In this day and age, it is vital to market your business with social media. Whether you like it or not, social media marketing is here to stay. Even if you are a local Kelowna business, it is important to make your presence known on the popular social media sites.
Social networking sites such as Twitter, Facebook, LinkedIn and YouTube are the most popular social media sites that you can use to boost sales, and traffic to your business. There are some platforms that are specifically targeted towards your audience that will be more effective.
When you learn how to use social media effectively you will be amazed at how quickly you can develop a large following of target potential customers for your business. In using social media marketing for your business, you will begin to understand how your users will respond, and how it works. It is important to create your content around your users. This will increase your following; improve your engagement and your traffic to your business.
Many businesses make the mistake of trying to use social media to advertise. That is not effective. Social media must be social if you are to engage with your community, so that over time they begin to “know, like and trust you.” Once that happens they will want to do business with you. Word of mouth, which is what it is all about, is the greatest form of advertising, and this is what social media is all about.
Every business wants to build their brand, and it used to take years to do so, but not anymore. Staying “top of mind” in your community has become easy with the use of social media. Getting people to talk about your company is the quickest way to access your customer base.
When people start talking about a product or service, the first place they go to rant and rave is to social media sites such as Twitter and Facebook. Word of mouth accounts for 67% of consumer goods sold, and many of them have used social media platforms to tell others how great something is.
88% of businesses hire social media professionals to help them with their online presence. With four out of five Canadians now using social media, it is imperative that you utilize powerful social media marketing strategies. Many local Kelowna businesses are already seeing the importance of social media marketing and with so many people using social media the businesses that are not yet using it, are late.
Four out of five of your customers are using social media. Are you taking advantage of this tremendous opportunity to reach new and existing customers? If not, your competitors may be.
Don’t know where to start?
If you want to know where to start, then rely on professionals like us, who eat, drink and sleep social media. Contact us today for a complimentary Social Media Audit and we will guide you on the best social networks for your industry and what you need to utilize them effectively to grow your business through social media marketing.