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4 Scientific Ways to Get More Traffic with Content Marketing

Do you want your content to standout? Would you like some useful content marketing statistics that will get you more traffic and leads? Content marketing has become wildly popular. A lot of businesses are implementing it. Over 2 million blog posts are published daily and businesses are spending around $200 billion a year on content marketing. This figure is expected to reach $313 billion by 2019. It will be hard for any business to stand out from this noise if they create the same old content. This is why I have listed some useful content marketing statistics below and discussed in detail how you can use them to create content that will drive more traffic from both search engines and social media. 4 Scientifically Proven Content Marketing Tips Tip #1 Write longer posts 300 to 500-word blog posts aren’t good enough anymore. If you want to create excellent blog posts they should exceed 1,500 words. These blog posts attract the most backlinks, get the most shares and rank higher in search engines. Longer posts attract more backlinks. Moz.com analyzed their blog posts and found that their longest posts attracted the most links as you can see in the below graphs. […]

Social Media Automation: What You Can & Can’t Automate

Have you been wondering what are the most effective tools for social media automation? Or maybe you’ve want to discover the best ways to automate your social media and what you should and shouldn’t schedule? Like most things in social media, the answer is IT DEPENDS. What I mean by this is, that what, when and how much you can schedule on social media will depend on a number of factors including your: Industry Community Business goals Social platforms Social media strategy And of course, how much time you have. Social Media Automation – Do’s & Don’ts That being said, there are some general rules that you can use as guidelines, when deciding what you can automate and what you can’t (or shouldn’t). 1. Do NOT Ever Schedule Engagement You should never try to schedule or automate your engagement. Social media is just that…social. When someone replies or otherwise engages with something you have posted, respond to them in real-time rather than scheduling your responses via a third party application Think of social media as a conversation between you and your community members. Just like any other form of effective and successful communication, it requires both parties to listen to […]

11 Major Social Media Changes This Month [May 2015]

Do you struggle to keep up with all the social media changes that constantly occur? You’re not alone. Even my head spins from all the action so I’ve taken some time to find the most relevant changes in the last month that you need to know about. Facebook has changed their algorithm (again), LinkedIn now lets you search phone numbers and the new ability to schedule pins on Pinterest with Buffer are just a few of the important social media changes that I’ve covered here. Here is a comprehensive list of the new changes in social media: 1. Facebook Changes News Feed Algorithm (Again) In a continued effort to balance content from friends and pages, Facebook has modified its algorithm once again. This round of updates includes three major News Feed changes: People with little friends previously weren’t as likely to see multiple posts from the same source in a row. The latest update has relaxed this rule. Content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed. If you like to read news or interact with posts from pages you care about, you will still […]

15 Ways To Create Social Media Content That Always Works

Do you draw a blank some days when thinking about what social media content to post? Sometimes it can feel like you’ve thought of it all and are tapped out for ideas when posting to Twitter, Facebook or any other social network. Whether you’re curating content or coming up with something original, there’s more than a few ways to keep things easy for you and fresh for your audience. 1. Search Relevant Keywords via Facebook Graph Search Declining organic reach doesn’t just affect businesses on Facebook, it also affects the people who follow those pages and want to receive that content. The good news is that a simple Facebook Graph Search can show you posts from people and pages you follow, even if they didn’t show up in your News Feed. 2. Google News Search Google search is great but I love the News search specifically for finding killer content that’s relevant and current. Search with basic keywords relevant to your business (i.e. A cosmetic surgeon could search terms like “botox”). Local businesses that rely solely on customers in their immediate area can benefit by searching for content that’s relevant to that area (i.e. An article titled “Toronto Named World’s […]

Why Tomorrow Is Too Late When It Comes To Social Media Training

Brands and companies are moving full speed ahead into the digital age as they finally come to grips with the fact that social media is here to stay. The fear of missing the boat is now overshadowed by the realization that proper social media training and a strategy are absolutely necessary to succeed. The Heavy Cost of Late Adoption There are several struggles companies are currently facing as they finally jump on the social media bandwagon: Catching up to the competition – The fact is that the competitors that have been using social media for years undeniably have a clear advantage over those who chose to ignore the what they thought was just hype. The conversations are happening without you – Your customers are online and they are discussing topics that are important to your industry, brand and success but there’s one thing missing: YOU. More time, more work and more money – Remember when the Internet first came out and entrepreneurs everywhere debated the value of a website? By today’s standards, you aren’t even considered a legit company if you don’t have a professional looking website. Social media training will get your foot in the door but if you […]

Top 4 Social Networking Tools & Time-Savers

Are you feeling the crunch on your schedule to pull off the demands of your social marketing strategy? Time management is becoming the greatest challenge of social media domination but the good news is that there are thousands of talented programmers and developers that are making fantastic tools to help you keep up with the workload. At Top Dog Social Media, we work on many clients social media campaigns and need to be as efficient as possible in order to execute their social marketing strategy so we rely heavily on social networking tools to help us with that. After collectively spending hundreds of hours on experimenting and testing many different services, we have come up with a few apps that are “non-negotiable” when it comes to your social marketing plan. Buffer If Buffer and Hootsuite had a child, it would be called perfection. Rather than upsetting myself over a non-existent lovechild, I’ve decided to embrace the positives of each system and incorporate them into my workflow. Buffer claims to increase clicks on your tweets by 200% and since I’ve been using it, I can say that clicks have definitely gone up. You can see how effective each tweet was through […]

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