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Social Profile Psychology & How It Affects Your Business

Do you have a social profile strategy? Have you ever thought about one before?  Marketers are using social media, but aren’t utilizing every opportunity that they have. The social profile is the least thought about strategy in marketing.  In fact, I did a quick poll on the good people of Google+ and here’s their results.     A lot of people don’t think about it. But what if I told you that your profile could attract people to your business, create a sense of trust with your customers and clients, and build your brand better with the correct photo? You would start thinking about it then wouldn’t you? Let me explain. How the Profile Is Seen When you think of marketing on social media, the first thing you think of is your brand and how you can get more attention from your target market.  You probably think about how you can create revenue and use strategies that will help people and ignite their marketing strengths. In fact, the social profile can do all of this for you because it is on the front lines of the marketing war you are fighting. The social profile is the first thing that is seen after […]

Social Media Automation: What You Can & Can’t Automate

Have you been wondering what are the most effective tools for social media automation? Or maybe you’ve want to discover the best ways to automate your social media and what you should and shouldn’t schedule? Like most things in social media, the answer is IF DEPENDS. What I mean by this is, that what, when and how much you can schedule on social media will depend on a number of factors including your: Industry Community Business goals Social platforms Social media strategy And of course, how much time you have. Social Media Automation – Do’s & Don’ts That being said, there are some general rules that you can use as guidelines, when deciding what you can automate and what you can’t (or shouldn’t). 1. Do NOT Ever Schedule Engagement You should never try to schedule or automate your engagement. Social media is just that…social. When someone replies or otherwise engages with something you have posted, respond to them in real-time rather than scheduling your responses via a third party application Think of social media as a conversation between you and your community members. Just like any other form of effective and successful communication, it requires both parties to listen to […]

5 Profitable Social Media Activities For Your Business (And When & What To Outsource)

Social media has been mainstream for many years now, but are you still struggling to figure out what you should be doing? Have you been spending time on social media but finding that the time spent isn’t generating enough results? Turning social media conversations into ROI takes careful planning and execution. It’s far too easy to invest your energies into time-consuming activities that yield negligible to no results. So how do you make sure that you’re working in the most efficient and effective way possible? How do you make sure that you’re converting your social media activities into solid business benefits that boost your bottom line? The key is to cut through the fluff and focus in on the indispensable actions that really work. The ones that you can actually pinpoint as fueling your business objectives and raising your profits. Here’s Our Guide to the 5 Social Media Activities That Actually Get Results. 1. Your Strategy Must Match Your Objectives One of the main reasons social media activities flounder is that they don’t have an end goal. To get the best results, you need to have a plan. First of all, you need to identify your ideal clients. Get really […]

9 Ways To Convert Social Media Fans/Followers To Real Leads

Are you using social media for business but struggling to convert leads to customers? Many business owners are trying to convert fans to customers without adding any value or building trust first. This results in an overly sales-focused approach that turns off prospects before you’ve had a chance to create a meaningful relationship. Here’s a few ways I’ve been successful with driving more leads on social media for myself and my clients. 1. Use High Quality Blog Posts To Drive Traffic The first step in any social media strategy should be to divert traffic from social networks to your website. It’s great to have lots of engagement on Facebook but are you converting that back to traffic to your website? The best social media strategies use social networks to funnel leads into their pipeline. For example, using high quality blog posts to drive traffic back to their site and then making a compelling offer to join their email list. If you aren’t consistently putting out great content on your site, there is no reason for prospects to keep visiting and, more importantly, give you their email address. 2. Have a Clear Path To Subscribing Social media expert Donna Moritz recommends […]

New Survey Shows How Marketers Are Using Social Media

Every year, Social Media Examiner releases their Social Media Industry Report after surveying thousands of marketers to better understand what factors are affecting and driving their strategies most. Some of the factors they look at include: The top questions pros want answered on social media Average time commitment needed to see results The overall benefits of social media based on experience Most used social media platforms (and the ones driving the most results) It’s an amazing way to get an idea of where marketers are allocating their resources, whether that’s time, money or both. Some of the findings are fascinating while others will likely confirm your suspicions, give you confidence in your approach or make the areas you could be missing out on crystal clear. As with any social media statistics, it’s important to remember it’s based off a large group of people operating in their own unique businesses ranging across all industries. It’s not a replacement for leveraging your own data to find what works for your specific audience, nor is it meant to be. Take a look at some of the highlights below but make sure you also download the full 2015 Social Media Industry Report from Social […]

5 Social Media Metrics You Must Check Regularly To Grow

Are you confused by which social media metrics you need to check regularly? A track and field star needs to measure how long it takes them to complete a track in order to be able to improve upon it. Otherwise, how do they know if they’re getting any better? Social media is the same way. We do our best and run the distance but then we need to take a step back and analyze what happened so we can plan for success. When I measure my progress, there are five social media metrics I rely on most. 1. How Blogs Perform In The First Week In most cases, the first week I publish a new blog is when it sees the most amount of traffic because I’ve sent it out to my email list (and I only do that once per article). Some content gets more popular over time but I want to know which topics get my audience fired up as soon as they’re published. When I compare the first week performance of different blogs I’ve published, I get a better sense of the content my audience likes the most. 2. Pageviews Go into Google Analytics and choose “Site […]

How To Be More Productive On Social Media

Have you calculated how much time you spend daily on social media? A recent study found that we spend an average of 25% of our waking hours on social media. If you are using social media for business, are you finding that you are spending a lot of time but not getting the results for your efforts? Social media productivity is a topic I’m passionate about because it gives me back my time, the most precious resource I have. One of the most popular articles on our blog is The Guide To Social Media Time Management so I know it matters to you too. You can always make more money but you can never get more time so we have to use what we have wisely. Fortunately there are some great tools, strategies and tricks to make sure you’re making the most of your investment, whether it’s time, money or both. I recently came across this brilliant infographic on Neil Patel’s site (great blog, btw) and had to share it here as well. How To Be More Productive on Social Media Big shout out to Neil Patel at Quick Sprout for making this amazing infographic. Make sure you check out […]

Top 19 Social Media Management Tools

Do you get lost when trying to find the right social media management tools for your business? It seems like a new app or social media tool is popping up every day and many of them handle a lot of the same tasks. I’ve spent more time than I’m willing to admit tracking down the best tools to keep my team and I truly efficient. I spent some time to compile a list of my absolute favorite social media tools that help my business to run more efficiently and cost effectively. It’s a mix of both free and paid tools but I’ve personally used everyone of them at some point in my career so I feel comfortable recommending them. 1. Ontraport: What My Entire Business Depends On This has been the central hub of my entire website for years now and is responsible for capturing leads, sending out mass emails to my list and many more highly intricate tasks targeted at content and information marketers. It’s something that needs to be seen to grasp the concept but if you’re familiar with Infusionsoft, it’s similar to that but with many more features that will have info marketers salivating at the mouth. […]

8 Experts Share Their Favorite Facebook Ads Strategy

When 2015 started, there were two predictions swirling around in the social media world: this will be the year of native video and paid social media advertising. As I’m witnessing businesses get a better handle on both, so far I believe those predictions are accurate. Nevertheless, there’s still a major disconnect for many marketers and businesses trying to integrate paid social media advertising into their strategy. The potential is enormous when done right but on the flip side, it’s a painfully expensive endeavor when it doesn’t go as planned. I talked with a few respected experts in the field about their favorite strategy for paid social media. Here’s what they came up with… 1. Push High Performing Organic Posts With Ads When boosting on Facebook, I choose the post with the best organic reach.  If the Facebook post already has good organic karma, it tends to push the boost pricing down and some of the organic snowball effect remains. Facebook tends to like these too because they feel less sale-y to the fan and get more interaction as a post vs. an ad. Oftentimes the number reached by the boost is on the high side of the range initially given. […]

11 Major Social Media Changes This Month [May 2015]

Do you struggle to keep up with all the social media changes that constantly occur? You’re not alone. Even my head spins from all the action so I’ve taken some time to find the most relevant changes in the last month that you need to know about. Facebook has changed their algorithm (again), LinkedIn now lets you search phone numbers and the new ability to schedule pins on Pinterest with Buffer are just a few of the important social media changes that I’ve covered here. Here is a comprehensive list of the new changes in social media: 1. Facebook Changes News Feed Algorithm (Again) In a continued effort to balance content from friends and pages, Facebook has modified its algorithm once again. This round of updates includes three major News Feed changes: People with little friends previously weren’t as likely to see multiple posts from the same source in a row. The latest update has relaxed this rule. Content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed. If you like to read news or interact with posts from pages you care about, you will still […]