Do you struggle to get Twitter followers that actually produce results for you in your business? Social media isn’t a popularity contest – it’s a tool to connect us with the people and things that matter most in our lives. When it comes to Twitter, it’s possible to have 50,000 meaningless followers that do nothing for your business while another person may have 1000 followers that are highly active and engaged. Which would you rather have? I know I would always choose the 1000 highly engaged followers over 50,000 followers that never end up doing anything to forward my objective for being on Twitter in the first place. Disclaimer I use what’s referred to as a “follow strategy”, meaning that I follow targeted users and give them a few days for them to follow me back before I unfollow. There are several tools that help you do this including ManageFlitter and Tweetadder but it’s important to note that you must be strategic about how you use them to get tangible results. As of right now I have over 62,000 followers on Twitter and my account grows by an average of 150 followers a day, every single day. Here’s a screenshot […]
As someone who spends their days on strategizing social media campaigns for businesses, it’s easy to forget how many people struggle with things that seem obvious to me. Although I don’t often do private 1-on-1 sessions, I opened up a few spots recently and while working with a client I was able to spot some simple Twitter mistakes he made that really made him look bad. In fact, he was mortified when I told them the truth. This person is someone I would regard as highly intelligent and in a field where communication is very important to his business. We all make these mistakes when we’re first starting out and there’s nothing to be ashamed of – as long as we can fix them before they create any lasting damage. Here are the top 16 Twitter mistakes you need to avoid: 1. Using a Service That Calls Out Unfollows I cringe every time I see someone send out an automated tweet alerting their followers that I’ve unfollowed them. Not because I’m upset to be called out but because of how tacky that looks for them. Despite what some app developers will tell you, shaming people into following you is not […]
Do you use Twitter for business, yet wonder if you are using it correctly? Are you worried that you may be unknowingly breaking some of the unspoken rules of proper Twitter etiquette? If your Twitter etiquette is rubbing people the wrong way, chances are you’ll never know because you’ve been deleted out of their social experience completely. In this article I have listed eight of the most common Twitter etiquette issues I see on a regular basis. Review the list to see if you have mastered your Twitter manners or if you need to make a few changes. 8 Rules For Optimal Twitter Etiquette Scroll down for entire article Feel free to share this infographic anywhere you like without modifying it 1. Ditch small talk Your heart is in the right place if you are trying to politely connect with people but a simple pleasantry such as asking “How are you today?” over and over again to new and existing followers is actually not good manners at all on Twitter. It rarely comes off as genuine and won’t lead to any real conversations. Tweet this tip now! 2. Stop talking about yourself This may come as a surprise to you […]
Are you currently using Twitter for business? Are you happy with the results you are getting from your Twitter strategy? Or maybe you aren’t experiencing much in the way of results because you lack a strategy for using Twitter. It’s tough for many entrepreneurs and even traditional marketing professionals to wrap their heads around creating a Twitter strategy for business. It’s very easy to get frustrated and feel like you aren’t getting anywhere but you need to understand that Twitter serves a few very valuable purposes, although not all may lead to more sales for your business. Some of the business benefits many you can experience with Twitter are: Drive traffic to your website or blog Gaining business intelligence (industry news, following competitors, getting feedback from customers) Customer service Marketing & branding Your Twitter marketing strategy doesn’t necessarily have to include everything listed above, but it very well could. Ask yourself if your business could benefit from a little help with the four points above. If so, it might be time to re-think your Twitter strategy. 3-Step Twitter Strategy For Your Business I like to keep things simple and I find the first place businesses make mistakes in creating a […]
Twitter Vine is a new video service from Twitter that allows users to share very short videos. Depending on your business and your message, you may be able to use this new service to reach out to customers. What Is Twitter Vine? As with Twitter, which has a 140 character limit on any messages, this video service encourages brevity, allowing users to share up to six seconds of video at one time. The stated goal behind this limit is to inspire creativity, and you will indeed have to be creative in order to deliver value to your customers in one-fifth the space of a typical television commercial. Twitter Vine can be downloaded to a home computer, laptop, or notebook. It can also be downloaded from an app store for use on an iPhone, iPod, smartphone, or tablet. How To Deliver Value With only six seconds to work with, it is not feasible to use Twitter Vine as a way of delivering traditional commercial content. However, that doesn’t mean you can’t use this service as part of your Twitter marketing plan. One useful feature of the video service is the ability to geotag your videos. That means that you can mark […]
As a large proponent of Twitter marketing for businesses, I say this with a slight bit of shame: I hate #FollowFriday. Not because I don’t like the concept or the positive nature (I love both), I feel like it’s become a painful chore that actually does nothing for the people I want to shine a light on. There is a good chance that I’m alone on this but I wanted to bring it up because I’ve been wondering who feels the same way. Our article “The How & Why of #FollowFriday On Twitter” was one of the top 10 popular blogs on the site last year and although I stand by the best practices I outlined in it, I can’t help but wonder…how many #FollowFriday shout outs actually turn into something relevant for businesses? This is the first official “debate” for a new recurring set of candid conversations about the more controversial topics in social media marketing and how they relate to business owners. I believe in the power of social media but as a realistic businessperson I’m not inclined to sugar coat the gory details that affect my clients’ or my own bottom line. If something sucks, it is […]
There is no secret that I’m a big fan of Twitter for business use. Don’t get me wrong, the little blue bird and me have had our wrestles in the past but like any great relationship, it’s got its ups and downs. Here are some of the problems people have: Getting real, interested followers Maximizing exposure for tweets (it’s noisy on Twitter!) It’s easy to feel like you are getting nowhere and just wasting time There is one thing I find most people have in common that have these issues: they aren’t taking advantage of Twitter lists.
Twitter marketing fundamentally depends on the content within each tweet but creating and curating that content can become quite the pain to do often while still retaining a high degree of quality. Over the years I have come across a few tricks that have solidified themselves as part of my routine. It’s not likely that you will incorporate every one of these points but inside these Twitter marketing tips you will find your very own Holy Grail for crafting the perfect tweets in no time.