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2014 Social Media Statistics That Will Guide Your Strategy

social media statistics 2014Are you puzzled when it comes to predicting future trends in marketing?

Would you feel more comfortable in creating social media strategy if you had some data to give you guidance and direction?

I am very impressed by the newest marketing & social media statistics for 2014 and how the information is becoming clearer than with previous years. Social media has been mainstream for a few years now with virtually no one (that I can find) left arguing against its proliferation.

We Are Social released a Slideshare report that presents all the key social media statistics, data and behavioral indicators for the digital marketing space. If you want to dig deep into some more detailed stats, spend 10-15 minutes checking out the slideshow presentation below, otherwise keep reading to see some of the most compelling stats I’ve come across for 2014 so far.

Digital Marketing Statistics That Will Drive 2014

What To Expect In 2014

78% of CMOs think custom content is the future of marketing

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 $135 billion will be spent in 2014 by marketing teams on new digital marketing collateral

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 Internet advertising will make up nearly 25% of the entire ad market by 2015

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TRENDS IN THE MARKETING MIX

Social media marketing budgets will DOUBLE over the next 5 years

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Emails with social sharing buttons increase click through rates by 158%

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 Nearly 50% of companies have content marketing strategies

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 67% of B2B content marketers consider event marketing the most effective strategy

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33% of traffic from Google’s organic search results go to the 1st item listed

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73% of reporters think press releases should contain images

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72% of PPC marketers plan to increase PPC budget in 2014

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WHAT TO CONSIDER FOR YOUR DIGITAL AUDIENCE

52% of all marketers have found a customer via Facebook in 2013

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B2B companies that blog generate 67% more leads than those that don’t

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43% of all marketers found a customers via LinkedIn

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In 2013, 55% of marketers worldwide increased digital marketing budgets

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Customer testimonials have the highest effectiveness rating for content marketing at 89%

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Videos on landing pages increase conversions by 86%

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 65% of your audience are visual learners

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 Inbound marketing delivers 54% more leads than traditional outbound marketing

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 Visual data is processed 60,000 times faster by the brain than text

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Other Incredible Social Media Statistics For 2014

73% of online adults now use a social networking site of some kind – and 71% of online adults are now Facebook users

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 45% of Internet users age 65 or older now use Facebook, up from 35% who did so in late 2012

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42% of online adults now use multiple social networking sites

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 63% of Facebook users, 57% of Instagram users, and 46% of Twitter users are daily visitors of each site

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 21% of online adults use Pinterest, up from the 15% who did so in December 2012

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 22% of online adults are LinkedIn users

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 18% of online adults currently use Twitter, and 17% of online adults use Instagram

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Almost 75% of Facebook’s 1.2 billion monthly active users access the platform through mobile, while on any given day, almost half of its users are mobile only.

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Connected mobile devices already exceed laptops and PCs, while smartphone sales now outnumber those of feature phones around the world too.

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What’s New In Your Social Strategy For 2014?

Let us know what you think of these social media statistics and how they are influencing changes in your 2014 strategy in the comments below.

SOURCES