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10 Questions with Personal Branding Expert Barry Feldman

“You, my friend, are a brand.” Barry Feldman has been saying this for three years now and his efforts to explain the concept and deliver actionable advice to develop a successful personal brand has culminated in an impressive new book, The Road to Recognition. The book, co-authored by Seth Price, is available now on Amazon and ships April 25. Barry shared a preview copy with me (BTW, this book is pretty) and interviewed me for a series of videos that will be offered as a free bonus. I thought I’d turn it around and interview him. Here’s how that played out… What are the benefits of personal branding? Barry: Personal branding is, well, personal. So the benefits are bound to be differ depending on what you’re aiming to accomplish. If there’s a universal answer to the question it’s the development of your personal brand will accelerate your professional success. Look at it from the point of view of an entrepreneur or business leader and the benefits might include attracting more clients. The job seeker might gain a competitive advantage over the rest of the field. An executive could be offered a better position and the rewards that come with it. […]

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