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8 Steps To Attract More Clients With LinkedIn

-8 Steps To Attract More Clients With LinkedIn- Blog Cover Image

Have you struggled with trying to find new leads and clients in your business? Perhaps you’ve heard that social media can be effective, specifically LinkedIn, yet wonder why it’s not working for you. You are not alone. This is a problem faced by many businesses. This problem can be further compounded by the amount of time that you have to spend qualifying leads. This is valuable time that you’re not spending on revenue generating activities. If you are a business-to-business (B2B) business owner, entrepreneur, professional service provider or sales person, LinkedIn can help you overcome these challenges. With over 375 million global members LinkedIn is a social media platform that allows users to build a powerful professional network. Similar to a business-networking event, it allows its users to connect and build relationships in a professional setting. But unlike an in person event, users have access to a much larger pool of prospective clients and strategic alliances. In fact, LinkedIn helps you to: Have un-gated access to the decision makers at even the highest levels in a business or organization. Distribute your content to a wider audience. Drive more traffic to your blog and website than other social media platforms. Generate […]

8 Experts Share Their Favorite Facebook Ads Strategy

8 Experts Share Their Top Paid Social Media Strategies

When 2015 started, there were two predictions swirling around in the social media world: this will be the year of native video and paid social media advertising. As I’m witnessing businesses get a better handle on both, so far I believe those predictions are accurate. Nevertheless, there’s still a major disconnect for many marketers and businesses trying to integrate paid social media advertising into their strategy. The potential is enormous when done right but on the flip side, it’s a painfully expensive endeavor when it doesn’t go as planned. I talked with a few respected experts in the field about their favorite strategy for paid social media. Here’s what they came up with… 1. Push High Performing Organic Posts With Ads When boosting on Facebook, I choose the post with the best organic reach.  If the Facebook post already has good organic karma, it tends to push the boost pricing down and some of the organic snowball effect remains. Facebook tends to like these too because they feel less sale-y to the fan and get more interaction as a post vs. an ad. Oftentimes the number reached by the boost is on the high side of the range initially given. […]

11 Major Social Media Changes This Month [May 2015]

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Do you struggle to keep up with all the social media changes that constantly occur? You’re not alone. Even my head spins from all the action so I’ve taken some time to find the most relevant changes in the last month that you need to know about. Facebook has changed their algorithm (again), LinkedIn now lets you search phone numbers and the new ability to schedule pins on Pinterest with Buffer are just a few of the important social media changes that I’ve covered here. Here is a comprehensive list of the new changes in social media: 1. Facebook Changes News Feed Algorithm (Again) In a continued effort to balance content from friends and pages, Facebook has modified its algorithm once again. This round of updates includes three major News Feed changes: People with little friends previously weren’t as likely to see multiple posts from the same source in a row. The latest update has relaxed this rule. Content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed. If you like to read news or interact with posts from pages you care about, you will still […]

How To Build a Social Media Following Starting From Nothing

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How do you build a following on social media when you are just getting started or haven’t gained much traction? Everybody has to start from somewhere and it can seem unrealistic in the beginning that you’ll ever grow a large following online for your business. I used to feel the same way until I saw it happen multiple times and realized there actually is a process that works, if followed diligently. Don’t worry, there’s no sales pitch coming, just pure content. I get so many people asking me each week what to do when starting from ground zero and this article is for them. Each of the steps laid out here are ‘big picture’ and will require some additional research in some cases, depending on how knowledgeable you are on the subject. I’ll do my best to include expanded resources to help you learn more wherever possible. Welcome To Ground Zero You have little to no followers. You might be a new business or a well-established business that’s delayed entry into the social world. You’re likely overwhelmed with pretty much everything including concerns that you’ll never catch up to your competition. After all, they already have 20,000 followers! I’ll let […]

50 Brilliant Social Media Insights From #SMMW15, Ready To Tweet

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Need a dose of social media wisdom for your Twitter feed? Boy, do I have something for you… Social Media Marketing World is an annual event held in San Diego featuring the most brilliant minds in the social media industry. Anyone with a passion for this form of marketing is likely familiar with Social Media Examiner, one of the world’s most popular sites on social media and the organizers of the event. I was honored to be able to be among such incredible speakers like Mari Smith, Guy Kawasaki, Jay Baer, Ted Rubin, Chris Brogan, Michael Hyatt, Joe Pulizzi, Kim Garst, Marcus Sheridan and many more. Since I was helping facilitate and speaking, I didn’t get to take in many of the other speakers at all so I scoured Twitter to find some of my favorite nuggets of wisdom. 1. Bad Experiences Spread Fast “71% of people who complain online do so as result of failed traditional customer service.” @Jaybaer Click To Tweet 2. Have A Purpose With Influencers "Always have a story & purpose when working w/an influencer, Dont assume but prep to utilize their reach" @douglaskarr #SMMW15 #SMMW15Quotes — M3 MKTG (@M3Mktg) March 26, 2015 3. Mobilize Your […]

The Evolution of Personal Branding (& Why It’s Relevant)

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Personal branding used to be something that was reserved for celebrities, speakers, authors and other public-facing professions just a mere decade ago. The Internet and social media have completely flipped that upside down. Flash forward to today and it doesn’t matter if you’re a student, employee, sales person, volunteer or entrepreneur, you need to create and maintain your personal brand. In a world where the new strangers you meet are going to Google you, you need to be prepared for that level of scrutiny so you always appear credible, no matter what situation you’re in. Now Vs. Then Just over a decade ago, all you needed to do to make something true was repeat it enough. Thankfully, your target market today is much savvier and requires something a bit more than words: proof. You need to get to the point that your personal brand is so strong that a total stranger can quickly (and reliably) conclude that you are a person of credibility. This means the message you spread about yourself and your brand is consistent with the message that others are spreading about you. I would say nine out of ten clients I work with mention that they Googled […]

11 Major Social Media Changes That Have Happened In 2015

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Do you find it difficult to keep up with all the latest social media changes? You’re not alone – and for a good reason. Social media is constantly changing and these past few months have seen some massive developments, a few of which may require you to adjust your overall strategy. Facebook photo posts are at an all-time low for organic reach but do you know what’s getting more action now more than ever? Do you have logos or product placements in your YouTube videos? If so, Google might want a cut of your profits. Recruiters that actively use LinkedIn are going to be affected by the new “commercial search limit” for free accounts PLUS a long standing policy with InMails has drastically changed. Check out the top 11 major social media changes so far in 2015 in the list below. 1. YouTube Wants A Cut of Your Sponsorship Deals The details around this are still pretty fuzzy but if you show logos or product placements from sponsors in your YouTube videos, Google is about to ask for their cut. Here’s the official company line from YouTube: “We allow text-only title cards where there is paid product placement for the […]

15 Ways To Create Social Media Content That Always Works

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Do you draw a blank some days when thinking about what social media content to post? Sometimes it can feel like you’ve thought of it all and are tapped out for ideas when posting to Twitter, Facebook or any other social network. Whether you’re curating content or coming up with something original, there’s more than a few ways to keep things easy for you and fresh for your audience. 1. Search Relevant Keywords via Facebook Graph Search Declining organic reach doesn’t just affect businesses on Facebook, it also affects the people who follow those pages and want to receive that content. The good news is that a simple Facebook Graph Search can show you posts from people and pages you follow, even if they didn’t show up in your News Feed. 2. Google News Search Google search is great but I love the News search specifically for finding killer content that’s relevant and current. Search with basic keywords relevant to your business (i.e. A cosmetic surgeon could search terms like “botox”). Local businesses that rely solely on customers in their immediate area can benefit by searching for content that’s relevant to that area (i.e. An article titled “Toronto Named World’s […]

Social Media Manager? Compete For 100,000 Euro & A Trip To France

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Are you a social media manager? If so, you can win up to 100,000€ and a trip to beautiful Corsica, France to compete at the Somero Contest for social media managers. The Somero contest is an international competition dedicated to finding the brightest minds in the emerging world of social media and digital marketing. The top 4 competitors will be chosen among the participants and will be awarded of the title “Best Social Media Managers”. Social Media Round #SoMeRo is not only a competition but also promises an incredible networking opportunity with handpicked partner-companies sharing and exchanging ideas in a professional space. There will be many exciting side events such as concerts, exhibitions, talks, debates and conferences. The Prizes The travel cost to Corsica will be offered to 60 participants selected from all over the world to participate in the competition. They will be staying in upscale hotels and residences discover the magnificent landscapes of the Balagne region over a 3-day stay. Dates: June 2015, 4th to 7th Location: Corsica (France) Main Round: “Master of Buzz” First Prize: World SoMeRo Champion – Master of Buzz – 100,000€ Second Prize: Buzz Legend – 40,000€ Third Prize: Buzz Captain – 30,000€ How To Participate Anyone interested in […]

How to Write a Magnetic Social Media Profile

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Do your social media profiles create impact with your target market the first time they read it? First impressions are everything in this world, especially online. You have seconds to make a connection with a brand new prospect before they size you up and move on. When I work with my personal clients one-on-one, the first thing we work on is their social media profiles because I’ve noticed that when they are done well, every activity has a stronger impact. If someone does the Google test on you, they’re going to check out your social media presence pretty quickly and make a decision if you’re worth having further discussions with. Sound harsh? The world is a cruel and unusual place, my friends. Consider this as a general guide to what information should be inside any social media profile and exactly which questions you should be answering for your potential prospects inside its copy. 1. What’s Your WHY Message? When someone asks you why you do what you do, the answer should never be money. When people hire an expert, they need to know that person lives and breathes their subject with the kind of fluency that can’t be faked by […]