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Expand Your Business Contacts With Linkedln

In the business community, contacts are very important. If somebody says that contacts are not important for them, I would imagine their business is suffering. In whatever business venture, one cannot grow without the help of other people and industries. A restaurant business cannot start without the help of a good lighting, construction, interior design business and more. Everyone is interconnected and there is no sense in denying that fact.

Top Dog Social Media specializes in helping businesses in Kelowna and across British Columbia and beyond, promote themselves and make new contacts through Linkedln. So how do you use Linkedln? It’s very simple. All you have to do is create an account and put all the necessary information of yourself and your business. The information that you can share ranges from the basic location and contact information to creating a profile of your products, services and specialties. Aside from businesses, a lot of professionals use it as well; from accountants, doctors, lawyers, realtors to graphic artists and more.

The number of contacts that you can generate when you set up an account with the site is limited only to the amount of time you have to spend on it. For those who don’t have the time, you can always outsource it to a social media management company. Here are some tips on how you can properly expand your business contacts with the help of Linkedln.

  • Create an Outstanding Profile. Linkedln is populated by professionals and they won’t take you seriously if you don’t create a profile that is not worthy of their time. Share information about who you are and what you do. Linkedln is not like the other social networking sites that connect you with friends who you can talk to in an informal manner. Remember that you will be seen by people who are serious in what they do and don’t have time to waste on reading About Me profiles that are filled with quotations or read like a boring bio. Or worse yet, are incomplete and don’t even contain any information. Choose the necessary information that you think would help you gain credible contacts. Click here to see my profile as it is a good example of the information you want to include.
  • Start Connecting With People. LinkedIn has amazing search capabilities. Start by adding the people you already know. Then you can start seeking out and connecting with others using key word searches, or by location, or even members of the groups you have joined on LinkedIn. Determine who your ideal client and referral partners are and send them a personal message to connect. Then start building a relationship with them.
  • Take Advantage of Linkedln’s Job and Group Pages. If you are hiring and you need new employees, post a job offer on the site and screen hundreds of users that are willing to apply. It’s hassle-free and you can choose the right kind of people by looking at their profiles. On the other hand, the group pages can help you connect with people and businesses that have the same philosophy as you. You can share ideas, latest updates and trends, commentaries and the likes that can help you grow as a professional and your business as well. You can also join groups where your target market hangs out and start adding value to the group so that you can be seen as a great resource in your field. You will find many people will reach out to you just from doing this.

A lot of strategies can be used in order for you to expand your business through Linkedln. This social network is my personal favourite as it offers a much more serious level of business networking than the other social media sites. If you need any help with your profile or some training on LinkedIn, feel free to contact me at melonie@topdogsocialmedia.com. Also feel free to connect with me on LinkedIn, I accept all invitations to connect.

About Top Dog Social Media

We are a Kelowna based Social Media Marketing Company helping our clients increase their visibility, attract new customers and grow their business using Social Marketing. We work with small businesses and service professionals in Kelowna, Vancouver and other areas across Canada and the US. Our clients rely on us for cutting edge social media strategies, social media consulting and social media training. We can handle any of your social marketing needs, including full service social media management. If you would like more information about how we can help your business visit http://TopDogSocialMedia.com.

Comments

  1. Darryl Burma says:

    Hey Melonie, nice article. I’ve just found your site today for the first time but after browsing around a bit I decided to bookmark it.

    It’s funny, in all my years of working online I’ve never once set up a LinkedIn account, but after reading this I’m starting to rethink giving it a shot!

    Thanks for the article and keep up the great work.

    1. LinkedIn is my all-time favorite social network. It is a very powerful way to connect with others professionally.

  2. Margaret Lott says:

    Thank you for such an informative article. I am a 54 year “young” lady who is very new to the internet. I managed to open a Facebook account
    but sounds as though LikedIn is the place to be. It might be to my daughters advantage to put her profile out there when she gets her BS in May. Again thank you and it sounds like you really enjoy what you do. If I can get my head above water in the drop shipping biz maybe we will come across each others paths again.