LinkedIn endorsements are the newest addition to a recent string of heavy profile updates for the professional social network. It’s a simple yet powerful feature to add third party credibility to your profile beyond the traditional LinkedIn recommendations feature we have all come to know and love.
As per the usual, not every country will have the new feature right away and will likely see a staggered rollout with the US taking the lead.
So what can you do with the new LinkedIn endorsements feature to help your business?
Endorse Specific Skills
The spotlight has been put on the “Skills & Expertise” section you should have already filled out when you created your profile. If you haven’t yet, don’t waste any time and get it done.
This picture shows the “Skills & Expertise” section before it got its overhaul last week. Make sure that the skills you are listing are keywords you want to be found for. By doing this, you are telling your connections which skills you want to be endorsed for.
For example, I have listed skills such as Social Media Speaker, Social Media Management since these are terms I want to be found for when people search them on LinkedIn (or anywhere, for that matter).
A One Click Process
Sometimes it’s tough to get great recommendations from people for a number of reasons other than you don’t deserve it but getting endorsements is easy as pie.
The picture above shows the new updated look of the LinkedIn endorsements section showcased under “Skills & Expertise”. This is a screenshot of my profile after having had this function in Canada for a very short time.
Great Potential For College Grads
A recent article by US News highlighted the potential boost this new feature could provide to college grads seeking more credibility when applying for jobs. Volunteering and internship experience now has found a new incentive with the single click credibility boost that LinkedIn endorsements provide.
How To Start Getting LinkedIn Endorsements
First of all, don’t send out a spammy message to all your LinkedIn contacts telling them to go and endorse all of your skills for you. Not only is that tacky but it’s very unprofessional. Endorsements should be earned and not sought after.
Your best options for earning more LinkedIn endorsements is to:
- Start giving endorsements to your colleagues, strategic partners, clients and connections you have personally worked with. They will receive an email notification every time this happens. The more you give, the more you will likely receive.
- Send personalized messages to everyone you endorse to let them know why you chose to endorse those skills. That personalized touch will be much more likely to trigger the Law of Reciprocity but always act with no expectation of receiving anything in return.
- Give credit where credit is due. Don’t endorse people that don’t deserve it, it just looks bad on you in the end. Be aware of great skills your team and partners are demonstrating and don’t hesitate to highlight them through LinkedIn endorsements.
To learn more about LinkedIn endorsements, check out the Slideshare below from LinkedIn.