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Social Selling: How Small Businesses Are Growing Sales

Although this post is sponsored by Microsoft Office, all opinions are my own. Lead generation can be challenging, especially for many small businesses. Unlike large companies with entire teams devoted to generating new leads and sales, such tasks in a small business usually fall on the already time constrained owner or marketing/sales personnel in the company. In many cases, a small business owner must wear all the hats (marketing, production, administration, lead generation, sales etc.) to make their business run. This does not leave a lot of time for lead generation. Yet without new leads and prospects, there can be no new sales. So how can your small business generate new leads efficiently and effectively with the time you have? Using a technique called social selling. What is Social Selling? Social selling refers to using social media platforms and other digital tools, and processes to find and connect with potential prospects to increase sales. Basically, social selling comes down to building relationships with potential prospects. But why should you put your time and effort into using social media to find and connect with prospects? Today, 74% of B2B buyers conduct more than half of their research online before making an offline […]

The Guide To Networking On LinkedIn For Business

Do you struggle with using LinkedIn for business lead generation? Have you wondered how you can expand your network in a way that complies with LinkedIn’s rules while meeting your business goals at the same time? You don’t have to spend much time to figure out that I’m a huge proponent of LinkedIn business networking but I still get so many people reaching out to me who are confused and ask questions like: How can I connect less with random people I don’t care about and more with potential prospects? How can I get new connections more interested in me when I connect with them? Who are these LIONs (LinkedIn Open Networkers) and should I be one? How am I supposed to meet new prospects when LinkedIn constantly tells me not to connect with strangers? (My personal favorite) If you have ever found yourself asking any of those questions, read on. By the time you are done reading this article you shouldn’t have any more confusion over how you should be using LinkedIn for business when it comes to connecting with new people. A Rule That Is Meant To Be Broken Before I really get started, I feel like I […]

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