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How Sharing Content Gets You More Visibility and Sales

I’m sure you’ve often heard, content is king. But does that mean that you have to write everything you share? There isn’t enough hours in the day for that! Content marketing’s role in the continued growth and development of your business cannot be overstated. However, unless you are running a news agency, it is unreasonable to expect that you would be producing nearly all of the content you share on a daily basis. Doing that would not be productive in the greater scheme of things (as it would prevent you from focusing on other critical parts of your operations). It would also be unrealistic to assume that this can even be done in the first place. Lastly, because creating original content 100% of the time is likely to make you stick to the same, tried and tested types and methods, it creates a bubble that stops you from seeing what other kinds of content you should be producing for your audience. This is where content curation comes in. Simply put, content curation involves going through relevant content online that would be of interest to your target audience, then making a list of items and corresponding links that you can share […]

It’s Better Late Than Never to Embrace Social Selling

If have a business that sells products or services to other businesses (B2B), you’ve probably heard the term social selling. Its popularity has been growing over the past few years and there are many reasons why. Implementing a social selling campaign is not difficult if you do a bit of strategic planning in advance. The following guide will acquaint you with all of the essentials that will help you make all of the important first steps in effective social selling. Why Social Selling is Important Social selling is the utilization of social media for the purpose of interacting directly with prospects. Not only does it provide valuable information, it boosts engagement and speeds up the sales process. In today’s hectic world, people don’t have the time to go through a lengthy and convoluted process when they want to inquire about a product or a service. Thus, going to the social profiles of a certain brand and getting their question answered appeals to most. Through social media, salespeople can interact effectively with prospects without being disruptive or annoying. The audience has control over the interaction, which is a big difference between using social selling and relying on cold calling for the […]

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