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Why Personalized Marketing Will Dominate In 2015

whypersonalizedmarketingwilldominate

After binge-watching a favorite show on Netflix, you land on a screen that kindly introduces you to a few other options you are likely to enjoy. Respond to the siren’s song, and you’ll soon be hours into another series marathon. Personalized marketing engages consumers with custom offers and services. This strategy has been gaining speed and will become imperative for companies looking to grow in 2015. Most marketers know this is true, but only 6% are planning with personalization in mind. To keep your company’s edge, 2015 is the year to personalize your marketing. Research shows 45% of online shoppers prefer websites with tailored recommendations. How can your products and services better serve each unique customer? Formstack, an online form builder tailored for conversion rate optimization, recently released a new infographic on 5 personalized marketing predictions you can use to help prepare your marketing strategy. Check it out below, and leverage these tips as you begin planning your 2015 content and campaigns. How Do You Begin? Getting to know your customers is the first step in creating a customized experience. Interviews, case studies, customer surveys, and website cookies can all provide valuable data about the people who need your goods […]

Dear Sandals, Your Social Media Sucks (But My Vacation Rocked)

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Do you have a client or personally manage social media for the tourism industry? I just arrived back home from an incredible destination wedding at Sandals Grande St. Lucian and the experience couldn’t have been more perfect. From the moment we arrived we were treated like VIPs among VIPs – sure, it likely had something to do with the fact that we were getting married there but that didn’t rob the sentiment whatsoever. I’m not writing this article to say that I had a problem with my experience at Sandals, quite the opposite actually. My experience was so good that I wanted to share it on the Sandals St. Lucia Facebook page until I realized it was a total ghost town. Then we realize there was a second nearly identical page with duplicate content. This is something I have come to expect from second-rate businesses but a company like Sandals can really shine on social media with a great strategy. Everything about what they provide kicks ass and the world should know about it. The problem is that Sandals is going to need a nice pair of running shoes to catch up because they’ve been neglecting to capitalize on the […]

10 Actionable Social Media Tasks To Kick Off Your 2015 Strategy

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Do you want tighten up your social media strategy for 2015? There’s something about the New Year that gets everybody inspired to make a shift for the better in all areas of their lives, especially in business. The social media landscape is always changing so fast that it makes it difficult to move year-to-year without some needed adjustments to stay on course. This got me thinking about the various rituals I go through each year at this time when re-strategizing for success in the New Year so I decided to compile them in a list here for you plus I added a couple extra tasks to address major shifts in the social media world this year. 1. Find Your Most Popular Posts of 2014 There are three metrics I rely on to find my most popular content: social shares, traffic and time spent on page (in that order). Social shares are the most important to me because people found that content valuable enough to share after consuming it – that’s key. Measuring traffic is important but that really only tells us how good your title is so we have to look at the time spent on page to determine if […]

The Top 10 Social Media Articles of 2014

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There’s something about the New Year that really gets me rejuvenated. The idea of fresh beginnings and a clean slate gives me the energy to tackle even bigger projects and beat the records I set the year before. Part of that process for me includes looking at the most popular articles of the year from my blog so I can continue to provide more of the content my audience loves and less of anything else. I noticed a couple interesting trends as well: Readers LOVE hearing what “the experts” have to say All articles contained information that was immediately useful and actionable in some way I used a combination of web site traffic and social shares to determine the most popular articles. As you can see below, social shares were the largest ranking factor in the final decision but web traffic co-related pretty closely. *All social share stats are based on calculations done on December 29, 2014 1. 7 Experts Tell You How To Generate Leads With Social Media Published October 15, 2014 8396 Social Shares I talked to seven experts on social media, social selling and lead generation to find out the answer to one question: where are businesses […]

12 Big Changes In Social Media This Month (Nov 2014)

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There has been some serious social media changes in the past couple months, some of which are exciting and a few of which – I’ll admit – are not so exciting. I’ve collected a list of the most crucial changes that businesses utilizing social media marketing should know about. 1. Facebook No Longer Sharing Promotional Organic Posts Shockwaves have been sent through the social media world as Facebook puts the final nail in the coffin for organic reach. After doing a “survey”, Facebook has entrusted its EdgeRank algorithm to decipher which organic page posts are promotional so they can further decimate the reach they already weren’t getting. Is this a major change affecting brands? Yes and no. Let’s be serious, it became crystal clear back in December 2013 that the game was changing to pay to play. My advice? Invest more in your owned channels (email, blog) and in paid advertising through Facebook for your best content. The upside is that Facebook still offers the most targeted advertising available so use it where you need to drive a result and measure it to ensure you’re getting an ROI. Read Facebook’s official article on reducing promotional page posts. 2. LinkedIn Removes […]

7 Effective Tips To Get More Business From Your Blog

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Are you getting results with your blogging efforts? Or are you spending a lot of time writing them with very few people reading them? Although blogging can be time consuming, it has huge potential to help grow your website traffic and generate more business for you. But there is a lot to know about blogging before you can achieve any level of success. In this article we outline 7 practical tips that will help you achieve significantly better results and get more business from your blog.   1. Write Long Content! If you write really detailed and useful posts, they typically get shared more often, resulting in more websites linking to them.  Links from relevant, high authority sites help to get your content ranked high within Google’s search results. This is essential to ensure you give yourself every opportunity to get seen by the right people. As it gets shared by readers, more people get to know about your content and the more people that know about your content the more likely they are to link to it. While you may not write long masterpieces every time, if there are particular keyword groups you want to rank for that are […]

7 Experts Tell You How To Generate Leads With Social Media

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Do you struggle trying to generate leads with social media? I talked to seven experts on social media, social selling and lead generation that I deeply respect to find out the answer to one question: where are businesses owners struggling most when trying to generate leads with social media and how can they fix it? Big thanks to Andrea Vahl, Andy Crestodina, Koka Sexton, Rebekah Radice, Donna Moritz, Paul Shapiro and Don Power for contributing their thoughts. I quite literally couldn’t have done it without them!   1. Use Conversion Pixels With Your Facebook Ads Many business owners are missing a valuable Facebook advertising opportunity when they are not using Conversion Pixels in their ads.  If you create an ad and use a conversion pixel then you will know exactly how much it cost to get a new subscriber on your e-mail list. A conversion pixel is basically a piece of code that you install on a web page. When you create a Facebook Ad, you “tie” the pixel to the ad so that if someone comes from the Facebook ad and arrives on the web page that has the conversion pixel Facebook then tracks a “conversion” to that ad. When […]

How To Turn Your Website Into a Conversion Machine

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Do you feel like your website isn’t converting as many leads as it should be? Conversion rate optimization is a true balance of art and science. There’s a wealth of data out there that tells us a lot about what works and what doesn’t but the creative element is all in the execution. When it comes down to it, conversion rate optimization on your website depends on two areas: design and credibility. We’re going to reveal the most important aspects of each area and what you can adjust to maximize your overall conversions in no time. A big thanks goes out to the team at dPfoc for creating this in-depth infographic. Be sure to check out their site and content as they are gurus at marketing based on science. Conversion Rate Optimization [INFOGRAPHIC] Scroll down below for the text-based version of this article   4 Ways To Measure Conversion Rates The biggest struggle companies have with social media and online marketing isn’t getting an ROI, it’s tracking it. Optimizing conversion rates first requires you to properly track conversions. Here’s a few ways how to do it: Inquiry Forms. A “Destination URL” can be setup in Google Analytics to record a […]

The State of Social Media Marketing: Fall 2014 Edition

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Having trouble keeping up with all of the recent changes to social media? There have been some big and important changes recently in social media that will be covered in this State of Social Media Marketing blog post. We’ve kept our eye on news that is tough to ignore on all the major blog sites so you can stay focused on what matters most to you: your social media accounts. Pinterest Introduces Messages Pinterest is officially getting even more social with its latest addition: private messaging. Despite the Instagram vibe, I think most users (especially businesses and marketers) will appreciate this update. It seems a bit strange that it took this long to happen but hey, I’m not complaining. Read more on the official Pinterest blog LinkedIn Rolls Out “Follow” Button To Millions Although it’s rather cumbersome to access it currently, LinkedIn has debuted a “Follow” button to millions of user profiles, a feature previously only available to the elite LinkedIn Influencers. This means you can follow posts of somebody that isn’t in your network to allow you to interact with their posts. To access it, go to somebody’s profile that you aren’t connected with. Hover over the downward arrow […]

The State of Social Media Marketing – August 2014 Edition

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Do you struggle to keep up with the latest social media changes? With the rapidly evolving world of social media, it’s easy to feel like your head is spinning just to keep track of all the new features that are always coming into the mix. LinkedIn has grown immensely in the past 18 months, Facebook seems to go through a complete shift once a year and Twitter had some big changes we saw earlier this year. In May we began a new segment on our blog called The State of Social Media Marketing that is intended to encapsulate the most significant changes you should be aware of in the industry. LinkedIn Is Changing Their Search Algorithm Although we are still getting the full details on this development, one thing is certain: LinkedIn is making big changes to their search algorithm. One career expert wrote about some changes she noticed happening back in April and we’ve also been noticing big differences in how various terms are ranking individuals but have yet to determine exactly what is going on. We will keep you posted! LinkedIn Debuts Job Search App For iPhone We spend a lot of time talking about how to find […]