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Social Media Training 101 for Network Marketers

social media trainingHave you been trying to grow your network marketing business online without any proper social media training? If you want your dog to sit, you train him, and social media training isn’t much different than this process. Attempting social media without properly understanding what works, what doesn’t and the proper etiquette can be a disaster.

Here is your introduction to growing your network marketing business using social media. Consider it a crash course.

 

Why YouTube is A Powerful Tool When You Know How to Use It

YouTube is the second most used search engine on the web. People tune into YouTube for a slew of reasons. They can learn how to roast a perfect chicken, change the oil in their car or find a homeopathic remedy for psoriasis. If you are just selling a product or promoting some opportunity without giving some beneficial information you will not have much success! Instead, offer quality advice to solve a problem if you want to use YouTube to grow your business.

Related: Social Media Strategy 101: 7 Tools You Need to Get Started

Create Trust & Value Without A Sales Pitch!

Share quality, informative content, without a sales pitch and you will soon become an authority on your topic, gaining respect, trust and credibility. With this positioning people will be much more receptive to learning more about what you do and explore an opportunity of working with you in your networking marketing business.

social media training 101How Many Social Media Networks Are There?

The next important thing to know in your social media training is that while Facebook and Twitter are a great place to make contacts, there are literally thousands of forums where you can make connections in your niche and gain some serious followers so that your website or blog are visited frequently.

Don’t think that by just posting on Facebook that you are going to get lots of sales or business contacts.  You can’t ignore the big guns, but don’t underestimate highly targeted forum presence for building a social network. LinkedIn, Google+, Foursquare and StumbleUpon are other examples of good places to get a presence going.

Don’t Listen to the Naysayers

Social media is not a fad, it is here to stay!  You know that when Google starts to try to compete with Facebook and Twitter.  Social media has changed the way we do business and has become one of the hottest forms of marketing over the past couple of years, and continues to gain momentum! There is a reason that a Facebook referenced movie was made and sold billions at the box office.


Social media trainingPersistence Pays Off

Consistency is one of the most important things in social media. It is important to be consistent with your blog and all of your social media sites. Studies have shown you’re your results with social media directly correlate with the amount of time you invest in it regularly and the amount of time you have been using it overall. Your persistence will pay off more and more over time.

Related: 10 Things You Must Know About Social Marketing

Social media training can give you the edge you need to compete with sites that already know how to get their high quality content to the top of Google’s first pages using the new Panda Algorithm. You need quality content to drive interest and a social media presence to spread that content all over the web. This is what brings you the real goal you seek, which is to use popular social networks to grow your network marketing business.

Every day I see network marketers making huge mistakes on Facebook, Twitter, Google+ and LinkedIn, pitching, pitching and pitching their business to people who don’t care and are NOT interested. Also this achieves is having people block, delete or ignore you. Use social media as it was meant to be used, to build relationships, it is relationships that will grow your business. Get proper social media training so you know how to do this right, otherwise you are just wasting your time, while irritating the people in your networks.

What would you like to see in a social media training for network marketers? Share in the comments below.

Comments

  1. Michelle says:

    Great tips and insights into how to use social media most effectively, Melonie! Thank you!!

  2. Sarah says:

    I am beginning to see that training tips are a must to be successful in social media. Have you thought about an on line step by step tutorial? A couple of fictional businesses could be used and users could go through the set up steps with first hand guidance.

    1. Thanks for your comment Sarah. I agree people love online tutorials. We are making more and more YouTube videos like that with short tutorials. My Insanely Profitable Social Media course is a complete video tutorial of Twitter, Facebook, LinkedIn, Content Creation and more. It’s a great way for people to learn.

  3. Victor Ordu says:

    Thanks a lot for what, to me, is a timely article.

    1. Hi Victor, I’m so glad the article was timely for you. It’s funny how things happen like that sometimes.

  4. Mark says:

    I think it is a good point that You Tube can be a great resource for information. The viewing statistics that I have read about from studies are astronomical and promising for anyone who wants to market via video. I use Youtube in order to learn software programs. There is no better way to learn than by watching someone do it before your eyes. I also use it to discover music or record old songs.

    1. That’s so true Mark. It’s amazing what you can learn on YouTube these days.

  5. Tyrone says:

    You did a great job putting your blog together and I’m a believer in the social media network. YouTube is a big social media site these days and you can find almost anything out there that you need. I think if you get the proper training on how to use social media then you can be extremely successful in anything that you do. Without that training though it is like a shot in the dark.

  6. Ida says:

    YouTube and Facebook are huge among young people these days and therefore it makes it a marketing haven if you are marketing a product that is targeting the younger crowd. I am a big believer in social media but you are right if you don’t know how to use it you can actually be doing more damage than good. Great blog, you did an excellent job with your information.

  7. Sean says:

    You did an awesome job with your blog. You have a lot of good information it your article that I am sure not everybody knew about or was aware of. The way you put it together shows that you have been doing this awhile and obviously know what you are doing. This was very interesting and I learned a great deal, now to share it with my business partners.

    1. Thanks for sharing it Sean!

  8. Edward says:

    You have a lot of good information in your article that I’m sure not everybody knew about. You are right in stating that Social Media is here to stay and the more training you can get on how to use it properly the better off you are going to be. The amount of information that you put in your blog shows that you have been doing this awhile and obviously know what you are doing.

  9. Nicholas says:

    The amount of information that you put in your blog shows that you have been doing this awhile and obviously know what you are doing. Do you know of any training classes that you can take to teach you the ins and outs of social media and how to use it to your benefit in the marketing game? Maybe you should teach an on-line class.

    1. Nicholas, take a look at my online course http://topdogsocialmedia.com/insanely-profitable-social-media/ It covers all of the most importance must know aspects of using social media for business.

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