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5 Social Media Metrics You Must Check Regularly To Grow

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Are you confused by which social media metrics you need to check regularly? A track and field star needs to measure how long it takes them to complete a track in order to be able to improve upon it. Otherwise, how do they know if they’re getting any better? Social media is the same way. We do our best and run the distance but then we need to take a step back and analyze what happened so we can plan for success. When I measure my progress, there are five social media metrics I rely on most. 1. How Blogs Perform In The First Week In most cases, the first week I publish a new blog is when it sees the most amount of traffic because I’ve sent it out to my email list (and I only do that once per article). Some content gets more popular over time but I want to know which topics get my audience fired up as soon as they’re published. When I compare the first week performance of different blogs I’ve published, I get a better sense of the content my audience likes the most. 2. Pageviews Go into Google Analytics and choose “Site […]

How To Be More Productive On Social Media

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Have you calculated how much time you spend daily on social media? A recent study found that we spend an average of 25% of our waking hours on social media. If you are using social media for business, are you finding that you are spending a lot of time but not getting the results for your efforts? Social media productivity is a topic I’m passionate about because it gives me back my time, the most precious resource I have. One of the most popular articles on our blog is The Guide To Social Media Time Management so I know it matters to you too. You can always make more money but you can never get more time so we have to use what we have wisely. Fortunately there are some great tools, strategies and tricks to make sure you’re making the most of your investment, whether it’s time, money or both. I recently came across this brilliant infographic on Neil Patel’s site (great blog, btw) and had to share it here as well. How To Be More Productive on Social Media Big shout out to Neil Patel at Quick Sprout for making this amazing infographic. Make sure you check out […]

Top 19 Social Media Management Tools

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Do you get lost when trying to find the right social media management tools for your business? It seems like a new app or social media tool is popping up every day and many of them handle a lot of the same tasks. I’ve spent more time than I’m willing to admit tracking down the best tools to keep my team and I truly efficient. I spent some time to compile a list of my absolute favorite social media tools that help my business to run more efficiently and cost effectively. It’s a mix of both free and paid tools but I’ve personally used everyone of them at some point in my career so I feel comfortable recommending them. 1. Ontraport: What My Entire Business Depends On This has been the central hub of my entire website for years now and is responsible for capturing leads, sending out mass emails to my list and many more highly intricate tasks targeted at content and information marketers. It’s something that needs to be seen to grasp the concept but if you’re familiar with Infusionsoft, it’s similar to that but with many more features that will have info marketers salivating at the mouth. […]

8 Experts Share Their Favorite Facebook Ads Strategy

8 Experts Share Their Top Paid Social Media Strategies

When 2015 started, there were two predictions swirling around in the social media world: this will be the year of native video and paid social media advertising. As I’m witnessing businesses get a better handle on both, so far I believe those predictions are accurate. Nevertheless, there’s still a major disconnect for many marketers and businesses trying to integrate paid social media advertising into their strategy. The potential is enormous when done right but on the flip side, it’s a painfully expensive endeavor when it doesn’t go as planned. I talked with a few respected experts in the field about their favorite strategy for paid social media. Here’s what they came up with… 1. Push High Performing Organic Posts With Ads When boosting on Facebook, I choose the post with the best organic reach.  If the Facebook post already has good organic karma, it tends to push the boost pricing down and some of the organic snowball effect remains. Facebook tends to like these too because they feel less sale-y to the fan and get more interaction as a post vs. an ad. Oftentimes the number reached by the boost is on the high side of the range initially given. […]

11 Major Social Media Changes This Month [May 2015]

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Do you struggle to keep up with all the social media changes that constantly occur? You’re not alone. Even my head spins from all the action so I’ve taken some time to find the most relevant changes in the last month that you need to know about. Facebook has changed their algorithm (again), LinkedIn now lets you search phone numbers and the new ability to schedule pins on Pinterest with Buffer are just a few of the important social media changes that I’ve covered here. Here is a comprehensive list of the new changes in social media: 1. Facebook Changes News Feed Algorithm (Again) In a continued effort to balance content from friends and pages, Facebook has modified its algorithm once again. This round of updates includes three major News Feed changes: People with little friends previously weren’t as likely to see multiple posts from the same source in a row. The latest update has relaxed this rule. Content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed. If you like to read news or interact with posts from pages you care about, you will still […]

How To Build a Social Media Following Starting From Nothing

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How do you build a following on social media when you are just getting started or haven’t gained much traction? Everybody has to start from somewhere and it can seem unrealistic in the beginning that you’ll ever grow a large following online for your business. I used to feel the same way until I saw it happen multiple times and realized there actually is a process that works, if followed diligently. Don’t worry, there’s no sales pitch coming, just pure content. I get so many people asking me each week what to do when starting from ground zero and this article is for them. Each of the steps laid out here are ‘big picture’ and will require some additional research in some cases, depending on how knowledgeable you are on the subject. I’ll do my best to include expanded resources to help you learn more wherever possible. Welcome To Ground Zero You have little to no followers. You might be a new business or a well-established business that’s delayed entry into the social world. You’re likely overwhelmed with pretty much everything including concerns that you’ll never catch up to your competition. After all, they already have 20,000 followers! I’ll let […]

50 Brilliant Social Media Insights From #SMMW15, Ready To Tweet

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Need a dose of social media wisdom for your Twitter feed? Boy, do I have something for you… Social Media Marketing World is an annual event held in San Diego featuring the most brilliant minds in the social media industry. Anyone with a passion for this form of marketing is likely familiar with Social Media Examiner, one of the world’s most popular sites on social media and the organizers of the event. I was honored to be able to be among such incredible speakers like Mari Smith, Guy Kawasaki, Jay Baer, Ted Rubin, Chris Brogan, Michael Hyatt, Joe Pulizzi, Kim Garst, Marcus Sheridan and many more. Since I was helping facilitate and speaking, I didn’t get to take in many of the other speakers at all so I scoured Twitter to find some of my favorite nuggets of wisdom. 1. Bad Experiences Spread Fast “71% of people who complain online do so as result of failed traditional customer service.” @Jaybaer Click To Tweet 2. Have A Purpose With Influencers "Always have a story & purpose when working w/an influencer, Dont assume but prep to utilize their reach" @douglaskarr #SMMW15 #SMMW15Quotes — M3 MKTG (@M3Mktg) March 26, 2015 3. Mobilize Your […]

The Evolution of Personal Branding (& Why It’s Relevant)

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Personal branding used to be something that was reserved for celebrities, speakers, authors and other public-facing professions just a mere decade ago. The Internet and social media have completely flipped that upside down. Flash forward to today and it doesn’t matter if you’re a student, employee, sales person, volunteer or entrepreneur, you need to create and maintain your personal brand. In a world where the new strangers you meet are going to Google you, you need to be prepared for that level of scrutiny so you always appear credible, no matter what situation you’re in. Now Vs. Then Just over a decade ago, all you needed to do to make something true was repeat it enough. Thankfully, your target market today is much savvier and requires something a bit more than words: proof. You need to get to the point that your personal brand is so strong that a total stranger can quickly (and reliably) conclude that you are a person of credibility. This means the message you spread about yourself and your brand is consistent with the message that others are spreading about you. I would say nine out of ten clients I work with mention that they Googled […]

11 Major Social Media Changes That Have Happened In 2015

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Do you find it difficult to keep up with all the latest social media changes? You’re not alone – and for a good reason. Social media is constantly changing and these past few months have seen some massive developments, a few of which may require you to adjust your overall strategy. Facebook photo posts are at an all-time low for organic reach but do you know what’s getting more action now more than ever? Do you have logos or product placements in your YouTube videos? If so, Google might want a cut of your profits. Recruiters that actively use LinkedIn are going to be affected by the new “commercial search limit” for free accounts PLUS a long standing policy with InMails has drastically changed. Check out the top 11 major social media changes so far in 2015 in the list below. 1. YouTube Wants A Cut of Your Sponsorship Deals The details around this are still pretty fuzzy but if you show logos or product placements from sponsors in your YouTube videos, Google is about to ask for their cut. Here’s the official company line from YouTube: “We allow text-only title cards where there is paid product placement for the […]

15 Ways To Create Social Media Content That Always Works

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Do you draw a blank some days when thinking about what social media content to post? Sometimes it can feel like you’ve thought of it all and are tapped out for ideas when posting to Twitter, Facebook or any other social network. Whether you’re curating content or coming up with something original, there’s more than a few ways to keep things easy for you and fresh for your audience. 1. Search Relevant Keywords via Facebook Graph Search Declining organic reach doesn’t just affect businesses on Facebook, it also affects the people who follow those pages and want to receive that content. The good news is that a simple Facebook Graph Search can show you posts from people and pages you follow, even if they didn’t show up in your News Feed. 2. Google News Search Google search is great but I love the News search specifically for finding killer content that’s relevant and current. Search with basic keywords relevant to your business (i.e. A cosmetic surgeon could search terms like “botox”). Local businesses that rely solely on customers in their immediate area can benefit by searching for content that’s relevant to that area (i.e. An article titled “Toronto Named World’s […]