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10 Visual Marketing Statistics for 2017 [Infographic]

When you are scrolling through your Facebook newsfeed, what kind of posts are most likely to catch your attention? If you are like most people, it will be the posts that include eye-catching videos, graphics or images. Visual marketing has become a crucial tool for marketers, to catch the attention of their customers and engage with them on social media. In fact, visual marketing is so powerful that several social media sites (such as Instagram and Pinterest) are entirely devoted to it. The power and presence of visual marketing will only continue to grow in 2017 and into 2018, as can be seen in the infographic below, which surveyed 300 online marketers. 10 Visual Marketing Statistics You Need To Know (Source: Venngage) As we approach the fourth and final quarter of 2017 and all of the holidays that go with it, many marketers are looking for ways to improve their engagement on social media. Visual marketing is the tool that can make this happen – when done properly. Whether you are B2B or B2C, this is an excellent time to ramp up your image and graphic production. Whether you choose to hire a professional or create the graphics in-house (using tools […]

Visual Marketing: How To Use The Canva iPhone App

Whether you are just getting started with visual marketing and creating graphics for social media posts or are an experienced designer, you can now make easy, eye catching graphics with the Canva iPhone app. While Canva for desktop and iPad have been around for some time, they have recently released an app version for iPhones. The app includes much of the functionality that you love in the full Canva desktop version, simplified to work on a smaller workspace with an iPhone. The reason that this and other graphic design apps like it are so important is that in order to catch the attention of your community and engage with them, you need to create graphics that you can share on your social media platforms. These graphics can be quotes, stats or tips that you can pull from your existing content. Ideally your images should provide some kind of value, share something meaningful or help your community to connect with you on an emotional level. Make Social Media Images Quickly With The Canva iPhone App When you first open the Canva iPhone app you will need to login or sign up. If you already have a Canva account, you can login […]

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