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The Psychology Behind Social Media Engagement

Ask any seasoned marketer, and they’d agree: Understanding your customers is largely dependent on understanding how they think. Your digital marketing strategy should be guided by your answers to certain questions. What do your target customers need? What do they want? And what can you do to influence their decision-making process? Take social media engagement, for example. The importance and impact of social media on any business’s overall marketing strategy has been discussed ad nauseam, both here and all over the internet. At nearly every speaking engagement I’ve been invited to, I had to discuss how being on social media can benefit brands and businesses. Chief among these is the level of engagement you get, which is basically how involved your fans and followers are with you on social media. Social media engagement may come in the form of click-activated reactions (such as the Facebook like button), shares (retweets on Twitter, regrams on Instagram, and so on), and responses (comments on your LinkedIn status updates, for example). However, while it’s natural for engagement to be expected on social media, the level of engagement tends to vary based on a number of factors that may or may not be within your […]

How to Use Instagram for Business [Infographic]

In case you hadn’t yet heard, Instagram now has 700 million monthly active users – over 400 million daily users, which makes it one of the most popular and heavily used social media platforms. In fact, 48.8% of brands are already using Instagram for business and 80% of Instagrammers (Instagram users) follow one or more businesses on Instagram. With such wide spread use and activity, it has become paramount for businesses to consider adding this visual storytelling platform to their social media strategy, if their customers are among those who are actively using Instagram. With features that include the ability to add photos, videos and Instagram stories as well as the capability to like, comment and send direct messages, this platform is an ideal way for your business to connect and build relationships with your customers. Here is a helpful infographic that covers the information you need to know to create your own Instagram strategy and the steps to get started. How & Why Use Instagram For Business (Source: Citipost Mail) With one of the highest follower engagement rates (4.21% per follower which is significantly higher than Facebook and Twitter), Instagram is a smart choice for your business if you […]

How to Successfully Use Brand Storytelling on Social

Brand storytelling has always played a significant role in the success of marketing campaigns. Done right, it has the power to bring a brand alive and evoke an emotional response from its audience. With the magic of storytelling, brands can build a personal connection with their customers and create a loyal following – one of the cornerstones of success in any industry. Social media has provided a new platform for brand storytelling that today’s modern marketers must learn to navigate. But just how easy is it to tell a story through this ‘less is more’ medium? It turns out there any many ways to tell stories using social – all you need is a healthy dose of creativity, authenticity, and passion. The first step to brand storytelling – listen and respond Far too many brands treat social media as a platform to shout loudly about their products and services. The trouble is that everybody else is shouting too – so chances are you still won’t be heard. What users really want to hear is a story that will help them connect to what you’re offering in a more meaningful way. The way we interact with brands online is changing; it’s […]

The Brick & Mortar Retailers Guide to Social Media Marketing

If your business exists in a physical brick & mortar location rather than online, don’t be fooled into thinking that social media marketing can’t produce powerful results for your business. Your customers are digitally empowered. In fact, 72% of millennial shoppers are going to research you via your online presence (website and social media profiles) before they even step foot in your store. 72% of millennials will research you via your online presence before they step foot in your store. Click To Tweet Whether you are a store, restaurant, accommodation or other physical retailer, the chances are very good that your customers are chatting about, writing reviews or taking pictures or videos of your location and products and then sharing them on their social networks. Even more powerfully, some are taking pictures or video of themselves in your location having a positive interaction with your product and then sharing it with their network. This is essentially word of mouth advertising, but on a much larger scale as many people use more than one social media platform and have many followers via platforms such as Facebook, Instagram, Twitter and Pinterest. So just what can social media marketing do for your brick […]

How One Guy Used Online Marketing to Win Hearts & Land His Dream Job

So many people talk about influencer marketing and online networking. Few do it and even fewer do it well. When I was thinking about this topic recently I thought of someone who I believe has done this better than most. This person I am speaking of is someone who has won the hearts of many of us in the social media community. He’s a special and genuine guy that has influenced his way in the “influencers” hearts. This person is Antonio Calero and I asked him to share his story here, on the very same blog where he wrote his very first guest blog post. Antonio’s story is powerful, inspirational and emotional…but there’s valuable lessons throughout this article that you can benefit from greatly. ~Melonie Dodaro How Antonio Calero Mastered Online Networking & Influenced the Influencers Follow your passion My first baby was due to arrive in late September 2012, so when I lost my job three weeks before the due date, my panic was intense. I hadn’t worked at my current job long enough to receive a severance package that would give my family a financial safety-net, and our savings were minimal. Obviously, I needed to find another job […]

How to Market to Different Generations on Social Media

Social media is becoming an ever-increasing part of running a business, but where do you start when you need to narrow down your target audience? What inspires each generation the most? Citipost Mail have being doing research and have come up with some rather interesting insights into what each generation tends to favor when it comes to content. While it’s clear to see that social media platforms such as Facebook are firm favorites across the board, there are differences that could mean your marketing efforts aren’t maximised if using the wrong platform for your target audience. What might work for Generation Z won’t necessarily work for Baby Boomers and vice versa. There are a number of different factors that relate to social media with each generation. Each one of these factors can impact how successful a marketing campaign is so it’s important to know what these are and how you can utilize them. Marketing to Different Generations on Social Media Generation Z Generation Z are the new wave of social media users. The truly digital generation, you’d be hard pushed to find one that hasn’t had contact with a computer. Gen Z are far more switched on when it comes […]

5 Elements of a Successful Social Media Profile Picture

In any lead generation or social media marketing campaign, you need to put your best face forward. Are you ready to wow potential clients, partners or employers with a headshot that makes you look like a professional in your industry? The first and most important thing you need to remember is that first impressions are everything, especially online. You have seconds to make an impression before they size you up and move on. While your profile photo should be professional, you also want it to reflect your personality and personal brand. It can also be a good idea to use the same profile image on all of your social media profiles. This not only ensures consistent branding but also helps make it easier for people to recognize you when they see your profile image on each of the different social media platforms. Establishing a professional, branded presence starts with a great photo and here are five elements of a successful social media profile image, to ensure that you make the right impression in your lead generation or social media marketing campaign. Key Elements Of A Successful Social Media Profile Picture 1. Have a clean or monotone background The best wildlife photographers hone in on […]

Adopt A Millennial Mindset To Transform Your Digital Marketing

There is no doubt that millennials have impacted the way brands market to their customers. Millennials have been part of the driving force that has required brands to become active participants in social media and content marketing online. In fact, brand social media marketing budgets have increased from 3.5% of overall marketing budgets in 2009 to 11.7% this year, according to CMO Survey. But money can’t always solve problems. Sure millennials have grown up with social media and they certainly consume a majority of their content online, so how can brands and older generations keep up with the demands of these digital marketing channels? How can brands excel online through a millennial digital mindset? Not only can they, they absolutely must! I’m going to share with you an email I received last week that inspired this blog post. I often receive messages similar to this from executives and entrepreneurs that are struggling to keep up with the fast paced evolution of social media, content and digital marketing. Let’s see if you or your company can relate. A Cry For Help Hi Melonie, I was recently introduced to your blog and your posts have been so incredibly helpful for me. I’ve been […]

5 Tips to Get Your Business On the Map in The Digital Age

Remember the time when our clothes came from catalogue orders? About twenty years ago our wallets were filled with business cards, our shelves stacked with photo albums and our evenings spent with long-awaited TV premieres. It seems quite unthinkable, but a time before the internet actually existed. Since then, we’ve changed so much of how we work, think and live. The digital age is fully upon us, and the rules of the game have changed. Today everything begins and ends with a buzz notification. The Digital Challenge Once changed, our daily habits haven’t only affected society and its pre-Tinder dynamics, but dictated the course of education and employment as well, directly transforming the consumerism cycle. Urged to modernize in order to meet the needs of contemporary consumers, the business world has perhaps experienced the most dramatic shift. Digitally native, ruthlessly cosmopolitan, slightly narcissistic and, above all, clever and educated, the Millennials remain in the very core of the big change. Being the largest target audience in the world, the Generation Next is now how we measure our selling success by. Whatever the size or niche, a company can now hardly exist without its online equivalent. It’s on the internet where […]

5 Common Social Media Myths Debunked

Social media can be a powerful tool in your marketing and relationship building arsenal, however it is important to not see it simply as a magic bullet. It has to be used strategically and with realistic expectations about what it can and cannot accomplish. Whatever your goals for social media, you need to plan to be in it for the long haul – showing up every day, providing great content and building and engaging with your community. All too often I get contacted by companies that are doing a launch or an event in the next 30+ days, they’re panicking and they’ve decided that social media is what will fill their event or sell out their product/service. In many cases, this is before they have built a loyal community on social media.   It is possible…but ONLY when you have built a community of people who know, like and trust you. You need to have earned this through long term and consistent efforts. When done correctly, social media can certainly provide to a steady stream of leads and sales. However, if your brand or business starts out with unrealistic expectations and certainly when those expectations are not realized, your company can lose […]

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