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5 Tips To Make The Most of Networking Events With Social Media

Social Media StrategyThe next time you go to a seminar or a live event, don’t waste the amazing opportunities that present themselves to build new relationships that can develop into leads or strategic partnerships. The best social media strategy connects to the offline world somehow and live events are an incredible place to do this.

It’s always been a struggle in the past to find a good, non-intrusive way to stay connected to all those great contacts you meet when at an event. Until social media came along, you had to resort to awkward follow up calls and impersonal emails, but that’s all changed now.

Here are a few ways you can improve your networking and your social media strategy at live events:

Related: 3 Tips Guaranteed To Generate Referrals With LinkedIn

  1. When You Get A Business Card, Ask That Person If They Are On LinkedIn. If they are, make sure you make a note on their business card to search them on LinkedIn. This will be your golden follow up tool and will really help you learn more about them.
  2. Make Sure Your Profiles Are Updated & Attractive. People will be checking you out to see if you walk your talk so make sure your profiles are up to date and looking professional. Hopefully you already have some great recommendations on your LinkedIn profile for some added credibility.
  3. What’s Your Story? Make sure you have your story or “elevator speech” already nailed so that you have it prepared when talking to new connections. It may sound cheesy but impressive credentials aren’t enough; you need to be interesting and memorable. People don’t remember facts but they do remember stories!
  4. Follow Up With A Personalized Connection Request. Reach out to your new connections via LinkedIn and be sure to personalize the message with a note mentioning how great to was to meet them at the event. The faster you do this after an event, the better impression you will leave on people. Any little personal fact you can remember and include in your message will earn you extra points!
  5. Seek Out Event Branded Twitter Hashtag & Connect With Attendees. Hopefully your event’s promoter is up-to-date with today’s promotional strategies and has designated a special hashtag for the attendees to tweet with. It’s a great idea to not only interact with these people but also put them into a special Twitter list so you can connect with them after the hash tag becomes unused and is no longer searchable.

Related: 5 Ways To Generate More Leads On LinkedIn

What tips do you have for incorporating live events into your social media strategy? Leave a message in the comments below!

 

Comments

  1. Keith Townsend says:

    I liked these suggestions, simple and easy to implement no matter who it is. I make myself a professional card collector at events. I go there with the intention to get other’s cards. I want to know about them and find out how i can help them in some way or who I can refer to them and their business. Search out local meetup groups in your niche and go their to make connections. Most great connections are made at live events. Great article Melonie -tweeting this out

  2. Alfred says:

    This is excellent advice. Too often, business people are lapse about following up with persons. That is how you build the connections and the trust in relationships which could lead to sales or important referrals that lead to sales. The strongest promotion you can obtain is word of mouth. That’s why even if you’re not trying to sell directly to a networker, you should treat them like a customer because they may be the one spreading your message.

  3. Gary says:

    I have to admit that when I have been at a networking event or seminar in the past, I never took advantage of the networking opportunities and pretty much stayed to myself and never really reached out to other attendees who I might have learned from or made some valuable connections with. That is probably one of my weaknesses – the fact that I tend to be a kind of recluse. Not the ideal attitude for marketing.