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The State of Social Media Marketing – August 2014 Edition

state of social media marketing2014

Do you struggle to keep up with the latest social media changes? With the rapidly evolving world of social media, it’s easy to feel like your head is spinning just to keep track of all the new features that are always coming into the mix. LinkedIn has grown immensely in the past 18 months, Facebook seems to go through a complete shift once a year and Twitter had some big changes we saw earlier this year. In May we began a new segment on our blog called The State of Social Media Marketing that is intended to encapsulate the most significant changes you should be aware of in the industry. LinkedIn Is Changing Their Search Algorithm Although we are still getting the full details on this development, one thing is certain: LinkedIn is making big changes to their search algorithm. One career expert wrote about some changes she noticed happening back in April and we’ve also been noticing big differences in how various terms are ranking individuals but have yet to determine exactly what is going on. We will keep you posted! LinkedIn Debuts Job Search App For iPhone We spend a lot of time talking about how to find [...]

7 Steps To Creating A Social Media Strategy For Your Business

how to create a social media strategy

Antoine de Saint-Exupéry once stated that “A goal without a plan is just a wish.” Basically this is a nice way of saying that if you don’t have a plan to follow through on your goals, you are wasting your time. This was never truer than in the case of using social media for business. I cannot tell you how many people have shared with me that they have spent a huge amount of time and/or money using social media for their business and have seen little to no return. They are completely disillusioned with social media and many think it was a complete waste of their time and money. The truth is, in most cases they were absolutely right! This doesn’t mean that social media can’t be one of the best tools that you have at your disposal to reach out to your potential prospects or customers and turn them into brand advocates or customers. Because it is. But you can’t just jump into social media without a plan or you will just be wasting your time. I am going to share with you 7 steps to create a social media strategy that will provide you with real and [...]

The Guide To Social Media Time Management

theGuide to SocMed Time

Do you struggle with social media time management? Are you spending more time than necessary and not getting the results you want? Most people tend to waste a lot of time on social media because the process they have to complete those tasks takes much more time than necessary. Even worse, I find they spend a lot of time on tasks that create little long-term value while missing out on the most important high leveraging tasks. I considered writing this article in a way that would set specific times for specific tasks but I quickly realized that wasn’t going to make sense for everybody. Instead, I tried to uncover some of the major reasons why inefficiency in social media occurs, how to identify where you could be wasting time and some simple guidelines that will help you make the right decisions to become highly productive. Top 5 Reasons You Are Wasting Time on Social Media Spending time on tasks that don’t produce results. It’s so easy to waste hours a day just looking at your Facebook insights or seeing how many shares you got on your last post. You can’t question the efficacy of your social efforts if you aren’t [...]

How To Create a Content Marketing & SEO Strategy

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In this episode of The Social Scoop Podcast, we brought a truly exciting guest on the show that is an absolute mastermind of content marketing: Andy Crestodina of Orbit Media, a high-end web design and development firm based out of Chicago. Andy was a speaker at this year’s Social Media Marketing World in San Diego and regularly publishes incredible content on marketing, SEO, email marketing and more on his blog. Andy is also the author of an amazing book on marketing called Content Chemistry: An Illustrated Guide to Content Marketing. His book is the direct result of conversations and collaborations with hundreds of successful companies over the past 12 years and is put together wonderfully with helpful graphics, charts and diagrams to illustrate for almost every concept. Building a website is a pain for every business owner, especially when dealing with designers that lack an understanding of sales and marketing. It’s not enough to just have a pretty website, it needs to be functional and serve the ultimate purpose of generating leads and prospects for your business. Andy brings a powerful and unique skill set that gives him an advantage over most in the design and marketing world by bringing [...]

How to Create a Social Media Content Calendar For Your Firm

how to create a social media calendar

Managing the online presence of a fast-moving firm can be overwhelming but it is one aspect of your brand that you can’t afford to neglect. Abandoned social media profiles with outdated posts can actually look worse than not appearing on certain channels at all. On the flip side: consistent, thoughtful, and well-timed tweets plus relevant, informative blog entries and visually stunning Pinterest posts can do more than impress your clients—they can create inbound leads. To make an impact through social media, you need to be posting and responding to your channels on a regular basis. Sporadic bursts of activity are not going to cut it. How do you make sure it happens….and happens consistently? Creating a killer social media calendar is the first step. 1. Create a Calendar to Fit Your Firm As you start building your social media calendar, there are three important factors to keep in mind: a) Purpose First, consider the overall purpose for being on a specific channel. Does your firm want to draw more visitors to its website? Are you trying to build a stronger connection with its clients? Do you want to showcase your firm’s culture? Use these goals to help you plan your [...]

89 Brilliant Social Media Quotes & Insights From #SMMW14

89brilliant social media quotes

If you were in San Diego last month for Social Media Examiner’s Social Media Marketing World, you already know how incredible it was. The heaviest hitters in the social media industry were all present, sharing heaps of undiluted marketing genius as attendees soaked it in like a sponge. The keynote speakers were electrifying and we combed through over 50,000 tweets to find the absolute best quotes from as many of them as possible. You’ll be amazed at the sheer volume of insights and quotes that come from social media giants like Mari Smith, Jay Baer, Ted Rubin, Amy Porterfield and Marcus Sheridan, aka The Sales Lion. Each quote can be quickly and easily sent directly to your Twitter feed! The Best Quotes From #SMMW14, Ready-To-Tweet “Everything ultimately comes down to trust.” – @thesaleslion Tweet This Quote!  “Where is the best place to hide a body? Page 2 of Google.” – @crestodina Tweet This Quote!  “When you say it – it’s marketing. When they say it – its social proof.” – @crestodina Tweet This Quote! “Do what you love in the service of people who love what you do.” – @stevefarber Tweet This Quote! “Get rid of your testimonials page. You [...]

10 Blogging Tips That Increase Shares & Engagement


Are you getting enough traction with your blogging efforts on social media? Do your readers spend several minutes on your blogs or are they disappearing in seconds? There are several blogging tips that can boost engagement with your readers but in the past couple years, there are a few that have proven to be very useful for us here at Top Dog Social Media. We were honored to be named one of the 10 Top Social Media Blogs of 2014 by Social Media Examiner and really had to reflect on the things that made us different this year. We realized several important lessons and incorporated them into the following blogging tips to help you better connect with your readers. Each tip aims to help you achieve one or more of these goals: Increase time spent on your blog Increase blog comments Encourage more shares across all major social networks 1. “How To” Blogs: Stop Telling Readers What To Do, Show Them How Focus more on providing “how to” tips and information that readers can immediately act upon. Being vague with your tips makes people think your content is fluffy and will result in them not returning to your blog. For [...]

Is Your Social Media Contest Breaking The Law?

social media contest

In this episode of The Social Scoop Podcast we discuss whether your social media contest is breaking the law in our interview with Steve Szentesi, a Canadian lawyer with a list of specialties that includes advertising and marketing laws. He runs a popular blog, Canadian Advertising & Marketing Law, in addition to another website solely dedicated to competition and regulatory law.  Although Steve is a Canadian lawyer, the topics covered here will be beneficial to you no matter where you are. We cover a few common mistakes that businesses make online and provide a few comprehensive tips to ensure your next social media contest is legal. Here are some of the topics we discussed on the show: The 5 most common illegal contest mistakes by businesses running contests online and over social media Apple’s sneaky legal restrictions on giving away iPads & iPhones that nobody knows about (and could get you in trouble) One mistake that cost a business $170,000 in fines Two major components to ensuring your social media contest is legal The basic rules you legally need to include in ANY contest The legalities surrounding the use of third party materials Real-world examples of companies that have experienced [...]

12 Social Media Shortcuts That Do More Harm Than Good

social media shortcuts

Everybody likes a good shortcut but not all social media shortcuts are created equal. Social media automation tools have been getting a bad reputation over the years for taking the “social” out of social media and there are certain practices that are doing you more harm than you may realize. I have to thank a few people for helping me come up with some of the ideas for this blog post from a discussion in our group on Facebook, Social Media Marketing Strategies. A special thank you goes out to Ravi Shukle, Liz Azyan and Joaquin Hernandez! I’m always amazed and grateful for the engaging discussions we have in the group and I highly recommend that anyone reading this blog join us. Here’s my list of 12 social media shortcuts that cause more harm than good. Be sure to comment at the bottom with any additional suggestions you have. 1. Pre-Scheduling Posts For Real-Time Events This can so easily backfire that it’s just a better idea to simply avoid it all together. If you want to engage with a live event, don’t do it by scheduling your tweets. You’ll run the risk of being severely out of context if something [...]