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How to Create a Social Media Content Calendar For Your Firm

how to create a social media calendar

Managing the online presence of a fast-moving firm can be overwhelming but it is one aspect of your brand that you can’t afford to neglect. Abandoned social media profiles with outdated posts can actually look worse than not appearing on certain channels at all. On the flip side: consistent, thoughtful, and well-timed tweets plus relevant, informative blog entries and visually stunning Pinterest posts can do more than impress your clients—they can create inbound leads. To make an impact through social media, you need to be posting and responding to your channels on a regular basis. Sporadic bursts of activity are not going to cut it. How do you make sure it happens….and happens consistently? Creating a killer social media calendar is the first step. 1. Create a Calendar to Fit Your Firm As you start building your social media calendar, there are three important factors to keep in mind: a) Purpose First, consider the overall purpose for being on a specific channel. Does your firm want to draw more visitors to its website? Are you trying to build a stronger connection with its clients? Do you want to showcase your firm’s culture? Use these goals to help you plan your [...]

89 Brilliant Social Media Quotes & Insights From #SMMW14

89brilliant social media quotes

If you were in San Diego last month for Social Media Examiner’s Social Media Marketing World, you already know how incredible it was. The heaviest hitters in the social media industry were all present, sharing heaps of undiluted marketing genius as attendees soaked it in like a sponge. The keynote speakers were electrifying and we combed through over 50,000 tweets to find the absolute best quotes from as many of them as possible. You’ll be amazed at the sheer volume of insights and quotes that come from social media giants like Mari Smith, Jay Baer, Ted Rubin, Amy Porterfield and Marcus Sheridan, aka The Sales Lion. Each quote can be quickly and easily sent directly to your Twitter feed! The Best Quotes From #SMMW14, Ready-To-Tweet “Everything ultimately comes down to trust.” – @thesaleslion Tweet This Quote!  “Where is the best place to hide a body? Page 2 of Google.” – @crestodina Tweet This Quote!  “When you say it – it’s marketing. When they say it – its social proof.” – @crestodina Tweet This Quote! “Do what you love in the service of people who love what you do.” – @stevefarber Tweet This Quote! “Get rid of your testimonials page. You [...]

10 Blogging Tips That Increase Shares & Engagement


Are you getting enough traction with your blogging efforts on social media? Do your readers spend several minutes on your blogs or are they disappearing in seconds? There are several blogging tips that can boost engagement with your readers but in the past couple years, there are a few that have proven to be very useful for us here at Top Dog Social Media. We were honored to be named one of the 10 Top Social Media Blogs of 2014 by Social Media Examiner and really had to reflect on the things that made us different this year. We realized several important lessons and incorporated them into the following blogging tips to help you better connect with your readers. Each tip aims to help you achieve one or more of these goals: Increase time spent on your blog Increase blog comments Encourage more shares across all major social networks 1. “How To” Blogs: Stop Telling Readers What To Do, Show Them How Focus more on providing “how to” tips and information that readers can immediately act upon. Being vague with your tips makes people think your content is fluffy and will result in them not returning to your blog. For [...]

Is Your Social Media Contest Breaking The Law?

social media contest

In this episode of The Social Scoop Podcast we discuss whether your social media contest is breaking the law in our interview with Steve Szentesi, a Canadian lawyer with a list of specialties that includes advertising and marketing laws. He runs a popular blog, Canadian Advertising & Marketing Law, in addition to another website solely dedicated to competition and regulatory law.  Although Steve is a Canadian lawyer, the topics covered here will be beneficial to you no matter where you are. We cover a few common mistakes that businesses make online and provide a few comprehensive tips to ensure your next social media contest is legal. Here are some of the topics we discussed on the show: The 5 most common illegal contest mistakes by businesses running contests online and over social media Apple’s sneaky legal restrictions on giving away iPads & iPhones that nobody knows about (and could get you in trouble) One mistake that cost a business $170,000 in fines Two major components to ensuring your social media contest is legal The basic rules you legally need to include in ANY contest The legalities surrounding the use of third party materials Real-world examples of companies that have experienced [...]

12 Social Media Shortcuts That Do More Harm Than Good

social media shortcuts

Everybody likes a good shortcut but not all social media shortcuts are created equal. Social media automation tools have been getting a bad reputation over the years for taking the “social” out of social media and there are certain practices that are doing you more harm than you may realize. I have to thank a few people for helping me come up with some of the ideas for this blog post from a discussion in our group on Facebook, Social Media Marketing Strategies. A special thank you goes out to Ravi Shukle, Liz Azyan and Joaquin Hernandez! I’m always amazed and grateful for the engaging discussions we have in the group and I highly recommend that anyone reading this blog join us. Here’s my list of 12 social media shortcuts that cause more harm than good. Be sure to comment at the bottom with any additional suggestions you have. 1. Pre-Scheduling Posts For Real-Time Events This can so easily backfire that it’s just a better idea to simply avoid it all together. If you want to engage with a live event, don’t do it by scheduling your tweets. You’ll run the risk of being severely out of context if something [...]

7 Social Media Monitoring Tips To Help Your Business Spy Like The NSA

7 ways your business can spy blog

With scandals like the NSA’s mass surveillance program, aka PRISM, privacy has become an ongoing conversation in the media. Even though we can’t (and shouldn’t) access questionably ethical tools like PRISM, there is an incredible depth of information that can be attained through social media monitoring that can bring you closer to your target market. I must admit, social media monitoring is usually a pretty boring topic but there are a few tricks that are so exceptional, I rarely ever talk about them…because I want to keep them for myself! 7 Ways To Use Social Media Monitoring Like A Pro Feel free to share this infographic anywhere you like without modifying it. If sharing on your blog, please link back to Why Should You Care About Social Media Monitoring? Social media monitoring done right can help your business: Improve customer service Get unbiased intel about how people really feel about you and your business Address negativity that would otherwise damage your brand Know when people are saying great things about your business Research competitors Stay on top of industry trends 1. Find Exactly Who Is Sharing Content From Your Website Simply type your website domain into Twitter search to [...]

How To Master Content Marketing: Interview With Mike Stelzner

content marketing with mike stelzner interview

This episode of The Social Scoop Podcast features an interview with Mike Stelzner, the mastermind behind every social media marketer’s favorite website for high quality tutorial-based content, Social Media Examiner. If you ask him directly, Mike Stelzner is very modest and confesses he is no expert, despite being somewhat of a rock star in the social media world. In addition to running Social Media Examiner, Mike is also the author of Launch: How To Quickly Propel Your Business Beyond The Competition. It’s an honor to have Mike on the show to discuss something that seems to be popping up as a buzz word in the mainstream more often lately: content marketing. Here are some of the topics we discussed on the show A content marketing strategy that will get you inside the minds of your audience and figure out the exact type of content they will respond to A simple but powerful formula that Mike used to turn Social Media Examiner into the world’s most popular social media marketing blog Why making content for Google isn’t going to work anymore The one thing that empowers you beyond Google & Facebook’s mercy The seemingly counter-intuitive content strategy that’s responsible for Social [...]

10 Steps To Build Your Personal Brand Online

building your personal brand online

Do you ever Google someone when you want to learn more about them? Do you think anyone Google’s you when they are thinking of doing business with you? Today it is the norm to do some research on potential business providers, vendors, suppliers, employees etc. Most people will even Google someone they are thinking of dating! What comes up in that search identifies the quality of your personal brand. When it comes to building your personal brand online, you have to constantly examine whether or not you are being presented in the right light. The reality is that you will lose control of how you appear online if you are not the one in charge of managing your presence. You have to understand what your potential clients will look for and trace the path that they will use to discover you. In this article I am going to share with you ten of the most important factors when it comes to building your personal brand online so that you can impress any potential prospects that look you up. 1. Do The Google Test Obviously one of the first things anyone will do when they are looking into you is type [...]

6 Homeless People With Better Content Marketing Than You

content marketing lessons

If you live in a major urban area then there is no doubt you have seen your fair share of street signs and panhandlers. When you live in the city and become used to seeing this sort of thing, over time it becomes more natural to tune it out. As painful as it is to say, it’s true. Marketers deal with this dilemma in a different way – people are exposed to so much marketing that they become great at tuning it out. It should come as no surprise given that we are exposed to 5,000 and 20,000 marketing messages everyday. 6 Content Marketing Lessons From The Homeless 1. Be Honest Seriously. Do you think you’re fooling anybody when you are “bending the truth”? People can instantly sniff out a fraud online and those who get away with it always find that karma catches up to them in the end. Those who remember the Domino’s Pizza Turnaround campaign know what I’m talking about. 2. Challenge Your Audience Anytime I have challenged my audience, I get huge engagement. The idea here is you want to appeal to their egos by giving them an opportunity to show everyone how well they can [...]

Top Dog’s 10 Best Social Media Blogs in 2013

best social media blogs of 2013

It’s that time of year again where Top 10-lists break the Internet and consume our attention until the first week of February. I have to be honest though, I really enjoy a great Top-10 list. It saves me time and effort by pointing right to the best of the best that year, without all the tedious searching. Well I have taken the time to analyze the data from our Top Dog Social Media blog to find the absolute best and most popular articles that have been published this year. Here are the factors that were considered when ranking: Overall traffic Social shares Time spent on page I highly encourage you to take some time at the end of this year to review your web analytics in detail to find out which content resonated most with your audience. I did this last year and the information I got was paramount to my content marketing strategy this year, resulting in four times the amount of web traffic we got in 2012. Without further adieu, here are 2013’s best social media blogs on our site! 1. 21 Steps To The Perfect LinkedIn Profile (2nd Time Winner) Wow…I’m honestly blown away. This article was [...]