriately. Social media growth has been non-stop for the past few years and is almost at the point where it is impossible to imagine the Internet without it. To help prove this point, I crawled the web to find the latest and most impressive social media statistics for 2013 and compiled them into one easy to read graphic and article for you here. Feel free to share the infographic below and be sure to scroll beneath it for ready-to-tweet stats you can use. Social Media Statistics 2013: The Sky Is The Limit Correction on August 26, 2013: The original version of this graphic had an incorrect stat that claimed, “144,ooo hours of video is uploaded to YouTube every month.” The correct stat is actually closer to 4.5 million and the article and graphic now reflect that. Oops! Feel free to share the above infographic on your blog or anywhere you like! Facebook Statistics 2013 Over 1 in 7 people in the world has a […]

Top 25 Social Media Statistics [Fall 2012]

Cara Pring recently posted a blog with over 200 of the latest social media statistics for 2012 (as of September) and the results are mind blowing. After reviewing all the social media stats for 2012, it’s hard to imagine that it won’t reach a point of near-complete saturation and integration into modern society. Some might argue we are already there but that’s for another article! There are many great social media statistics but I brought it down to the top 20 that truly blew me away. Make sure you visit the original article from Cara Pring to see the full list as well as links to the sources. Without further adieu, here are the stats:   Top 15 Positive Social Media Statistics For 2012 91% of online adults use social media regularly 9/10 mobile searches lead to action (over half lead to purchase) There are more devices connected to the Internet than there are people on Earth 70% of adult social networkers shop online 54% of active social networkers follow a brand 61% of global internet users research products online 93% of US adult Internet users are on Facebook Watching video on computers has become as common as watching video […]

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