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How to Create a LinkedIn Lead Generation System

As far as social networks go, LinkedIn is in a class of its own – Facebook and Twitter have nothing on LinkedIn. In fact, according to Hubspot, LinkedIn is 277% more effective for lead generation than Facebook or Twitter. Now you may already know that LinkedIn is the “go to” platform for B2B lead generation and social selling, but perhaps it just hasn’t been working as effectively as it could for you, as you’re likely missing the right overall strategy. This is why the LinkedIn Domination method that I’ve developed works so well. In fact, it’s working so well that my company is booked out 6-8 weeks in advance and my clients enjoy a consistent sales pipeline that allows them to meet and exceed their revenue goals. In this article, I’ll walk you through the structure and strategy we use so you can see what you need to have the same kind of success using LinkedIn for lead generation. Remember, the ideal system is one that can produce repeatable and predictable results. This is LinkedIn Domination Framework that we use and I want to share with you exactly how and why it works LinkedIn Domination: An effective digital sales strategy […]

The State of Sales 2017 (Report Findings)

LinkedIn recently release a report on The State of Sales 2017 and only affirms what I have been advocating for quite some time already: That, far from being resistant to new methods, more organizations have actually embraced sales technology, allowing it to become deeply embedded in their day-to-day operations. In this technology-driven world, this finding is hardly surprising. Interestingly, I find myself repeating this at every speaking engagement, and I’ll probably never get tired of saying it: It’s time that we realized just how ingrained digital selling has become in our society. But what do the numbers from the latest LinkedIn report actually say about the state of digital sales in 2017? And what should your next course of action be if you want to take advantage of this shift in selling and technology? In this article, I’ll examine the data that The State of Sales 2017 report presents, share my own insights and experiences about each point, and hopefully be of help to you in absorbing what all of this really means for your business. Digital sales and the tech-driven shift The LinkedIn report starts with a pretty bold (but unsurprising) claim. Based on their findings, over 91% of […]

How Conservative Industries Have Embraced LinkedIn and Employee Advocacy

These days, even the most conservative and highly regulated industries are embracing LinkedIn and realizing why they should put more stock into employee advocacy. Financial services, legal firms, even government agencies; they’ve all finally begun to accept the power of social media, and they’re incorporating it into their day-to-day operations. Some may wonder why it took these industries so long. It doesn’t really matter why — I’m embracing that they are now, as witnessed from the number of speaking and training engagements I’ve had recently with highly regulated industries and government. Of course, different organizations have different approaches to embracing social media. I think it’s just been a lot easier for them to focus on LinkedIn, which makes a lot of sense because LinkedIn actually is the first platform you would think of if someone says the word “business.” What Drives Organizations to Use LinkedIn for Business? Business flock to social media for a number of reasons: LinkedIn and content marketing are necessary to reach and educate their target audience. Social media can give any company the chance to build and nurture their own community. LinkedIn provides advanced search functionality that can used to narrow down results and find exactly […]

It’s Better Late Than Never to Embrace Social Selling

If have a business that sells products or services to other businesses (B2B), you’ve probably heard the term social selling. Its popularity has been growing over the past few years and there are many reasons why. Implementing a social selling campaign is not difficult if you do a bit of strategic planning in advance. The following guide will acquaint you with all of the essentials that will help you make all of the important first steps in effective social selling. Why Social Selling is Important Social selling is the utilization of social media for the purpose of interacting directly with prospects. Not only does it provide valuable information, it boosts engagement and speeds up the sales process. In today’s hectic world, people don’t have the time to go through a lengthy and convoluted process when they want to inquire about a product or a service. Thus, going to the social profiles of a certain brand and getting their question answered appeals to most. Through social media, salespeople can interact effectively with prospects without being disruptive or annoying. The audience has control over the interaction, which is a big difference between using social selling and relying on cold calling for the […]

5 Methods to Profit from the Digital Sales Transformation

The buying process has changed over the years, thanks to innovations that make digital sales even more important than ever. The question is, have you begun the journey towards digital sales transformation yourself? And if you haven’t, how can you keep up at this stage of the game? Embrace Social Selling and Improve Digital Sales Strategies Thanks to digital selling, today’s companies must learn to quickly adapt to the rapid-fire changes in the buyer’s journey. One example is how customers are now able to make informed purchasing decisions long before they buy. This is made possible through peer reviews, recommendations, side-by-side product comparisons, and effective content marketing. The traditional methods of direct, in-your-face selling are also becoming obsolete because of todays digital savvy buyers. Salespeople, who are primarily reliant on cold calling, emails, and one-on-one meetings must quickly adapt to the rising trend of social selling. They need to start using social media channels to build stronger connections with their target audience or risk getting left behind. And these changes aren’t going to stop anytime soon. As Gerhard Gshwandtner, founder and CEO of Selling Power Magazine, puts it succinctly: “The changes have gone from ripples to big waves.” Anyone who […]

8 Proven Ways to Prospect Effectively (Infographic)

There’s a saying in business, nothing happens until someone sells something. Sales are critical for any business to be profitable and stay in business. Without new leads and prospects, there can be no new sales. This makes lead generation (or prospecting) absolutely vital for any businesses, regardless of size or industry. This can be daunting for many businesses, as some are unsure about the best ways to go about finding new leads, much less being able to prospect more effectively. Whether you are looking for new ways to prospect or simply make your existing lead generation system more effective, here are eight sales prospecting tips (in a handy infographic) that will help you achieve the results you want. 8 Tips to Prospect More Effectively (Source: Business Coaches Sydney) 1. Follow a Consistent Schedule Be consistent. Figure out how much time you can set aside each day to work on your prospecting. Even if it is only 15 minutes a day. By committing to a set amount of time each day, you will create a habit that will continue to bring in new leads and sales and become more efficient and effective with that time resulting in more consistent sales. For […]

Social Selling: How Small Businesses Are Growing Sales

Although this post is sponsored by Microsoft Office, all opinions are my own. Lead generation can be challenging, especially for many small businesses. Unlike large companies with entire teams devoted to generating new leads and sales, such tasks in a small business usually fall on the already time constrained owner or marketing/sales personnel in the company. In many cases, a small business owner must wear all the hats (marketing, production, administration, lead generation, sales etc.) to make their business run. This does not leave a lot of time for lead generation. Yet without new leads and prospects, there can be no new sales. So how can your small business generate new leads efficiently and effectively with the time you have? Using a technique called social selling. What is Social Selling? Social selling refers to using social media platforms and other digital tools, and processes to find and connect with potential prospects to increase sales. Basically, social selling comes down to building relationships with potential prospects. But why should you put your time and effort into using social media to find and connect with prospects? Today, 74% of B2B buyers conduct more than half of their research online before making an offline […]

How to Use Social Selling to Sky Rocket Sales

Whether you are a sales person, an entrepreneur or a professional responsible for generating sales for your company, you likely understand that sales is a numbers game. It’s likely that part of your day also consists of cold calling. There is only one problem with this interruptive approach to cold calling prospects. These decision makers have already acquired a bias to not dealing with sales people over the phone and tend to do their own research online to solve a problem without the involvement of an external sales person. Imagine for a minute, what your life would be like if you came into work each day and were able to engage, nurture and create opportunities to meet your ideal prospects on your social media networks utilizing a social selling mindset. This way of approaching sales allows for you to become the trusted advisor to your prospects because you are getting involved in the conversation early on when the business is actively looking for a solution online. Social selling is not about using social to sell; it’s about changing our behavior to understand and work with the modern digital buyer. What is Social Selling? Social selling is a sales technique that […]

6 Things Sales & Marketing Have in Common with Farming

While the old analogy, “what you sow is what you reap” probably comes to mind, you might be wondering just what other sales & marketing wisdom can be taken from digging in the dirt. You might be surprised by the similarities, not just in processes but also of the mindset needed to be successful. Sales and marketing today are very different than they were, even just a few years ago. Your ideal clients now have plenty of choices easily available to them and access to the information that will help them make that choice. If you want them to choose YOU, you need to give them a good reason. You need to be easy to find, you need to stand out and most importantly, you need to make it very clear why you are the only choice for them. So how exactly do you accomplish this? You do this by building a relationship and establishing trust with your ideal clients. Oddly enough, building trust and relationships is a lot like farming. Here are the six stages of farming and how you can take these lessons into your sales & marketing to be successful – and yes, fruitful. 6 Sales & Marketing Takeaways From […]

3-Step LinkedIn Social Selling & Lead Generation Process

Does social selling seem too difficult or time consuming to include as part of your daily routine? Do you need an effective daily lead generation plan that produces results and is designed for your busy schedule? Social selling is just another way of saying lead generation. It is an essential part of every business strategy to find your ideal clients and build a relationship with them, so that when they need what you offer, they will come to you. But why is LinkedIn social selling so important? Because today, a sale is a journey, not an action. Today companies choose who to work with based on who has become part of their buying journey. Your ideal clients are doing independent research and looking for information to help them make an educated choice about how they will spend their money and ultimately they will choose the company/person who has assisted in their buying journey. The good news is that you can find these ideal clients, build a relationship with them and establish yourself as a trusted expert on LinkedIn. Here is a daily LinkedIn social selling plan broken down into three manageable steps to help you effectively and efficiently manage your […]

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