With the professional network now boasting more members than many developed countries, business professionals across the planet are racing to figure out how they will leverage LinkedIn marketing for themselves.
Statistics have shown that LinkedIn marketing is 4 times more effective than Twitter or Facebook for B2B (business to business) purposes but there are still many people who get frustrated before reaching success.
LinkedIn Marketing: Your Professional Presence Online
Your LinkedIn profile is often your first online impression as it usually shows up at the top of Google results when someone Google’s your name. It is essentially your online professional presence and it’s imperative that it conveys that you truly are a professional.
This LinkedIn marketing infographic details every single step you need to craft the perfect profile. If you follow each step, you will not only look good but also attract and engage your ideal clients to take action and reach out to you.
Stand Out From Your Competitors
LinkedIn is very SEO-friendly but many people don’t think about the searches that are actually done on LinkedIn every day. If your profile is properly optimized, you can take advantage of the many searches being done every day within each industry and show up above your competition.
You need to be proactive as well and not expect your profile to do everything for you. Include these five things as part of your LinkedIn marketing strategy for optimal results:
- Personalize all connection requests
- Engage in LinkedIn groups where your target market is
- Forget the sales pitch and lead with value
- Send a personalized ‘welcome’ message to all new connections
- Take advantage of LinkedIn advanced search to find targeted prospects in your extended network
LinkedIn Infographic: How To Create A Kick Ass Profile
The graphic was created from my personal profile and leaves no stone unturned for getting the perfect LinkedIn profile when it comes to:
- Getting found by potential clients in LinkedIn & Google searches
- Impressing prospects when they find you
- Writing copy that creates action and has them reach out to you
Feel free to share this infographic anywhere on the web as long as you reference the source and hyperlink it back to this blog post.
Join me for a LinkedIn training webinar that will help you maximize the results from your profile and your overall LinkedIn marketing strategy. Get the actionable steps you need to not only bring you closer to your ideal clients, but have them coming to you.
“3 Quick And Little-Known Secrets For Harnessing The Power Of LinkedIn”