Twitter Vine is a new video service from Twitter that allows users to share very short videos. Depending on your business and your message, you may be able to use this new service to reach out to customers. What Is Twitter Vine? As with Twitter, which has a 140 character limit on any messages, this video service encourages brevity, allowing users to share up to six seconds of video at one time. The stated goal behind this limit is to inspire creativity, and you will indeed have to be creative in order to deliver value to your customers in one-fifth the space of a typical television commercial. Twitter Vine can be downloaded to a home computer, laptop, or notebook. It can also be downloaded from an app store for use on an iPhone, iPod, smartphone, or tablet. How To Deliver Value With only six seconds to work with, it is not feasible to use Twitter Vine as a way of delivering traditional commercial content. However, that doesn’t mean you can’t use this service as part of your Twitter marketing plan. One useful feature of the video service is the ability to geotag your videos. That means that you can mark [...]
As a large proponent of Twitter marketing for businesses, I say this with a slight bit of shame: I hate #FollowFriday. Not because I don’t like the concept or the positive nature (I love both), I feel like it’s become a painful chore that actually does nothing for the people I want to shine a light on. There is a good chance that I’m alone on this but I wanted to bring it up because I’ve been wondering who feels the same way. Our article “The How & Why of #FollowFriday On Twitter” was one of the top 10 popular blogs on the site last year and although I stand by the best practices I outlined in it, I can’t help but wonder…how many #FollowFriday shout outs actually turn into something relevant for businesses? This is the first official “debate” for a new recurring set of candid conversations about the more controversial topics in social media marketing and how they relate to business owners. I believe in the power of social media but as a realistic businessperson I’m not inclined to sugar coat the gory details that affect my clients’ or my own bottom line. If something sucks, it is [...]
There is no secret that I’m a big fan of Twitter for business use. Don’t get me wrong, the little blue bird and me have had our wrestles in the past but like any great relationship, it’s got its ups and downs. Here are some of the problems people have: Getting real, interested followers Maximizing exposure for tweets (it’s noisy on Twitter!) It’s easy to feel like you are getting nowhere and just wasting time There is one thing I find most people have in common that have these issues: they aren’t taking advantage of Twitter lists.
Twitter marketing fundamentally depends on the content within each tweet but creating and curating that content can become quite the pain to do often while still retaining a high degree of quality. Over the years I have come across a few tricks that have solidified themselves as part of my routine. It’s not likely that you will incorporate every one of these points but inside these Twitter marketing tips you will find your very own Holy Grail for crafting the perfect tweets in no time.
UPDATED: November 1, 2012 @ 12:33PM I have finally gotten my Twitter account back after three long weeks of endless support tickets, reaching out to strangers and calling in every favor possible. I’m sorry to say that without the help of a great friend with some high connections at Twitter, I might not have ever gotten it back. I wish I had a great story to share about Twitter’s amazing support service but it seems that without a large paid advertising account, you are almost guaranteed to get nowhere. Take the tale below as a word of caution and heed the warning and tips shared at the end. You will need it! It started out like any normal Thursday morning. I had a cup of tea, read some emails and made my daily smoothie before making the rounds on Twitter, Facebook and LinkedIn. TweetDeck is my main Twitter tool and when I opened it up, I immediately noticed my username being mentioned in several tweets but there was something a little strange going on. It wasn’t MY username…it had been changed. Those of you that follow or interact with me on Twitter know that my ID has always been @MelonieDodaro. [...]
Twitter marketing has been in the shadows since Pinterest and Facebook began to steal the spotlight this year in 2012. Although Facebook has been the leader for a while, they received a lot of additional media attention due to the whole IPO fiasco. Many business owners and professionals still don’t get why Twitter could possibly be significant to their business. I can’t blame them since I felt the same way at one point. What could possibly be significant in 140 characters? Twitter Marketing Secret Weapon: Advanced Search Your greatest Twitter marketing tool for discovering conversations surrounding your brand, industry or company is arguably Twitter’s Advanced Search. Why? Let me give you an example. If you’re a restaurant, you can search for anyone tweeting the word “hungry” in your local area and it will provide you with instant results, in chronological order starting from the most recent tweets. This is a HUGE opportunity. If you’re a restaurant, these people ARE your customers, so reaching out to them at this moment in time could be a critical turning point for your business. Offer them a special discount code that they can use that day to come in for a meal at [...]
How to Massively Increase Engagement & Influence On Twitter In One Day Have you wondered with this #FF (FollowFriday) is all about on Twitter? Maybe you see it every Friday but aren’t exactly sure of the benefits of this popular Twitter practice. For those of you that are out of the loop, when you see “#FF” on Twitter, that’s a nice shout out from a Twitterer telling their followers that the mentioned users are worth following. “FollowFriday” on Twitter is a great day for engaging with people in your network in a positive and friendly way. It can also be an extremely effective way to grow and strengthen the connection you have with your friends and followers if done properly. Doing this for others greatly enhance your chances of having it reciprocated for you in future Follow Fridays. THE PROBLEM OF #FF There are a couple issues with the status quo and the popular methods of doling out the “Twitter salute” each Friday. Here are a few problems I have personally noticed: 1. There are too many people being shouted out to in one post. 2. Your followers don’t know why they should follow these people. 3. Your followers [...]