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LinkedIn Training: More Important Than Your Website?

LinkedIn trainingI’m hosting a complimentary LinkedIn training webinar where you will Discover WHY Your LinkedIn Profile Is Even More Important Than Your Website

I will show you How to Optimize Your LinkedIn Profile to Rank As #1 And How To Attract Your Ideal Clients To YOU!

With over 161+ million professionals users, LinkedIn is the premier social network for business and a crucial component for marketing your business in 2012.

In this interactive LinkedIn training webinar, I will walk you through the exact strategies I’ve used to become Canada’s #1 LinkedIn expert and social media strategist by developing a powerful LinkedIn presence. A LinkedIn profile set up using these strategies will attract your ideal clients to you and dramatically increase your visibility and credibility.

In this LinkedIn training session I will share with you the same proven strategies that have propelled me to over 14,000+ connections and growing by hundreds each and EVERY week. Not only is it easy, it is highly duplicate-able.

You’ll Discover a Quick & Easy 3-Step Formula to LinkedIn Success:

•  6 things you MUST do to optimize your profile to rank as #1 in your profession and ahead of your competitors
•  How to attract more clients than you can handle without marketing
•  3 things you need to change to attract and engage your ideal clients once they land on your LinkedIn profile
•  How to become a significant center of influence and trusted resource on LinkedIn
•  3 of the most important elements you need in your LinkedIn profile to STAND OUT that 99% of LinkedIn users miss


This is guaranteed to be one of, if not the most content packed LinkedIn training webinar on how you can make LinkedIn more profitable for your business then your website…

…I’m going to be touching on the exact strategies I’ve used to help me get over 14,000 connections on LinkedIn with hundreds more being built each and every week.

I know that it’s not about how many people connect with on LinkedIn, but how much growth and money your business can make from those connections, so I’ve kept that as the main focus for my 3-Step Formula To Significantly Grow Your Business Through LinkedIn And Our LinkedIn Training.


  1. Thanks Melanie. I think learning about LinkedIn is one of the more important things a business owner can do. I’ll spread the word on your webinar.

    1. Thanks Denise. It is so important you are right! People are always amazed when I tell them 70% of my business comes from LinkedIn and I will share many of my secrets on this webinar.

  2. If all goes well and there are no technical difficulties we hope to have a recording to send out. No guarantee’s though.

  3. B2B and Small Business Miscellany for March 23, 2012 | says:

    […] LinkedIn: More Important Than Your Website? […]

  4. Alison says:

    I thought you do a great job on your blog it was very informative and a good training tool. You put some information in there that will be very helpful when I go to set up my account with Linkedin. Thank you so much for the information and I hope that you will continue to post more about things like this in the future.

    1. @Alison: Thank you so much for the kind comments. I’m quite proud of the two new recent blogs that came from an interview with the Executive Editor of LinkedIn & Business Magazine: Two Great Ways to Determine The ROI of Social Media & 5 Major Business Benefits of a Great Blogging Strategy

  5. Marilyn says:

    I’m certainly impressed by the power and speed of Linked In. But I never really thought that it would be such a staple of social media marketing and SEo. I wuld be interested in watching the replay of this seminar because I suspect that there are quite a few tricks to using and maximizing your reach that I am not aware of. Is this webinar available all the time or is it being replayed on a schedule?

  6. Francis says:

    I had to watch the replay of the webinar because I missed the first time through. You did a great job and I actually learned quite a bit about linkedin that I never knew before. I’m thinking that in the business world linkedin is probably right up there with tweeter in the social world. I’ve not used it yet but now that I know how to use it I will certainly give it a try.

    1. @Cynthia, Susan & Francis: Thank you for the comments. I’m glad you all learned so much from the webinar. I felt it was time to get more of my advanced content out there, there’s so much incorrect information available and uncertainty around LinkedIn that I thought it was necessary to go deeper and show people it’s amazing potential.

  7. Susan says:

    I found this to be very interesting. I have Facebook and Twitter accounts but I think for the business I am going to have to get a Linkedin account. The seven steps that you showed us to grow our business was very helpful and I have put about three of them into practice so far. Thank you for posting this information and I hope to see more from you.

  8. Cynthia says:

    I was not aware of how popular Linkedin really was until I read your blog and watched the webinar. This has some really good information for those that don’t have a clue what social media is all about and I learned a great deal. Thank you for posting the replay of the webinar because I missed it the first time around. Great job keep up the good work.

  9. Patrick says:

    Why do you suppose that Linkedin is more popular in the business world than any of the others. Isn’t Twitter more powerful and reach farther than linkedin does? I want something that I can advertise my business on and the word is going to spread like wild fire and to me that is Twitter. You have a great blog here with a lot of information that is helpful.

    1. @Patrick: Finding the best social network for you and your business is key. LinkedIn won’t be the best option for everyone but it depends on what you’re selling. There is no contest for LinkedIn when it comes to B2B but when you want to get your message out as far as possible, Twitter is definitely the way to go. Each network has it’s strengths, it’s all about leveraging them uniquely.

  10. Mary says:

    The unspoken rules of Linkedin etiquette was very interesting because you don’t have that with things like Twitter and Facebook. I was thinking after I read this though and did the webinar that maybe those other should have rules as well. Some of the stuff that people post is just a little wild and doesn’t need to be shared.

  11. Laura says:

    Someone told me that they use LinkedIn to trigger responses that he should take based on a certain event. Getting notifications when someone changes jobs, this is a trigger to contact them to see if you can be supplier to the new organization and to get introduced to the one who will replace them at your current customer (network updates. They say timing is everything and a trigger can help you beat others to the punch.

  12. Lily says:

    I am relatively new to LinkedIn and wondering how to use it for business and career development. I noticed that many persons who have used LinkedIn a while feel like they haven’t really been getting the most out of it and are trying to persuade their friends to join LinkedIn and want to show the value of it, but they think there’s no real value in LinkedIn. I hope this webinar convinces me otherwise. I will tune in shortly.

  13. Kay says:

    When I began doing research into LinkedIn, I felt that there was a lack of information regarding utilizing LinkedIn in the blogosphere. I have done my best to fill the gap by drilling down into several real business success stories, but I noticed there is still a lack of clarity concerning the restrictions that you meet but don’t realize until you hit them! I will check out this webinar and hopefully, it will address these finer points.

  14. Sarah says:

    I don’t guess you can call it Sangria if you make it fruit juice instead of wine can you? I was thinking that having a drink that looks like this at a kids party would make them think they were really drinking something that big people drink. You know how little kids like to pretend. Well maybe that isn’t such a good idea after all.

  15. Robert says:

    Is linkedin better for businesses then the other forms of social media? I have heard people say that Facebook is just to crowded these days and Twitter is like stalking someone on a creepy level so I was thinking about using linkedin for that reason alone. Not to mention when I get on there and look at what is there I noticed that over half of the things on there are business related.

    1. @Robert: LinkedIn is my preference for business purposes. It’s ideal for anyone in B2B but has B2C advantages as well, although I generally suggest it for anyone in B2B primarily.

  16. John says:

    I would like to attend the webinar for Linkedin because I have never used it before and I don’t have an account for it either. But I have to admit I have seen t before because some friends of mine have an account. I am going to look into it further and see what I come up with.

  17. Victor says:

    Funny thing the other day I was sent an email asking me to verify my email address for my Linkedin account and I don’t have an account nor did I ask anyone to set it up for me. Do you know what they happened by chance? Is Linkedin cheap like free that Google is? Maybe I should look into it more. Thanks for the information.

    1. @Victor: Someone that you know might have sent you an email invitation to connect with them on LinkedIn. They can do this even if you don’t have an account, as long as they have your email. 🙂

  18. Jeff says:

    Thank you for posting this information. I have been researching social networking and how to use social media to my advantage and this is the first webinar that I have run across. I would definitely like to be in attendance but if I can’t will you be doing it again or will there be a video later to watch if you miss the training?

    1. @Jeff: The replay is no longer available. There will be another one in the near future with a replay but make sure you are on the email list to stay updated. 🙂

  19. Virginia says:

    I think it is great that you are offering this training in a webinar because other wise it might be difficult for some people to attend. This way people from all over the world can tune in and get some quality training on how this stuff works and what it is used best for. I am thinking it is best for businesses so people that don’t own a business may not be interested.

  20. John says:

    There was some controversy a month or so ago, when it came out that app maker Path was secretly uploading your entire address book to its servers. The company apologized and deleted all the data. Of course, pretty quickly, people realized that lots of apps like LinkedIn do this, if you allow the app to search your address book to see who else you know is already using the service. So be aware of this.

    1. @John: It’s important to review Terms & Conditions of any service that you use. “Privacy” in a public domain or service has a different definition than privacy within your own home, for example. It’s crucial that you are aware of how you’re exposing your information so that you can decide if you’re comfortable with it before taking advantage of XYZ service. Thanks for bringing this up, John! Great point!

  21. Donna says:

    Linkedin is just not as user friendly to me as Twitter is and even Facebook now days. You have a really good article on it and I am sad to say that I missed the webinar, I am sure it would have been fantastic. Are there anymore social media pages other than these three? I have tried them all out and they just don’t have what I want.

    1. @Donna: There are hundreds, if not thousands of social networks out there. Try a Google search for “top social networks” or “top social networks for business” and you should be able to come up with more ideas than you have time for! 🙂

  22. Karen says:

    I closed my Linkedin account because I was receiving messages that were creepy and not good for my business. That is something that people need to watch for, bad messages on your linkedin account that other people can see will shut you down eventually.

    1. @Karen: Unfortunately, that is the reality of our world. There will be shady individuals that use positive mediums of communication to spread their spam or “creeper activity”. The “Ignore” and “Block” features are your friend in this case! I continue to get over 70% of my business through LinkedIn alone but that doesn’t come without a little filtering and sifting through spammy or irrelevant messages.

  23. David says:

    Melonie thank you for informing us that the replay is no longer available for viewing. Do you know when you will do another one because I would really like to be included. I have signed up with my email so I am pretty sure it should be in your system to receive updates, is this how you will announce a new webinar session?

    1. @David: Anything to do with webinars will always be communicated to those on the Top Dog Social Media email list. That is generally one of the exclusive perks of being on the list as we don’t typically share the link “externally” as a benefit to our follower-base. You’re most definitely “in the loop” now! 🙂

  24. Donna says:

    I’ve never used linkedin but I hear that it is really good especially for businesses. I have been receiving email notices about my Linkedin account and I was wondering about it because I don’t have one. Is this a ploy to get you to sign up or something? I will have to check out the training just so I can see what it is because I don’t like spam email trying to sign me up.

  25. How To Build & Nurture Relationships With Business Social Media | My Blog says:

    […] word of mouth business every time you nurture your contacts via business social media sites like LinkedIn.  Are you ready to learn how to create and nurture business relationships […]

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