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Adopt A Millennial Mindset To Transform Your Digital Marketing

There is no doubt that millennials have impacted the way brands market to their customers. Millennials have been part of the driving force that has required brands to become active participants in social media and content marketing online. In fact, brand social media marketing budgets have increased from 3.5% of overall marketing budgets in 2009 to 11.7% this year, according to CMO Survey. But money can’t always solve problems. Sure millennials have grown up with social media and they certainly consume a majority of their content online, so how can brands and older generations keep up with the demands of these digital marketing channels? How can brands excel online through a millennial digital mindset? Not only can they, they absolutely must! I’m going to share with you an email I received last week that inspired this blog post. I often receive messages similar to this from executives and entrepreneurs that are struggling to keep up with the fast paced evolution of social media, content and digital marketing. Let’s see if you or your company can relate. A Cry For Help Hi Melonie, I was recently introduced to your blog and your posts have been so incredibly helpful for me. I’ve been […]

5 Tips to Get Your Business On the Map in The Digital Age

Remember the time when our clothes came from catalogue orders? About twenty years ago our wallets were filled with business cards, our shelves stacked with photo albums and our evenings spent with long-awaited TV premieres. It seems quite unthinkable, but a time before the internet actually existed. Since then, we’ve changed so much of how we work, think and live. The digital age is fully upon us, and the rules of the game have changed. Today everything begins and ends with a buzz notification. The Digital Challenge Once changed, our daily habits haven’t only affected society and its pre-Tinder dynamics, but dictated the course of education and employment as well, directly transforming the consumerism cycle. Urged to modernize in order to meet the needs of contemporary consumers, the business world has perhaps experienced the most dramatic shift. Digitally native, ruthlessly cosmopolitan, slightly narcissistic and, above all, clever and educated, the Millennials remain in the very core of the big change. Being the largest target audience in the world, the Generation Next is now how we measure our selling success by. Whatever the size or niche, a company can now hardly exist without its online equivalent. It’s on the internet where […]

5 Common Social Media Myths Debunked

Social media can be a powerful tool in your marketing and relationship building arsenal, however it is important to not see it simply as a magic bullet. It has to be used strategically and with realistic expectations about what it can and cannot accomplish. Whatever your goals for social media, you need to plan to be in it for the long haul – showing up every day, providing great content and building and engaging with your community. All too often I get contacted by companies that are doing a launch or an event in the next 30+ days, they’re panicking and they’ve decided that social media is what will fill their event or sell out their product/service. In many cases, this is before they have built a loyal community on social media.   It is possible…but ONLY when you have built a community of people who know, like and trust you. You need to have earned this through long term and consistent efforts. When done correctly, social media can certainly provide to a steady stream of leads and sales. However, if your brand or business starts out with unrealistic expectations and certainly when those expectations are not realized, your company can lose […]

7 Simple Changes To Ramp Up Your Social Media Marketing

Are you getting the kind of results you want from your current social media marketing activities? What if there were some small and simple changes that you could implement that would save you time, increase your effectiveness and bring you more success with achieving your social media marketing goals? I am going to share seven tips that can help you do just that. Making these seven simple changes to your social media marketing activities can make a huge difference in the results you are getting. 7 Easy Changes To Improve Your Social Media Marketing Activites 1. Turn Your Best Quotes & Tips Into Graphics Want to get new eye balls on an old post? Repurpose it by turning your best tips, tidbits and quotes into a graphic. Find an article you want to increase traffic on. Then review the article for some small, helpful piece of information. Take the quote or tip and using a tool such as Adobe Spark Post or Canva, turn it into a graphic that can be shared on your social media platforms. For optimal sharing, use these tools to create a couple of different sizes to suit the different platforms (this is relatively quick and […]

A Social Media Strategy is Useless Without This…

Have you ever decided you need to do something to improve yourself, your life or your business? What did you do? Did you create a list of goals and make a strategy to help you achieve those goals? Did you succeed in achieving your goals? If you did, then it is quite likely that you had a plan to put your strategies into action and then followed through each day with that plan. The same is true if you’d like to experience social media success. Even if you have the most profitable social media plan in existence, it would not put a single dollar in to your pocket if you don’t put it into action – every day. “Stop setting goals. Goals are pure fantasy unless you have a specific plan to achieve them.” ~Stephen Covey Occasionally implementing your plan is about as effective as not implementing it at all. To get consistent results from your strategy, you need to take action consistently. That is why you need a Social Media Action Plan. An action plan provides you with the tools and the steps to carry out your social media strategy in an efficient and effective way. It will keep you […]

Social Profile Psychology & How It Affects Your Business

Do you have a social profile strategy? Have you ever thought about one before?  Marketers are using social media, but aren’t utilizing every opportunity that they have. The social profile is the least thought about strategy in marketing.  In fact, I did a quick poll on the good people of Google+ and here’s their results.     A lot of people don’t think about it. But what if I told you that your profile could attract people to your business, create a sense of trust with your customers and clients, and build your brand better with the correct photo? You would start thinking about it then wouldn’t you? Let me explain. How the Profile Is Seen When you think of marketing on social media, the first thing you think of is your brand and how you can get more attention from your target market.  You probably think about how you can create revenue and use strategies that will help people and ignite their marketing strengths. In fact, the social profile can do all of this for you because it is on the front lines of the marketing war you are fighting. The social profile is the first thing that is seen after […]

Social Media Automation: What You Can & Can’t Automate

Have you been wondering what are the most effective tools for social media automation? Or maybe you’ve want to discover the best ways to automate your social media and what you should and shouldn’t schedule? Like most things in social media, the answer is IT DEPENDS. What I mean by this is, that what, when and how much you can schedule on social media will depend on a number of factors including your: Industry Community Business goals Social platforms Social media strategy And of course, how much time you have. Social Media Automation – Do’s & Don’ts That being said, there are some general rules that you can use as guidelines, when deciding what you can automate and what you can’t (or shouldn’t). 1. Do NOT Ever Schedule Engagement You should never try to schedule or automate your engagement. Social media is just that…social. When someone replies or otherwise engages with something you have posted, respond to them in real-time rather than scheduling your responses via a third party application Think of social media as a conversation between you and your community members. Just like any other form of effective and successful communication, it requires both parties to listen to […]

5 Profitable Social Media Activities For Your Business (And When & What To Outsource)

Social media has been mainstream for many years now, but are you still struggling to figure out what you should be doing? Have you been spending time on social media but finding that the time spent isn’t generating enough results? Turning social media conversations into ROI takes careful planning and execution. It’s far too easy to invest your energies into time-consuming activities that yield negligible to no results. So how do you make sure that you’re working in the most efficient and effective way possible? How do you make sure that you’re converting your social media activities into solid business benefits that boost your bottom line? The key is to cut through the fluff and focus in on the indispensable actions that really work. The ones that you can actually pinpoint as fueling your business objectives and raising your profits. Here’s Our Guide to the 5 Social Media Activities That Actually Get Results. 1. Your Strategy Must Match Your Objectives One of the main reasons social media activities flounder is that they don’t have an end goal. To get the best results, you need to have a plan. First of all, you need to identify your ideal clients. Get really […]

9 Ways To Convert Social Media Fans/Followers To Real Leads

Are you using social media for business but struggling to convert leads to customers? Many business owners are trying to convert fans to customers without adding any value or building trust first. This results in an overly sales-focused approach that turns off prospects before you’ve had a chance to create a meaningful relationship. Here’s a few ways I’ve been successful with driving more leads on social media for myself and my clients. 1. Use High Quality Blog Posts To Drive Traffic The first step in any social media strategy should be to divert traffic from social networks to your website. It’s great to have lots of engagement on Facebook but are you converting that back to traffic to your website? The best social media strategies use social networks to funnel leads into their pipeline. For example, using high quality blog posts to drive traffic back to their site and then making a compelling offer to join their email list. If you aren’t consistently putting out great content on your site, there is no reason for prospects to keep visiting and, more importantly, give you their email address. 2. Have a Clear Path To Subscribing Social media expert Donna Moritz recommends […]