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11 Major Social Media Changes That Have Happened In 2015

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Do you find it difficult to keep up with all the latest social media changes? You’re not alone – and for a good reason. Social media is constantly changing and these past few months have seen some massive developments, a few of which may require you to adjust your overall strategy. Facebook photo posts are at an all-time low for organic reach but do you know what’s getting more action now more than ever? Do you have logos or product placements in your YouTube videos? If so, Google might want a cut of your profits. Recruiters that actively use LinkedIn are going to be affected by the new “commercial search limit” for free accounts PLUS a long standing policy with InMails has drastically changed. Check out the top 11 major social media changes so far in 2015 in the list below. 1. YouTube Wants A Cut of Your Sponsorship Deals The details around this are still pretty fuzzy but if you show logos or product placements from sponsors in your YouTube videos, Google is about to ask for their cut. Here’s the official company line from YouTube: “We allow text-only title cards where there is paid product placement for the […]

15 Ways To Create Social Media Content That Always Works

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Do you draw a blank some days when thinking about what social media content to post? Sometimes it can feel like you’ve thought of it all and are tapped out for ideas when posting to Twitter, Facebook or any other social network. Whether you’re curating content or coming up with something original, there’s more than a few ways to keep things easy for you and fresh for your audience. 1. Search Relevant Keywords via Facebook Graph Search Declining organic reach doesn’t just affect businesses on Facebook, it also affects the people who follow those pages and want to receive that content. The good news is that a simple Facebook Graph Search can show you posts from people and pages you follow, even if they didn’t show up in your News Feed. 2. Google News Search Google search is great but I love the News search specifically for finding killer content that’s relevant and current. Search with basic keywords relevant to your business (i.e. A cosmetic surgeon could search terms like “botox”). Local businesses that rely solely on customers in their immediate area can benefit by searching for content that’s relevant to that area (i.e. An article titled “Toronto Named World’s […]

Social Media Manager? Compete For 100,000 Euro & A Trip To France

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Are you a social media manager? If so, you can win up to 100,000€ and a trip to beautiful Corsica, France to compete at the Somero Contest for social media managers. The Somero contest is an international competition dedicated to finding the brightest minds in the emerging world of social media and digital marketing. The top 4 competitors will be chosen among the participants and will be awarded of the title “Best Social Media Managers”. Social Media Round #SoMeRo is not only a competition but also promises an incredible networking opportunity with handpicked partner-companies sharing and exchanging ideas in a professional space. There will be many exciting side events such as concerts, exhibitions, talks, debates and conferences. The Prizes The travel cost to Corsica will be offered to 60 participants selected from all over the world to participate in the competition. They will be staying in upscale hotels and residences discover the magnificent landscapes of the Balagne region over a 3-day stay. Dates: June 2015, 4th to 7th Location: Corsica (France) Main Round: “Master of Buzz” First Prize: World SoMeRo Champion – Master of Buzz – 100,000€ Second Prize: Buzz Legend – 40,000€ Third Prize: Buzz Captain – 30,000€ How To Participate Anyone interested in […]

How to Write a Magnetic Social Media Profile

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Do your social media profiles create impact with your target market the first time they read it? First impressions are everything in this world, especially online. You have seconds to make a connection with a brand new prospect before they size you up and move on. When I work with my personal clients one-on-one, the first thing we work on is their social media profiles because I’ve noticed that when they are done well, every activity has a stronger impact. If someone does the Google test on you, they’re going to check out your social media presence pretty quickly and make a decision if you’re worth having further discussions with. Sound harsh? The world is a cruel and unusual place, my friends. Consider this as a general guide to what information should be inside any social media profile and exactly which questions you should be answering for your potential prospects inside its copy. 1. What’s Your WHY Message? When someone asks you why you do what you do, the answer should never be money. When people hire an expert, they need to know that person lives and breathes their subject with the kind of fluency that can’t be faked by […]

Why Personalized Marketing Will Dominate In 2015

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After binge-watching a favorite show on Netflix, you land on a screen that kindly introduces you to a few other options you are likely to enjoy. Respond to the siren’s song, and you’ll soon be hours into another series marathon. Personalized marketing engages consumers with custom offers and services. This strategy has been gaining speed and will become imperative for companies looking to grow in 2015. Most marketers know this is true, but only 6% are planning with personalization in mind. To keep your company’s edge, 2015 is the year to personalize your marketing. Research shows 45% of online shoppers prefer websites with tailored recommendations. How can your products and services better serve each unique customer? Formstack, an online form builder tailored for conversion rate optimization, recently released a new infographic on 5 personalized marketing predictions you can use to help prepare your marketing strategy. Check it out below, and leverage these tips as you begin planning your 2015 content and campaigns. How Do You Begin? Getting to know your customers is the first step in creating a customized experience. Interviews, case studies, customer surveys, and website cookies can all provide valuable data about the people who need your goods […]

Dear Sandals, Your Social Media Sucks (But My Vacation Rocked)

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Do you have a client or personally manage social media for the tourism industry? I just arrived back home from an incredible destination wedding at Sandals Grande St. Lucian and the experience couldn’t have been more perfect. From the moment we arrived we were treated like VIPs among VIPs – sure, it likely had something to do with the fact that we were getting married there but that didn’t rob the sentiment whatsoever. I’m not writing this article to say that I had a problem with my experience at Sandals, quite the opposite actually. My experience was so good that I wanted to share it on the Sandals St. Lucia Facebook page until I realized it was a total ghost town. Then we realize there was a second nearly identical page with duplicate content. This is something I have come to expect from second-rate businesses but a company like Sandals can really shine on social media with a great strategy. Everything about what they provide kicks ass and the world should know about it. The problem is that Sandals is going to need a nice pair of running shoes to catch up because they’ve been neglecting to capitalize on the […]

10 Actionable Social Media Tasks To Kick Off Your 2015 Strategy

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Do you want tighten up your social media strategy for 2015? There’s something about the New Year that gets everybody inspired to make a shift for the better in all areas of their lives, especially in business. The social media landscape is always changing so fast that it makes it difficult to move year-to-year without some needed adjustments to stay on course. This got me thinking about the various rituals I go through each year at this time when re-strategizing for success in the New Year so I decided to compile them in a list here for you plus I added a couple extra tasks to address major shifts in the social media world this year. 1. Find Your Most Popular Posts of 2014 There are three metrics I rely on to find my most popular content: social shares, traffic and time spent on page (in that order). Social shares are the most important to me because people found that content valuable enough to share after consuming it – that’s key. Measuring traffic is important but that really only tells us how good your title is so we have to look at the time spent on page to determine if […]

The Top 10 Social Media Articles of 2014

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There’s something about the New Year that really gets me rejuvenated. The idea of fresh beginnings and a clean slate gives me the energy to tackle even bigger projects and beat the records I set the year before. Part of that process for me includes looking at the most popular articles of the year from my blog so I can continue to provide more of the content my audience loves and less of anything else. I noticed a couple interesting trends as well: Readers LOVE hearing what “the experts” have to say All articles contained information that was immediately useful and actionable in some way I used a combination of web site traffic and social shares to determine the most popular articles. As you can see below, social shares were the largest ranking factor in the final decision but web traffic co-related pretty closely. *All social share stats are based on calculations done on December 29, 2014 1. 7 Experts Tell You How To Generate Leads With Social Media Published October 15, 2014 8396 Social Shares I talked to seven experts on social media, social selling and lead generation to find out the answer to one question: where are businesses […]

12 Big Changes In Social Media This Month (Nov 2014)

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There has been some serious social media changes in the past couple months, some of which are exciting and a few of which – I’ll admit – are not so exciting. I’ve collected a list of the most crucial changes that businesses utilizing social media marketing should know about. 1. Facebook No Longer Sharing Promotional Organic Posts Shockwaves have been sent through the social media world as Facebook puts the final nail in the coffin for organic reach. After doing a “survey”, Facebook has entrusted its EdgeRank algorithm to decipher which organic page posts are promotional so they can further decimate the reach they already weren’t getting. Is this a major change affecting brands? Yes and no. Let’s be serious, it became crystal clear back in December 2013 that the game was changing to pay to play. My advice? Invest more in your owned channels (email, blog) and in paid advertising through Facebook for your best content. The upside is that Facebook still offers the most targeted advertising available so use it where you need to drive a result and measure it to ensure you’re getting an ROI. Read Facebook’s official article on reducing promotional page posts. 2. LinkedIn Removes […]

7 Effective Tips To Get More Business From Your Blog

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Are you getting results with your blogging efforts? Or are you spending a lot of time writing them with very few people reading them? Although blogging can be time consuming, it has huge potential to help grow your website traffic and generate more business for you. But there is a lot to know about blogging before you can achieve any level of success. In this article we outline 7 practical tips that will help you achieve significantly better results and get more business from your blog.   1. Write Long Content! If you write really detailed and useful posts, they typically get shared more often, resulting in more websites linking to them.  Links from relevant, high authority sites help to get your content ranked high within Google’s search results. This is essential to ensure you give yourself every opportunity to get seen by the right people. As it gets shared by readers, more people get to know about your content and the more people that know about your content the more likely they are to link to it. While you may not write long masterpieces every time, if there are particular keyword groups you want to rank for that are […]