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A Social Media Strategy is Useless Without This…

Have you ever decided you need to do something to improve yourself, your life or your business? What did you do? Did you create a list of goals and make a strategy to help you achieve those goals? Did you succeed in achieving your goals? If you did, then it is quite likely that you had a plan to put your strategies into action and then followed through each day with that plan. The same is true if you’d like to experience social media success. Even if you have the most profitable social media plan in existence, it would not put a single dollar in to your pocket if you don’t put it into action – every day. “Stop setting goals. Goals are pure fantasy unless you have a specific plan to achieve them.” ~Stephen Covey Occasionally implementing your plan is about as effective as not implementing it at all. To get consistent results from your strategy, you need to take action consistently. That is why you need a Social Media Action Plan. An action plan provides you with the tools and the steps to carry out your social media strategy in an efficient and effective way. It will keep you […]

The Top 10 Social Media Articles of 2014

There’s something about the New Year that really gets me rejuvenated. The idea of fresh beginnings and a clean slate gives me the energy to tackle even bigger projects and beat the records I set the year before. Part of that process for me includes looking at the most popular articles of the year from my blog so I can continue to provide more of the content my audience loves and less of anything else. I noticed a couple interesting trends as well: Readers LOVE hearing what “the experts” have to say All articles contained information that was immediately useful and actionable in some way I used a combination of web site traffic and social shares to determine the most popular articles. As you can see below, social shares were the largest ranking factor in the final decision but web traffic co-related pretty closely. *All social share stats are based on calculations done on December 29, 2014 1. 7 Experts Tell You How To Generate Leads With Social Media Published October 15, 2014 8396 Social Shares I talked to seven experts on social media, social selling and lead generation to find out the answer to one question: where are businesses […]

5-Step Content Marketing Checklist

Do you have a content marketing plan for your business? Would you like to create blog posts people get value from and will share? Blogging for business is so much more than writing an article and throwing it up on your website. It encompasses a lot of planning, preparing, research, writing and editing until you get something that truly resonates with the audience you’re trying to reach. In an effort to organize this process for myself, I created a content marketing checklist that you might find useful when creating and promoting content for your business. I’ve distilled it down into five key steps: Planning & Research Writing Optimization Making It “Shareable” Promotion Even though there are several points for each step, there are still many more that weren’t covered in my attempt to be concise. If you feel something important is missing, let us know in the comments below. Make sure you scroll past the infographic for more detailed explanations of each step. Your 5 Step Content Marketing Checklist [INFOGRAPHIC] Feel free to share this infographic without modifications on your blog or anywhere you like with credit to Top Dog Social Media and a link back to this page. 1. […]

How To Create a Content Marketing & SEO Strategy

In this episode of The Social Scoop Podcast, we brought a truly exciting guest on the show that is an absolute mastermind of content marketing: Andy Crestodina of Orbit Media, a high-end web design and development firm based out of Chicago. Andy was a speaker at this year’s Social Media Marketing World in San Diego and regularly publishes incredible content on marketing, SEO, email marketing and more on his blog. Andy is also the author of an amazing book on marketing called Content Chemistry: An Illustrated Guide to Content Marketing. His book is the direct result of conversations and collaborations with hundreds of successful companies over the past 12 years and is put together wonderfully with helpful graphics, charts and diagrams to illustrate for almost every concept. Building a website is a pain for every business owner, especially when dealing with designers that lack an understanding of sales and marketing. It’s not enough to just have a pretty website, it needs to be functional and serve the ultimate purpose of generating leads and prospects for your business. Andy brings a powerful and unique skill set that gives him an advantage over most in the design and marketing world by bringing […]

6 Steps To Turning LinkedIn Contacts Into Clients

Have you ever considered LinkedIn as a prospecting tool to attract more leads and clients? Do you struggle with moving an online contact offline? LinkedIn prospecting the right way involves moving a person from being an unknown connection to someone who trusts you and is prepared to buy from you. Although it is much easier said than done, once mastered it can produce consistent and predictable results. I have personally used this process in my social media strategy to consistently get over 70% of my business using LinkedIn over the past 3 years. The techniques I use for LinkedIn prospecting are completely duplicable, reliable and based on a proven system of influence from Dr. Robert Cialdini’s book, Influence: The Psychology of Persuasion. The 6 Steps to Persuasion are: Reciprocity Authority Scarcity Liking Consistency Social Proof Listen to Dr Robert Cialdini explain the steps in his own words: Let’s dive into these powerful steps of persuasion and influence and how you can use this in your LinkedIn marketing and social selling efforts. 1. Scarcity Scarcity provides that same satisfaction that you can only get once you’ve acquired something that had otherwise been not acquirable. It’s similar to the prestige that makes […]

13 Types of Highly Engaging & Shareable Content

Do you have a content marketing strategy for your business? Does your content strategy include creating content that your target market wants to share? Whenever the topic of content marketing comes up, it doesn’t take long before somebody throws their fist in the air to once again proclaim that, “content is king!” But how often have do you take the time to truly define a content creation strategy for your blog posts and social media content? It’s easy to throw the term “quality content” around but it takes a lot more effort to ensure your content marketing plan consists of content that is worth looking at. In fact today, you may even say good content isn’t enough, the goal is to create content that is shareable. In this article I’ve outlined 13 types of content that people love to share. 13 Ideas To Inspire Your Content Strategy Scroll down for the entire article 1. In-Depth Tutorials & How-To Style Articles A good old-fashioned tutorial never fails to impress audiences when done right. Some great examples of tutorials include: How To Use LinkedIn Sponsored Updates How To Use Facebook Power Editor: A Detailed Guide 9 Steps To Getting Started With LinkedIn […]

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