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The History of YouTube [Infographic]

We continue to marvel at the phenomenal growth of social media as if it is unstoppable but when you look at infographics like this one, it certainly seems plausible. The history of YouTube is an incredible example of how social networks are taking over the Internet and our attention with no sign of stopping in the future. The history of YouTube begins in 2005 when three former PayPal employees came together with the hopes of creating a video-sharing website. They envisioned a platform that would allow users to upload, share, search and view videos online…a primitive idea by today’s standards but a daunting challenge in that era of the Internet. The first video was “Me At The Zoo” (shown below), a rather bland kick-off to what would become one of the biggest websites on the Internet. History of YouTube: A Boom For Online Business The history of YouTube for business has been fruitful so far. Studies have shown 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source) In a previous article we outlined 10 great ways businesses can use YouTube to promote themselves online: […]

8 Ways To Improve Your Video Marketing Strategy

Have you made an incredible video to help promote your product or service? Then it’s time to optimize it for YouTube’s search so that your future customers can easily find it. There is no point in producing a quality short as part of your video marketing strategy if no one can find it. 8 Ways To Improve Your Video Marketing Strategy  1. Strive to make a viewer stay with you for at least the first 8 seconds. This is the most important time to grab a viewer, because if they click away before those 8 seconds pass, they do not count towards your # of views total. Save your biography for later. Get their attention first. 2. Make sure you have a Facebook page and post your YouTube videos there also. Also post your videos on your blog and Twitter account. This multiplies your opportunities for exposure and provides cross-channel traffic between the different social sites. Related: 10 Ways To Use YouTube Video Marketing To Promote Your Business 3. Embed your video inside your blog posts. Personally, I like to write a blog post to accompany my new videos so I can gain more traffic to my site as well […]

Turbo Charge Your Video Marketing Strategy With Pinterest

It looks like Pinterest could be one of the best things that has happened to your YouTube channel and your video marketing strategy. If you still haven’t heard of Pinterest, it has become the latest top performing social media website, using pictures pinned on an interest board in lieu of traditional text or blog entries. You can check out my Pinterest site at http://pinterest.com/meloniedodaro to see how I’ve been using it. The Power of Photo’s on Pinterest The power of a good visual is proving to be incredibly useful when driving traffic to websites and its time to get your hands in the pot! As part of any video marketing strategy, you want to be sure that you are posting your videos to sites that will get you the most views by your target market, whether it be on your own Facebook page, YouTube channel, etc. Related: 10 Ways To Use YouTube Video Marketing To Promote Your Business  Currently, the most active demographic on Pinterest is women aged 22-47. Businesses who regularly post on Pinterest are finding that views of their video are increasing by a whopping 300% – sometimes within days of posting a picture that simply leads to a […]

Is Social Media a Fad?

Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the Erik Qualman, the author of Socialnomics.

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