FREE MASTERCLASS
Join #1 bestselling author of The LinkedIn Code for a free training on "Cracking The LinkedIn Code"
register for our free webinar

7 Effective Tips To Get More Business From Your Blog

7 effective tips

Are you getting results with your blogging efforts? Or are you spending a lot of time writing them with very few people reading them? Although blogging can be time consuming, it has huge potential to help grow your website traffic and generate more business for you. But there is a lot to know about blogging before you can achieve any level of success. In this article we outline 7 practical tips that will help you achieve significantly better results and get more business from your blog.   1. Write Long Content! If you write really detailed and useful posts, they typically get shared more often, resulting in more websites linking to them.  Links from relevant, high authority sites help to get your content ranked high within Google’s search results. This is essential to ensure you give yourself every opportunity to get seen by the right people. As it gets shared by readers, more people get to know about your content and the more people that know about your content the more likely they are to link to it. While you may not write long masterpieces every time, if there are particular keyword groups you want to rank for that are [...]

7 Experts Tell You How To Generate Leads With Social Media

7experts

Do you struggle trying to generate leads with social media? I talked to seven experts on social media, social selling and lead generation that I deeply respect to find out the answer to one question: where are businesses owners struggling most when trying to generate leads with social media and how can they fix it? Big thanks to Andrea Vahl, Andy Crestodina, Koka Sexton, Rebekah Radice, Donna Moritz, Paul Shapiro and Don Power for contributing their thoughts. I quite literally couldn’t have done it without them!   1. Use Conversion Pixels With Your Facebook Ads Many business owners are missing a valuable Facebook advertising opportunity when they are not using Conversion Pixels in their ads.  If you create an ad and use a conversion pixel then you will know exactly how much it cost to get a new subscriber on your e-mail list. A conversion pixel is basically a piece of code that you install on a web page. When you create a Facebook Ad, you “tie” the pixel to the ad so that if someone comes from the Facebook ad and arrives on the web page that has the conversion pixel Facebook then tracks a “conversion” to that ad. When [...]

How To Turn Your Website Into a Conversion Machine

howtoturnyourwebsiteintoconversionmachine

Do you feel like your website isn’t converting as many leads as it should be? Conversion rate optimization is a true balance of art and science. There’s a wealth of data out there that tells us a lot about what works and what doesn’t but the creative element is all in the execution. When it comes down to it, conversion rate optimization on your website depends on two areas: design and credibility. We’re going to reveal the most important aspects of each area and what you can adjust to maximize your overall conversions in no time. A big thanks goes out to the team at dPfoc for creating this in-depth infographic. Be sure to check out their site and content as they are gurus at marketing based on science. Conversion Rate Optimization [INFOGRAPHIC] Scroll down below for the text-based version of this article   4 Ways To Measure Conversion Rates The biggest struggle companies have with social media and online marketing isn’t getting an ROI, it’s tracking it. Optimizing conversion rates first requires you to properly track conversions. Here’s a few ways how to do it: Inquiry Forms. A “Destination URL” can be setup in Google Analytics to record a [...]

The State of Social Media Marketing: Fall 2014 Edition

state of social media marketingfall2014

Having trouble keeping up with all of the recent changes to social media? There have been some big and important changes recently in social media that will be covered in this State of Social Media Marketing blog post. We’ve kept our eye on news that is tough to ignore on all the major blog sites so you can stay focused on what matters most to you: your social media accounts. Pinterest Introduces Messages Pinterest is officially getting even more social with its latest addition: private messaging. Despite the Instagram vibe, I think most users (especially businesses and marketers) will appreciate this update. It seems a bit strange that it took this long to happen but hey, I’m not complaining. Read more on the official Pinterest blog LinkedIn Rolls Out “Follow” Button To Millions Although it’s rather cumbersome to access it currently, LinkedIn has debuted a “Follow” button to millions of user profiles, a feature previously only available to the elite LinkedIn Influencers. This means you can follow posts of somebody that isn’t in your network to allow you to interact with their posts. To access it, go to somebody’s profile that you aren’t connected with. Hover over the downward arrow [...]

The State of Social Media Marketing – August 2014 Edition

state of social media marketing2014

Do you struggle to keep up with the latest social media changes? With the rapidly evolving world of social media, it’s easy to feel like your head is spinning just to keep track of all the new features that are always coming into the mix. LinkedIn has grown immensely in the past 18 months, Facebook seems to go through a complete shift once a year and Twitter had some big changes we saw earlier this year. In May we began a new segment on our blog called The State of Social Media Marketing that is intended to encapsulate the most significant changes you should be aware of in the industry. LinkedIn Is Changing Their Search Algorithm Although we are still getting the full details on this development, one thing is certain: LinkedIn is making big changes to their search algorithm. One career expert wrote about some changes she noticed happening back in April and we’ve also been noticing big differences in how various terms are ranking individuals but have yet to determine exactly what is going on. We will keep you posted! LinkedIn Debuts Job Search App For iPhone We spend a lot of time talking about how to find [...]

7 Steps To Creating A Social Media Strategy For Your Business

how to create a social media strategy

Antoine de Saint-Exupéry once stated that “A goal without a plan is just a wish.” Basically this is a nice way of saying that if you don’t have a plan to follow through on your goals, you are wasting your time. This was never truer than in the case of using social media for business. I cannot tell you how many people have shared with me that they have spent a huge amount of time and/or money using social media for their business and have seen little to no return. They are completely disillusioned with social media and many think it was a complete waste of their time and money. The truth is, in most cases they were absolutely right! This doesn’t mean that social media can’t be one of the best tools that you have at your disposal to reach out to your potential prospects or customers and turn them into brand advocates or customers. Because it is. But you can’t just jump into social media without a plan or you will just be wasting your time. I am going to share with you 7 steps to create a social media strategy that will provide you with real and [...]

The Guide To Social Media Time Management

theGuide to SocMed Time

Do you struggle with social media time management? Are you spending more time than necessary and not getting the results you want? Most people tend to waste a lot of time on social media because the process they have to complete those tasks takes much more time than necessary. Even worse, I find they spend a lot of time on tasks that create little long-term value while missing out on the most important high leveraging tasks. I considered writing this article in a way that would set specific times for specific tasks but I quickly realized that wasn’t going to make sense for everybody. Instead, I tried to uncover some of the major reasons why inefficiency in social media occurs, how to identify where you could be wasting time and some simple guidelines that will help you make the right decisions to become highly productive. Top 5 Reasons You Are Wasting Time on Social Media Spending time on tasks that don’t produce results. It’s so easy to waste hours a day just looking at your Facebook insights or seeing how many shares you got on your last post. You can’t question the efficacy of your social efforts if you aren’t [...]

How To Create a Content Marketing & SEO Strategy

Screen Shot 2014-05-24 at 7.44.21 PM

In this episode of The Social Scoop Podcast, we brought a truly exciting guest on the show that is an absolute mastermind of content marketing: Andy Crestodina of Orbit Media, a high-end web design and development firm based out of Chicago. Andy was a speaker at this year’s Social Media Marketing World in San Diego and regularly publishes incredible content on marketing, SEO, email marketing and more on his blog. Andy is also the author of an amazing book on marketing called Content Chemistry: An Illustrated Guide to Content Marketing. His book is the direct result of conversations and collaborations with hundreds of successful companies over the past 12 years and is put together wonderfully with helpful graphics, charts and diagrams to illustrate for almost every concept. Building a website is a pain for every business owner, especially when dealing with designers that lack an understanding of sales and marketing. It’s not enough to just have a pretty website, it needs to be functional and serve the ultimate purpose of generating leads and prospects for your business. Andy brings a powerful and unique skill set that gives him an advantage over most in the design and marketing world by bringing [...]

How to Create a Social Media Content Calendar For Your Firm

how to create a social media calendar

Managing the online presence of a fast-moving firm can be overwhelming but it is one aspect of your brand that you can’t afford to neglect. Abandoned social media profiles with outdated posts can actually look worse than not appearing on certain channels at all. On the flip side: consistent, thoughtful, and well-timed tweets plus relevant, informative blog entries and visually stunning Pinterest posts can do more than impress your clients—they can create inbound leads. To make an impact through social media, you need to be posting and responding to your channels on a regular basis. Sporadic bursts of activity are not going to cut it. How do you make sure it happens….and happens consistently? Creating a killer social media calendar is the first step. 1. Create a Calendar to Fit Your Firm As you start building your social media calendar, there are three important factors to keep in mind: a) Purpose First, consider the overall purpose for being on a specific channel. Does your firm want to draw more visitors to its website? Are you trying to build a stronger connection with its clients? Do you want to showcase your firm’s culture? Use these goals to help you plan your [...]