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How Sharing Content Gets You More Visibility and Sales

I’m sure you’ve often heard, content is king. But does that mean that you have to write everything you share? There isn’t enough hours in the day for that! Content marketing’s role in the continued growth and development of your business cannot be overstated. However, unless you are running a news agency, it is unreasonable to expect that you would be producing nearly all of the content you share on a daily basis. Doing that would not be productive in the greater scheme of things (as it would prevent you from focusing on other critical parts of your operations). It would also be unrealistic to assume that this can even be done in the first place. Lastly, because creating original content 100% of the time is likely to make you stick to the same, tried and tested types and methods, it creates a bubble that stops you from seeing what other kinds of content you should be producing for your audience. This is where content curation comes in. Simply put, content curation involves going through relevant content online that would be of interest to your target audience, then making a list of items and corresponding links that you can share […]

What’s Brand New and What’s Coming with LinkedIn

Recently LinkedIn has been pushing out tons of updates and new features that enhance the social media platform’s functionality and power as a tool for marketing. Are you aware of these LinkedIn marketing enhancers? In this article I will cover all of their recent updates and there’s still more to come. Many of these new features will help you streamline and ramp up your LinkedIn marketing efforts. 8 New Features to Improve Your LinkedIn Marketing 1) Include multiple photos in your social Linkedin status updates Perhaps taking a cue from other popular social media platforms such as Facebook, LinkedIn has now granted users the ability to include more than one photo in your status updates if you’re using an iOS-powered device. This is one of the platform’s many functionality updates since it gave its user interface a major makeover earlier this year. The ability to post multiple photos in a single LinkedIn update makes it easier for you to share event highlights with your professional network. They have also confirmed that the same functionality will soon be available on Android and LinkedIn for desktop. 2) Share a draft of your content before you publish  Another one of LinkedIn’s recent updates […]

5 Methods to Profit from the Digital Sales Transformation

The buying process has changed over the years, thanks to innovations that make digital sales even more important than ever. The question is, have you begun the journey towards digital sales transformation yourself? And if you haven’t, how can you keep up at this stage of the game? Embrace Social Selling and Improve Digital Sales Strategies Thanks to digital selling, today’s companies must learn to quickly adapt to the rapid-fire changes in the buyer’s journey. One example is how customers are now able to make informed purchasing decisions long before they buy. This is made possible through peer reviews, recommendations, side-by-side product comparisons, and effective content marketing. The traditional methods of direct, in-your-face selling are also becoming obsolete because of todays digital savvy buyers. Salespeople, who are primarily reliant on cold calling, emails, and one-on-one meetings must quickly adapt to the rising trend of social selling. They need to start using social media channels to build stronger connections with their target audience or risk getting left behind. And these changes aren’t going to stop anytime soon. As Gerhard Gshwandtner, founder and CEO of Selling Power Magazine, puts it succinctly: “The changes have gone from ripples to big waves.” Anyone who […]

How Social Sellers & Businesses Can Use LinkedIn Video to Increase Sales

When it comes to innovation, being first isn’t a prerequisite for being the best. This seems to be the guiding principle behind the recent introduction of LinkedIn video, the business-oriented social media giant’s first attempt at incorporating native video content into its extensive range of benefits and features. As practically the last among the largest and most popular social media platforms to add a native video feature, all eyes are on LinkedIn, as users eagerly anticipate how this new feature will change the way they maximize their presence on the site. Initially tested among select users in the United States, LinkedIn video is scheduled to be launched to all LinkedIn users within the next few months. LinkedIn video offers all sorts of new possibilities to its tremendous user base of professionals, social sellers and marketers. Now, LinkedIn users can upload and share videos directly from their mobile phones, allowing their network to enjoy unique and original video content that’s relevant to their industry and more importantly, is of interest to their target market. How LinkedIn Video Works LinkedIn Video is designed to allow the platform’s users to view and access native videos across both desktop and mobile devices. When the […]

The Art & Science of a Successful Modern Marketer

It is no simple task for a business to be successful at marketing today. Marketers no longer have the luxury of specialization. In order to compete and thrive, they need a wide variety of skills – skills that incorporate both creativity from the right hemisphere of the brain and analytical thinking from the left hemisphere. In short, today’s successful marketer must be both artist and scientist, because what works in marketing is both an art and a science. Salesforce created a fantastic infographic that breaks down todays modern marketer. Here are eight key skills they identified, in greater detail (four artistic and four analytical) that every modern marketer must develop to ensure they adapt and flourish in today’s rapidly evolving world of marketing. The Modern Marketer Source: The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC] Part Artist Written Content Writing as a skill has become vital for modern marketers. Content marketing, often in the form of written articles, is now a big component in many brand’s sales funnels. It plays a very important role in how brands are able to be found (through search engines or social media platforms) and then build relationships with their target market. This written content […]

Maximize Your Results with Content Marketing on LinkedIn

Do you ever wonder what you can do to increase the engagement of your content on LinkedIn? LinkedIn recently surveyed more than 9000 of their members globally, to find out just how people are interacting with content while on LinkedIn and they created an infographic to share their findings. I have gone through and broken down the information in this infographic to help you use it to your advantage to maximize the results of your content marketing and get increased engagement from your ideal clients. In addition, I’ll share how to gain reach far beyond your own network as well as what will help you to establish your authority and build a community on LinkedIn. Motivating LinkedIn Members to Engage with Your Content Source: What Motivates LinkedIn Members to Engage With Your Content? Just to give you an idea about the kind of audience that you can reach on LinkedIn, they have over half a billion global members in 200 countries. In fact: Over 2 new members join every second Two thirds of the new members are located outside of the US Many members are regularly active with 100 million plus unique visitors to the site each month In short, […]

4 Scientific Ways to Get More Traffic with Content Marketing

Do you want your content to standout? Would you like some useful content marketing statistics that will get you more traffic and leads? Content marketing has become wildly popular. A lot of businesses are implementing it. Over 2 million blog posts are published daily and businesses are spending around $200 billion a year on content marketing. This figure is expected to reach $313 billion by 2019. It will be hard for any business to stand out from this noise if they create the same old content. This is why I have listed some useful content marketing statistics below and discussed in detail how you can use them to create content that will drive more traffic from both search engines and social media. 4 Scientifically Proven Content Marketing Tips Tip #1 Write longer posts 300 to 500-word blog posts aren’t good enough anymore. If you want to create excellent blog posts they should exceed 1,500 words. These blog posts attract the most backlinks, get the most shares and rank higher in search engines. Longer posts attract more backlinks. Moz.com analyzed their blog posts and found that their longest posts attracted the most links as you can see in the below graphs. […]

Blogging Tips, Tactics and Trends: Survey Results

Are you looking for the most current blogging tips, tactics and strategies? Do you want to know what the pros are doing when it comes to content marketing and blogging? Keeping up with the latest trends and tactics on blogging can be daunting, however our friends over at Orbit Media Studios recently shared the results of a survey, which included over 1000+ bloggers and their take on creating blog content for your business. This seemed especially timely as 2017 approaches and it is time to start planning your content marketing strategy for the upcoming year. These results will show you what is working successfully for the top bloggers right now in terms of time, length, frequency, promotion and measurement. While I am not suggesting that what works for the majority will work for your content efforts, these results can give you a great place to begin, especially if you are just starting out or are not seeing the kinds of results from your content that you want. I encourage you to experiment with your approach, to find what will work best for your industry, business and community. Remember that quality is more important that quantity. Here are the results from […]

5 Tips to Get Your Business On the Map in The Digital Age

Remember the time when our clothes came from catalogue orders? About twenty years ago our wallets were filled with business cards, our shelves stacked with photo albums and our evenings spent with long-awaited TV premieres. It seems quite unthinkable, but a time before the internet actually existed. Since then, we’ve changed so much of how we work, think and live. The digital age is fully upon us, and the rules of the game have changed. Today everything begins and ends with a buzz notification. The Digital Challenge Once changed, our daily habits haven’t only affected society and its pre-Tinder dynamics, but dictated the course of education and employment as well, directly transforming the consumerism cycle. Urged to modernize in order to meet the needs of contemporary consumers, the business world has perhaps experienced the most dramatic shift. Digitally native, ruthlessly cosmopolitan, slightly narcissistic and, above all, clever and educated, the Millennials remain in the very core of the big change. Being the largest target audience in the world, the Generation Next is now how we measure our selling success by. Whatever the size or niche, a company can now hardly exist without its online equivalent. It’s on the internet where […]

9 Easy Places To Find New Ideas For Great Content

Great content doesn’t write itself. Have you ever sat at your computer, just staring at the blank, white page of a word document that is a “yet to be determined” blog post or LinkedIn Publisher post? It can be hard to think of something new to write about each week, especially if you or your company are focused on a very specific niche or industry. So what do you do when your well of ideas runs dry? Thankfully there are number of places that you can go to not only find inspiration for next weeks’ blog post but also ensure that you are creating content that will be up-to-date and in demand. Here are nine easy places to looks for inspiration and ideas for your next piece of great content. Find Great Content Ideas In These Nine Places IDEA #1: LinkedIn Newsfeed A great place to look when looking for new ideas for a blog post or other piece of great content to create is your LinkedIn Newsfeed. Here in your newsfeed, you can quickly peruse what your connections are posting or sharing. While much of this may be content posted for their community, you will also find different opinions […]

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