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3 Reasons To Add Google Plus To Your Social Media Strategy

social media strategyWith Google Plus gaining more steam in the social domain, more businesses are wondering if it’s worth incorporating into their social media strategy. Many sites are still trying to take advantage of the social media hype with varying levels of success. A big contender that still has everyone watching it with a skeptical eye is Google+. I’m going to shed some light on what I’ve found to be the most important features that are certainly worthy of including Google+ into any great social media strategy.

For the businesses that are still trying to figure out what is the best path for their marketing plan, here are the three things you absolutely must know before you dismiss Google+.

1. Search Position Is Influenced

If you and I are connected on Google+ and you search for something on Google, any relevant content I have shared will be prioritized in the Google search results. Although this isn’t a big deal for people that don’t use Google+, it’s an incredibly valuable tool for your business once you’ve connected with people on G+. This already happens with other social networks but Google’s latest changes seem to favor G+ results over other social networks.

Related: Chris Lang: 20,000 Followers on Google+ In 6 Months [Interview]

2.  Smaller Audience Means Less Noise

So there definitely are smaller numbers on Google+ compared to Facebook but the engagement levels are higher and the noise is much lower. The same posts I make on my Facebook page generally perform much lower than they do on my Google+ account, despite the fact that I have a lot more people following me on Facebook. I’ve also found the Google+ community to have an overall more professional vibe than Facebook or Twitter, but more personal than LinkedIn.

social media strategy3. Hangouts Are A Great Feature

This is a totally unique feature to Google+ and a lot of people are using it in creative and exciting ways. You can share exclusive content with your audience via video hangouts and interact with them face-to-face.

Related: 5 Social Media Tricks & Tips That Work

The first point alone is enough for businesses to take notice and include Google+ in their social marketing plan. There might not be as many people using Google+ as Facebook or Twitter but the one’s who are using it will be far more likely to see your content come up in the search results if you’ve shared it on G+. That’s huge leverage for your social media strategy…can you afford to pass it up?

I hope this post has helped you. If so, please share by clicking the share buttons below! Want to know more about how to include Google+ into your social media strategy? Post your comments and questions below.

Comments

  1. Ricky Potts says:

    I’m seeing Google+ produce a more engaged audience. I see it more on the business pages I run, but still seeing folks more likely to +1 or comment on a post. It also seems less crap fills my feed. At least for the time being, there aren’t game invitations and Spotify notifications floating around.

    Facebook also has made some recent changes to what and how much you see in your news feed. The more they make changes like this the more people are going to leave for new and similar services like Google+. I got on Google+ early because I knew it could carry weight. Stuff like this shows it has value.

    Another thing I like about Google+ is the ease in sharing pictures and videos. I have been testing this method, and folks are more likely to interact with a picture and/or video than just rich text. I am speaking at a conference in October, and will be releasing my findings there.

    I’m glad others see value in Google+. It’s nothing like Facebook or Twitter… Yet. Hey, maybe I’ll add you to my circles right now! Thanks for sharing!

    1. @Ricky: You’re right on the money with your comments. I’ve noticed the same trends on G+ and I’ve been scratching my head trying to figure out why engagement is so much more organically abundant than competing networks. Whatever it is, it’s working and the more time I spend on G+, the more I love it!

  2. Austen Bickford says:

    You could also reference this report that came out not too long ago, a really good resource to help show what influences local rankings. http://www.davidmihm.com/local-search-ranking-factors.shtml

  3. Ileane says:

    Hi Melonie, I’m a huge fan of Google +. I had no idea you interviewed Chris Lang so I popped over and listened before leaving this comment. Chris has been an inspiration to me and I was a featured panelist on one of his Hangouts. Maybe you and I can get together and do a HOA one day. I’d love to chat about blogging and social media. Thanks for the post Melonie!

  4. I’ve always thought that having a bigger crowd is better, but I’ve just seen the wisdom behind why less is more with Google+. Aside from having lesser “noise” that would normally get in the way, I’ll be able to find people/businesses with the same level of interest as I am. This helps me create more meaningful engagements.