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Real Talk: Does Anyone Care About #FollowFriday Anymore?

As a large proponent of Twitter marketing for businesses, I say this with a slight bit of shame: I hate #FollowFriday. Not because I don’t like the concept or the positive nature (I love both), I feel like it’s become a painful chore that actually does nothing for the people I want to shine a light on.

There is a good chance that I’m alone on this but I wanted to bring it up because I’ve been wondering who feels the same way. Our article “The How & Why of #FollowFriday On Twitter” was one of the top 10 popular blogs on the site last year and although I stand by the best practices I outlined in it, I can’t help but wonder…how many #FollowFriday shout outs actually turn into something relevant for businesses?

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This is the first official “debate” for a new recurring set of candid conversations about the more controversial topics in social media marketing and how they relate to business owners. I believe in the power of social media but as a realistic businessperson I’m not inclined to sugar coat the gory details that affect my clients’ or my own bottom line. If something sucks, it is our duty to call it out and identify it for what it is, for better or worse.

This week on the chopping block is #FollowFriday…is it worth it for business owners? If so, how? I’ve got only one good reason I can think of to use #FollowFriday on Twitter but it isn’t about followers. In this short video I’m going to tell you what I think but you’ve got to let every one else know what you think in the comments below.

Real Talk: Has #FollowFriday Lost Sight Of It’s Original Mission?


Love it or hate it – tell us what you really think about #FollowFriday in the comments below!