As we approach the halfway point of 2013, the question is no longer whether businesses should use social media…it’s how should they use social media for business. Some businesses claim social media is a godsend and have incredible success while others complain that it is a waste of time, money and resources. Both of them are right. I’ve said many times that I don’t believe that every business should be on every social network. In fact, I usually recommend that most businesses only focus on 2-3 sites so they can spend the necessary time to do them well. The trick is picking the right social networks to focus on. Where are your customers spending their time online? 27% of total US Internet time is spent on social networking sites alone (Source), so saying that your customers aren’t using social media is a tough argument to make. Understand Your Target Market The obvious task before prioritizing the right social networks is assessing where your customers are online. You should already know and understand your target market, otherwise you are not ready for this step yet and should be reading another article. A deadly mistake in any social media strategy is making [...]
